SUN LIFE MALAYSIA | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

SUN LIFE MALAYSIA

Information about the Company
As a joint venture between Sun Life Assurance Company of Canada and Khazanah Nasional Berhad, Sun Life Malaysia (Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad) has been serving Malaysians since 2013. Sun Life Malaysia’s purpose is to help people achieve lifetime financial security and live healthier lives. This philosophy inspires, guides, and drives everything that the company does.

The company’s ambition is to be the trusted lifetime insurance and takaful partner for its clients. Sun Life Malaysia wants to help them build and achieve financial well-being through its wide range of innovative life insurance and Shariah-compliant family takaful products which are offered through various channels namely bancassurance, bancatakaful, agencies, direct marketing, telemarketing, corporate and government businesses, and e-distribution. This multi-channel approach allows Sun Life Malaysia’s clients to contact the company however and whenever they want.

As a brand championing sustainability, Sun Life Malaysia has taken significant actions to embed sustainability as a critical part of its business strategy. The company strives to build on areas where it can have the most significant impact such as increasing financial security, fostering healthier lives, and advancing sustainable investing. Sun Life Malaysia took the lead to introduce two of the industry’s first-ever ESG investment-linked funds for its conventional and takaful products, providing its clients the opportunity to embrace ESG factors in their investment choices.

To foster healthier lives, Sun Life Malaysia curated various initiatives. Under the “Brighter You” program, the company worked to inspire physical, mental, and financial health. This includes diabetes awareness and prevention efforts through a blood screening program and various community outreach activities. Sun Life Malaysia is committed to helping Malaysians live life brighter.

Corporate Culture & Company Activities
As more people recognize the importance of physical and mental health, Sun Life Malaysia goes beyond its role as a financial institution that offers financial protection and prosperity to Malaysians. Its approach is not only about financial security but also about empowering individuals to lead healthier lives while contributing to building a healthier and more sustainable society.

This year is Sun Life Malaysia’s 10th anniversary. Over the last 10 years, the company has consistently been providing its clients and Malaysians access to health and wellness resources and tools for healthy living. Besides these initiatives to promote holistic wellness, there were also efforts to lead Malaysians to social empowerment, and environmental sustainability.

Sun Life Malaysia has invested over RM3 million in various programs and partnerships to help Malaysian communities break down the barriers to better health. Such activities include a nationwide blood glucose screening program, physical and mental wellness workshops, as well as financial-wellness activities.

To further elaborate on these initiatives, Sun Life Malaysia worked to advance the prevention and treatment of diabetes through the “Brighter Health” program, which offers free blood glucose screening to address the growing concern about diabetes in Malaysia. The company also held various food aid initiatives as well as physical and mental wellness programs to promote overall well-being and empower Malaysia’s B40 community.

Other efforts include aid programs that promote diversity, equity, and inclusion, targeted towards indigenous children and encouraging entrepreneurship among B40 women to create equal opportunities for marginalized communities and facilitate economic empowerment. Besides that, Sun Life Malaysia also encourages environmental protection and preservation with a long-term, tree-planting initiative.
Achievements & Impact
Born out of a strategic partnership in 2013, Sun Life Malaysia has since transformed from a challenger brand in the insurance and takaful industry into a leading player in the takaful segment.

Today, over 1.2 million clients made up of individuals, families, and businesses in Malaysia have placed their trust in Sun Life Malaysia which has assets under its management growing to RM6.2 billion. The company has tripled its market share since its inception with its annualized first-year premium (AFYP) increasing 36% year over year, which is eight times faster than the industry’s growth in 2022. Today, the company ranks at the top of the bancatakaful segment.

Sun Life Malaysia has taken bold strides in expanding its distribution network and moving beyond its traditional bancassurance/bancatakaful focus to embrace both direct and hybrid agency channels.

Future Direction
Sun Life Malaysia is dedicated to strengthening its market position, adapting to changing market dynamics, and continuing innovation on its insurance and takaful solutions to meet the evolving needs of its clients, ensuring that they have the financial security and peace of mind they deserve. With a steadfast commitment to excellence, Sun Life Malaysia looks forward to the next decade with optimism.

