Information about the Company & Brand
Srinanaporn Marketing Public Company Limited (SNNP)’s core business operations include the manufacturing and distribution of snack and beverage products.
The company’s beverage products include ready-to-drink jelly and jelly carrageenan products, other beverage products including Asian drinks such as glass jelly in syrup and coconut juice with nata de coco, and vitamin drinks. Meanwhile, the company’s snack products include baked squid, squid strip, and fish strip products, extruded snacks and breadstick products, and wafer and biscuit products.
SNNP currently has produced products based on consumer needs and trends, together with making the difference to create its own market with outstanding unique flavor, taste, and price point.
Brand Elements
SNNP is the market leader in the Jelly market and Cuttle Fish Market, together with strong brand awareness and a high barrier to entry due to efficient cost management.
The company introduced ready-to-drink jelly beverages for the first time in 1994. The main trademarks include Jele Light, Jele Super Light, Jele Light Fresshy, Jele Beautie, Jele Beautie Low Sugar, Jele Double Jelly, and Jele Chewy. The target groups include children, students, teenagers, and middle-aged people. Jele moves with the 3 main strategies of “Building Consumption”, “Creating New Benefit”, and “Penetrating New Targets”.
The company also introduced Bento in 1998 and targeted the range of children, students, university students, and middle-aged people. SNNP drives the market by NPDs to create consumption excitement under strong brand loyalty and a unique product platform in seafood snacks.
Srinanaporn Marketing Public Company Limited (SNNP)’s core business operations include the manufacturing and distribution of snack and beverage products.
The company’s beverage products include ready-to-drink jelly and jelly carrageenan products, other beverage products including Asian drinks such as glass jelly in syrup and coconut juice with nata de coco, and vitamin drinks. Meanwhile, the company’s snack products include baked squid, squid strip, and fish strip products, extruded snacks and breadstick products, and wafer and biscuit products.
SNNP currently has produced products based on consumer needs and trends, together with making the difference to create its own market with outstanding unique flavor, taste, and price point.
Brand Elements
SNNP is the market leader in the Jelly market and Cuttle Fish Market, together with strong brand awareness and a high barrier to entry due to efficient cost management.
The company introduced ready-to-drink jelly beverages for the first time in 1994. The main trademarks include Jele Light, Jele Super Light, Jele Light Fresshy, Jele Beautie, Jele Beautie Low Sugar, Jele Double Jelly, and Jele Chewy. The target groups include children, students, teenagers, and middle-aged people. Jele moves with the 3 main strategies of “Building Consumption”, “Creating New Benefit”, and “Penetrating New Targets”.
The company also introduced Bento in 1998 and targeted the range of children, students, university students, and middle-aged people. SNNP drives the market by NPDs to create consumption excitement under strong brand loyalty and a unique product platform in seafood snacks.
Deliver Delicious and Happiness to Everyone in Every Rhythm of Life
Inspiring Identity
SNNP has transformed the business from a traditional trade wholesaler named “Sri Viwat” to one of the biggest snack and beverage companies in Thailand named Srinanaporn Marketing Public Company Limited with more than 30 years of experience in the business. Currently, it has 5 well well-known flagship brands which are Jele, Bento, Lotus, Aquavitz, and Magic Farm,
From 2016 to 2020, SNNP has made the decision to grow with sustainability and expand the business overseas by targeting SNNP to be a Thai company on a regional scale. As a result, SNNP decided to improve the company’s products, distribution channel, and production facility and make preparations to list in SET.
SNNP continues to expand its production base and distribution network to CLMV. Production facilities in Cambodia and Vietnam were established in order to support demands and future growth as a regional player. The company’s subsidiaries were established to operate, distribute, and sell products in Cambodia, Vietnam, China, the Philippines, and Indonesia. The overseas revenue continues to grow significantly to around 20% of total sales revenue.
Achievements & Impact
SNNP’s sales revenue in 2021 was THB4,358 million from products distributed to 36 countries in 5 continents under 5 flagship brands and another 10 notable brands in the portfolio. SNNP continues to develop a variety of products via new subsegments, pack sizes, flavors, innovation, and collaboration. SNNP has the vision to achieve excellence to become a good manufacturer and distributor of snack and beverage products in all aspects with 3 missions, which are giving importance to product quality and consumer safety, aiming to cooperate and coordinate efficiently with all departments to achieve the organization’s common goals, and aiming to create business profit growth to give back in the form of a good quality of life for the employees and give back to society and its shareholders.
The SNNP business goals include becoming a leader in the business of manufacturing and distribution of snack and beverage products as well as creating trademarks that are accepted. The company will also develop based on the foundation of the organizational culture to generate happiness for the organization’s employees and provide the organization with competitive capabilities in the industry.
