Information about the Entrepreneur
Being a leading media and entertainment brand in Taiwan, digital transformation, strategy for multiple platforms, and digital product development is the new key to the continuous success of TVBS Media. Bringing in her abundant experience in the digital field, Sheena Liu has implemented the development tools of hightech companies and fueled the entrepreneurial spirit of TVBS, transforming the media outlet into a leading media brand with top services across TV, website, mobile apps, social media, and streaming platforms.
On another track, she has led the upgrades of TVBS’ signature entertainment brands and developed successful new entertainment intellectual properties via her profound marketing and film industry experience. She helped to expand the business model of TVBS from TV advertising to native digital content and advertising, social media, talent management, e-commerce, and other diversified business areas for the IPs of TVBS. The hybrid of technology and entertainment has brought sweet success to TVBS including Super Taste and Queen apps becoming Google’s most popular apps of the year, TVBS news-related channels always staying on YouTube’s channel top chart ranking, and the reality show “Let’s Open!” becoming the first Taiwan-produced TV variety show broadcasted on Netflix while ranking first in Taiwan. In addition, Sheena Liu also pays attention to the global reputation of TVBS. She launched the TVBS Global News+ product focusing on international news, servicing Taiwanese and overseas audiences. Sheena Liu is good at setting transformation strategies, combining various resources, and integrating people from different backgrounds, making every challenge a touching journey for the team.
Other Interesting Facts about Entrepreneur
Sheena Liu believes that developing an integrated and hybrid culture is the organizational foundation of business transformation. She focuses on dual tracks to cultivate digital talents and expand more energy of creative development. By arranging cross-team tasks and cooperation, she sparks new ideas and elevates the team with three dimensions: Responsibility, Reward, and Reframing. Responsibility originates from aligning the goal of the company which leads all employees to learn and be equipped with a digital mindset. Reward is applied in designing incentives for cross-team digital KPIs, encouraging the workplace culture to step out of its comfort zone.
The final step is reframing the roles and responsibilities of the teams which includes combining TV advertising and digital advertising role on one sales rep to provide total service to clients and rooted data-driven thinking to the DNA of the content team to create more popular IPs for the audience.
Being a leading media and entertainment brand in Taiwan, digital transformation, strategy for multiple platforms, and digital product development is the new key to the continuous success of TVBS Media. Bringing in her abundant experience in the digital field, Sheena Liu has implemented the development tools of hightech companies and fueled the entrepreneurial spirit of TVBS, transforming the media outlet into a leading media brand with top services across TV, website, mobile apps, social media, and streaming platforms.
On another track, she has led the upgrades of TVBS’ signature entertainment brands and developed successful new entertainment intellectual properties via her profound marketing and film industry experience. She helped to expand the business model of TVBS from TV advertising to native digital content and advertising, social media, talent management, e-commerce, and other diversified business areas for the IPs of TVBS. The hybrid of technology and entertainment has brought sweet success to TVBS including Super Taste and Queen apps becoming Google’s most popular apps of the year, TVBS news-related channels always staying on YouTube’s channel top chart ranking, and the reality show “Let’s Open!” becoming the first Taiwan-produced TV variety show broadcasted on Netflix while ranking first in Taiwan. In addition, Sheena Liu also pays attention to the global reputation of TVBS. She launched the TVBS Global News+ product focusing on international news, servicing Taiwanese and overseas audiences. Sheena Liu is good at setting transformation strategies, combining various resources, and integrating people from different backgrounds, making every challenge a touching journey for the team.
Other Interesting Facts about Entrepreneur
Sheena Liu believes that developing an integrated and hybrid culture is the organizational foundation of business transformation. She focuses on dual tracks to cultivate digital talents and expand more energy of creative development. By arranging cross-team tasks and cooperation, she sparks new ideas and elevates the team with three dimensions: Responsibility, Reward, and Reframing. Responsibility originates from aligning the goal of the company which leads all employees to learn and be equipped with a digital mindset. Reward is applied in designing incentives for cross-team digital KPIs, encouraging the workplace culture to step out of its comfort zone.
