Information about the Company and Brand
Bayer Taiwan Company Ltd. (Bayer) is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population.
Bayer’s Berocca is a brand of effervescent vitamin tablets containing a unique combination of B vitamins, vitamin C and essential minerals, such as calcium, magnesium, and zinc. This formulation is clinically proven to support mental sharpness and physical energy throughout the day. As an effervescent tablet that can be added to a glass of water, Berocca provides the convenience of an easy-todrink multi-vitamin that helps to deliciously flavor consumers’ water, helping them stay better hydrated. First launched in Switzerland in 1969, Berocca is now sold in over 70 countries today.
Brand Elements
Berocca exists to empower human momentum. Momentum creates dynamism and drives sustained action helping people overcome barriers and be at their best. When people’s momentum is fueled, they can go further and be better, unlocking unanticipated opportunities today and for tomorrow.
Rooted in science, Berocca unlocks energy from food and stimulating the cognitive function of people’s brains and bodies. The blend of 12 essential vitamins and minerals helps support energy metabolism for people to stay focused and positively charged for whatever life throws at them.
To sum up, Berocca seeks to serve all energy seekers and life enthusiasts who are optimists that enjoy getting the most out of their multi-faceted lives.
Bayer Taiwan Company Ltd. (Bayer) is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population.
Bayer’s Berocca is a brand of effervescent vitamin tablets containing a unique combination of B vitamins, vitamin C and essential minerals, such as calcium, magnesium, and zinc. This formulation is clinically proven to support mental sharpness and physical energy throughout the day. As an effervescent tablet that can be added to a glass of water, Berocca provides the convenience of an easy-todrink multi-vitamin that helps to deliciously flavor consumers’ water, helping them stay better hydrated. First launched in Switzerland in 1969, Berocca is now sold in over 70 countries today.
Brand Elements
Berocca exists to empower human momentum. Momentum creates dynamism and drives sustained action helping people overcome barriers and be at their best. When people’s momentum is fueled, they can go further and be better, unlocking unanticipated opportunities today and for tomorrow.
Rooted in science, Berocca unlocks energy from food and stimulating the cognitive function of people’s brains and bodies. The blend of 12 essential vitamins and minerals helps support energy metabolism for people to stay focused and positively charged for whatever life throws at them.
To sum up, Berocca seeks to serve all energy seekers and life enthusiasts who are optimists that enjoy getting the most out of their multi-faceted lives.
Berocca’s strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges, gaining a 190% increase in Google search volume and a growth of 282% in the number of users.
Inspiring Identity
Launched in 2021, Berocca’s new “POWER ON, BEROCCA SPARKS POSITIVE ENERGY” brand messaging seeks to reignite positive energy among life enthusiasts such as office workers, sports enthusiasts, and energy seekers, especially during the COVID-19 lockdown. Berocca’s ambition is to support consumers with its world-class, science-based products while promoting the importance of self-care.
Berocca successfully raised self-care awareness by collaborating with athletes to showcase Berocca product usage while promoting the awareness of healthy energy boosts. The brand also supported the athlete community with continuous nutritional supply as it has been one of the official supplements of the National Sports Training Center that supports athletes during training and competitions.
Moreover, the brand leverages its brand power to promote a healthy lifestyle by partnering with well-known nutrients. At the same time, inform the consumer of the benefits of Berocca’s unique formulation.’
Additionally, the brand advocated self-care continuous Ecommerce innovation which not only enabled Berocca to reach new consumers but also prompted Ecommerce partners to co-promote better selfcare products to Taiwanese consumers.
Finally Berocca also ensures to apply food-grade and recyclable packaging to all its products, which plays an integral part in its corporate commitment to sustainability.
Achievements & Impact
Berocca successfully launched a series of brand activations to boost awareness and trial, and its users almost tripled from 2021 to 2022. Living under constant pressure, Taiwanese people often boost their energy with vitamin B complex. With over 85% of consumers preferring film-coated tablets, Berocca’s biggest challenge is to alternate consumer behavior and encourage product trials. With the aim to empower Life Enthusiasts by giving them a sustained momentum of body and mind to play with, Berocca planned a series of activation to respond to consumers’ demand of advancing their physical and mental performance, especially after the pandemic.