Future Direction
SNNP will use a “Localization Strategy” based on Products, Pricing, Brands and Marketing, and Distribution Processes which “Design for the different market environments in each target country”. The company is very successful in Thailand with more than 30 years of experience in the snack and beverage business and will build on this success in CLMV and other target countries.
SNNP has transformed the business from a traditional trade wholesaler named “Sri Viwat” to one of the biggest snack and beverage companies in Thailand named Srinanaporn Marketing Public Company Limited with more than 30 years of experience in the business. Currently, it has 5 well well-known flagship brands which are Jele, Bento, Lotus, Aquavitz, and Magic Farm,
From 2016 to 2020, SNNP has made the decision to grow with sustainability and expand the business overseas by targeting SNNP to be a Thai company on a regional scale. As a result, SNNP decided to improve the company’s products, distribution channel, and production facility and make preparations to list in SET.
SNNP continues to expand its production base and distribution network to CLMV. Production facilities in Cambodia and Vietnam were established in order to support demands and future growth as a regional player. The company’s subsidiaries were established to operate, distribute, and sell products in Cambodia, Vietnam, China, the Philippines, and Indonesia. The overseas revenue continues to grow significantly to around 20% of total sales revenue.
Achievements & Impact
SNNP’s sales revenue in 2021 was THB4,358 million from products distributed to 36 countries in 5 continents under 5 flagship brands and another 10 notable brands in the portfolio. SNNP continues to develop a variety of products via new subsegments, pack sizes, flavors, innovation, and collaboration. SNNP has the vision to achieve excellence to become a good manufacturer and distributor of snack and beverage products in all aspects with 3 missions, which are giving importance to product quality and consumer safety, aiming to cooperate and coordinate efficiently with all departments to achieve the organization’s common goals, and aiming to create business profit growth to give back in the form of a good quality of life for the employees and give back to society and its shareholders.
The SNNP business goals include becoming a leader in the business of manufacturing and distribution of snack and beverage products as well as creating trademarks that are accepted. The company will also develop based on the foundation of the organizational culture to generate happiness for the organization’s employees and provide the organization with competitive capabilities in the industry.
Future Direction
SNNP will use a “Localization Strategy” based on Products, Pricing, Brands and Marketing, and Distribution Processes which “Design for the different market environments in each target country”. The company is very successful in Thailand with more than 30 years of experience in the snack and beverage business and will build on this success in CLMV and other target countries.
INSPIRATIONAL BRAND CATEGORY
Srinanaporn Marketing Public Company Limited
Information about the Company & Brand
Srinanaporn Marketing Public Company Limited (SNNP)’s core business operations include the manufacturing and distribution of snack and beverage products.
The company’s beverage products include ready-to-drink jelly and jelly carrageenan products, other beverage products including Asian drinks such as glass jelly in syrup and coconut juice with nata de coco, and vitamin drinks. Meanwhile, the company’s snack products include baked squid, squid strip, and fish strip products, extruded snacks and breadstick products, and wafer and biscuit products.
SNNP currently has produced products based on consumer needs and trends, together with making the difference to create its own market with outstanding unique flavor, taste, and price point.
Brand Elements
SNNP is the market leader in the Jelly market and Cuttle Fish Market, together with strong brand awareness and a high barrier to entry due to efficient cost management.
The company introduced ready-to-drink jelly beverages for the first time in 1994. The main trademarks include Jele Light, Jele Super Light, Jele Light Fresshy, Jele Beautie, Jele Beautie Low Sugar, Jele Double Jelly, and Jele Chewy. The target groups include children, students, teenagers, and middle-aged people. Jele moves with the 3 main strategies of “Building Consumption”, “Creating New Benefit”, and “Penetrating New Targets”.
The company also introduced Bento in 1998 and targeted the range of children, students, university students, and middle-aged people. SNNP drives the market by NPDs to create consumption excitement under strong brand loyalty and a unique product platform in seafood snacks.
Srinanaporn Marketing Public Company Limited (SNNP)’s core business operations include the manufacturing and distribution of snack and beverage products.
The company’s beverage products include ready-to-drink jelly and jelly carrageenan products, other beverage products including Asian drinks such as glass jelly in syrup and coconut juice with nata de coco, and vitamin drinks. Meanwhile, the company’s snack products include baked squid, squid strip, and fish strip products, extruded snacks and breadstick products, and wafer and biscuit products.
SNNP currently has produced products based on consumer needs and trends, together with making the difference to create its own market with outstanding unique flavor, taste, and price point.
Brand Elements
SNNP is the market leader in the Jelly market and Cuttle Fish Market, together with strong brand awareness and a high barrier to entry due to efficient cost management.
