Enlight Homes Group Sdn Bhd – APEA – Asia Pacific Entrepreneurship Awards

OUTSTANDING CATEGORY

Dato’ Ooi Ghee Shen
Managing Director


Enlight Homes Group Sdn Bhd
144, Jalan Perak, Jelutong,
11600 George Town, Pulau Pinang, Malaysia
+604-227 8888
www.enlighthomes.com


Life is unique. Life is interesting. Every encounter is a new venture. Be competitive in order to stay relevant. To resist a multi-talented sting is hard, more so to overcome it. Dato Ooi is a personality of diverse embodiments. Being a lawyer, investor and property developer in one go is his style of staying abreast with today’s business world. His career path was predestined by his early vision of integrating skills. He holds various degrees in economics, law, finance and programme management. His diverse knowledge has since become his strength and core competences.

He started his legal career in 1997. However, practicing law has never ended his thirst in business. In 2001, he inaugurated the property investment arm by acquiring completed properties and reselling them to market. Riding on the uptrend of property market in the past one decade, Dato Ooi has collected a great fortune for his future business expansion. The key to success was his ability to take advantage of his knowledge in law and economics. Powered by the concept of value investment, he always looked for properties that carry substantial intrinsic value. The genesis of his achievement was his visionary investment venture into heritage buildings prior to the UNESCO recognition of Georgetown, Penang as World Heritage Site in 2008.

Not only so, he is game-changer. He believes change leads to solution and longevity in entrepreneurship. Indeed, his courageous outlook paces the way to his recent uprising. In year 2006, he saw the great opportunity to elevate his career to a new height by becoming a property developer. This change opened up new window of challenge for him. He was determined that the way to a greater success is by servicing more people. As property developer, his responsibilities covered a wide range of activities from participation in town planning to construction of infrastructures, public amenities and private housing.

As the Managing Director of Enlight Homes Group, he never stops crafted winning strategy for its continuous growth. Dato Ooi’s success would not have happened without one single idea: strategic alliance. He sees that working with other successful companies is the way forward. Thus, he aggressively formed alliances and partnerships with experienced firms. This has enabled him to acquire new capabilities and capture greater value. Joint ventures with landowners and equity partnerships with competent contractors have enormously expanded his entrepreneur reach. We can see a good strategy that has been put it into action with flawless execution.

Besides, he drives the success of the Group by acquiring properties at strategic locations. He believes in simple and powerful strategy with relentless execution. His choice of land was mainly in matured housing and commercial areas in Penang. Such locations afforded the company with swifter sale and premium price. This proven methodology has given him the continuous momentum in property acquisition and development in spite of the recent property downturn.

His first celebrated development was Skyview Residence, Penang which consists of 42-storey medium-cost condominiums and retail shops. Standing out as the tallest skyscraper in the area, this project has become one of the icons of the city. The project was welcomed by the buyers as it has provided better facilities, sufficient car parks and wider common area. Beside Penang Island, the Group has also extended its presence to Butterworth, Perak and Sabah. The expansion to different market was never easy to the Group. It requires full understanding of the local needs. Generalization will not always work well in all locations. Rather, only by pursuing the strategy of lower cost AND higher quality at the same time that the venture into new market will be successful.

Manned by less than 30 staffs, the projection of Group’s turnover is more than RM 800 million in the coming seven (7) years. Emerging as one of the fastest growing property developer in northern region, the Group sets its goal to be listed in KLSE and to achieve RM 300 million stakeholder value in year 2026.

Dato’ Ooi is known among his peers as a highly driven, dynamic and visionary entrepreneur with a repertoire of revolutionary ideas and plans not only for growing Enlight Group as an organisation but also to improve the lives of people where he lives and work. Individuals who work closely with Dato’ Ooi describe him as an inspiring leader who shows an infectious passion in his work, which in turn motivates his team members to strive for higher excellence. A highly effective leader who provides not only care and guidance, he also fosters a strong sense of team spirit, commitment and active communication. He created the team with the best players to win. The kind of people who know how to create winning strategies, innovate relentlessly, and most important of all, deploy the best, most effective approach to people management. His philosophy in live and career is founded on the belief that companies win and careers flourish when people are constantly learning.

As an entrepreneur, he has never forgotten the principle of hard work, integrity and pursuing what he knew best. He was determined to do better than other industry players by delivering more to the customers. To achieve this, he makes it a point to reflect on both successes and failures. While seizing short-term opportunities is crucial, Dato Ooi has always given priority to growing the business in long term.

Towards the future, Dato’ Ooi envisions Enlight Group to flourish not only as a real estate developer, but as a holistic brand synonymous with sustainability, customer-oriented practices, value-added services and a platform-based real estate service provider. Dato’ Ooi considers making a positive difference in people’s lives the most rewarding aspect of his work.

As trained major programme manager of University of Oxford, Dato’ Ooi brought home the best of the ivory tower. He is poised to contribute to Malaysian property industry by actively promoting relative contracting and the use of collaborative method in solving project complexity.

His business model is nonetheless the understanding, creating and maintaining of synergies between business activities. The basic idea of “the whole is more than the sum of its parts” has influence his life throughout.

