RJ Realty Sdn Bhd – APEA – Asia Pacific Entrepreneurship Awards

OUTSTANDING CATEGORY

Datuk Lily Lim
CEO


RJ Realty Sdn Bhd
Lot 8714, No. 4, Green Heights Commercial Centre, New
Airport Road, 93250 Kuching, Sarawak, Malaysia
Tel: +6082-579 999
www.rjrealty.my


Woman with a Heart of Gold
An inspiring leader, insightful and an astute businesswoman, Datuk Lily Lim, the CEO of RJ Realty Sdn Bhd, is the driving force behind one of East Malaysia’s top real estate development firms. Kuching bred and born, and having impressive credentials, Lily’s catalyst for her entrepreneurial spirit has always been the burning desire to succeed.

Datuk Lily is in every way a woman that inspires superlatives; her character and commitment to building RJ Realty Sdn Bhd from the grassroots level has gained trust from bankers, buyers and business associates. Her journey to forming RJ Realty Sdn Bhd reads like an easy recipe to follow at first glance – scouring the length and breadth of Kuching for potential lands to build on, and then building a solid foundation designing a home from the heart and building it with a solid foundation. Executing the recipe however, is an arduous journey that details disciplined perseverance along a path devoid of shortcuts and completely devoid of entitlement.

As a working mother, Datuk Lily had always been excellent at managing both her family of four and her husband’s business. Initially resigning herself to a lifetime of assisting her husband, fate had other plans for the insightful businesswoman and professional mother after having her two children. Her mindset began to transform as she realized she could do more than what she was currently doing. Her passion had always been to build homes; to exercise her creativity and to fulfil her burning desire to succeed. Although she believes wholly in personally endeavouring towards a goal, her faith and belief in God also makes up a large part of her life.

Formed in late 2005, RJ Realty Sdn Bhd has blossomed to more than ten times its initial size. It was building her own dream home that assured Datuk Lily that she possessed the essentials required to run a real estate development firm. It was the first step taken towards realizing her ambition; during which she underwent lessons in patience and honed a discerning eye for design and details. She has built a strong support network in the process of forming RJ Realty Sdn Bhd, to which she is unsurprisingly unabashed in crediting.

Back in the early stages, it came as a surprise when the bank agreed to grant Datuk Lily and RJ Realty Sdn Bhd RM 2.3 million to kick-start their first project consisting of terrace and semidetached houses, christened Tabuan Avenue. It was fully sold before land clearing had even begun. After Tabuan Avenue’s completion in 2008, Lily kept the ball rolling, growing RJ Realty Sdn Bhd’s rate of property development by leaps and bounds. The firm boasts a broad portfolio of at least twenty projects, comprising of landed homes, commercial shops, industrial and showroom units and high-rise condominiums with an upwards GDV exceeding RM 1 billion.

A habit that has endured since RJ Realty Sdn Bhd’s inception, Datuk Lily rises at 4 am every morning, finding that this is when inspiration strikes her best. She unfailingly begins each day with a prayer – a constant in her unpredictable day, before getting down to business. She credits her high productivity to this as the early hours give her a chance to decompress before a full day of meetings. “When I wake up early, I can get more things done!” she fires off rapidly, in a commanding voice. Datuk Lily believes what sets her apart from her real estate development peers is her commitment; her unwavering and uncompromising vision for a luxurious lifestyle for potential or current homeowners from all walks of life.

A woman of impeccable taste, Datuk Lily advocates individuality in her designs and emphasizes heavily on the word ‘home.’ She believes in designing, building and selling homes that are not only aesthetically-pleasing but a home that she and her family would confidently live in.

An architecturally, socially and sustainably conscious real estate developer seems to be a paradoxical statement. However, Datuk Lily Lim’s ambition for RJ Realty Sdn Bhd transcends every preconception of a development firm, taking into considerations the architectural and social implications of each development that is built. “There is more to real estate development than simply building houses. Each project that I take on is an aim to place Kuching on the world map and my objective is to create developments that complement the everchanging cityscape of Kuching. You need to carefully consider each home that is built – will it enrich the local community and the city in any way? How does the development hold up over time?

“Is it sustainable?” she states passionately. “You cannot simply build a building and be done with it. It should hold up, in every sense of the word, for many years. Good design adds value to the economy. There should be no ‘trend’ in development, it is all about creating a home for generations to come.”

A key point in Datuk Lily’s success is her ability to empathize with and anticipate the needs of future homeowners. She believes strongly in placing her customers before herself as the culture of giving has been ingrained in her from a very early age - a result of strict upbringing from her family. RJ Realty has been brought up with the same principles.

“I was raised as a Catholic and we were always taught to give more of ourselves instead of being self-indulgent. Even in school, I always ensured that my classmates’ needs came before my own,” she reflected.

