Information about the Company
Since its establishment in 2005, DAFC has upheld IPPG's mission of Bringing the Best of the World to Vietnam. With unrivaled market knowledge, DAFC undertakes to strategically introduce and develop the world's top luxury brands in Vietnam. Today, DAFC is proud to be a leading luxury retail operator in Vietnam with a retail network of over 50 boutiques, representing more than 60 luxury brands.
Genuineness, open-mindedness, and integrity are DAFC's core values. The company determines to cherish the history and heritage of each brand it represents, as well as promote modernization in business practice. Innovation concerning traditional business principles is the keystone in DAFC's path to success.
Innovative Corporate Culture & Growth Initiatives
In this ever-evolving culture, Fashion is undoubtedly the fastest-changing business in the world. DAFC believes that integrating technology into business management enhances transparency and value in collecting information and unlocks new productivity. DAFC opts to focus on digitalization through considerable investment in the Oracle Fusion system, LS Retails, Salesforce, and RFID. DAFC also understands that a company is only as good as its people. Building the right team and continuously investing in that team enables the company to fearlessly embrace changes and stably grow as an organization.
DAFC anticipates an increase in purchasing power and a new crop of consumers with a fresh appetite for luxury goods and services. Leveraging this potential, DAFC is taking strategic steps in widening the product offerings in both segment and price ranges. To be the ultimate shopping destination, DAFC undertakes to grow its retail network and annual revenue by 50% in the next two years.
Learning from past mistakes is crucial for all organizations. DAFC treats every setback as a lesson learned, from which to derive wisdom and progress.
Covid-19 prevented DAFC from holding annual sales events. However, in December 2021, 2 big-sale events were immediately held at Ho Chi Minh City and Hanoi. This was a quick reaction of DAFC to push sales to recover the loss.
Besides, the new MD officially appointed in Oct 2021 comes with remarkable changes, especially in the incentive policies for the Sales team with the very attractive new spiff scheme. All achievements have proved significantly DAFC ‘s strength to overcome any obstacles and difficulties.
Since its establishment in 2005, DAFC has upheld IPPG's mission of Bringing the Best of the World to Vietnam. With unrivaled market knowledge, DAFC undertakes to strategically introduce and develop the world's top luxury brands in Vietnam. Today, DAFC is proud to be a leading luxury retail operator in Vietnam with a retail network of over 50 boutiques, representing more than 60 luxury brands.
Genuineness, open-mindedness, and integrity are DAFC's core values. The company determines to cherish the history and heritage of each brand it represents, as well as promote modernization in business practice. Innovation concerning traditional business principles is the keystone in DAFC's path to success.
Innovative Corporate Culture & Growth Initiatives
In this ever-evolving culture, Fashion is undoubtedly the fastest-changing business in the world. DAFC believes that integrating technology into business management enhances transparency and value in collecting information and unlocks new productivity. DAFC opts to focus on digitalization through considerable investment in the Oracle Fusion system, LS Retails, Salesforce, and RFID. DAFC also understands that a company is only as good as its people. Building the right team and continuously investing in that team enables the company to fearlessly embrace changes and stably grow as an organization.
DAFC anticipates an increase in purchasing power and a new crop of consumers with a fresh appetite for luxury goods and services. Leveraging this potential, DAFC is taking strategic steps in widening the product offerings in both segment and price ranges. To be the ultimate shopping destination, DAFC undertakes to grow its retail network and annual revenue by 50% in the next two years.
Learning from past mistakes is crucial for all organizations. DAFC treats every setback as a lesson learned, from which to derive wisdom and progress.
Covid-19 prevented DAFC from holding annual sales events. However, in December 2021, 2 big-sale events were immediately held at Ho Chi Minh City and Hanoi. This was a quick reaction of DAFC to push sales to recover the loss.
Besides, the new MD officially appointed in Oct 2021 comes with remarkable changes, especially in the incentive policies for the Sales team with the very attractive new spiff scheme. All achievements have proved significantly DAFC ‘s strength to overcome any obstacles and difficulties.
To become Vietnam’s largest high-end distributor of global luxury brands
Achievements & Impacts
In recent years, DAFC has seen significant growth in sales and EBT as a result of several strategic marketing initiatives and consistently excellent customer service. Sales in 2022 were up 59% compared to 2016 while EBIT increased by 233%. To achieve sustainable growth, DAFC plans to maintain and develop key long-term priorities, which include improving living standards, facilitating urbanization, pioneering luxury retail, and educating retail professionals. Along with these core values, DAFC has implemented a variety of philanthropic activities as a dynamic way to engage employees and give back to the community at large.
DAFC's approach to sustainable growth is founded around three pillars, namely Talent Acquisition & Development, Organizational Health, Fashionable Working Environment.
DAFC offers attractive salaries and benefits packages as the first steps in attracting new talents. An annual performance review allows employees to identify strengths and weaknesses, which lay the foundation for a well-planned career path. Overseas business trips and periodic training featuring leadership, technical, and sales skills are available to the teams to enhance performance, and further engage them with the company mission.
