Muang Thai Life Assurance PCL | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

Sara Lamsam
CEO


Muang Thai Life Assurance Public Company Limited
www.muangthai.co.th


Information about the Entrepreneur
Sara Lamsam is the Chief Executive Officer of Muang Thai Life Assurance Public Company Limited (MTL). He received a Bachelor of Science in Business in Administration from Northeastern University (U.S.A.) and a Master of Science in Administrative Studies from Boston University. His favorite hobbies are participating in triathlons, running, and motorbike riding.

He has earned countless recognition such as the Best Life Insurance CEO, ASEAN Young Manager Award, and Financier of the Year. At present, he has encouraged innovations and driven the business to better serve the customers. He has also initiated the expansion of MTL across CLMV countries and has affiliated with various companies. So far, he has led MTL to earn prestigious awards from the OIC.

Additionally, Sara has professional expertise in insurance, investment, financial management, and business innovation. He has worked as the President of the Thai Life Assurance Association (TLAA) and worked with the Office of Insurance Commission (OIC) to initiate and execute innovative processes, such as Digital Face to Face, and to establish a strategic roadmap to set new standards for sustainable business.

Other Interesting Facts about the Entrepreneur
He believes that reskilling and upskilling have helped deal with current major business challenges. Therefore, he seeks to gain more knowledge, and he joined the Leadership/ Director Program and Advanced Management from the OIC, Nida, Harvard, and Boston University and joined the National Defence College of Thailand which provides advanced training in national strategic planning and process implementation.

Additionally, he currently is the Chapter Chair of YPO Gold (Thailand), which is the global leadership community of extraordinary chief executives, and the Chairman of the Association in finance, investment, and insurance of the Board of Trade of Thailand. He is willing to share his own experiences to find new ways of driving business.
Company Achievements and Role of the Entrepreneur
Throughout his 29-year experience in the insurance industry, he has been building a solid foundation for MTL despite many challenges, such as economic impacts, aging society, digital disruption, new generation behaviors, environmental changes, and regulation changes. Under his leadership, the years 2021 to 2022 marked the strong progress of breakthrough innovative products such as “Elite Health Plus which is the superior lumpsum coverage of around 20-100 MB per year with an unlimited single standard room, and the coverage age was extended to 99 years, a higher coverage for maternity plus or wellbeing plus. MTL also offers excellent services such as “MTL Click”, a service application that aims to be customized one-stop services at customers’ fingertips, and “Chompoo” which is an AI chatbot to strengthen features to promptly and accurately answer questions regarding the products that customers may have.

Moreover, he has expanded business across CLMV countries and affiliated companies, such as “AIGEN” (Information Technology and Services), “And Fuchsia Venture Capital (Leading Financial Conglomerate in Thailand and SEA), and “Bendix” (Innovative Group/ Individual Insurance Services Provider). Sara has also initiated continuous investments in up-and-coming startups and engaged with various tech partners and non-tech partners through “Fuchsia Venture Capital”.

Sara also encourages innovations throughout the company. He continuously focuses on internal development to equip his workforce with future-ready skills, for example, talent improvement, such as Cap-Off, Agile Workshop, UX Design Thinking, Hackathon, Mentorship program, workplace enhancement, and effective internal communication and learning for all staff. Additionally, Sara has played a very crucial role to help MTL earn recognition through prestigious awards.

Vision, Mission, & Future Plans
Sara has aimed to build MTL to become the “Regional Life Insurance Leader” with international governance standards. He has also focused on democratizing health under the strategy “Most Trusted Health Partner”, total financial solution in all life cycles, product/ service enhancement for responsive customer needs, big data, risk management, cybersecurity, future-ready workplace, and process improvement (using integrated new technologies between AI, Machine Learning, OCR, RPA, and STP).

Moreover, he has promoted ESG (Environmental, Social, Corporate Governance) to achieve the concept of “MTL Trusted Lifetime Partner” in line with principles of sustainable life insurance business development under good corporate governance and appropriate risk management for the balance of economy, society and environment to create smiles and happiness to all stakeholders as he believes that ESG helps improve the company’s image from social influences.

