G Kitchen | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

G Kitchen

Information about the Company & Brand
Greenefeed is a fully integrated clean food chain Feed–Farm–Food with the mission to build quality and trusted brands that relentlessly innovate and create sustainable values for customers and society. It aims to become a leading, effective and trusted brand across the food value chain globally accompanied by technological advancements.

The company owns the group of factories that produce and supply pig, poultry and aqua feed with 10 feed millers located in Vietnam, Lao, Cambodia and Myanmar, having a total capacity of nearly 3 million tons per year.

GREENFEED’s breeder and commercial farm systems are operating on 600 active boars, providing nearly 1 million semen doses/ year, and with the breeding farm system of the nucleus, Grand Grand Parent (GGP) and Grand Parent (GP) sow farm up to 6,200 sows to supply 100,000 GF24 Parent Stock gilts. GREENFEED is also operating the pangasius in Vinh Long, supplying the market with nearly 2 billion pangasius fish annually.

GREENFEED also owns 3 safe, tasty food brands: G Kitchen, MAMACHOICE and WYN, serving the increasingly diversified needs of consumers for fresh, processed and ready-to-eat food across Vietnam.

Brand Elements
Placing human capital as the most valuable asset, GREENFEED aims to build up an ideal working environment, providing safety, fairness, inclusiveness and unlimited opportunities for employees to develop to their best potential.

In order to offer sustainable solutions to its partners, customers, society and employees, GREENFEED persistently applies 5 core values in everyday operations: PRODUCTIVITY, INNOVATION, TRUST, HUMANITY, SOCIAL RESPONSIBILITY.

Besides business development, GREENFEED focuses on bringing sustainability values, guaranteeing the integration of environmental health, social equity and economic vitality in order to create thriving, healthy, diverse and resilient communities for this generation and generations to come. In 2021, GREENFEED issued the Sustainable Development Commitments, showing its strong commitment to providing long-term values for all stakeholders.

Regarding corporate social responsibility programmes, through 2 of the company’s main activities–Women Empowerment and Meals of Smiles–more than 2,000 farmer households have been supported with husbandry training and financial support to cultivate sustainable livelihoods and nearly 1 million nutritious meals have been delivered to disadvantaged children across Vietnam.

Inspiring Identity
With the issue of food safety and quality "heating up" every day due to problems in Vietnam, customers have become more interested in the concept “from farm to table”. The demand for safe, tasty and fully traceable meat becomes more urgent than ever. With 18 years of experience in providing efficient solutions for stock breeding and animal feed, GREENFEED completed its food chain Feed–Farm–Food (3F Plus) by putting into operation DnF–an abattoir and food processing factory with German and Danish technologies and launching to market the safe, tasty food brand G Kitchen in 2018.

The G Kitchen brand was first introduced with genuinely fresh pork products, the foundation of Vietnamese families' everyday meals. The quality of G Kitchen fresh meat is ensured by strict European standards for cold meat processing and preservation and is certified by the advanced HACCP, ISO 22000:2018 for quality process. The difference that helps G Kitchen meet the market's demand for clean food comes from the 3F Plus food chain. This process does not only help the brand proactively control the product’s quality but also allows users to easily trace the origin of products.

Achievements & Impact
GREENFEED is among the top businesses that invest methodically and stringently in the establishment of the 3F Plus (Feed–Farm–Food) food chain. After 18 years of growth, it owns a network of 10 feed mills in Vietnam, Cambodia, Laos and Myanmar with a total capacity of nearly 3 million tons per year. GREENFEED has three food brands: G Kitchen, MAMACHOICE, Wyn.

Since 2018, G Kitchen’s product portfolio includes more than 100 types of fresh, processed and ready-to-eat products, available in more than 40,000 retail stores, supermarkets, convenience stores and groceries outlets in Ho Chi Minh City, Hanoi and other provinces. The brand also develops its own e-commerce ecosystem with a mobile application and websites, providing a convenient shopping experience for consumers. Recently, G Kitchen was among the top 10 food and beverage (F&B) brands according to Vietnam Report and Vietnamnet.

Future Direction
During its 18-year journey of constantly developing an integrated solution for the entire 3F Plus food chain, GREENFEED is dedicated to bringing innovative and creative solutions to build a sustainable clean food ecosystem, spreading good and healthy values, and sharing the results with employees, partners, consumers and society as a whole. With its commitment to sustainable development, GREENFEED contributes to creating a prosperous clean food ecosystem for the balanced development of the environment, economy and community. G Kitchen plays a crucial role in growing its product portfolios, introducing innovative flavours, and building a whole new processed food factory to grow in capacity, serving more Vietnamese people.

