Dong Tay Promotion | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

Dong Tay Promotion

Information about the Company
Dong Tay Promotion (DTP) is the largest content production (TV Show) company in Vietnam. DTP produces various shows on key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. DTP was established in 2000. In addition to its creative formats that own creative copyrights, DTP is the first company in Vietnam to buy “million dollar–investment” formats such as Vietnam Idol (2006), and So You Think You Can Dance (2010). Its recent highlights include On Gioi Cau Day Roi, 7 Nu Cuoi Xuan, Nhanh Nhu Chop, Ky Uc Vui Ve, Running Man Vietnam (2021), First and Last, and 2 Days 1 Night (2022).

Company Culture & Company Activities
DTP’s 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, the input from Production, PR, Media, Client, Digital, and Audience is very important. As a result, all DTP employees are orientated to thinking, understanding, and acting as Brand ambassadors. DTP is aware of the responsibility it has in the community. In 2015, DTP started producing a TV program, Build A Bridge, to support the Nam Phuong Foundation, to raise social awareness of the plight of the children drowning in the Mekong Delta, Vietnam because of the dangerous river crossing on unsafe bridges. Thus far, 21 bridges have been built in 8 far-flung provinces with VND25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossings have been provided to these rural communities. The purpose of the Dream House project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date to give these children a safe place to study and nurture hope for a better tomorrow.
Achievements & Impact
From a humble beginning of a 6-persons company, DTP has grown into 120 employees with the capacity of 8 production teams, 20 in-house post-production, and in partnership with dozens of international partners like Endemol Shine Group, Viacom International Media Network, Fujisankei Communications International Inc., Fremantle Media Enterprises, KBS, etc. DTP dominates the prime times on national TV channels such as VTV3 (31%) and HTV7 (46%) with more than 1260 hours of the TV show, and 800 episodes of local (TNS Kantar Media). Furthermore, DTP continues to groom talents organically to sustain its future content needs. Currently, DTP is under contract with Vietnam’s largest pool of talent hub (300 actors/ actresses; 60 singers; 30 models; 25 comedians) with the A-class names of V-biz including Tran Thanh (TV Host/ Actor), Chi Pu (singer/ actress), Quang Hieu (singer), Hari Won (singer/ actress), etc.

Future Direction
Humanity is in the midst of the fastest technological change. Currently, people can create content, socialize and gather information with a small handheld device called the smartphone. In the past, prime times are television’s time to show the best programs. Today, depending on the nature of work and daily activities, each person has a different prime time. DTP recognizes this trend and has taken a stake in this growing phenomenon. DTP is building content that is easily accessible on all multiple platforms and devices, especially digital channels, to have great contents to reach as many people as possible at any time, anywhere.

CORPORATE EXCELLENCE CATEGORY

Dong Tay Promotion

Information about the Company
Dong Tay Promotion (DTP) is the largest content production (TV Show) company in Vietnam. DTP produces various shows on key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. DTP was established in 2000. In addition to its creative formats that own creative copyrights, DTP is the first company in Vietnam to buy “million dollar–investment” formats such as Vietnam Idol (2006), and So You Think You Can Dance (2010). Its recent highlights include On Gioi Cau Day Roi, 7 Nu Cuoi Xuan, Nhanh Nhu Chop, Ky Uc Vui Ve, Running Man Vietnam (2021), First and Last, and 2 Days 1 Night (2022).

Company Culture & Company Activities
DTP’s 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, the input from Production, PR, Media, Client, Digital, and Audience is very important. As a result, all DTP employees are orientated to thinking, understanding, and acting as Brand ambassadors. DTP is aware of the responsibility it has in the community. In 2015, DTP started producing a TV program, Build A Bridge, to support the Nam Phuong Foundation, to raise social awareness of the plight of the children drowning in the Mekong Delta, Vietnam because of the dangerous river crossing on unsafe bridges. Thus far, 21 bridges have been built in 8 far-flung provinces with VND25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossings have been provided to these rural communities. The purpose of the Dream House project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date to give these children a safe place to study and nurture hope for a better tomorrow.
Achievements & Impact
From a humble beginning of a 6-persons company, DTP has grown into 120 employees with the capacity of 8 production teams, 20 in-house post-production, and in partnership with dozens of international partners like Endemol Shine Group, Viacom International Media Network, Fujisankei Communications International Inc., Fremantle Media Enterprises, KBS, etc. DTP dominates the prime times on national TV channels such as VTV3 (31%) and HTV7 (46%) with more than 1260 hours of the TV show, and 800 episodes of local (TNS Kantar Media). Furthermore, DTP continues to groom talents organically to sustain its future content needs. Currently, DTP is under contract with Vietnam’s largest pool of talent hub (300 actors/ actresses; 60 singers; 30 models; 25 comedians) with the A-class names of V-biz including Tran Thanh (TV Host/ Actor), Chi Pu (singer/ actress), Quang Hieu (singer), Hari Won (singer/ actress), etc.

Future Direction
Humanity is in the midst of the fastest technological change. Currently, people can create content, socialize and gather information with a small handheld device called the smartphone. In the past, prime times are television’s time to show the best programs. Today, depending on the nature of work and daily activities, each person has a different prime time. DTP recognizes this trend and has taken a stake in this growing phenomenon. DTP is building content that is easily accessible on all multiple platforms and devices, especially digital channels, to have great contents to reach as many people as possible at any time, anywhere.