Dong Tay Promotion | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

Dong Tay Promotion

Information about the Company
Dong Tay Promotion was established in 2000. In addition to its creative formats that own creative copyrights, Dong Tay Promotion is the first company in Vietnam to purchase “million dollar–investment” formats such as “Vietnam Idol” (2006) and “So You Think You Can Dance” (2010). The company’s recent highlights include “On Gioi Cau Day Roi”, “7 Nu Cuoi Xuan”, “Nhanh Nhu Chop”, “Ky Uc Vui Ve”, “Running Man Vietnam” (2021), etc.

Dong Tay Promotion produces key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. Dong Tay Promotion is now Vietnam’s largest content provider for TV shows.

Company Culture & Company Activities
Dong Tay Promotion’s 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, the input from the Production, Public Relations (PR), Media and Digital teams, client and the audience is very important. As a result of this, all of Dong Tay Promotion employees are orientated to thinking, understanding and acting as brand ambassadors. Dong Tay Promotion is aware of the responsibility that it has in the community.

In 2015, Dong Tay Promotion started producing the TV programme, “Build A Bridge”, to support the Nam Phuong Foundation. The purpose of the programme was to raise social awareness of the plight of the children drowning in the Mekong Delta, Vietnam due to the dangerous river crossing on unsafe bridges. Thus far, 21 bridges have been built in 8 far-flung provinces with VND 25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossings have been provided to these rural communities. The purpose of the “Dream House” project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date to give these children a safe place to study and nurture hope for a better tomorrow.

Achievements & Impact
From the humble beginnings of a 6-persons company, Dong Tay Promotion has grown into 120 employees with the capacity of 8 production teams, 20 in-house post-production, and in partnership with dozens of international partners like Endemol Shine Group, Viacom International Media Network, Fujisankei Communications International Inc., Fremantle Media Enterprises, KBS, etc.

Dong Tay Promotion dominates the prime times on national TV channels such as VTV3 (31%) and HTV7 (46%) with more than 1260 hours of TV show, 800 episodes of local news (TNS Kantar Media).

Furthermore, Dong Tay Promotion continues to groom talents organically to sustain its future content needs. Currently, Dong Tay Promotion is under contract with Vietnam’s largest pool of talent hub (300 actors/ actresses; 60 singers; 30 models; 25 comedians) with the A-class names of V-biz including Tran Thanh (TV Host/ Actor), Chi Pu (singer/ actress), Quang Hieu (singer), Hari Won (singer/ actress), etc.

Future Direction
Humanity is in the midst of the fastest technological change. Currently, people can create content, socialise and gather information with smartphones. In the past, prime times are television’s time to show the best programmes. Today, depending on the nature of work and daily activities, each person has a different prime time.

Dong Tay Promotion recognises this trend and has taken a stake in this growing phenomenon. Dong Tay Promotion is building content that is easily accessible on all multiple platforms and devices, especially digital channels, to have great content reach as many people as possible at any time, anywhere.

CORPORATE EXCELLENCE CATEGORY

Dong Tay Promotion

Information about the Company
Dong Tay Promotion was established in 2000. In addition to its creative formats that own creative copyrights, Dong Tay Promotion is the first company in Vietnam to purchase “million dollar–investment” formats such as “Vietnam Idol” (2006) and “So You Think You Can Dance” (2010). The company’s recent highlights include “On Gioi Cau Day Roi”, “7 Nu Cuoi Xuan”, “Nhanh Nhu Chop”, “Ky Uc Vui Ve”, “Running Man Vietnam” (2021), etc.

Dong Tay Promotion produces key TV stations, including game shows, reality shows, music shows, travel shows, and variety shows. Dong Tay Promotion is now Vietnam’s largest content provider for TV shows.

Company Culture & Company Activities
Dong Tay Promotion’s 360-degree engagement culture permeates everything that it does. This is especially true when it comes to content creation. At the start of every content consideration, the input from the Production, Public Relations (PR), Media and Digital teams, client and the audience is very important. As a result of this, all of Dong Tay Promotion employees are orientated to thinking, understanding and acting as brand ambassadors. Dong Tay Promotion is aware of the responsibility that it has in the community.

In 2015, Dong Tay Promotion started producing the TV programme, “Build A Bridge”, to support the Nam Phuong Foundation. The purpose of the programme was to raise social awareness of the plight of the children drowning in the Mekong Delta, Vietnam due to the dangerous river crossing on unsafe bridges. Thus far, 21 bridges have been built in 8 far-flung provinces with VND 25.5 billion in donations. Thanks to the success of this project, 14.5 million safe crossings have been provided to these rural communities. The purpose of the “Dream House” project is to build houses for poor children whose homes are in deplorable conditions. 550 houses have been built to date to give these children a safe place to study and nurture hope for a better tomorrow.

Achievements & Impact
From the humble beginnings of a 6-persons company, Dong Tay Promotion has grown into 120 employees with the capacity of 8 production teams, 20 in-house post-production, and in partnership with dozens of international partners like Endemol Shine Group, Viacom International Media Network, Fujisankei Communications International Inc., Fremantle Media Enterprises, KBS, etc.

Dong Tay Promotion dominates the prime times on national TV channels such as VTV3 (31%) and HTV7 (46%) with more than 1260 hours of TV show, 800 episodes of local news (TNS Kantar Media).

Furthermore, Dong Tay Promotion continues to groom talents organically to sustain its future content needs. Currently, Dong Tay Promotion is under contract with Vietnam’s largest pool of talent hub (300 actors/ actresses; 60 singers; 30 models; 25 comedians) with the A-class names of V-biz including Tran Thanh (TV Host/ Actor), Chi Pu (singer/ actress), Quang Hieu (singer), Hari Won (singer/ actress), etc.

Future Direction
Humanity is in the midst of the fastest technological change. Currently, people can create content, socialise and gather information with smartphones. In the past, prime times are television’s time to show the best programmes. Today, depending on the nature of work and daily activities, each person has a different prime time.

Dong Tay Promotion recognises this trend and has taken a stake in this growing phenomenon. Dong Tay Promotion is building content that is easily accessible on all multiple platforms and devices, especially digital channels, to have great content reach as many people as possible at any time, anywhere.