The final step is reframing the roles and responsibilities of the teams which includes combining TV advertising and digital advertising role on one sales rep to provide total service to clients and rooted data-driven thinking to the DNA of the content team to create more popular IPs for the audience.
Always look at the bigger picture.
Company Achievements & Role as Entrepreneur
Since its first broadcasting in 1993, TVBS has become the leading TV media brand in Taiwan. With the rise of Internet platforms, the shift in audience viewing behaviors, as well as challenges that the lifetime of a content brand is getting shorter, and changes in advertising business models, all led to the urgency of a media transformation for the industry. Sheena Liu proposed two transforming strategies of “Transformers” and “Hybrid Organization”, which accelerated the creation of the diversity of content for IP management. TVBS transformed from a TV media to a cross-platform media with its core corporate value: Truth, Trust, and Technology. In the past years, TVBS has been recognized by numerous awards including the “Most Trusted News Media Award from the Reuters Institute for the Study of Journalism”, “App Awards” from Google, TVBS & Estée Lauder 2021 Breast Cancer Campaign “The Gift Of Life”, 2022 Public Health, Safety Awareness (Including Charity), “Silver Awards” from Digital Media Awards, the “Best Producer”, “Best Actress”, “Best Female Director” and “Best Original Story” in the Prague International Film Festival, “Digital Transformation Award” by Harvard Business Review, “2021 Partner of The Year - Top Innovator” by YouTube. The strategy of creating the IP brand business cycle also contributed to business return. Through 2020-2022, TVBS remained unaffected by the COVID-19 pandemic and delivered decent year-on-year revenue growth.
Vision, Mission, & Future Plans
Being a marketing professional for more than 20 years, Sheena Liu built her character of being brave in innovation and selfbreakthrough. Following TVBS’ journey, there are more technology investments on the way as well as more innovative creative IPs. Sheena Liu believes understanding audience insights and creating audience needs is crucial to lead a media business. TVBS will faithfully practice its corporate value proposition “Truth, Trust, and Technology” to bring the most trust-worthy News and entertainment content to the world and to aggressively march toward building the top technology media brand.
Since its first broadcasting in 1993, TVBS has become the leading TV media brand in Taiwan. With the rise of Internet platforms, the shift in audience viewing behaviors, as well as challenges that the lifetime of a content brand is getting shorter, and changes in advertising business models, all led to the urgency of a media transformation for the industry. Sheena Liu proposed two transforming strategies of “Transformers” and “Hybrid Organization”, which accelerated the creation of the diversity of content for IP management. TVBS transformed from a TV media to a cross-platform media with its core corporate value: Truth, Trust, and Technology. In the past years, TVBS has been recognized by numerous awards including the “Most Trusted News Media Award from the Reuters Institute for the Study of Journalism”, “App Awards” from Google, TVBS & Estée Lauder 2021 Breast Cancer Campaign “The Gift Of Life”, 2022 Public Health, Safety Awareness (Including Charity), “Silver Awards” from Digital Media Awards, the “Best Producer”, “Best Actress”, “Best Female Director” and “Best Original Story” in the Prague International Film Festival, “Digital Transformation Award” by Harvard Business Review, “2021 Partner of The Year - Top Innovator” by YouTube. The strategy of creating the IP brand business cycle also contributed to business return. Through 2020-2022, TVBS remained unaffected by the COVID-19 pandemic and delivered decent year-on-year revenue growth.
Vision, Mission, & Future Plans
Being a marketing professional for more than 20 years, Sheena Liu built her character of being brave in innovation and selfbreakthrough. Following TVBS’ journey, there are more technology investments on the way as well as more innovative creative IPs. Sheena Liu believes understanding audience insights and creating audience needs is crucial to lead a media business. TVBS will faithfully practice its corporate value proposition “Truth, Trust, and Technology” to bring the most trust-worthy News and entertainment content to the world and to aggressively march toward building the top technology media brand.
