Dai-ichi Life Insurance Company of Vietnam, Ltd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Dai-ichi Life Insurance Company of Vietnam, Ltd

Information about the Company & Brand
Established in January 2007 with 100% invested capital from Japan, Dai-ichi Life Vietnam is a member of Dai-ichi Life Group – the largest life insurer in Japan and one of the leading insurance companies in the world with solid financial strength and 120 years of experience.

After 15 years of operations, Dai-ichi Life Vietnam has built a solid foundation and stands out from the crowd with impressive and sustainable growth. The mission of Dai-ichi Life Vietnam is to ensure peace of mind on health, well-being, and financial protection for Vietnamese customers and their families through comprehensive financial protection and healthcare solutions, as well as to provide sustainable values to the local community. Aimed at becoming the best life insurer in the market, Dai-ichi always focuses on the corporate motto “Customer first”, while continuing to intensify the digital transformation for enhancing customer experience.

Brand Elements
Since its establishment, Dai-ichi has secured a solid foundation as one of the top life insurance companies in Vietnam, ranking third in terms of business network with 290 offices and insurance agencies covering 63 cities and provinces nationwide.

Dai-ichi has made significant efforts in digital transformation to operate more efficiently and enhance the customer experiences, such as paying premiums via multiple direct and online payment gateways, implementing the Premium Payment Entrustment service, and simplifying claims processes on the Dai-ichi Connect app, among others. It is the only life insurer in the market to offer a Loyalty Bonus Program to customers with a total of more than 432 million points (equal to VND432 billion) accumulated by the end of 2021.
Inspiring Identity
Dai-ichi constantly makes efforts toward sustainable development, aiming to bring a peaceful life to millions of customers and their families. Dai-ichi Life Vietnam has initiated the “Connect to Love” campaign as a token of gratitude to customers and communities. The spirit of "Connecting millions of love" has been spreading to customers and communities to promote health and well-being, support people in need, protect the environment from global climate change impacts, etc. Since its establishment, the company has contributed more than VND57 billion million to CSR programs across the country. Dai-ichi successfully launched the virtual Run “Dai-ichi – Road of Love 2021”, attracting nearly 16,000 participants and reaching over 2.3 million kilometers – Vietnam Guinness’ record as “the longest-running kilometers in Vietnam”, and achieving the target of raising fund VND5 billion to support the community. In terms of branding awareness, Dai-ichi is proudly recognized as the "Top 2nd Prestigious Life Insurer 2022" in Vietnam. Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured a solid foundation as one of the top four life insurance companies in Vietnam, ranking third in terms of business network with 290 offices and insurance agencies covering 63 cities and provinces nationwide, and a workforce of more than 1,800 staff and 120,000 financial consultants.

Dai-ichi is proud to mark the milestone of serving more than four million customers by the end of the year 2021. This is a turning point cementing the company’s position on its 15th anniversary in Vietnam. The company continued to maintain upbeat growth with total premium revenue in 2021 reaching over VND18.6 trillion, up 19.4 percent over 2020, while posting its fourth profitable year in a row, with after-tax profit of more than VND2.8 trillion.

Dai-ichi has succeeded in cooperation with prestigious partners: Sacombank, Lienvietpostbank, HD Bank, SHB, Vietnam Post Corporation, etc. Moreover, following the program of Priority Admission for British Bachelors at UEF, Dai-ichi and HUTECH Education have enhanced the level of cooperation to bring customers the opportunity to access and experience high-quality training programs at reasonable costs at HUTECH Education affiliated schools in Vietnam, through the combination of life insurance solutions with priority enrollment and other study promotion programs.

Future Direction
With a different strategy "The best rather than the largest" and the philosophy of "Customer first", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation to satisfy the highest expectation of customers through the humanistic values and advantages of life insurance, while contributing to Vietnam’s socio-economic development. With this momentum, Dai-ichi Life Vietnam strives to become Vietnam’s Top-3 Life Insurer in terms of Total Premium, Customer Retention, and Employer of Choice by 2025.

