7-ELEVEN MALAYSIA HOLDINGS BERHAD | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

7-ELEVEN MALAYSIA HOLDINGS BERHAD

Information about the Company
7-Eleven Malaysia Holdings Berhad (7-Eleven) is a pioneer company and the largest 24-hour convenience store operator in Malaysia with over 2,400 outlets nationwide serving more than 1 million customers daily. Incorporated on 4 June 1984, 7-Eleven has made its mark in the retailing scene and remained a prominent icon for over 39 years. Each 7-Eleven store carries over 2,200 SKUs, including its proprietary brand: Slurpee frozen beverages.

At 7-Eleven, its Vision is to be the best retailer of convenience. The company is driven by a Mission to consistently serve the ever-changing needs of customers for their convenience. Understand, Simplify, Solve, and Connect, these are the corporate Values that serve as the foundation of its organizational culture and shape the way it operates.

Deciding the assortment of products and services has always been one of 7-Eleven’s challenges. Over the years, the company’s range of private-label products expanded while simultaneously delivering a variety of value-added options to consumers. Active efforts have been made to introduce new and exclusive products, including premium imported goods and limited-edition merchandise through collaborations with the Disney company. Strategic partnerships with niche operators like Niko Neko Matcha and Lingham’s create novel and sensory-inspiring offerings. For 7-Eleven, keeping the menu fresh, relevant, and exciting remains one of its prime focus areas.

Corporate Culture & Company Activities
By fostering a culture of innovation, embracing flexible work arrangements, and prioritizing employee well-being, the work environment promotes productivity, collaboration, and personal growth. To assist this, the company has also successfully implemented an e-workflow system called “EWS”. Project Management has committees comprising both management and executives from different departments. This collaborative structure encourages cross-functional interactions and enables employees with diverse levels of experience to contribute and make decisions collectively.

Recognizing the diverse needs of its employees, 7-Eleven has introduced flexible work hours, allowing employees to balance family and personal commitments. Besides that, 7-Eleven places a strong emphasis on community involvement through various initiatives and programs as part of its Community Care Program.

In 2022, 7-Eleven’s social investment and support initiatives made a significant impact, with a total contribution of RM 4.8 million. These efforts benefited 811 non-governmental organizations (NGOs) and over 1,000 families across Malaysia. The success of these initiatives was made possible thanks to the over 10,000 7-Eleven staff who volunteered their time and efforts. Annual initiatives such as Semurni Kasih, Lend a Helping Hand, and Buat Baik Together, have become key pillars in supporting communities.
Achievements & Impact
7-Eleven takes pride in being the largest convenience store operator in Malaysia. In 2022, the company strategically opened 80 new stores, comprising 52 Classic stores and 28 7-CAFé stores. Additionally, 60 pre-existing Classic stores were renovated and transformed into the 7-CAFé format, resulting in a total of 88 7-CAFé stores. By the financial year end of 2022 (FYE2022), 7-Eleven recorded an all-time high growth in revenue, with an increase of 37.2% compared to the previous year.

Besides that, talent development serves as a vital component of its business strategy, enabling sustainable growth. In 2022, 7-Eleven significantly increased its investment in training, totaling RM 1.7 million, representing a growth of 49.4% compared to the previous year. 7-Eleven’s commitment to employee development is evident in the doubling of average training hours per employee, which is now reaching 8 hours per year.

Its workforce development strategy includes the implementation of Store Training with New Modules. This comprehensive training program encompasses Objective Setting, Dedicated Store Trainer, and Post-Action Planning. Furthermore, the company prioritizes ongoing training in crucial areas such as product and food handling, customer engagement, upselling techniques, and promotion tracking. By continually improving these skills, the company ensures that its customers have positive and satisfying experiences at its stores.

Future Direction
In the upcoming year, the Convenience Stores segment of 7-Eleven will maintain its focus on expanding the new 7-CAFé store format, with an emphasis on constant innovation and refreshing the Fresh Food menu with ready-to-eat (RTE) meals. By incorporating clean and healthy ingredients that offer enhanced nutritional value, the company can cater to the modern consumer who prioritizes product attributes over brand.

Optimization of the newly commissioned Chilled Distribution Centre will play an essential role in driving the growth strategies for Fresh Food and Perishable products.

Besides that, 7-Eleven plans to complete the construction of the new Fresh Food Commissary, which has the capacity to serve all stores in the Klang Valley. This facility will feature advanced equipment and automation, elevating the quality and consistency of the Fresh Food offerings for customers.

The company also aims to double the member count of the My7E apps this year, envisioning an enhanced consumer journey through physical and digital touchpoints. By leveraging these initiatives, 7-Eleven strives to deliver an exceptional experience to its members, ensuring their satisfaction and loyalty in the foreseeable future.