MASTER ENTREPRENEUR CATEGORY
SHEENA WEN-YEN LIU
GENERAL MANAGER
Information about the Entrepreneur
Being a leading media and entertainment brand in Taiwan, digital transformation, strategy for multiple platforms, and digital product development is the new key to the continuous success of TVBS Media. Bringing in her abundant experience in the digital field, Sheena Liu has implemented the development tools of hightech companies and fueled the entrepreneurial spirit of TVBS, transforming the media outlet into a leading media brand with top services across TV, website, mobile apps, social media, and streaming platforms.
On another track, she has led the upgrades of TVBS’ signature entertainment brands and developed successful new entertainment intellectual properties via her profound marketing and film industry experience. She helped to expand the business model of TVBS from TV advertising to native digital content and advertising, social media, talent management, e-commerce, and other diversified business areas for the IPs of TVBS. The hybrid of technology and entertainment has brought sweet success to TVBS including Super Taste and Queen apps becoming Google’s most popular apps of the year, TVBS news-related channels always staying on YouTube’s channel top chart ranking, and the reality show “Let’s Open!” becoming the first Taiwan-produced TV variety show broadcasted on Netflix while ranking first in Taiwan. In addition, Sheena Liu also pays attention to the global reputation of TVBS. She launched the TVBS Global News+ product focusing on international news, servicing Taiwanese and overseas audiences. Sheena Liu is good at setting transformation strategies, combining various resources, and integrating people from different backgrounds, making every challenge a touching journey for the team.
Other Interesting Facts about Entrepreneur
Sheena Liu believes that developing an integrated and hybrid culture is the organizational foundation of business transformation. She focuses on dual tracks to cultivate digital talents and expand more energy of creative development. By arranging cross-team tasks and cooperation, she sparks new ideas and elevates the team with three dimensions: Responsibility, Reward, and Reframing. Responsibility originates from aligning the goal of the company which leads all employees to learn and be equipped with a digital mindset. Reward is applied in designing incentives for cross-team digital KPIs, encouraging the workplace culture to step out of its comfort zone.
The final step is reframing the roles and responsibilities of the teams which includes combining TV advertising and digital advertising role on one sales rep to provide total service to clients and rooted data-driven thinking to the DNA of the content team to create more popular IPs for the audience.
Being a leading media and entertainment brand in Taiwan, digital transformation, strategy for multiple platforms, and digital product development is the new key to the continuous success of TVBS Media. Bringing in her abundant experience in the digital field, Sheena Liu has implemented the development tools of hightech companies and fueled the entrepreneurial spirit of TVBS, transforming the media outlet into a leading media brand with top services across TV, website, mobile apps, social media, and streaming platforms.
On another track, she has led the upgrades of TVBS’ signature entertainment brands and developed successful new entertainment intellectual properties via her profound marketing and film industry experience. She helped to expand the business model of TVBS from TV advertising to native digital content and advertising, social media, talent management, e-commerce, and other diversified business areas for the IPs of TVBS. The hybrid of technology and entertainment has brought sweet success to TVBS including Super Taste and Queen apps becoming Google’s most popular apps of the year, TVBS news-related channels always staying on YouTube’s channel top chart ranking, and the reality show “Let’s Open!” becoming the first Taiwan-produced TV variety show broadcasted on Netflix while ranking first in Taiwan. In addition, Sheena Liu also pays attention to the global reputation of TVBS. She launched the TVBS Global News+ product focusing on international news, servicing Taiwanese and overseas audiences. Sheena Liu is good at setting transformation strategies, combining various resources, and integrating people from different backgrounds, making every challenge a touching journey for the team.
Other Interesting Facts about Entrepreneur
Sheena Liu believes that developing an integrated and hybrid culture is the organizational foundation of business transformation. She focuses on dual tracks to cultivate digital talents and expand more energy of creative development. By arranging cross-team tasks and cooperation, she sparks new ideas and elevates the team with three dimensions: Responsibility, Reward, and Reframing. Responsibility originates from aligning the goal of the company which leads all employees to learn and be equipped with a digital mindset. Reward is applied in designing incentives for cross-team digital KPIs, encouraging the workplace culture to step out of its comfort zone.
