Nutifood Nutrition Food JSC | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

Dr. Tran Thi Le
CEO


Nutifood Nutrition Food JSC
www.nutifood.com.vn


Information about Entrepreneur
Since childhood, Dr. Tran Thi Le has always cherished the dream of contributing to society and being someone who can make a positive impact on the community. This was the motivation for her to leave her hometown (Phu Cat, Binh Dinh province) to pursue a career as a doctor.

After graduating, she started her career at the Nutrition Center of Ho Chi Minh City and became Chairman of the Board of Directors cum General Director of Đồng Tâm Company in 2000. Throughout 20 years, she has led Nutifood through thick and thin to gain brilliant achievements such as the Vietnamese company that became the Top 3 Dairy Companies alongside foreign giants and the first dairy company to create nutritional solutions with European standards that are compatible with the specific requirements of Vietnamese kids and consumers.

Having absolute faith from the Nutifood staff, she has simple and candid leadership styles. As a Chief Executive Officer (CEO), she spends most of her valuable time at the research centre working on her motto—“Product quality is the core value of Nutifood”.

Other Interesting Facts about Entrepreneur
Dr. Le’s has a 3-step formula to success. In Dr. Le’s opinion, crises is an opportunity for better growth. Therefore, the first step of her success formula is to deal with crises, confront with calm, turn complex things into simple parts, prioritise issues, and take steps to solve problems.

Secondly, Dr. Le believes that people are the most valuable asset of the company. Besides developing the workforce in the company and attracting new talents, it is necessary to train outstanding employees for the next leadership class.

Lastly, Dr. Le seeks to always contribute to the community. From her early beginnings as a doctor, she has promised to contribute to the community. Now under her leadership, Nutifood’s mission is to provide high-quality nutritional products that satisfy the special nutritional needs of each age group and various diseases at reasonable prices.

Company Achievements & Role as Entrepreneur
In her 20 years of leading Nutifood, she has helped Nutifood overcome 3 crises and rise from a small nutrition establishment with a few dozen employees to the 3rd largest dairy enterprise in Vietnam with 5,300 employees.

In the period of 2000 to 2007, the company gained an average growth of 237% per year and took its shares to the stock exchange under her guidance. After 2007, she temporarily left her position to concentrate on her own path.

In 2008, Nutifood encountered a crisis that caused a dramatic sales fall and simultaneous refusal from retailers. Therefore, Dr. Tran Thi Le returned to revive the business. Throughout the period of 2013 to 2017, the company’s revenue increased by triple, reaching VND 9,205 billion at the end of 2017.

In 2018, Nutifood’s revenue gained VND 9,500 billion and its profit reached VND 828 billion. This was also the year that Nutifood expanded its scales into the Coffee field with Nutifood instant coffee products.

In 2020, Nutifood launched a coffee chain named “Ông Bầu” and the NutiMilk high-standard dairy farm. The company was also recognised as “Vietnam’s No. 1 Baby Milk Brand” thanks to Nutifood GrowPLUS+, which accounted for 22% of the revenue market share. In the same year, Nutifood Nutrition Research Institute in Sweden was launched, an exclusive Foundation of Digestion & Immunity (FDI) formula was introduced and applied to baby milk products.


In 2021, various new products have been launched with exclusive formulas from the Nutifood Nutrition Research Institute in Sweden - NNRIS that are specially formulated for the specific requirements of Vietnamese kids and consumers.


Vision, Mission, & Future Plans
Under Dr. Lee’s leadership, Nutifood’s vision is to become a world-class company in nutrition science and healthcare that sustainably develops for the benefit of the communities, employees, and shareholders. Meanwhile, its mission is to satisfy the special nutritional needs for each age group and various diseases; provide daily nutritional solutions for every family; and contribute to the overall physical development of Vietnamese.

Nutifood has made significant contributions to reducing the rate of malnutrition in children to 19.8%. Looking beyond, it aims to reduce its rate by 15% in 2025 and eliminate other health problems such as obesity and overweight through its products.

For its powdered milk category, Nutifood plans to continuously promote the premium brands that are 100% made in Sweden and invest in high-standard European nutritional solutions at the Nutifood Nutrition Research Institute in Sweden - NNRIS. Whereas for its liquid milk category, Nutifood will continuously develop high-standard NutiMilk fresh milk and many different product lines by branching out into eating yoghurt, drinking yoghurt and soy milk product lines to cater to diverse consumer tastes.

For fellow enterprises and entrepreneurs, Dr. Lee advised, “I gradually let go of unnecessary worries. Instead of worrying or overthinking, you better arrange your work scientifically and stay focused.”

