HappySkin Vietnam Corporation | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

HappySkin Vietnam Corporation

Information about the Company & Brand
Established in 2015, HappySkin Vietnam Corporation (HappySkin) is aimed at providing the beauty community with information and direction for cosmetic consumption in the potential Vietnam market.

It is building an O2O (Online—To—Offline) business in Vietnam's beauty industry that focuses on skincare and spa and beauty products as key business models.

Its core business is a direct-to-consumer (DTC) cosmetics brand called “Emmie By HappySkin” which is well supported by a strong in-house community with quality content and offline channels, including HappySkin Medical Spas in Ho Chi Minh City and Hanoi.

HappySkin’s vision is to become the most inspiring pioneer beauty brand in Vietnam and expand to Southeast Asia. Its mission is to change the way Vietnamese people take care of their skin by providing proper solutions of advanced cosmetics, devices and effective treatment services.

Brand Elements
Over the past 5 years, HappySkin has gained a trusted reputation in the beauty community through its website and social media which has 1 million fans and followers.

The series of content are constantly updated with beauty trends through advice, make-up reviews, skincare, and tutorials in a proper way. HappySkin is considered to contribute to the knowledge orientation for beauty and skincare fans in the Vietnamese market, enabling the brand to break through barriers and retain customer loyalty.

Moreover, the brand continuously improves the customer experience by developing a utility application with various functionalities such as a skin test, skin consultation, product review, shopping, spa booking, skin diary, cosmetics bag, etc. This app helps to personalise the customer journey and enhance the brand’s beauty solution. HappySkin websites and social media are also integrated into the app, meeting the information-search needs of customers.

Lastly, the brand believes that the product and brand principles and ethics are crucial for long-term development along with introducing high-quality, environmentally-friendly and skin-safe products at attractive prices.

Inspiring Identity
HappySkin was originally built with the message, "Feel happy in your own way, and let your skin feel the same". The community activity and business models are oriented towards the mission of spreading the value of "Happy skin".

Consistency for communicating the brand's "Happy Skin" value is based on the structure of the business model and the role of each community activity and business activity. The focus lies on the flagship brand, Emmie By Happy Skin. Emmie By HappySkin develops 3 segments with a beauty device line, signature line and daily skincare product line.

Emmie By HappySkin is supported with communication and brand value promotion through 3 main channels which include offline support, online support and online community support. The offline support involves the e-commerce store, Skinstore.vn, and a signature spa chain that promotes awareness for the brand as well as collecting data, evaluating target customer insights and acting as a distribution channel for the brand’s products.

Emmie By HappySkin’s online support supply its products together with imported authentic products from other famous brands at competitive prices on E-commerce Exchange. The online support helps build a diversified and highly effective affiliate marketing system in communicating the values of the Emmie By HappySkin brand in particular and HappySkin in general.

Emmie By HappySkin’s online community support includes its website, Facebook and Youtube channel. From real-life stories and reviews about cosmetics and skincare to scientific beauty tips and knowledge, the brand posts a diverse range of content on its website and social media platforms. Additionally, the brand’s micro-influencers help to cleverly integrate the value of Emmie by HappySkin into the community.

Achievements & Impact
The company’s Youtube channel has attained 650k subscribers with 1.6 million views per month whereas its fan page has 210k fans with 10k loyal fans. Meanwhile, its website receives 350,000 views per month and its Tiktok has 11,900 followers with 9,000 likes.

Moreover, Happy Skin’s products are FDA-certified, CE-certified and RoHS-certified. The company was also a proud awardee of the SME100Awards 2020 Fast-Moving Companies and S2020 Fashion Awards.

Future Direction
In the near future, the company plans to follow 5 strategies to ensure that it builds a strong foundation for long-term success and the continuous growth of the brand.

Firstly, it will hire and retain talents to promote growth by building a recruitment process to hire top talents. Secondly, the company plans to constantly review and track operational efficiencies to assure that organisational activities are aligned with business needs for sustainable growth. Thirdly, it aims to diversify its business model and distribution system by developing and extending distribution channels on e-commerce platforms and offline distribution channels. Fourthly, the company seeks to invest in product research and development (R&D) to develop new services and products or improve existing ones. Lastly, it plans to strengthen its communication assets by focusing on improving the quality, image, and content of its ecosystem to increase brand awareness.