CORPORATE EXCELLENCE CATEGORY

7-ELEVEN MALAYSIA HOLDINGS BERHAD

Information about the Company
7-Eleven Malaysia Holdings Berhad (7-Eleven) is a pioneer company and the largest 24-hour convenience store operator in Malaysia with over 2,400 outlets nationwide serving more than 1 million customers daily. Incorporated on 4 June 1984, 7-Eleven has made its mark in the retailing scene and remained a prominent icon for over 39 years. Each 7-Eleven store carries over 2,200 SKUs, including its proprietary brand: Slurpee frozen beverages.

At 7-Eleven, its Vision is to be the best retailer of convenience. The company is driven by a Mission to consistently serve the ever-changing needs of customers for their convenience. Understand, Simplify, Solve, and Connect, these are the corporate Values that serve as the foundation of its organizational culture and shape the way it operates.

Deciding the assortment of products and services has always been one of 7-Eleven’s challenges. Over the years, the company’s range of private-label products expanded while simultaneously delivering a variety of value-added options to consumers. Active efforts have been made to introduce new and exclusive products, including premium imported goods and limited-edition merchandise through collaborations with the Disney company. Strategic partnerships with niche operators like Niko Neko Matcha and Lingham’s create novel and sensory-inspiring offerings. For 7-Eleven, keeping the menu fresh, relevant, and exciting remains one of its prime focus areas.

Corporate Culture & Company Activities
By fostering a culture of innovation, embracing flexible work arrangements, and prioritizing employee well-being, the work environment promotes productivity, collaboration, and personal growth. To assist this, the company has also successfully implemented an e-workflow system called “EWS”. Project Management has committees comprising both management and executives from different departments. This collaborative structure encourages cross-functional interactions and enables employees with diverse levels of experience to contribute and make decisions collectively.

Recognizing the diverse needs of its employees, 7-Eleven has introduced flexible work hours, allowing employees to balance family and personal commitments. Besides that, 7-Eleven places a strong emphasis on community involvement through various initiatives and programs as part of its Community Care Program.

In 2022, 7-Eleven’s social investment and support initiatives made a significant impact, with a total contribution of RM 4.8 million. These efforts benefited 811 non-governmental organizations (NGOs) and over 1,000 families across Malaysia. The success of these initiatives was made possible thanks to the over 10,000 7-Eleven staff who volunteered their time and efforts. Annual initiatives such as Semurni Kasih, Lend a Helping Hand, and Buat Baik Together, have become key pillars in supporting communities.
Achievements & Impact
7-Eleven takes pride in being the largest convenience store operator in Malaysia. In 2022, the company strategically opened 80 new stores, comprising 52 Classic stores and 28 7-CAFé stores. Additionally, 60 pre-existing Classic stores were renovated and transformed into the 7-CAFé format, resulting in a total of 88 7-CAFé stores. By the financial year end of 2022 (FYE2022), 7-Eleven recorded an all-time high growth in revenue, with an increase of 37.2% compared to the previous year.

Besides that, talent development serves as a vital component of its business strategy, enabling sustainable growth. In 2022, 7-Eleven significantly increased its investment in training, totaling RM 1.7 million, representing a growth of 49.4% compared to the previous year. 7-Eleven’s commitment to employee development is evident in the doubling of average training hours per employee, which is now reaching 8 hours per year.

Its workforce development strategy includes the implementation of Store Training with New Modules. This comprehensive training program encompasses Objective Setting, Dedicated Store Trainer, and Post-Action Planning. Furthermore, the company prioritizes ongoing training in crucial areas such as product and food handling, customer engagement, upselling techniques, and promotion tracking. By continually improving these skills, the company ensures that its customers have positive and satisfying experiences at its stores.

Future Direction
In the upcoming year, the Convenience Stores segment of 7-Eleven will maintain its focus on expanding the new 7-CAFé store format, with an emphasis on constant innovation and refreshing the Fresh Food menu with ready-to-eat (RTE) meals. By incorporating clean and healthy ingredients that offer enhanced nutritional value, the company can cater to the modern consumer who prioritizes product attributes over brand.

Optimization of the newly commissioned Chilled Distribution Centre will play an essential role in driving the growth strategies for Fresh Food and Perishable products.

Besides that, 7-Eleven plans to complete the construction of the new Fresh Food Commissary, which has the capacity to serve all stores in the Klang Valley. This facility will feature advanced equipment and automation, elevating the quality and consistency of the Fresh Food offerings for customers.

The company also aims to double the member count of the My7E apps this year, envisioning an enhanced consumer journey through physical and digital touchpoints. By leveraging these initiatives, 7-Eleven strives to deliver an exceptional experience to its members, ensuring their satisfaction and loyalty in the foreseeable future.