DAFC’s Code of Conduct focuses on creating a supportive office culture that is core to its organizational health. Teambuilding activities and workshops are organized throughout the year to boost team spirit and recognize outstanding employees.
Working in fashion is beyond an employment opportunity for many of the team members. To them, fashion is rather a passion, excitement to be infused into everyday choices. DAFC respects this passion and prepares to offer a trendy working space. Coming this year, a newer and livelier headquarter will be ready to welcome all DAFC's team members and partners.
Future Direction
In 2022, DAFC aims to launch e-commerce and expand in the brick-and-mortar retail business, while the brand portfolio expansion will be completed in the following year. In 2024, it will launch an online luxury marketplace and create a new segment in the brand portfolio. In 2025, it aims to launch an outlet channel.
In recent years, DAFC has seen significant growth in sales and EBT as a result of several strategic marketing initiatives and consistently excellent customer service. Sales in 2022 were up 59% compared to 2016 while EBIT increased by 233%. To achieve sustainable growth, DAFC plans to maintain and develop key long-term priorities, which include improving living standards, facilitating urbanization, pioneering luxury retail, and educating retail professionals. Along with these core values, DAFC has implemented a variety of philanthropic activities as a dynamic way to engage employees and give back to the community at large.
DAFC's approach to sustainable growth is founded around three pillars, namely Talent Acquisition & Development, Organizational Health, Fashionable Working Environment.
DAFC offers attractive salaries and benefits packages as the first steps in attracting new talents. An annual performance review allows employees to identify strengths and weaknesses, which lay the foundation for a well-planned career path. Overseas business trips and periodic training featuring leadership, technical, and sales skills are available to the teams to enhance performance, and further engage them with the company mission.
DAFC’s Code of Conduct focuses on creating a supportive office culture that is core to its organizational health. Teambuilding activities and workshops are organized throughout the year to boost team spirit and recognize outstanding employees.
Working in fashion is beyond an employment opportunity for many of the team members. To them, fashion is rather a passion, excitement to be infused into everyday choices. DAFC respects this passion and prepares to offer a trendy working space. Coming this year, a newer and livelier headquarter will be ready to welcome all DAFC's team members and partners.
Future Direction
In 2022, DAFC aims to launch e-commerce and expand in the brick-and-mortar retail business, while the brand portfolio expansion will be completed in the following year. In 2024, it will launch an online luxury marketplace and create a new segment in the brand portfolio. In 2025, it aims to launch an outlet channel.
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DUY ANH FASHION AND COSMETICS JSC (DAFC)
Information about the Company
Since its establishment in 2005, DAFC has upheld IPPG's mission of Bringing the Best of the World to Vietnam. With unrivaled market knowledge, DAFC undertakes to strategically introduce and develop the world's top luxury brands in Vietnam. Today, DAFC is proud to be a leading luxury retail operator in Vietnam with a retail network of over 50 boutiques, representing more than 60 luxury brands.
Genuineness, open-mindedness, and integrity are DAFC's core values. The company determines to cherish the history and heritage of each brand it represents, as well as promote modernization in business practice. Innovation concerning traditional business principles is the keystone in DAFC's path to success.
Innovative Corporate Culture & Growth Initiatives
In this ever-evolving culture, Fashion is undoubtedly the fastest-changing business in the world. DAFC believes that integrating technology into business management enhances transparency and value in collecting information and unlocks new productivity. DAFC opts to focus on digitalization through considerable investment in the Oracle Fusion system, LS Retails, Salesforce, and RFID. DAFC also understands that a company is only as good as its people. Building the right team and continuously investing in that team enables the company to fearlessly embrace changes and stably grow as an organization.
DAFC anticipates an increase in purchasing power and a new crop of consumers with a fresh appetite for luxury goods and services. Leveraging this potential, DAFC is taking strategic steps in widening the product offerings in both segment and price ranges. To be the ultimate shopping destination, DAFC undertakes to grow its retail network and annual revenue by 50% in the next two years.
Learning from past mistakes is crucial for all organizations. DAFC treats every setback as a lesson learned, from which to derive wisdom and progress.
Covid-19 prevented DAFC from holding annual sales events. However, in December 2021, 2 big-sale events were immediately held at Ho Chi Minh City and Hanoi. This was a quick reaction of DAFC to push sales to recover the loss.
Besides, the new MD officially appointed in Oct 2021 comes with remarkable changes, especially in the incentive policies for the Sales team with the very attractive new spiff scheme. All achievements have proved significantly DAFC ‘s strength to overcome any obstacles and difficulties.
Since its establishment in 2005, DAFC has upheld IPPG's mission of Bringing the Best of the World to Vietnam. With unrivaled market knowledge, DAFC undertakes to strategically introduce and develop the world's top luxury brands in Vietnam. Today, DAFC is proud to be a leading luxury retail operator in Vietnam with a retail network of over 50 boutiques, representing more than 60 luxury brands.