INSPIRATIONAL BRAND CATEGORY

Dai-ichi Life Insurance Company of Vietnam, Ltd

Information about the Company & Brand
Established in January 2007 with 100% invested capital from Japan, Dai-ichi Life Vietnam is a member of Dai-ichi Life Group – the largest life insurer in Japan and one of the leading insurance companies in the world with solid financial strength and 120 years of experience.

After 15 years of operations, Dai-ichi Life Vietnam has built a solid foundation and stands out from the crowd with impressive and sustainable growth. The mission of Dai-ichi Life Vietnam is to ensure peace of mind on health, well-being, and financial protection for Vietnamese customers and their families through comprehensive financial protection and healthcare solutions, as well as to provide sustainable values to the local community. Aimed at becoming the best life insurer in the market, Dai-ichi always focuses on the corporate motto “Customer first”, while continuing to intensify the digital transformation for enhancing customer experience.

Brand Elements
Since its establishment, Dai-ichi has secured a solid foundation as one of the top life insurance companies in Vietnam, ranking third in terms of business network with 290 offices and insurance agencies covering 63 cities and provinces nationwide.

Dai-ichi has made significant efforts in digital transformation to operate more efficiently and enhance the customer experiences, such as paying premiums via multiple direct and online payment gateways, implementing the Premium Payment Entrustment service, and simplifying claims processes on the Dai-ichi Connect app, among others. It is the only life insurer in the market to offer a Loyalty Bonus Program to customers with a total of more than 432 million points (equal to VND432 billion) accumulated by the end of 2021.
Inspiring Identity
Dai-ichi constantly makes efforts toward sustainable development, aiming to bring a peaceful life to millions of customers and their families. Dai-ichi Life Vietnam has initiated the “Connect to Love” campaign as a token of gratitude to customers and communities. The spirit of "Connecting millions of love" has been spreading to customers and communities to promote health and well-being, support people in need, protect the environment from global climate change impacts, etc. Since its establishment, the company has contributed more than VND57 billion million to CSR programs across the country. Dai-ichi successfully launched the virtual Run “Dai-ichi – Road of Love 2021”, attracting nearly 16,000 participants and reaching over 2.3 million kilometers – Vietnam Guinness’ record as “the longest-running kilometers in Vietnam”, and achieving the target of raising fund VND5 billion to support the community. In terms of branding awareness, Dai-ichi is proudly recognized as the "Top 2nd Prestigious Life Insurer 2022" in Vietnam. Achievements & Impact
Since its establishment, Dai-ichi Life Vietnam has secured a solid foundation as one of the top four life insurance companies in Vietnam, ranking third in terms of business network with 290 offices and insurance agencies covering 63 cities and provinces nationwide, and a workforce of more than 1,800 staff and 120,000 financial consultants.

Dai-ichi is proud to mark the milestone of serving more than four million customers by the end of the year 2021. This is a turning point cementing the company’s position on its 15th anniversary in Vietnam. The company continued to maintain upbeat growth with total premium revenue in 2021 reaching over VND18.6 trillion, up 19.4 percent over 2020, while posting its fourth profitable year in a row, with after-tax profit of more than VND2.8 trillion.

Dai-ichi has succeeded in cooperation with prestigious partners: Sacombank, Lienvietpostbank, HD Bank, SHB, Vietnam Post Corporation, etc. Moreover, following the program of Priority Admission for British Bachelors at UEF, Dai-ichi and HUTECH Education have enhanced the level of cooperation to bring customers the opportunity to access and experience high-quality training programs at reasonable costs at HUTECH Education affiliated schools in Vietnam, through the combination of life insurance solutions with priority enrollment and other study promotion programs.

Future Direction
With a different strategy "The best rather than the largest" and the philosophy of "Customer first", Dai-ichi Life Vietnam is making ongoing efforts to innovate its premier products and services, focusing on digital transformation to satisfy the highest expectation of customers through the humanistic values and advantages of life insurance, while contributing to Vietnam’s socio-economic development. With this momentum, Dai-ichi Life Vietnam strives to become Vietnam’s Top-3 Life Insurer in terms of Total Premium, Customer Retention, and Employer of Choice by 2025.