GreenFeed Vietnam Corporation | APEA - Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

GreenFeed Vietnam Corporation

Company Introduction
Safe-food brand G completes GREENFEED Vietnam Corporation’s vision of becoming an efficient provider of safe-food business and the result of 17 years of dedication in building the Feed-Farm-Food model. First introduced to the public in March 2019, G carries the mission of delivering genuinely clean and delicious food products to Vietnamese.

In 2018, GREENFEED officially established an abattoir (DnF) with German and Danish technologies and developed the safe-food brand G, to deliver fresh pork and other processed products with traceable origins to consumers. With porkers coming from its own commercial farms, GREENFEED controls the quality, safety and can trace the origins of all ingredients for DnF. Operated in compliance with regulations on animal welfare and HACCP’s/GMP’s standards in food safety, DnF can guarantee the pork’s hygiene level and avoid contamination.

With the establishment of brand G, consumers can enjoy GREENFEED’s food without worries and experience our services with a variety of purchasing methods, including e-commerce website/app and hotline.

Corporate Culture
G follows strictly the corporate culture of GREENFEED. The Management & Leadership Styles are based on Support, Straightforwardness, Open-mindedness, Responsibility, and Trust & Justice. To strengthen Team Building & Management, G relies on 6 RIGHTS — RIGHT People (knowledge, skills, experiences, attitude, behaviours); RIGHT Results; RIGHT Time; RIGHT Methods & Procedures; Do the RIGHT Things; and RIGHT Position.

As part of GREENFEED’s Corporate Social Responsibility strategy, G spearheads the Children Development programme with the “Bữa Ăn Trọn Vẹn” (Meals of Smiles) initiative. The program aims to deliver clean, nutritious food to children who lack access to such products. Started in June 2019, the initial goal is delivering 1,000,000 Meals of Smiles in the first 3 years.

Company’s Brand Story
GREENFEED is the first business to complete the clean food chain by supplying customers with processed pork products with every phase and stage thoroughly controlled. Realizing its unique product offerings, G’s brand-building activities emphasize its dedication in establishing safe-food production and distribution models to ensure the high quality and safety standards in all its products. G communicates the message “Thịt Thật Thà Mới Là Thịt Ngon” (Genuine Meat Is Delicious Meat) while GREENFEED strengthens the message “Người Thật Thà Làm Nên Thịt Thật Thà” (Genuine People Make Genuinely Delicious Meat).
Achievements and Impact
In its first year, G introduced almost 90 products to Vietnamese consumers. EU-standard chilled pork is the leading category with 37 SKUs, followed by processed category with 34 SKUs, wholly developed and produced with ingredients from GREENFEED’s 3F Plus. G recently expanded to the frozen category with US-imported beef and seafood processed in EU-standard factories.

In terms of distribution, G-branded products are available in over 18,000 outlets from Ho Chi Minh City, Hanoi and nearby provinces. Its distribution network includes big supermarket/convenient store chains and high-end hotels/restaurant partners such as Mùa Vàng, Hotel Des Arts, Hokkaido.

In future, GREENFEED wants to bring safe-food G brand to other markets. To prepare for exporting, GREENFEED is working with competent authorities to build epidemic-free breeding facilities following the standards of World Organization for Animal Health (OIE), as well as DnF facilities to meet the standards of the Codex Alimentarius Commission (FAO).

Future Direction
G will continue to expand its distribution network throughout Vietnam. This requires significant improvement in facilities and human resources. In terms of product, G will continue to invest in Research & Development to bring new products to Vietnamese. The new products focus on serving mothers and children with delicious and nutritious foods. Instant snack category is another area of interest.

INSPIRATIONAL BRAND CATEGORY

GreenFeed Vietnam Corporation

Company Introduction
Safe-food brand G completes GREENFEED Vietnam Corporation’s vision of becoming an efficient provider of safe-food business and the result of 17 years of dedication in building the Feed-Farm-Food model. First introduced to the public in March 2019, G carries the mission of delivering genuinely clean and delicious food products to Vietnamese.

In 2018, GREENFEED officially established an abattoir (DnF) with German and Danish technologies and developed the safe-food brand G, to deliver fresh pork and other processed products with traceable origins to consumers. With porkers coming from its own commercial farms, GREENFEED controls the quality, safety and can trace the origins of all ingredients for DnF. Operated in compliance with regulations on animal welfare and HACCP’s/GMP’s standards in food safety, DnF can guarantee the pork’s hygiene level and avoid contamination.

With the establishment of brand G, consumers can enjoy GREENFEED’s food without worries and experience our services with a variety of purchasing methods, including e-commerce website/app and hotline.

Corporate Culture
G follows strictly the corporate culture of GREENFEED. The Management & Leadership Styles are based on Support, Straightforwardness, Open-mindedness, Responsibility, and Trust & Justice. To strengthen Team Building & Management, G relies on 6 RIGHTS — RIGHT People (knowledge, skills, experiences, attitude, behaviours); RIGHT Results; RIGHT Time; RIGHT Methods & Procedures; Do the RIGHT Things; and RIGHT Position.

As part of GREENFEED’s Corporate Social Responsibility strategy, G spearheads the Children Development programme with the “Bữa Ăn Trọn Vẹn” (Meals of Smiles) initiative. The program aims to deliver clean, nutritious food to children who lack access to such products. Started in June 2019, the initial goal is delivering 1,000,000 Meals of Smiles in the first 3 years.

Company’s Brand Story
GREENFEED is the first business to complete the clean food chain by supplying customers with processed pork products with every phase and stage thoroughly controlled. Realizing its unique product offerings, G’s brand-building activities emphasize its dedication in establishing safe-food production and distribution models to ensure the high quality and safety standards in all its products. G communicates the message “Thịt Thật Thà Mới Là Thịt Ngon” (Genuine Meat Is Delicious Meat) while GREENFEED strengthens the message “Người Thật Thà Làm Nên Thịt Thật Thà” (Genuine People Make Genuinely Delicious Meat).
Achievements and Impact
In its first year, G introduced almost 90 products to Vietnamese consumers. EU-standard chilled pork is the leading category with 37 SKUs, followed by processed category with 34 SKUs, wholly developed and produced with ingredients from GREENFEED’s 3F Plus. G recently expanded to the frozen category with US-imported beef and seafood processed in EU-standard factories.

In terms of distribution, G-branded products are available in over 18,000 outlets from Ho Chi Minh City, Hanoi and nearby provinces. Its distribution network includes big supermarket/convenient store chains and high-end hotels/restaurant partners such as Mùa Vàng, Hotel Des Arts, Hokkaido.

In future, GREENFEED wants to bring safe-food G brand to other markets. To prepare for exporting, GREENFEED is working with competent authorities to build epidemic-free breeding facilities following the standards of World Organization for Animal Health (OIE), as well as DnF facilities to meet the standards of the Codex Alimentarius Commission (FAO).

Future Direction
G will continue to expand its distribution network throughout Vietnam. This requires significant improvement in facilities and human resources. In terms of product, G will continue to invest in Research & Development to bring new products to Vietnamese. The new products focus on serving mothers and children with delicious and nutritious foods. Instant snack category is another area of interest.