Information about the Company & Brand
Frasers Property Vietnam, a subsidiary of Frasers Property Group, is a leading multinational real estate company that focuses on being purpose-led and returns-driven. It owns and manages a diverse and integrated portfolio of properties across five asset classes. The company has operations in over 70 cities in 20 countries across Asia, Australia, Europe, the Middle East, and Africa.
The company is committed to inspiring experiences and creating places for good, benefit businesses, society, and the environment as it believes that we have a responsibility and the power to make a difference. Its purpose steers the company towards creating sustainable innovation and reinventing itself for a more inclusive and healthier world. The company seeks to help connect and strengthen businesses and communities, creating long-term shared value.
Brand Elements
Frasers Property business and the real estate industry as a whole are continually evolving and becoming increasingly more complex. Hence, it is more important than ever that Frasers Property connects with its customers and partners in a compelling yet cohesive way. Businesses today need a strong brand, a clear purpose, and an inspired culture. At Frasers Property, it shares the values of being collaborative, respectful, progressive and real, helping it bring evolutionary change through quality customer experiences, higher quality of life and a more resilient, future-ready business.
The success of the Frasers Property brand over the long term depends on its customers' valuation of its brand. Being clear of its identity and how its customers recognise the company is key to building loyalty and a premium for its products and services, along with developing brand resonance with its customers, employees, partners and other stakeholders.
Inspiring experiences, creating places for good.
Inspiring Identity
The company is committed to inspiring experiences and creating places for good, be a real estate company of choice for customers, capital providers, talent, and ecosystem business partners by being an astute returns-driven investor, with strong real estate execution and future-ready capabilities.
By doing so, the company creates opportunities and inspire others to succeed. It helps enhance people’s health and well-being and improve the overall quality of life. As the company believes that placemaking is about people, it is dedicated to refining the quality of every customer’s experience. The company will raise sustainability standards by producing and consuming responsibly across its value chain. Its employees embody the values to inspire meaningful experiences such as being collaborative and respectful, believing in teamwork, and standing stronger together. They place customers at heart and carry out their responsibilities with purpose. Each employee is empowered to add value and create places where everyone matters—where people of all genders, races, ages, and abilities can belong and thrive.
Achievements & Impact
Frasers Property is a multi-national developer-owner-operator of real estate products and services across the property value chain. As a listed company on the mainboard of the Singapore Exchange Securities Trading Limited (SGX-ST), the group has total assets of approximately SGD 39.2 billion as of 31 March 2021. Frasers Property is also the sponsor of two real estate investment trusts (REITs) and one stapled trust listed on the SGX-ST. In addition, the group has two REITs listed on the Stock Exchange of Thailand.
In Vietnam, its signature developments include Melinh Point—a Grade A boutique office building in Ho Chi Minh City’s commercial District 1; Q2 Thao Dien—a luxury mixed-use development in District 2, now known as Thu Duc City; and Binh Duong Industrial Park—a modern, dynamic and sustainable industrial park strategically placed in Binh Duong province. Its Fraser Hospitality business also maintains a local presence with Fraser Suites Hanoi and Capri by Fraser in Ho Chi Minh City.
As a group, Frasers Property is “ONE FRASERS”, which is a platform the company has built successfully with its collective success based on alignment and collaboration.
Future Direction
The Frasers Property team in Vietnam has an extensive market experience and is very familiar with the expectations of customers in Vietnam. In past years, the company has completed the set-up of its multi-asset class development platform that is comprised of international and local professionals. The company is continuously searching for long-term strategic local partnerships to optimise the value for real estate projects in Vietnam as an integrated city developer.
Along with focusing more on investment in people, Frasers Property Vietnam plans to double its staff strength in new and exciting locations in the next 2 years without increasing its carbon footprint. The company emphasises the importance of developing the next batch of leaders, identifying key talents, and encouraging its team to push boundaries.