The brand managed to maximize awareness with the “POWER ON” brand proposition by synergizing its communication with the Tokyo Olympics. Strategically optimizing the media mix, Berocca broadcasted its ad during the game to reach maximum awareness. To further capture the attention of Life Enthusiasts, Berocca partnered with several athletes, who had significant influence and impact on Taiwanese consumers after the Olympics, for a viral campaign—“Berocca Challenge”. This campaign helped Berocca to increase brand relevancy and credibility. Additionally, Berocca gained a significant number of users through a holistic full funnel communication and a series of co-brand campaigns on Ecommerce platforms which tabbed into adjacent consumer pools.
Berocca’s strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges, gaining a 190% increase in Google search volume and a growth of 282% in the number of users.
Future Direction
Moving forward, Berocca’s ambition is to become the Top 5 Multivitamin brands in North Asia markets by 2025. The expansion roadmap includes a well-planned innovation pipeline to capture consumer needs, strong recruitment efforts by fully leveraging digital proficiency, as well as continuous efforts to drive sustainability. With these strategies, Berocca looks forward to establishing itself as an impactful brand and to achieving sustainable growth.
Launched in 2021, Berocca’s new “POWER ON, BEROCCA SPARKS POSITIVE ENERGY” brand messaging seeks to reignite positive energy among life enthusiasts such as office workers, sports enthusiasts, and energy seekers, especially during the COVID-19 lockdown. Berocca’s ambition is to support consumers with its world-class, science-based products while promoting the importance of self-care.
Berocca successfully raised self-care awareness by collaborating with athletes to showcase Berocca product usage while promoting the awareness of healthy energy boosts. The brand also supported the athlete community with continuous nutritional supply as it has been one of the official supplements of the National Sports Training Center that supports athletes during training and competitions.
Moreover, the brand leverages its brand power to promote a healthy lifestyle by partnering with well-known nutrients. At the same time, inform the consumer of the benefits of Berocca’s unique formulation.’
Additionally, the brand advocated self-care continuous Ecommerce innovation which not only enabled Berocca to reach new consumers but also prompted Ecommerce partners to co-promote better selfcare products to Taiwanese consumers.
Finally Berocca also ensures to apply food-grade and recyclable packaging to all its products, which plays an integral part in its corporate commitment to sustainability.
Achievements & Impact
Berocca successfully launched a series of brand activations to boost awareness and trial, and its users almost tripled from 2021 to 2022. Living under constant pressure, Taiwanese people often boost their energy with vitamin B complex. With over 85% of consumers preferring film-coated tablets, Berocca’s biggest challenge is to alternate consumer behavior and encourage product trials. With the aim to empower Life Enthusiasts by giving them a sustained momentum of body and mind to play with, Berocca planned a series of activation to respond to consumers’ demand of advancing their physical and mental performance, especially after the pandemic.
The brand managed to maximize awareness with the “POWER ON” brand proposition by synergizing its communication with the Tokyo Olympics. Strategically optimizing the media mix, Berocca broadcasted its ad during the game to reach maximum awareness. To further capture the attention of Life Enthusiasts, Berocca partnered with several athletes, who had significant influence and impact on Taiwanese consumers after the Olympics, for a viral campaign—“Berocca Challenge”. This campaign helped Berocca to increase brand relevancy and credibility. Additionally, Berocca gained a significant number of users through a holistic full funnel communication and a series of co-brand campaigns on Ecommerce platforms which tabbed into adjacent consumer pools.
Berocca’s strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges, gaining a 190% increase in Google search volume and a growth of 282% in the number of users.
Future Direction
Moving forward, Berocca’s ambition is to become the Top 5 Multivitamin brands in North Asia markets by 2025. The expansion roadmap includes a well-planned innovation pipeline to capture consumer needs, strong recruitment efforts by fully leveraging digital proficiency, as well as continuous efforts to drive sustainability. With these strategies, Berocca looks forward to establishing itself as an impactful brand and to achieving sustainable growth.
INSPIRATIONAL BRAND CATEGORY
Berocca of Bayer Taiwan Company Ltd.