INSPIRATIONAL BRAND CATEGORY

HappySkin Vietnam Corporation

Information about the Company & Brand
Established in 2015, HappySkin Vietnam Corporation (HappySkin) is aimed at providing the beauty community with information and direction for cosmetic consumption in the potential Vietnam market.

It is building an O2O (Online—To—Offline) business in Vietnam's beauty industry that focuses on skincare and spa and beauty products as key business models.

Its core business is a direct-to-consumer (DTC) cosmetics brand called “Emmie By HappySkin” which is well supported by a strong in-house community with quality content and offline channels, including HappySkin Medical Spas in Ho Chi Minh City and Hanoi.

HappySkin’s vision is to become the most inspiring pioneer beauty brand in Vietnam and expand to Southeast Asia. Its mission is to change the way Vietnamese people take care of their skin by providing proper solutions of advanced cosmetics, devices and effective treatment services.

Brand Elements
Over the past 5 years, HappySkin has gained a trusted reputation in the beauty community through its website and social media which has 1 million fans and followers.

The series of content are constantly updated with beauty trends through advice, make-up reviews, skincare, and tutorials in a proper way. HappySkin is considered to contribute to the knowledge orientation for beauty and skincare fans in the Vietnamese market, enabling the brand to break through barriers and retain customer loyalty.

Moreover, the brand continuously improves the customer experience by developing a utility application with various functionalities such as a skin test, skin consultation, product review, shopping, spa booking, skin diary, cosmetics bag, etc. This app helps to personalise the customer journey and enhance the brand’s beauty solution. HappySkin websites and social media are also integrated into the app, meeting the information-search needs of customers.

Lastly, the brand believes that the product and brand principles and ethics are crucial for long-term development along with introducing high-quality, environmentally-friendly and skin-safe products at attractive prices.

Inspiring Identity
HappySkin was originally built with the message, "Feel happy in your own way, and let your skin feel the same". The community activity and business models are oriented towards the mission of spreading the value of "Happy skin".

Consistency for communicating the brand's "Happy Skin" value is based on the structure of the business model and the role of each community activity and business activity. The focus lies on the flagship brand, Emmie By Happy Skin. Emmie By HappySkin develops 3 segments with a beauty device line, signature line and daily skincare product line.

Emmie By HappySkin is supported with communication and brand value promotion through 3 main channels which include offline support, online support and online community support. The offline support involves the e-commerce store, Skinstore.vn, and a signature spa chain that promotes awareness for the brand as well as collecting data, evaluating target customer insights and acting as a distribution channel for the brand’s products.

Emmie By HappySkin’s online support supply its products together with imported authentic products from other famous brands at competitive prices on E-commerce Exchange. The online support helps build a diversified and highly effective affiliate marketing system in communicating the values of the Emmie By HappySkin brand in particular and HappySkin in general.

Emmie By HappySkin’s online community support includes its website, Facebook and Youtube channel. From real-life stories and reviews about cosmetics and skincare to scientific beauty tips and knowledge, the brand posts a diverse range of content on its website and social media platforms. Additionally, the brand’s micro-influencers help to cleverly integrate the value of Emmie by HappySkin into the community.

Achievements & Impact
The company’s Youtube channel has attained 650k subscribers with 1.6 million views per month whereas its fan page has 210k fans with 10k loyal fans. Meanwhile, its website receives 350,000 views per month and its Tiktok has 11,900 followers with 9,000 likes.

Moreover, Happy Skin’s products are FDA-certified, CE-certified and RoHS-certified. The company was also a proud awardee of the SME100Awards 2020 Fast-Moving Companies and S2020 Fashion Awards.

Future Direction
In the near future, the company plans to follow 5 strategies to ensure that it builds a strong foundation for long-term success and the continuous growth of the brand.

Firstly, it will hire and retain talents to promote growth by building a recruitment process to hire top talents. Secondly, the company plans to constantly review and track operational efficiencies to assure that organisational activities are aligned with business needs for sustainable growth. Thirdly, it aims to diversify its business model and distribution system by developing and extending distribution channels on e-commerce platforms and offline distribution channels. Fourthly, the company seeks to invest in product research and development (R&D) to develop new services and products or improve existing ones. Lastly, it plans to strengthen its communication assets by focusing on improving the quality, image, and content of its ecosystem to increase brand awareness.