The final step is reframing the roles and responsibilities of the teams which includes combining TV advertising and digital advertising role on one sales rep to provide total service to clients and rooted data-driven thinking to the DNA of the content team to create more popular IPs for the audience.
Always look at the bigger picture.
Company Achievements & Role as Entrepreneur
Since its first broadcasting in 1993, TVBS has become the leading TV media brand in Taiwan. With the rise of Internet platforms, the shift in audience viewing behaviors, as well as challenges that the lifetime of a content brand is getting shorter, and changes in advertising business models, all led to the urgency of a media transformation for the industry. Sheena Liu proposed two transforming strategies of “Transformers” and “Hybrid Organization”, which accelerated the creation of the diversity of content for IP management. TVBS transformed from a TV media to a cross-platform media with its core corporate value: Truth, Trust, and Technology. In the past years, TVBS has been recognized by numerous awards including the “Most Trusted News Media Award from the Reuters Institute for the Study of Journalism”, “App Awards” from Google, TVBS & Estée Lauder 2021 Breast Cancer Campaign “The Gift Of Life”, 2022 Public Health, Safety Awareness (Including Charity), “Silver Awards” from Digital Media Awards, the “Best Producer”, “Best Actress”, “Best Female Director” and “Best Original Story” in the Prague International Film Festival, “Digital Transformation Award” by Harvard Business Review, “2021 Partner of The Year - Top Innovator” by YouTube. The strategy of creating the IP brand business cycle also contributed to business return. Through 2020-2022, TVBS remained unaffected by the COVID-19 pandemic and delivered decent year-on-year revenue growth.
Vision, Mission, & Future Plans
Being a marketing professional for more than 20 years, Sheena Liu built her character of being brave in innovation and selfbreakthrough. Following TVBS’ journey, there are more technology investments on the way as well as more innovative creative IPs. Sheena Liu believes understanding audience insights and creating audience needs is crucial to lead a media business. TVBS will faithfully practice its corporate value proposition “Truth, Trust, and Technology” to bring the most trust-worthy News and entertainment content to the world and to aggressively march toward building the top technology media brand.
Since its first broadcasting in 1993, TVBS has become the leading TV media brand in Taiwan. With the rise of Internet platforms, the shift in audience viewing behaviors, as well as challenges that the lifetime of a content brand is getting shorter, and changes in advertising business models, all led to the urgency of a media transformation for the industry. Sheena Liu proposed two transforming strategies of “Transformers” and “Hybrid Organization”, which accelerated the creation of the diversity of content for IP management. TVBS transformed from a TV media to a cross-platform media with its core corporate value: Truth, Trust, and Technology. In the past years, TVBS has been recognized by numerous awards including the “Most Trusted News Media Award from the Reuters Institute for the Study of Journalism”, “App Awards” from Google, TVBS & Estée Lauder 2021 Breast Cancer Campaign “The Gift Of Life”, 2022 Public Health, Safety Awareness (Including Charity), “Silver Awards” from Digital Media Awards, the “Best Producer”, “Best Actress”, “Best Female Director” and “Best Original Story” in the Prague International Film Festival, “Digital Transformation Award” by Harvard Business Review, “2021 Partner of The Year - Top Innovator” by YouTube. The strategy of creating the IP brand business cycle also contributed to business return. Through 2020-2022, TVBS remained unaffected by the COVID-19 pandemic and delivered decent year-on-year revenue growth.
Vision, Mission, & Future Plans
Being a marketing professional for more than 20 years, Sheena Liu built her character of being brave in innovation and selfbreakthrough. Following TVBS’ journey, there are more technology investments on the way as well as more innovative creative IPs. Sheena Liu believes understanding audience insights and creating audience needs is crucial to lead a media business. TVBS will faithfully practice its corporate value proposition “Truth, Trust, and Technology” to bring the most trust-worthy News and entertainment content to the world and to aggressively march toward building the top technology media brand.