Information about the Company and Brand
Bayer Taiwan Company Ltd. (Bayer) is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population.
Bayer’s Berocca is a brand of effervescent vitamin tablets containing a unique combination of B vitamins, vitamin C and essential minerals, such as calcium, magnesium, and zinc. This formulation is clinically proven to support mental sharpness and physical energy throughout the day. As an effervescent tablet that can be added to a glass of water, Berocca provides the convenience of an easy-todrink multi-vitamin that helps to deliciously flavor consumers’ water, helping them stay better hydrated. First launched in Switzerland in 1969, Berocca is now sold in over 70 countries today.
Brand Elements
Berocca exists to empower human momentum. Momentum creates dynamism and drives sustained action helping people overcome barriers and be at their best. When people’s momentum is fueled, they can go further and be better, unlocking unanticipated opportunities today and for tomorrow.
Rooted in science, Berocca unlocks energy from food and stimulating the cognitive function of people’s brains and bodies. The blend of 12 essential vitamins and minerals helps support energy metabolism for people to stay focused and positively charged for whatever life throws at them.
To sum up, Berocca seeks to serve all energy seekers and life enthusiasts who are optimists that enjoy getting the most out of their multi-faceted lives.
Bayer Taiwan Company Ltd. (Bayer) is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population.
Bayer’s Berocca is a brand of effervescent vitamin tablets containing a unique combination of B vitamins, vitamin C and essential minerals, such as calcium, magnesium, and zinc. This formulation is clinically proven to support mental sharpness and physical energy throughout the day. As an effervescent tablet that can be added to a glass of water, Berocca provides the convenience of an easy-todrink multi-vitamin that helps to deliciously flavor consumers’ water, helping them stay better hydrated. First launched in Switzerland in 1969, Berocca is now sold in over 70 countries today.
Brand Elements
Berocca exists to empower human momentum. Momentum creates dynamism and drives sustained action helping people overcome barriers and be at their best. When people’s momentum is fueled, they can go further and be better, unlocking unanticipated opportunities today and for tomorrow.
Rooted in science, Berocca unlocks energy from food and stimulating the cognitive function of people’s brains and bodies. The blend of 12 essential vitamins and minerals helps support energy metabolism for people to stay focused and positively charged for whatever life throws at them.
To sum up, Berocca seeks to serve all energy seekers and life enthusiasts who are optimists that enjoy getting the most out of their multi-faceted lives.
Berocca’s strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges, gaining a 190% increase in Google search volume and a growth of 282% in the number of users.
Inspiring Identity
Launched in 2021, Berocca’s new “POWER ON, BEROCCA SPARKS POSITIVE ENERGY” brand messaging seeks to reignite positive energy among life enthusiasts such as office workers, sports enthusiasts, and energy seekers, especially during the COVID-19 lockdown. Berocca’s ambition is to support consumers with its world-class, science-based products while promoting the importance of self-care.
Berocca successfully raised self-care awareness by collaborating with athletes to showcase Berocca product usage while promoting the awareness of healthy energy boosts. The brand also supported the athlete community with continuous nutritional supply as it has been one of the official supplements of the National Sports Training Center that supports athletes during training and competitions.
Moreover, the brand leverages its brand power to promote a healthy lifestyle by partnering with well-known nutrients. At the same time, inform the consumer of the benefits of Berocca’s unique formulation.’
Additionally, the brand advocated self-care continuous Ecommerce innovation which not only enabled Berocca to reach new consumers but also prompted Ecommerce partners to co-promote better selfcare products to Taiwanese consumers.
Finally Berocca also ensures to apply food-grade and recyclable packaging to all its products, which plays an integral part in its corporate commitment to sustainability.
Achievements & Impact
Berocca successfully launched a series of brand activations to boost awareness and trial, and its users almost tripled from 2021 to 2022. Living under constant pressure, Taiwanese people often boost their energy with vitamin B complex. With over 85% of consumers preferring film-coated tablets, Berocca’s biggest challenge is to alternate consumer behavior and encourage product trials. With the aim to empower Life Enthusiasts by giving them a sustained momentum of body and mind to play with, Berocca planned a series of activation to respond to consumers’ demand of advancing their physical and mental performance, especially after the pandemic.