OUTSTANDING CATEGORY

Dato’ Ooi Ghee Shen
Managing Director

Life is unique. Life is interesting. Every encounter is a new venture. Be competitive in order to stay relevant. To resist a multi-talented sting is hard, more so to overcome it. Dato Ooi is a personality of diverse embodiments. Being a lawyer, investor and property developer in one go is his style of staying abreast with today’s business world. His career path was predestined by his early vision of integrating skills. He holds various degrees in economics, law, finance and programme management. His diverse knowledge has since become his strength and core competences.

He started his legal career in 1997. However, practicing law has never ended his thirst in business. In 2001, he inaugurated the property investment arm by acquiring completed properties and reselling them to market. Riding on the uptrend of property market in the past one decade, Dato Ooi has collected a great fortune for his future business expansion. The key to success was his ability to take advantage of his knowledge in law and economics. Powered by the concept of value investment, he always looked for properties that carry substantial intrinsic value. The genesis of his achievement was his visionary investment venture into heritage buildings prior to the UNESCO recognition of Georgetown, Penang as World Heritage Site in 2008.

Not only so, he is game-changer. He believes change leads to solution and longevity in entrepreneurship. Indeed, his courageous outlook paces the way to his recent uprising. In year 2006, he saw the great opportunity to elevate his career to a new height by becoming a property developer. This change opened up new window of challenge for him. He was determined that the way to a greater success is by servicing more people. As property developer, his responsibilities covered a wide range of activities from participation in town planning to construction of infrastructures, public amenities and private housing.

As the Managing Director of Enlight Homes Group, he never stops crafted winning strategy for its continuous growth. Dato Ooi’s success would not have happened without one single idea: strategic alliance. He sees that working with other successful companies is the way forward. Thus, he aggressively formed alliances and partnerships with experienced firms. This has enabled him to acquire new capabilities and capture greater value. Joint ventures with landowners and equity partnerships with competent contractors have enormously expanded his entrepreneur reach. We can see a good strategy that has been put it into action with flawless execution.


Enlight Homes Group Sdn Bhd
144, Jalan Perak, Jelutong,
11600 George Town, Pulau Pinang, Malaysia
+604-227 8888
www.enlighthomes.com


Besides, he drives the success of the Group by acquiring properties at strategic locations. He believes in simple and powerful strategy with relentless execution. His choice of land was mainly in matured housing and commercial areas in Penang. Such locations afforded the company with swifter sale and premium price. This proven methodology has given him the continuous momentum in property acquisition and development in spite of the recent property downturn.

His first celebrated development was Skyview Residence, Penang which consists of 42-storey medium-cost condominiums and retail shops. Standing out as the tallest skyscraper in the area, this project has become one of the icons of the city. The project was welcomed by the buyers as it has provided better facilities, sufficient car parks and wider common area. Beside Penang Island, the Group has also extended its presence to Butterworth, Perak and Sabah. The expansion to different market was never easy to the Group. It requires full understanding of the local needs. Generalization will not always work well in all locations. Rather, only by pursuing the strategy of lower cost AND higher quality at the same time that the venture into new market will be successful.

Manned by less than 30 staffs, the projection of Group’s turnover is more than RM 800 million in the coming seven (7) years. Emerging as one of the fastest growing property developer in northern region, the Group sets its goal to be listed in KLSE and to achieve RM 300 million stakeholder value in year 2026.

Dato’ Ooi is known among his peers as a highly driven, dynamic and visionary entrepreneur with a repertoire of revolutionary ideas and plans not only for growing Enlight Group as an organisation but also to improve the lives of people where he lives and work. Individuals who work closely with Dato’ Ooi describe him as an inspiring leader who shows an infectious passion in his work, which in turn motivates his team members to strive for higher excellence. A highly effective leader who provides not only care and guidance, he also fosters a strong sense of team spirit, commitment and active communication. He created the team with the best players to win. The kind of people who know how to create winning strategies, innovate relentlessly, and most important of all, deploy the best, most effective approach to people management. His philosophy in live and career is founded on the belief that companies win and careers flourish when people are constantly learning.

As an entrepreneur, he has never forgotten the principle of hard work, integrity and pursuing what he knew best. He was determined to do better than other industry players by delivering more to the customers. To achieve this, he makes it a point to reflect on both successes and failures. While seizing short-term opportunities is crucial, Dato Ooi has always given priority to growing the business in long term.

Towards the future, Dato’ Ooi envisions Enlight Group to flourish not only as a real estate developer, but as a holistic brand synonymous with sustainability, customer-oriented practices, value-added services and a platform-based real estate service provider. Dato’ Ooi considers making a positive difference in people’s lives the most rewarding aspect of his work.

As trained major programme manager of University of Oxford, Dato’ Ooi brought home the best of the ivory tower. He is poised to contribute to Malaysian property industry by actively promoting relative contracting and the use of collaborative method in solving project complexity.

His business model is nonetheless the understanding, creating and maintaining of synergies between business activities. The basic idea of “the whole is more than the sum of its parts” has influence his life throughout.