MASTER ENTREPRENEUR CATEGORY

Sara Lamsam
CEO

Information about the Entrepreneur
Sara Lamsam is the Chief Executive Officer of Muang Thai Life Assurance Public Company Limited (MTL). He received a Bachelor of Science in Business in Administration from Northeastern University (U.S.A.) and a Master of Science in Administrative Studies from Boston University. His favorite hobbies are participating in triathlons, running, and motorbike riding.

He has earned countless recognition such as the Best Life Insurance CEO, ASEAN Young Manager Award, and Financier of the Year. At present, he has encouraged innovations and driven the business to better serve the customers. He has also initiated the expansion of MTL across CLMV countries and has affiliated with various companies. So far, he has led MTL to earn prestigious awards from the OIC.

Additionally, Sara has professional expertise in insurance, investment, financial management, and business innovation. He has worked as the President of the Thai Life Assurance Association (TLAA) and worked with the Office of Insurance Commission (OIC) to initiate and execute innovative processes, such as Digital Face to Face, and to establish a strategic roadmap to set new standards for sustainable business.

Other Interesting Facts about the Entrepreneur
He believes that reskilling and upskilling have helped deal with current major business challenges. Therefore, he seeks to gain more knowledge, and he joined the Leadership/ Director Program and Advanced Management from the OIC, Nida, Harvard, and Boston University and joined the National Defence College of Thailand which provides advanced training in national strategic planning and process implementation.

Additionally, he currently is the Chapter Chair of YPO Gold (Thailand), which is the global leadership community of extraordinary chief executives, and the Chairman of the Association in finance, investment, and insurance of the Board of Trade of Thailand. He is willing to share his own experiences to find new ways of driving business.

Muang Thai Life Assurance PCL
www.muangthai.co.th


Company Achievements and Role of the Entrepreneur
Throughout his 29-year experience in the insurance industry, he has been building a solid foundation for MTL despite many challenges, such as economic impacts, aging society, digital disruption, new generation behaviors, environmental changes, and regulation changes. Under his leadership, the years 2021 to 2022 marked the strong progress of breakthrough innovative products such as “Elite Health Plus which is the superior lumpsum coverage of around 20-100 MB per year with an unlimited single standard room, and the coverage age was extended to 99 years, a higher coverage for maternity plus or wellbeing plus. MTL also offers excellent services such as “MTL Click”, a service application that aims to be customized one-stop services at customers’ fingertips, and “Chompoo” which is an AI chatbot to strengthen features to promptly and accurately answer questions regarding the products that customers may have.

Moreover, he has expanded business across CLMV countries and affiliated companies, such as “AIGEN” (Information Technology and Services), “And Fuchsia Venture Capital (Leading Financial Conglomerate in Thailand and SEA), and “Bendix” (Innovative Group/ Individual Insurance Services Provider). Sara has also initiated continuous investments in up-and-coming startups and engaged with various tech partners and non-tech partners through “Fuchsia Venture Capital”.

Sara also encourages innovations throughout the company. He continuously focuses on internal development to equip his workforce with future-ready skills, for example, talent improvement, such as Cap-Off, Agile Workshop, UX Design Thinking, Hackathon, Mentorship program, workplace enhancement, and effective internal communication and learning for all staff. Additionally, Sara has played a very crucial role to help MTL earn recognition through prestigious awards.

Vision, Mission, & Future Plans
Sara has aimed to build MTL to become the “Regional Life Insurance Leader” with international governance standards. He has also focused on democratizing health under the strategy “Most Trusted Health Partner”, total financial solution in all life cycles, product/ service enhancement for responsive customer needs, big data, risk management, cybersecurity, future-ready workplace, and process improvement (using integrated new technologies between AI, Machine Learning, OCR, RPA, and STP).

Moreover, he has promoted ESG (Environmental, Social, Corporate Governance) to achieve the concept of “MTL Trusted Lifetime Partner” in line with principles of sustainable life insurance business development under good corporate governance and appropriate risk management for the balance of economy, society and environment to create smiles and happiness to all stakeholders as he believes that ESG helps improve the company’s image from social influences.