CORPORATE EXCELLENCE CATEGORY

SUN LIFE MALAYSIA

Information about the Company
As a joint venture between Sun Life Assurance Company of Canada and Khazanah Nasional Berhad, Sun Life Malaysia (Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad) has been serving Malaysians since 2013. Sun Life Malaysia’s purpose is to help people achieve lifetime financial security and live healthier lives. This philosophy inspires, guides, and drives everything that the company does.

The company’s ambition is to be the trusted lifetime insurance and takaful partner for its clients. Sun Life Malaysia wants to help them build and achieve financial well-being through its wide range of innovative life insurance and Shariah-compliant family takaful products which are offered through various channels namely bancassurance, bancatakaful, agencies, direct marketing, telemarketing, corporate and government businesses, and e-distribution. This multi-channel approach allows Sun Life Malaysia’s clients to contact the company however and whenever they want.

As a brand championing sustainability, Sun Life Malaysia has taken significant actions to embed sustainability as a critical part of its business strategy. The company strives to build on areas where it can have the most significant impact such as increasing financial security, fostering healthier lives, and advancing sustainable investing. Sun Life Malaysia took the lead to introduce two of the industry’s first-ever ESG investment-linked funds for its conventional and takaful products, providing its clients the opportunity to embrace ESG factors in their investment choices.

To foster healthier lives, Sun Life Malaysia curated various initiatives. Under the “Brighter You” program, the company worked to inspire physical, mental, and financial health. This includes diabetes awareness and prevention efforts through a blood screening program and various community outreach activities. Sun Life Malaysia is committed to helping Malaysians live life brighter.

Corporate Culture & Company Activities
As more people recognize the importance of physical and mental health, Sun Life Malaysia goes beyond its role as a financial institution that offers financial protection and prosperity to Malaysians. Its approach is not only about financial security but also about empowering individuals to lead healthier lives while contributing to building a healthier and more sustainable society.

This year is Sun Life Malaysia’s 10th anniversary. Over the last 10 years, the company has consistently been providing its clients and Malaysians access to health and wellness resources and tools for healthy living. Besides these initiatives to promote holistic wellness, there were also efforts to lead Malaysians to social empowerment, and environmental sustainability.

Sun Life Malaysia has invested over RM3 million in various programs and partnerships to help Malaysian communities break down the barriers to better health. Such activities include a nationwide blood glucose screening program, physical and mental wellness workshops, as well as financial-wellness activities.

To further elaborate on these initiatives, Sun Life Malaysia worked to advance the prevention and treatment of diabetes through the “Brighter Health” program, which offers free blood glucose screening to address the growing concern about diabetes in Malaysia. The company also held various food aid initiatives as well as physical and mental wellness programs to promote overall well-being and empower Malaysia’s B40 community.

Other efforts include aid programs that promote diversity, equity, and inclusion, targeted towards indigenous children and encouraging entrepreneurship among B40 women to create equal opportunities for marginalized communities and facilitate economic empowerment. Besides that, Sun Life Malaysia also encourages environmental protection and preservation with a long-term, tree-planting initiative.

Achievements & Impact
Born out of a strategic partnership in 2013, Sun Life Malaysia has since transformed from a challenger brand in the insurance and takaful industry into a leading player in the takaful segment.

Today, over 1.2 million clients made up of individuals, families, and businesses in Malaysia have placed their trust in Sun Life Malaysia which has assets under its management growing to RM6.2 billion. The company has tripled its market share since its inception with its annualized first-year premium (AFYP) increasing 36% year over year, which is eight times faster than the industry’s growth in 2022. Today, the company ranks at the top of the bancatakaful segment.

Sun Life Malaysia has taken bold strides in expanding its distribution network and moving beyond its traditional bancassurance/bancatakaful focus to embrace both direct and hybrid agency channels.

Future Direction
Sun Life Malaysia is dedicated to strengthening its market position, adapting to changing market dynamics, and continuing innovation on its insurance and takaful solutions to meet the evolving needs of its clients, ensuring that they have the financial security and peace of mind they deserve. With a steadfast commitment to excellence, Sun Life Malaysia looks forward to the next decade with optimism.



Sun Life Malaysia aspires to be your lifetime insurance and takaful partner.