VNDIRECT Securities Corporation | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

VNDIRECT Securities Corporation

Information about the Company
VNDIRECT Securities Corporation (VNDIRECT)’s product and services portfolio includes retail brokerage, margin lending, asset management services, investment banking, corporate finance, institutional brokerage, and capital market.

The corporation’s vision is to make the investment service ecosystem extremely simple for everyone everywhere through its mission of creating a financial accumulation path and secure investment. Its core values comprise conduct of integrity, collective wisdom, the collaboration of services and connection of values.

Company Culture & Company Activities
VNDIRECT's working culture is built on four IPAM core competencies of each employee (Insights, Passion, Action, Mindfulness) and 4 core values (Conduct of integrity, Collective wisdom, Collaboration, Connection of values). Thanks to the 4C core value system and an IPAM-based qualified team, the company's working culture has been built on the principle of autonomy and personal responsibility. The tasks are designed according to RACI organisational principles (Responsible – Accountable – Consulted – Informed), helping VNDIRECT to design a flat organisational structure and create many factors capable of undertaking independent work and synergy towards the common objectives.

VNDIRECT's leadership culture is built on the basis of autonomy and independence, at which the leaders act as the coaches responsible for leading members together to incorporate any individual vision into the common vision.

The organisational structure's flatness combined with the autonomy and the high sense of responsibility helps each VNDIRECT staff to train themselves, continuously have opportunities of experiencing new challenges and make contributions to the team to their best abilities, creating new creativity and values that continue to improve the abilities of each individual and the collective VNDIRECT.

Achievements & Impact
In 2020, the corporation launched new technology and service platforms for asset management strategies. VNDIRECT soon became a pioneer company in the securities industry to put eKYC’s electronic identity into the online account opening process, applying the most advanced technology today. DSTOCK was officially launched shortly after that on November 19th, 2020 as a market and stock portal to help investors grasp the market movements and now welcome an average of 7,500 users with 27,000 visits per day.

VNDIRECT continued to gain customers’ trust with periods in which the company accounted for 57% of the total number of newly opened accounts in the market. By the end of 2020, more than 120,000 newly opened accounts were attracted by VNDIRECT, accounting for 30% of the total number of newly opened accounts in the market. With the digitisation of the account opening process, DGO-oriented training, the customers have been assisted in financial investment capacity building, sustainable asset portfolios, and effective post-investment asset management.

VNDIRECT successfully deployed 160 training and sharing programmes, both offline and online, attracting the interest and participation of more than 12,000 investors in 2020. These programmes were implemented in a variety of themes and formats, including the sharing programmes: “Road to Financial health & Investment mindfulness: DGO & Asset pyramid”, “Professional stock platform” course, “DTRADE - The companion to become a professional stock trader” course, “DSTOCK - Stock investment wisdom” course, Round table seminar for experts or “Smart Finance in your 20s” seminars series for students at universities.

VNDIRECT advised on the successful issuance of over 50,000 billion bonds, including the largest issuance with a value of VND 9,400 billion of Vietinbank bonds in 2020. It also succeeded in funding arrangement for Kim Healthcare Group Corporation (Kim Dental) through a bridging loan of up to VND 142 billion for the perfect disposal of Kim Dental’s ownership structure with foreign shareholders before the Series B fundraising round in November 2020. At the same time, liquidity creation services and investor trading platforms were provided on the secondary market. At the end of year, VNDIRECT successfully completed the divestment deal with the third-largest transaction value in the group of securities investment funds into Vietnam 2020. This divestment deal with a transaction value of USD 70 million belonged to Vietnam Investments Group (VIG) at Gemadept Joint Stock Company.

Future Direction
During the past 3 years, VNDIRECT changed the design of its product-centric model to the customer-centric model. Accordingly, VNDIRECT is oriented to develop a technology-based open ecosystem with three main points: retail, investment banking services and capital market. This ecosystem may connect with many types of financial institutions that have diversified products and services to turn VNDIRECT into a reputable and most comprehensive trading portal for financial asset and investment advisory and management services.

VNDIRECT has also re-engineered a comprehensive and sustainable business model, opened up the business capability to new business segments and retained core competitiveness on individual customer base. The company's business model is divided into 4 main areas: securities service, financial investment services, investment banking services, capital trading in the capital market and money market, and equity investment.