INSPIRATIONAL BRAND CATEGORY

G Kitchen

Information about the Company & Brand
Greenefeed is a fully integrated clean food chain Feed–Farm–Food with the mission to build quality and trusted brands that relentlessly innovate and create sustainable values for customers and society. It aims to become a leading, effective and trusted brand across the food value chain globally accompanied by technological advancements.

The company owns the group of factories that produce and supply pig, poultry and aqua feed with 10 feed millers located in Vietnam, Lao, Cambodia and Myanmar, having a total capacity of nearly 3 million tons per year.

GREENFEED’s breeder and commercial farm systems are operating on 600 active boars, providing nearly 1 million semen doses/ year, and with the breeding farm system of the nucleus, Grand Grand Parent (GGP) and Grand Parent (GP) sow farm up to 6,200 sows to supply 100,000 GF24 Parent Stock gilts. GREENFEED is also operating the pangasius in Vinh Long, supplying the market with nearly 2 billion pangasius fish annually.

GREENFEED also owns 3 safe, tasty food brands: G Kitchen, MAMACHOICE and WYN, serving the increasingly diversified needs of consumers for fresh, processed and ready-to-eat food across Vietnam.

Brand Elements
Placing human capital as the most valuable asset, GREENFEED aims to build up an ideal working environment, providing safety, fairness, inclusiveness and unlimited opportunities for employees to develop to their best potential.

In order to offer sustainable solutions to its partners, customers, society and employees, GREENFEED persistently applies 5 core values in everyday operations: PRODUCTIVITY, INNOVATION, TRUST, HUMANITY, SOCIAL RESPONSIBILITY.

Besides business development, GREENFEED focuses on bringing sustainability values, guaranteeing the integration of environmental health, social equity and economic vitality in order to create thriving, healthy, diverse and resilient communities for this generation and generations to come. In 2021, GREENFEED issued the Sustainable Development Commitments, showing its strong commitment to providing long-term values for all stakeholders.

Regarding corporate social responsibility programmes, through 2 of the company’s main activities–Women Empowerment and Meals of Smiles–more than 2,000 farmer households have been supported with husbandry training and financial support to cultivate sustainable livelihoods and nearly 1 million nutritious meals have been delivered to disadvantaged children across Vietnam.

Inspiring Identity
With the issue of food safety and quality "heating up" every day due to problems in Vietnam, customers have become more interested in the concept “from farm to table”. The demand for safe, tasty and fully traceable meat becomes more urgent than ever. With 18 years of experience in providing efficient solutions for stock breeding and animal feed, GREENFEED completed its food chain Feed–Farm–Food (3F Plus) by putting into operation DnF–an abattoir and food processing factory with German and Danish technologies and launching to market the safe, tasty food brand G Kitchen in 2018.

The G Kitchen brand was first introduced with genuinely fresh pork products, the foundation of Vietnamese families' everyday meals. The quality of G Kitchen fresh meat is ensured by strict European standards for cold meat processing and preservation and is certified by the advanced HACCP, ISO 22000:2018 for quality process. The difference that helps G Kitchen meet the market's demand for clean food comes from the 3F Plus food chain. This process does not only help the brand proactively control the product’s quality but also allows users to easily trace the origin of products.

Achievements & Impact
GREENFEED is among the top businesses that invest methodically and stringently in the establishment of the 3F Plus (Feed–Farm–Food) food chain. After 18 years of growth, it owns a network of 10 feed mills in Vietnam, Cambodia, Laos and Myanmar with a total capacity of nearly 3 million tons per year. GREENFEED has three food brands: G Kitchen, MAMACHOICE, Wyn.

Since 2018, G Kitchen’s product portfolio includes more than 100 types of fresh, processed and ready-to-eat products, available in more than 40,000 retail stores, supermarkets, convenience stores and groceries outlets in Ho Chi Minh City, Hanoi and other provinces. The brand also develops its own e-commerce ecosystem with a mobile application and websites, providing a convenient shopping experience for consumers. Recently, G Kitchen was among the top 10 food and beverage (F&B) brands according to Vietnam Report and Vietnamnet.

Future Direction
During its 18-year journey of constantly developing an integrated solution for the entire 3F Plus food chain, GREENFEED is dedicated to bringing innovative and creative solutions to build a sustainable clean food ecosystem, spreading good and healthy values, and sharing the results with employees, partners, consumers and society as a whole. With its commitment to sustainable development, GREENFEED contributes to creating a prosperous clean food ecosystem for the balanced development of the environment, economy and community. G Kitchen plays a crucial role in growing its product portfolios, introducing innovative flavours, and building a whole new processed food factory to grow in capacity, serving more Vietnamese people.