The brand managed to maximize awareness with the “POWER ON” brand proposition by synergizing its communication with the Tokyo Olympics. Strategically optimizing the media mix, Berocca broadcasted its ad during the game to reach maximum awareness. To further capture the attention of Life Enthusiasts, Berocca partnered with several athletes, who had significant influence and impact on Taiwanese consumers after the Olympics, for a viral campaign—“Berocca Challenge”. This campaign helped Berocca to increase brand relevancy and credibility. Additionally, Berocca gained a significant number of users through a holistic full funnel communication and a series of co-brand campaigns on Ecommerce platforms which tabbed into adjacent consumer pools.
Berocca’s strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges, gaining a 190% increase in Google search volume and a growth of 282% in the number of users.
Future Direction
Moving forward, Berocca’s ambition is to become the Top 5 Multivitamin brands in North Asia markets by 2025. The expansion roadmap includes a well-planned innovation pipeline to capture consumer needs, strong recruitment efforts by fully leveraging digital proficiency, as well as continuous efforts to drive sustainability. With these strategies, Berocca looks forward to establishing itself as an impactful brand and to achieving sustainable growth.
Launched in 2021, Berocca’s new “POWER ON, BEROCCA SPARKS POSITIVE ENERGY” brand messaging seeks to reignite positive energy among life enthusiasts such as office workers, sports enthusiasts, and energy seekers, especially during the COVID-19 lockdown. Berocca’s ambition is to support consumers with its world-class, science-based products while promoting the importance of self-care.
Berocca successfully raised self-care awareness by collaborating with athletes to showcase Berocca product usage while promoting the awareness of healthy energy boosts. The brand also supported the athlete community with continuous nutritional supply as it has been one of the official supplements of the National Sports Training Center that supports athletes during training and competitions.
Moreover, the brand leverages its brand power to promote a healthy lifestyle by partnering with well-known nutrients. At the same time, inform the consumer of the benefits of Berocca’s unique formulation.’
Additionally, the brand advocated self-care continuous Ecommerce innovation which not only enabled Berocca to reach new consumers but also prompted Ecommerce partners to co-promote better selfcare products to Taiwanese consumers.
Finally Berocca also ensures to apply food-grade and recyclable packaging to all its products, which plays an integral part in its corporate commitment to sustainability.
Achievements & Impact
Berocca successfully launched a series of brand activations to boost awareness and trial, and its users almost tripled from 2021 to 2022. Living under constant pressure, Taiwanese people often boost their energy with vitamin B complex. With over 85% of consumers preferring film-coated tablets, Berocca’s biggest challenge is to alternate consumer behavior and encourage product trials. With the aim to empower Life Enthusiasts by giving them a sustained momentum of body and mind to play with, Berocca planned a series of activation to respond to consumers’ demand of advancing their physical and mental performance, especially after the pandemic.
The brand managed to maximize awareness with the “POWER ON” brand proposition by synergizing its communication with the Tokyo Olympics. Strategically optimizing the media mix, Berocca broadcasted its ad during the game to reach maximum awareness. To further capture the attention of Life Enthusiasts, Berocca partnered with several athletes, who had significant influence and impact on Taiwanese consumers after the Olympics, for a viral campaign—“Berocca Challenge”. This campaign helped Berocca to increase brand relevancy and credibility. Additionally, Berocca gained a significant number of users through a holistic full funnel communication and a series of co-brand campaigns on Ecommerce platforms which tabbed into adjacent consumer pools.
Berocca’s strategies have resulted in the brand becoming an inspiration to consumers to POWER ON toward all kinds of daily challenges, gaining a 190% increase in Google search volume and a growth of 282% in the number of users.
Future Direction
Moving forward, Berocca’s ambition is to become the Top 5 Multivitamin brands in North Asia markets by 2025. The expansion roadmap includes a well-planned innovation pipeline to capture consumer needs, strong recruitment efforts by fully leveraging digital proficiency, as well as continuous efforts to drive sustainability. With these strategies, Berocca looks forward to establishing itself as an impactful brand and to achieving sustainable growth.