What do you do when you need information about a product or service? You search online. In an era of digital globalization, accessing to almost any information is just a click away. Looking from other perspective, there could be potential consumers searching for products you provide and what if you are not there for them? Digital marketing is a key to win your online presence and cultivate customers.

Primarily engaged in the online advertising provision since 2005, AsiaPac is a multi-award-winning digital marketing agency with extensive experience of serving 2500+ clients. Headquartered in Hong Kong with branch offices in the PRC and Taiwan, AsiaPac’s expert team is highly recognized for the excellence in providing performance driven services to customers across the regions.

As an authentic digital marketing leader, AsiaPac owns their unique know-hows in vertical industry, scalable big data system and long-standing relationships with major online advertising platforms like Google & Yahoo – to pursue improvement in exposure of clients’ brands, products and services through online advertising platforms comprising search engines, social media, websites and mobile applications. Their well-qualified and experienced specialists can always offer truly satisfying tailor-made digital marketing solutions to meet the specific needs of customers.

Big Data – The fuels for digital performance excellence
The journey of AsiaPac begins in providing website design, ecommerce and internet technology solution since 1996. AsiaPac strives for better way to drive website traffic and improve website efficiency for clients. In 2005, Yahoo entered Hong Kong market and invited AsiaPac as one of the search marketing partners and knowing the potentials and close relationship between website performance and search engine marketing, Daniel, CEO of AsiaPac seized the opportunity and has progressively expanded AsiaPac’s service scope in digital marketing with in-depth knowledge and experience. A year later, AsiaPac became Google Partner as well as expanding business service to other advertising channel like display, social media and video.

Daniel revealed “The industry has changed rapidly, from simple display banner advertising back in early 2000 to search engine marketing, and soon later social media and mobile advertising have risen. Marketers are no longer looking for single channel promotion but an integrated online advertising solution. It is vital for advertisers to recognize and understand the features and strengths of different channels.” Research shows that digital channels are gradually becoming an influential source for users to make purchase or do product and service research. However, consumers are no longer staying on one website now - 96% of users won’t take any action while they visit a website. In other words, it is extremely important to be presence at users’ purchasing journey. Along the evolution of ‘big data’, AsiaPac’s R&D team developed internal system for gathering, analyzing and using the massive amounts of digital information to improve efficiency not only to business operations but also to provide higher value of service to clients which ensure a more precise and accurate target settings and placements while designing a cross-channel solution. On the other hand, AsiaPac utilizes a data mix including advertising platform settings, client’s past campaign results and customer database together with 3rd party data to maximize the accuracy and effectiveness of reaching the right audiences, gaining industrial insights and predicting digital marketing trends.

Workplace culture contributes success
AsiaPac believes a friendly and willing to share workplace culture could facilitate the productivity and creativity of talents, while sharing brings positive effects across the teams.

Positive and can-do attitude allow team members to embrace new digital marketing channels, formats, technologies, clients and most importantly - challenges, which are essential for working in a dynamic and challenging environment. Knowledge can be easily acquired but it takes time to develop positive work attitude, therefore in order to guarantee all new comers are properly trained, senior and junior executives are formed into different teams to ensure knowledge and skills growth. Team leaders sharpen their skills and refresh their knowledge by offering training and guidance to the new comers.

Work hard, play hard – AsiaPac organizes Team Event Day taking every member a day out of office and enjoys activity for team building and for fun. Also, birthday leave is established as well for promoting work-life balance among the team.