Datuk Lily’s upcoming projects for RJ Realty Sdn Bhd have been carefully thought out to fill and planned to represent a number of personal ideals and to fill a large void in the student housing market. Through d’Millenia, RJ Realty Sdn Bhd addresses the demand for luxury student accommodation in the bustling educational hub of Kota Samarahan, catering to the needs of parents and students who desire security and a place to truly call home, with lifestyle facilities under one roof.

d’Isabelle is an upcoming residential project from RJ Realty to address the needs of the younger generation with distinct tastes looking for their first homes. RJ Realty plans for d’Isabelle to fulfil the niche of affordable luxury housing, nestled in the bustling district of Batu Kawah township.

Going beyond the property realm, Lily emphasizes the importance of recognizing social and spiritual responsibility, by constantly participating in fundraising projects, blood donation drives and campaigns that benefit the local community. RJ Realty Sdn Bhd assisted in building the Church of the Holy Family in Betong, Sarawak several years ago as she had found that the local Christians in the predominantly Iban township needed a place to worship. Forsaking a big profit margin for a worthy cause, the firm pledged a house as a prize during a fundraising drive for the Betong Catholic Church. “We had to dig deep into our pockets to come up with the funds because we were in the initial stages of our business. So, thank God we managed to raise more than we had hoped for,” Lily reminisces.

Next on Lily’s list is a mission that is close to her heart. After completing high school, she was awarded a scholarship by the Malaysian government to study abroad but unfortunately had to decline because her family was unable to cover her living expenses. Following this, her aim will be to establish a fund for less privileged students, as she firmly believes every student should be allowed to fulfil their potential with a great education.

Lily Lim helms RJ Realty Sdn Bhd towards becoming the most respected and highly diversified real estate development group in Malaysia. She is a woman that transcends all expectations; a visionary CEO who incorporates benevolence in her profession. Lily Lim is a selfless woman who strives towards excellence, excels in leadership and teamwork, and she possesses an integrity that is unrivalled; she is also above all, a woman of God.

Corporate Social Responsibility:

  • Remarkable Effort in Promoting Blood Donation Campaign in Sarawak
  • Contribution and Participation in Program Bantuan Kasih Balik Sekolah 2018
  • Donation to Religious Body
  • Contribution to the Residents of Home of Peace, Jalan Landeh, Kuching
  • Contribution of Books to Various Schools in Baram Area, Sarawak
  • Fundraising and construction of Betong Catholic Church

OUTSTANDING CATEGORY

Datuk Lily Lim
CEO

Woman with a Heart of Gold
An inspiring leader, insightful and an astute businesswoman, Datuk Lily Lim, the CEO of RJ Realty Sdn Bhd, is the driving force behind one of East Malaysia’s top real estate development firms. Kuching bred and born, and having impressive credentials, Lily’s catalyst for her entrepreneurial spirit has always been the burning desire to succeed.

Datuk Lily is in every way a woman that inspires superlatives; her character and commitment to building RJ Realty Sdn Bhd from the grassroots level has gained trust from bankers, buyers and business associates. Her journey to forming RJ Realty Sdn Bhd reads like an easy recipe to follow at first glance – scouring the length and breadth of Kuching for potential lands to build on, and then building a solid foundation designing a home from the heart and building it with a solid foundation. Executing the recipe however, is an arduous journey that details disciplined perseverance along a path devoid of shortcuts and completely devoid of entitlement.

As a working mother, Datuk Lily had always been excellent at managing both her family of four and her husband’s business. Initially resigning herself to a lifetime of assisting her husband, fate had other plans for the insightful businesswoman and professional mother after having her two children. Her mindset began to transform as she realized she could do more than what she was currently doing. Her passion had always been to build homes; to exercise her creativity and to fulfil her burning desire to succeed. Although she believes wholly in personally endeavouring towards a goal, her faith and belief in God also makes up a large part of her life.

Formed in late 2005, RJ Realty Sdn Bhd has blossomed to more than ten times its initial size. It was building her own dream home that assured Datuk Lily that she possessed the essentials required to run a real estate development firm. It was the first step taken towards realizing her ambition; during which she underwent lessons in patience and honed a discerning eye for design and details. She has built a strong support network in the process of forming RJ Realty Sdn Bhd, to which she is unsurprisingly unabashed in crediting.

Back in the early stages, it came as a surprise when the bank agreed to grant Datuk Lily and RJ Realty Sdn Bhd RM 2.3 million to kick-start their first project consisting of terrace and semidetached houses, christened Tabuan Avenue. It was fully sold before land clearing had even begun. After Tabuan Avenue’s completion in 2008, Lily kept the ball rolling, growing RJ Realty Sdn Bhd’s rate of property development by leaps and bounds. The firm boasts a broad portfolio of at least twenty projects, comprising of landed homes, commercial shops, industrial and showroom units and high-rise condominiums with an upwards GDV exceeding RM 1 billion.