INSPIRATIONAL BRAND CATEGORY
Frasers Property Vietnam
Information about the Company & Brand
Frasers Property Vietnam, a subsidiary of Frasers Property Group, is a leading multinational real estate company that focuses on being purpose-led and returns-driven. It owns and manages a diverse and integrated portfolio of properties across five asset classes. The company has operations in over 70 cities in 20 countries across Asia, Australia, Europe, the Middle East, and Africa.
The company is committed to inspiring experiences and creating places for good, benefit businesses, society, and the environment as it believes that we have a responsibility and the power to make a difference. Its purpose steers the company towards creating sustainable innovation and reinventing itself for a more inclusive and healthier world. The company seeks to help connect and strengthen businesses and communities, creating long-term shared value.
Brand Elements
Frasers Property business and the real estate industry as a whole are continually evolving and becoming increasingly more complex. Hence, it is more important than ever that Frasers Property connects with its customers and partners in a compelling yet cohesive way. Businesses today need a strong brand, a clear purpose, and an inspired culture. At Frasers Property, it shares the values of being collaborative, respectful, progressive and real, helping it bring evolutionary change through quality customer experiences, higher quality of life and a more resilient, future-ready business.
The success of the Frasers Property brand over the long term depends on its customers' valuation of its brand. Being clear of its identity and how its customers recognise the company is key to building loyalty and a premium for its products and services, along with developing brand resonance with its customers, employees, partners and other stakeholders.
Inspiring experiences, creating places for good.
Inspiring Identity
The company is committed to inspiring experiences and creating places for good, be a real estate company of choice for customers, capital providers, talent, and ecosystem business partners by being an astute returns-driven investor, with strong real estate execution and future-ready capabilities.
By doing so, the company creates opportunities and inspire others to succeed. It helps enhance people’s health and well-being and improve the overall quality of life. As the company believes that placemaking is about people, it is dedicated to refining the quality of every customer’s experience. The company will raise sustainability standards by producing and consuming responsibly across its value chain. Its employees embody the values to inspire meaningful experiences such as being collaborative and respectful, believing in teamwork, and standing stronger together. They place customers at heart and carry out their responsibilities with purpose. Each employee is empowered to add value and create places where everyone matters—where people of all genders, races, ages, and abilities can belong and thrive.
Achievements & Impact
Frasers Property is a multi-national developer-owner-operator of real estate products and services across the property value chain. As a listed company on the mainboard of the Singapore Exchange Securities Trading Limited (SGX-ST), the group has total assets of approximately SGD 39.2 billion as of 31 March 2021. Frasers Property is also the sponsor of two real estate investment trusts (REITs) and one stapled trust listed on the SGX-ST. In addition, the group has two REITs listed on the Stock Exchange of Thailand.
In Vietnam, its signature developments include Melinh Point—a Grade A boutique office building in Ho Chi Minh City’s commercial District 1; Q2 Thao Dien—a luxury mixed-use development in District 2, now known as Thu Duc City; and Binh Duong Industrial Park—a modern, dynamic and sustainable industrial park strategically placed in Binh Duong province. Its Fraser Hospitality business also maintains a local presence with Fraser Suites Hanoi and Capri by Fraser in Ho Chi Minh City.
As a group, Frasers Property is “ONE FRASERS”, which is a platform the company has built successfully with its collective success based on alignment and collaboration.
Future Direction
The Frasers Property team in Vietnam has an extensive market experience and is very familiar with the expectations of customers in Vietnam. In past years, the company has completed the set-up of its multi-asset class development platform that is comprised of international and local professionals. The company is continuously searching for long-term strategic local partnerships to optimise the value for real estate projects in Vietnam as an integrated city developer.
Along with focusing more on investment in people, Frasers Property Vietnam plans to double its staff strength in new and exciting locations in the next 2 years without increasing its carbon footprint. The company emphasises the importance of developing the next batch of leaders, identifying key talents, and encouraging its team to push boundaries.