Infobip Asia Pacific Sdn Bhd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

Worlds Connected.

Infobip Asia Pacific Sdn Bhd
Telecommunications & ICT Industry
Suite No. 3A-8, 3A Fl., Blk. 4805, CBD Perdana 2, Cyber 12, 63000 Cyberjaya, Selangor, Malaysia
Tel: +603 8601 0105

Career Highlights


  • Infobip was officially founded.


  • First GSMA MWC exhibition, offices in London and Zagreb.


  • Offices in Kuala Lumpur, Johannesburg, Buenos Aires.


  • Vancouver office opens, global expansion continues.


  • Won first “Best A2P SMS Provider” award.


  • Infobip “Pangea” HQ in Vodnian Opens.


  • Recognised as “Best Rated A2P SMS Provider Worldwide”.


  • Recognised as “Number 1 A2P SMS Messaging Vendor” rated by MNOs and Enterprises.
Corporate Excellence Category

Infobip Asia Pacific Sdn Bhd

Telecommunications & ICT Industry


Infobip Asia Pacific Sdn Bhd (“Infobip”) is the regional hub for Infobip Ltd. Infobip is a global leader in omnichannel communication powering a broad range of messaging channels, tools, and solutions for advanced customer engagement and experience, authentication and security, support, and retention. The company gives enterprise businesses the ability to reach their customers anywhere, anytime through a variety of channels including SMS, email, voice, RCS, and chat apps. During the last decade, the company has been innovating at the edge of technological possibilities and is now shaping global communications of the future.

Since 2006, the company’s mission has been to create seamless mobile interactions between businesses and people. An integral part of the Application-to-Person (A2P) messaging evolution, Infobip is committed to creating solutions that bring value to customers around the world. The team at Infobip believes it is what’s on the inside that counts, hence the reason they the built cloud communication platform from the ground up.

Operating a platform on a globally distributed proprietary cloud, possessing the knowledge of telco regulations and best messaging practices is the only way to build elevated mobile and online experiences, helping enterprises and mobile operators innovate.

Today, Infobip can reach more than seven billion people and devices through more than 650 direct carrier connections. At the core is Infobip’s single-interface, scalable, and easy to use cloud-based communications platform (CPaaS). An in-house developed full-stack platform that provides one seamless API or web-based interface connection to the world’s most popular communication channels for each step of the customer journey, optimising the customer experience in a scalable and flexible way, for developers and businesses alike.

Workplace Practices and Organisational Culture

Infobip’s culture is fuelled by continuous innovation at its core, maintaining full control of security and service quality that funnels down to all facets of client execution. The company is creating workplace where talented people from all over the world, working in all disciplines, can come together to engineer innovation.

“We are the humble engineers led by our philosophy of learning by doing and fuelled by our passion for technology. We value creativity, persistence, innovation and integrity, and living meaningful lives are the foundations of all our lives.” This motto appears on a wall of the Pangea campus at Infobip’s headquarters in Vodnjan, Croatia.

Infobip has a unique organisational culture with many different nationalities, multiple cultures and age groups working together. As it is a globally local company, it stays connected with local teams by sharing experience across all regions and adopting best practices.

The company has more than 1800 employees with 60+ offices on 6 continents in cities such as Buenos Aires, Dubai, Johannesburg, Kuala Lumpur, Lagos, Moscow, Mumbai, New York, Paris, Sao Paulo, Shenzhen, Stockholm, Vancouver.

The management at Infobip understands that the one size fits all philosophy doesn’t work and adapt their processes to prevail in local conditions. The end goal is to support and push its constant growth both, in business as well as personal growth. All this is driven by a wonderful team spirit that drives Infobip’s passion and innovation. The team at Infobip is constantly striving to be better and holds to its most important value– teamwork. The company organises several in-house corporate events, workshops, business partner gatherings, team buildings, and CSR activities regionally.

Achievements and Impact

The company is recognised for its service quality through accolades such as Rocco Best-Rated A2P SMS Vendor (2017, 2018, 2019) rated by MNOs and Enterprises worldwide, Capacity Best Anti-Fraud Innovation (2017), Capacity – Best Messaging API, AND Best Messaging Innovation-Carrier Solution.

Future Direction

To further differentiate itself in the market, Infobip is therefore extending its services from A2P communication to Contact Center as a Service, enabling person to person (P2P) communication through a full-stack customer engagement center. This unified, customer experience solution will help its clients follow their end users’ ever-growing demands in customer care and respond via conversational messaging. Additionally, Infobip is offering new channel partnership models to mobile network operators (both as an infrastructure carrier and a technology and expert partner), system integrators (for large brands already using the consultancy, professional services and platform solutions) as well as new features such as marketing automation, CRM, and e-commerce, as part of its Platform partnership program.

Infobip’s strategy of expansion into new communication channels includes partnerships with messaging applications like WhatsApp, Line, KaKaoTalk. The company is also expanding its voice offering to multichannel WebRTC, and offering new channels to business customers, such as self-service functions, enabling business customers to test and use Infobip services in a way that is easy and scalable based on their own needs.