Genuineness, open-mindedness, and integrity are DAFC's core values. The company determines to cherish the history and heritage of each brand it represents, as well as promote modernization in business practice. Innovation concerning traditional business principles is the keystone in DAFC's path to success.
Innovative Corporate Culture & Growth Initiatives
In this ever-evolving culture, Fashion is undoubtedly the fastest-changing business in the world. DAFC believes that integrating technology into business management enhances transparency and value in collecting information and unlocks new productivity. DAFC opts to focus on digitalization through considerable investment in the Oracle Fusion system, LS Retails, Salesforce, and RFID. DAFC also understands that a company is only as good as its people. Building the right team and continuously investing in that team enables the company to fearlessly embrace changes and stably grow as an organization.
DAFC anticipates an increase in purchasing power and a new crop of consumers with a fresh appetite for luxury goods and services. Leveraging this potential, DAFC is taking strategic steps in widening the product offerings in both segment and price ranges. To be the ultimate shopping destination, DAFC undertakes to grow its retail network and annual revenue by 50% in the next two years.
Learning from past mistakes is crucial for all organizations. DAFC treats every setback as a lesson learned, from which to derive wisdom and progress.
Covid-19 prevented DAFC from holding annual sales events. However, in December 2021, 2 big-sale events were immediately held at Ho Chi Minh City and Hanoi. This was a quick reaction of DAFC to push sales to recover the loss.
Besides, the new MD officially appointed in Oct 2021 comes with remarkable changes, especially in the incentive policies for the Sales team with the very attractive new spiff scheme. All achievements have proved significantly DAFC ‘s strength to overcome any obstacles and difficulties.
To become Vietnam’s largest high-end distributor of global luxury brands
Achievements & Impacts
In recent years, DAFC has seen significant growth in sales and EBT as a result of several strategic marketing initiatives and consistently excellent customer service. Sales in 2022 were up 59% compared to 2016 while EBIT increased by 233%. To achieve sustainable growth, DAFC plans to maintain and develop key long-term priorities, which include improving living standards, facilitating urbanization, pioneering luxury retail, and educating retail professionals. Along with these core values, DAFC has implemented a variety of philanthropic activities as a dynamic way to engage employees and give back to the community at large.
DAFC's approach to sustainable growth is founded around three pillars, namely Talent Acquisition & Development, Organizational Health, Fashionable Working Environment.
DAFC offers attractive salaries and benefits packages as the first steps in attracting new talents. An annual performance review allows employees to identify strengths and weaknesses, which lay the foundation for a well-planned career path. Overseas business trips and periodic training featuring leadership, technical, and sales skills are available to the teams to enhance performance, and further engage them with the company mission.
DAFC’s Code of Conduct focuses on creating a supportive office culture that is core to its organizational health. Teambuilding activities and workshops are organized throughout the year to boost team spirit and recognize outstanding employees.
Working in fashion is beyond an employment opportunity for many of the team members. To them, fashion is rather a passion, excitement to be infused into everyday choices. DAFC respects this passion and prepares to offer a trendy working space. Coming this year, a newer and livelier headquarter will be ready to welcome all DAFC's team members and partners.
Future Direction
In 2022, DAFC aims to launch e-commerce and expand in the brick-and-mortar retail business, while the brand portfolio expansion will be completed in the following year. In 2024, it will launch an online luxury marketplace and create a new segment in the brand portfolio. In 2025, it aims to launch an outlet channel.
In recent years, DAFC has seen significant growth in sales and EBT as a result of several strategic marketing initiatives and consistently excellent customer service. Sales in 2022 were up 59% compared to 2016 while EBIT increased by 233%. To achieve sustainable growth, DAFC plans to maintain and develop key long-term priorities, which include improving living standards, facilitating urbanization, pioneering luxury retail, and educating retail professionals. Along with these core values, DAFC has implemented a variety of philanthropic activities as a dynamic way to engage employees and give back to the community at large.
DAFC's approach to sustainable growth is founded around three pillars, namely Talent Acquisition & Development, Organizational Health, Fashionable Working Environment.
DAFC offers attractive salaries and benefits packages as the first steps in attracting new talents. An annual performance review allows employees to identify strengths and weaknesses, which lay the foundation for a well-planned career path. Overseas business trips and periodic training featuring leadership, technical, and sales skills are available to the teams to enhance performance, and further engage them with the company mission.
DAFC’s Code of Conduct focuses on creating a supportive office culture that is core to its organizational health. Teambuilding activities and workshops are organized throughout the year to boost team spirit and recognize outstanding employees.
Working in fashion is beyond an employment opportunity for many of the team members. To them, fashion is rather a passion, excitement to be infused into everyday choices. DAFC respects this passion and prepares to offer a trendy working space. Coming this year, a newer and livelier headquarter will be ready to welcome all DAFC's team members and partners.
Future Direction
In 2022, DAFC aims to launch e-commerce and expand in the brick-and-mortar retail business, while the brand portfolio expansion will be completed in the following year. In 2024, it will launch an online luxury marketplace and create a new segment in the brand portfolio. In 2025, it aims to launch an outlet channel.