MASTER ENTREPRENEUR CATEGORY

Dr. Tran Thi Le
CEO

Information about Entrepreneur
Since childhood, Dr. Tran Thi Le has always cherished the dream of contributing to society and being someone who can make a positive impact on the community. This was the motivation for her to leave her hometown (Phu Cat, Binh Dinh province) to pursue a career as a doctor.

After graduating, she started her career at the Nutrition Center of Ho Chi Minh City and became Chairman of the Board of Directors cum General Director of Đồng Tâm Company in 2000. Throughout 20 years, she has led Nutifood through thick and thin to gain brilliant achievements such as the Vietnamese company that became the Top 3 Dairy Companies alongside foreign giants and the first dairy company to create nutritional solutions with European standards that are compatible with the specific requirements of Vietnamese kids and consumers.

Having absolute faith from the Nutifood staff, she has simple and candid leadership styles. As a Chief Executive Officer (CEO), she spends most of her valuable time at the research centre working on her motto—“Product quality is the core value of Nutifood”.

Other Interesting Facts about Entrepreneur
Dr. Le’s has a 3-step formula to success. In Dr. Le’s opinion, crises is an opportunity for better growth. Therefore, the first step of her success formula is to deal with crises, confront with calm, turn complex things into simple parts, prioritise issues, and take steps to solve problems.

Secondly, Dr. Le believes that people are the most valuable asset of the company. Besides developing the workforce in the company and attracting new talents, it is necessary to train outstanding employees for the next leadership class.

Lastly, Dr. Le seeks to always contribute to the community. From her early beginnings as a doctor, she has promised to contribute to the community. Now under her leadership, Nutifood’s mission is to provide high-quality nutritional products that satisfy the special nutritional needs of each age group and various diseases at reasonable prices.


Nutifood Nutrition Food JSC
www.nutifood.com.vn


Company Achievements & Role as Entrepreneur
In her 20 years of leading Nutifood, she has helped Nutifood overcome 3 crises and rise from a small nutrition establishment with a few dozen employees to the 3rd largest dairy enterprise in Vietnam with 5,300 employees.

In the period of 2000 to 2007, the company gained an average growth of 237% per year and took its shares to the stock exchange under her guidance. After 2007, she temporarily left her position to concentrate on her own path.

In 2008, Nutifood encountered a crisis that caused a dramatic sales fall and simultaneous refusal from retailers. Therefore, Dr. Tran Thi Le returned to revive the business. Throughout the period of 2013 to 2017, the company’s revenue increased by triple, reaching VND 9,205 billion at the end of 2017.

In 2018, Nutifood’s revenue gained VND 9,500 billion and its profit reached VND 828 billion. This was also the year that Nutifood expanded its scales into the Coffee field with Nutifood instant coffee products.

In 2020, Nutifood launched a coffee chain named “Ông Bầu” and the NutiMilk high-standard dairy farm. The company was also recognised as “Vietnam’s No. 1 Baby Milk Brand” thanks to Nutifood GrowPLUS+, which accounted for 22% of the revenue market share. In the same year, Nutifood Nutrition Research Institute in Sweden was launched, an exclusive Foundation of Digestion & Immunity (FDI) formula was introduced and applied to baby milk products.


In 2021, various new products have been launched with exclusive formulas from the Nutifood Nutrition Research Institute in Sweden - NNRIS that are specially formulated for the specific requirements of Vietnamese kids and consumers.


Vision, Mission, & Future Plans
Under Dr. Lee’s leadership, Nutifood’s vision is to become a world-class company in nutrition science and healthcare that sustainably develops for the benefit of the communities, employees, and shareholders. Meanwhile, its mission is to satisfy the special nutritional needs for each age group and various diseases; provide daily nutritional solutions for every family; and contribute to the overall physical development of Vietnamese.

Nutifood has made significant contributions to reducing the rate of malnutrition in children to 19.8%. Looking beyond, it aims to reduce its rate by 15% in 2025 and eliminate other health problems such as obesity and overweight through its products.

For its powdered milk category, Nutifood plans to continuously promote the premium brands that are 100% made in Sweden and invest in high-standard European nutritional solutions at the Nutifood Nutrition Research Institute in Sweden - NNRIS. Whereas for its liquid milk category, Nutifood will continuously develop high-standard NutiMilk fresh milk and many different product lines by branching out into eating yoghurt, drinking yoghurt and soy milk product lines to cater to diverse consumer tastes.

For fellow enterprises and entrepreneurs, Dr. Lee advised, “I gradually let go of unnecessary worries. Instead of worrying or overthinking, you better arrange your work scientifically and stay focused.”