The company introduced ready-to-drink jelly beverages for the first time in 1994. The main trademarks include Jele Light, Jele Super Light, Jele Light Fresshy, Jele Beautie, Jele Beautie Low Sugar, Jele Double Jelly, and Jele Chewy. The target groups include children, students, teenagers, and middle-aged people. Jele moves with the 3 main strategies of “Building Consumption”, “Creating New Benefit”, and “Penetrating New Targets”.
The company also introduced Bento in 1998 and targeted the range of children, students, university students, and middle-aged people. SNNP drives the market by NPDs to create consumption excitement under strong brand loyalty and a unique product platform in seafood snacks.
Deliver Delicious and Happiness to Everyone in Every Rhythm of Life
Inspiring Identity
SNNP has transformed the business from a traditional trade wholesaler named “Sri Viwat” to one of the biggest snack and beverage companies in Thailand named Srinanaporn Marketing Public Company Limited with more than 30 years of experience in the business. Currently, it has 5 well well-known flagship brands which are Jele, Bento, Lotus, Aquavitz, and Magic Farm,
From 2016 to 2020, SNNP has made the decision to grow with sustainability and expand the business overseas by targeting SNNP to be a Thai company on a regional scale. As a result, SNNP decided to improve the company’s products, distribution channel, and production facility and make preparations to list in SET.
SNNP continues to expand its production base and distribution network to CLMV. Production facilities in Cambodia and Vietnam were established in order to support demands and future growth as a regional player. The company’s subsidiaries were established to operate, distribute, and sell products in Cambodia, Vietnam, China, the Philippines, and Indonesia. The overseas revenue continues to grow significantly to around 20% of total sales revenue.
Achievements & Impact
SNNP’s sales revenue in 2021 was THB4,358 million from products distributed to 36 countries in 5 continents under 5 flagship brands and another 10 notable brands in the portfolio. SNNP continues to develop a variety of products via new subsegments, pack sizes, flavors, innovation, and collaboration. SNNP has the vision to achieve excellence to become a good manufacturer and distributor of snack and beverage products in all aspects with 3 missions, which are giving importance to product quality and consumer safety, aiming to cooperate and coordinate efficiently with all departments to achieve the organization’s common goals, and aiming to create business profit growth to give back in the form of a good quality of life for the employees and give back to society and its shareholders.
The SNNP business goals include becoming a leader in the business of manufacturing and distribution of snack and beverage products as well as creating trademarks that are accepted. The company will also develop based on the foundation of the organizational culture to generate happiness for the organization’s employees and provide the organization with competitive capabilities in the industry.
Future Direction
SNNP will use a “Localization Strategy” based on Products, Pricing, Brands and Marketing, and Distribution Processes which “Design for the different market environments in each target country”. The company is very successful in Thailand with more than 30 years of experience in the snack and beverage business and will build on this success in CLMV and other target countries.
SNNP has transformed the business from a traditional trade wholesaler named “Sri Viwat” to one of the biggest snack and beverage companies in Thailand named Srinanaporn Marketing Public Company Limited with more than 30 years of experience in the business. Currently, it has 5 well well-known flagship brands which are Jele, Bento, Lotus, Aquavitz, and Magic Farm,
From 2016 to 2020, SNNP has made the decision to grow with sustainability and expand the business overseas by targeting SNNP to be a Thai company on a regional scale. As a result, SNNP decided to improve the company’s products, distribution channel, and production facility and make preparations to list in SET.
SNNP continues to expand its production base and distribution network to CLMV. Production facilities in Cambodia and Vietnam were established in order to support demands and future growth as a regional player. The company’s subsidiaries were established to operate, distribute, and sell products in Cambodia, Vietnam, China, the Philippines, and Indonesia. The overseas revenue continues to grow significantly to around 20% of total sales revenue.
Achievements & Impact
SNNP’s sales revenue in 2021 was THB4,358 million from products distributed to 36 countries in 5 continents under 5 flagship brands and another 10 notable brands in the portfolio. SNNP continues to develop a variety of products via new subsegments, pack sizes, flavors, innovation, and collaboration. SNNP has the vision to achieve excellence to become a good manufacturer and distributor of snack and beverage products in all aspects with 3 missions, which are giving importance to product quality and consumer safety, aiming to cooperate and coordinate efficiently with all departments to achieve the organization’s common goals, and aiming to create business profit growth to give back in the form of a good quality of life for the employees and give back to society and its shareholders.
The SNNP business goals include becoming a leader in the business of manufacturing and distribution of snack and beverage products as well as creating trademarks that are accepted. The company will also develop based on the foundation of the organizational culture to generate happiness for the organization’s employees and provide the organization with competitive capabilities in the industry.
Future Direction
SNNP will use a “Localization Strategy” based on Products, Pricing, Brands and Marketing, and Distribution Processes which “Design for the different market environments in each target country”. The company is very successful in Thailand with more than 30 years of experience in the snack and beverage business and will build on this success in CLMV and other target countries.