Tam Jai International Co. Limited | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

Tam Jai International Co. Limited

Food & Beverage Industry

Simple, Good Food with No Fuss.

Information about the Company

Tam Jai International Co. Limited (TJI) is a leading and renowned restaurant chain operator. TamJai Yunnan Mixian and TamJai SamGor Mixian are its branded fast-casual restaurant chains which operate in Hong Kong, Mainland China, Singapore, and Japan. The first restaurant under the TamJai Yunnan Mixian brand in Hong Kong was opened in 1996 and the first restaurant under the TamJai SamGor Mixian brand in Hong Kong was opened in 2008.

TJI’s vision is to bring all Tam Jai flavors, and its unique brand of food culture to satisfy customer cravings for a steaming bowl of Chinese noodle soup, served with Hong Kong-style hospitality all over the world.

The group prides itself on creating delicious, budget-friendly recipes and has a mission to capture the unique, lingering flavors reminiscent of Hong Kong neighborhood eateries. Its corporate values are Commitment to Customers, Budget-friendly, Integrity, Teamwork, Respect for People, Good Citizenship, A Will to Win, and Accountability.

Innovative Corporate Culture & Growth Initiatives

As “giving back to the community” is a core value, TJI introduces new and innovative products and services continuously. The group pioneered the release of its first NFT in the F&B industry, Souper Hero, to promote charitable NFTs through collaboration with local illustrators. Through collaboration with NGOs and charitable organizations, the group provides timely support for different needs in society, such as SamGor’s “Mixian for the Good” and TamJai’s “TamJai Jeh Jeh: TamJai Che Che” exhibition to raise funds for the HER Fund and the Heep Hong Society.

By prioritizing growth, TJI has various training activities organized for employees at different levels. A Standard Operation Procedures (SOP) training system was implemented for front-line staff while vocational courses are provided for the management team, such as the “Talent Development Program” and “Operation Excellence SOP Certification Program”.

Furthermore, the group established the Tam Jai Goodness Trust in 2021 which has supported various projects, including the TJI Education Support Scheme. Since its establishment in 2015, over HKD4 million in scholarship funds for local undergraduate studies have been distributed to 134 children of the group’s employees.

Achievements & Impact

“When the going gets tough, the tough get going”. Throughout 2020 to 2022, TJI has demonstrated remarkable resilience, which required it to remain agile and adaptable while exercising innovation and discipline in all aspects of its business operations.

One of the group’s core values, “A Will to Win,” has been a guiding force during the pandemic. TJI even achieved numerous remarkable milestones, including the listing of the group on the Hong Kong Stock Exchange in October 2021 and the commencement of network expansion outside of its hometown Hong Kong. Its first Singapore store opened in 2020, followed by shops in Mainland China and Japan in 2021 and 2022 respectively. These efforts resulted in an aggregated revenue of more than HKD2,500 million for the group, and it has grown its regional network to 218 restaurants with over 3,300 employees as of 30 June 2023.

Future Direction

TJI has built a solid foundation in Hong Kong and is committed to sustaining its prominent brand value in the city. The group will continue to devote significant resources to enhancing product and service quality, providing exceptional dining experiences through digitalization and innovative product development.

To realize TJI’s international development plan, the group has accelerated the process to resume its expansion plan in the GBA region and aims to enhance operational efficiency and service quality while adapting its brand to local markets in Singapore and Japan.

The group remains committed to achieving its international expansion goals and driving profitability for the business while maintaining its primary focus on achieving sustainable, long-term growth for its stakeholders.

Company Milestones