CORPORATE EXCELLENCE CATEGORY

VNDIRECT Securities Corporation

Information about the Company
VNDIRECT Securities Corporation (VNDIRECT)’s product and services portfolio includes retail brokerage, margin lending, asset management services, investment banking, corporate finance, institutional brokerage, and capital market.

The corporation’s vision is to make the investment service ecosystem extremely simple for everyone everywhere through its mission of creating a financial accumulation path and secure investment. Its core values comprise conduct of integrity, collective wisdom, the collaboration of services and connection of values.

Company Culture & Company Activities
VNDIRECT's working culture is built on four IPAM core competencies of each employee (Insights, Passion, Action, Mindfulness) and 4 core values (Conduct of integrity, Collective wisdom, Collaboration, Connection of values). Thanks to the 4C core value system and an IPAM-based qualified team, the company's working culture has been built on the principle of autonomy and personal responsibility. The tasks are designed according to RACI organisational principles (Responsible – Accountable – Consulted – Informed), helping VNDIRECT to design a flat organisational structure and create many factors capable of undertaking independent work and synergy towards the common objectives.

VNDIRECT's leadership culture is built on the basis of autonomy and independence, at which the leaders act as the coaches responsible for leading members together to incorporate any individual vision into the common vision.

The organisational structure's flatness combined with the autonomy and the high sense of responsibility helps each VNDIRECT staff to train themselves, continuously have opportunities of experiencing new challenges and make contributions to the team to their best abilities, creating new creativity and values that continue to improve the abilities of each individual and the collective VNDIRECT.

Achievements & Impact
In 2020, the corporation launched new technology and service platforms for asset management strategies. VNDIRECT soon became a pioneer company in the securities industry to put eKYC’s electronic identity into the online account opening process, applying the most advanced technology today. DSTOCK was officially launched shortly after that on November 19th, 2020 as a market and stock portal to help investors grasp the market movements and now welcome an average of 7,500 users with 27,000 visits per day.

VNDIRECT continued to gain customers’ trust with periods in which the company accounted for 57% of the total number of newly opened accounts in the market. By the end of 2020, more than 120,000 newly opened accounts were attracted by VNDIRECT, accounting for 30% of the total number of newly opened accounts in the market. With the digitisation of the account opening process, DGO-oriented training, the customers have been assisted in financial investment capacity building, sustainable asset portfolios, and effective post-investment asset management.

VNDIRECT successfully deployed 160 training and sharing programmes, both offline and online, attracting the interest and participation of more than 12,000 investors in 2020. These programmes were implemented in a variety of themes and formats, including the sharing programmes: “Road to Financial health & Investment mindfulness: DGO & Asset pyramid”, “Professional stock platform” course, “DTRADE - The companion to become a professional stock trader” course, “DSTOCK - Stock investment wisdom” course, Round table seminar for experts or “Smart Finance in your 20s” seminars series for students at universities.

VNDIRECT advised on the successful issuance of over 50,000 billion bonds, including the largest issuance with a value of VND 9,400 billion of Vietinbank bonds in 2020. It also succeeded in funding arrangement for Kim Healthcare Group Corporation (Kim Dental) through a bridging loan of up to VND 142 billion for the perfect disposal of Kim Dental’s ownership structure with foreign shareholders before the Series B fundraising round in November 2020. At the same time, liquidity creation services and investor trading platforms were provided on the secondary market. At the end of year, VNDIRECT successfully completed the divestment deal with the third-largest transaction value in the group of securities investment funds into Vietnam 2020. This divestment deal with a transaction value of USD 70 million belonged to Vietnam Investments Group (VIG) at Gemadept Joint Stock Company.

Future Direction
During the past 3 years, VNDIRECT changed the design of its product-centric model to the customer-centric model. Accordingly, VNDIRECT is oriented to develop a technology-based open ecosystem with three main points: retail, investment banking services and capital market. This ecosystem may connect with many types of financial institutions that have diversified products and services to turn VNDIRECT into a reputable and most comprehensive trading portal for financial asset and investment advisory and management services.

VNDIRECT has also re-engineered a comprehensive and sustainable business model, opened up the business capability to new business segments and retained core competitiveness on individual customer base. The company's business model is divided into 4 main areas: securities service, financial investment services, investment banking services, capital trading in the capital market and money market, and equity investment.