A habit that has endured since RJ Realty Sdn Bhd’s inception, Datuk Lily rises at 4 am every morning, finding that this is when inspiration strikes her best. She unfailingly begins each day with a prayer – a constant in her unpredictable day, before getting down to business. She credits her high productivity to this as the early hours give her a chance to decompress before a full day of meetings. “When I wake up early, I can get more things done!” she fires off rapidly, in a commanding voice. Datuk Lily believes what sets her apart from her real estate development peers is her commitment; her unwavering and uncompromising vision for a luxurious lifestyle for potential or current homeowners from all walks of life.

A woman of impeccable taste, Datuk Lily advocates individuality in her designs and emphasizes heavily on the word ‘home.’ She believes in designing, building and selling homes that are not only aesthetically-pleasing but a home that she and her family would confidently live in.

An architecturally, socially and sustainably conscious real estate developer seems to be a paradoxical statement. However, Datuk Lily Lim’s ambition for RJ Realty Sdn Bhd transcends every preconception of a development firm, taking into considerations the architectural and social implications of each development that is built. “There is more to real estate development than simply building houses. Each project that I take on is an aim to place Kuching on the world map and my objective is to create developments that complement the everchanging cityscape of Kuching. You need to carefully consider each home that is built – will it enrich the local community and the city in any way? How does the development hold up over time?


RJ Realty Sdn Bhd
Lot 8714, No. 4, Green Heights Commercial Centre, New
Airport Road, 93250 Kuching, Sarawak, Malaysia
Tel: +6082-579 999
www.rjrealty.my


“Is it sustainable?” she states passionately. “You cannot simply build a building and be done with it. It should hold up, in every sense of the word, for many years. Good design adds value to the economy. There should be no ‘trend’ in development, it is all about creating a home for generations to come.”

A key point in Datuk Lily’s success is her ability to empathize with and anticipate the needs of future homeowners. She believes strongly in placing her customers before herself as the culture of giving has been ingrained in her from a very early age - a result of strict upbringing from her family. RJ Realty has been brought up with the same principles.

“I was raised as a Catholic and we were always taught to give more of ourselves instead of being self-indulgent. Even in school, I always ensured that my classmates’ needs came before my own,” she reflected.

Datuk Lily’s upcoming projects for RJ Realty Sdn Bhd have been carefully thought out to fill and planned to represent a number of personal ideals and to fill a large void in the student housing market. Through d’Millenia, RJ Realty Sdn Bhd addresses the demand for luxury student accommodation in the bustling educational hub of Kota Samarahan, catering to the needs of parents and students who desire security and a place to truly call home, with lifestyle facilities under one roof.

d’Isabelle is an upcoming residential project from RJ Realty to address the needs of the younger generation with distinct tastes looking for their first homes. RJ Realty plans for d’Isabelle to fulfil the niche of affordable luxury housing, nestled in the bustling district of Batu Kawah township.

Going beyond the property realm, Lily emphasizes the importance of recognizing social and spiritual responsibility, by constantly participating in fundraising projects, blood donation drives and campaigns that benefit the local community. RJ Realty Sdn Bhd assisted in building the Church of the Holy Family in Betong, Sarawak several years ago as she had found that the local Christians in the predominantly Iban township needed a place to worship. Forsaking a big profit margin for a worthy cause, the firm pledged a house as a prize during a fundraising drive for the Betong Catholic Church. “We had to dig deep into our pockets to come up with the funds because we were in the initial stages of our business. So, thank God we managed to raise more than we had hoped for,” Lily reminisces.

Next on Lily’s list is a mission that is close to her heart. After completing high school, she was awarded a scholarship by the Malaysian government to study abroad but unfortunately had to decline because her family was unable to cover her living expenses. Following this, her aim will be to establish a fund for less privileged students, as she firmly believes every student should be allowed to fulfil their potential with a great education.

Lily Lim helms RJ Realty Sdn Bhd towards becoming the most respected and highly diversified real estate development group in Malaysia. She is a woman that transcends all expectations; a visionary CEO who incorporates benevolence in her profession. Lily Lim is a selfless woman who strives towards excellence, excels in leadership and teamwork, and she possesses an integrity that is unrivalled; she is also above all, a woman of God.

Corporate Social Responsibility:

  • Remarkable Effort in Promoting Blood Donation Campaign in Sarawak
  • Contribution and Participation in Program Bantuan Kasih Balik Sekolah 2018
  • Donation to Religious Body
  • Contribution to the Residents of Home of Peace, Jalan Landeh, Kuching
  • Contribution of Books to Various Schools in Baram Area, Sarawak
  • Fundraising and construction of Betong Catholic Church