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INSPIRATIONAL BRAND CATEGORY

PTT Public Company Limited

Information about the Company & Brand
In 1978, PTT Public Company Limited (PTT) was established with the mission of expediting national energy security for Thailand. PTT has gone far beyond energy-based company with its new vision of “Powering life with future energy and beyond”, aiming to promote Thailand’s steady progress by generating continuous business growth with excellent performance, simultaneously enhancing society and community well-being to promote sustainability with good governance and partnerships by focusing on future energy businesses and creating growth to well suit today’s businesses beyond the energy sector. Thus, PTT USP is to drive an economic ecosystem that could make an impact on society at large.

Brand Elements
As a leading brand in Thailand, PTT is committed to being an organization that generates economic growth, enhancing Thailand’s competitiveness to develop the society and people’s well-being. PTT has operated its businesses under two core elements, including great performance and good heart to create a better experience and build brand trust among stakeholders in various aspects. Firstly, PTT has developed its new product and services to serve business extension and be able to collaborate with world-leading companies. Secondly, PTT has developed a CSR campaign, ‘Virtual Run’, giving Thai vulnerability students scholarships after the pandemic. As part of the Thai economic catalytic recovery, PTT has increased job vacancies through the ‘PTT Group Restart Thailand’ campaign whilst allowing those final applicants to observe their skill set from the PTT Group Giving a Smile project. Regarding the difficult time, PTT has encouraged Thais to overcome obstacles and engaged to aid medical personnel and to supply more than 300 ICU ventilators, high-Flow Nasal Oxygen devices, and set up Covid-19 Screening Unit along with Field Hospitals known as ‘PTT Group Giving Breath’.
Inspiring Identity
For more than four decades, PTT has been determined not only to create energy security for Thailand but also to take part in continually driving Thai society to pursue sustainable growth for all. PTT aims to achieve the Sustainability Development Goals (SDGs) alongside the growth of the Group. The important mission of driving PTT towards its challenging goals alongside staff from all sectors amid changing circumstances also addressed striking a healthy balance in responding to all stakeholders. Regarding the organization's reputational survey, PTT has proven to be the number one brand that always contributes to Thai society whenever needed through business supporting the quality of life, CSR projects, and inspirational communication campaigns. PTT is eager to prove and prepare itself by forming a New Business and Infrastructure Group for its new s-curve strategy to steer the operation of business units and subsidiaries in accordance with PTT Group’s transition from legacy brand to new business acumen brand transition – representing as a spearhead in powering Thailand’s transformation. Thus, reflecting in PTT's internal culture that is strongly profound by raising the caliber of human resources and imprinting them with the organization's SPIRIT core value, SPI-great performance, and RIT- good heart to drive accomplish its long-term goal towards the vision.

Achievements & Impact
At present, PTT remains determined to strengthen the organization further with its strong will to build brand equity as a top-of-mind and trusted organization both in Thai society and the global community. PTT itself has proven to accomplish Thailand’s leading multi-national company by being on the Fortune 100 list, ranked 81st based on its market capitalization. The company has also been incorporated in the Dow Jones Sustainability World Index (DJSI World) based on the evaluation of its sustainability performance for the past decade to fulfill PTT's vision which supports the government’s policy for a green, emission-free future and its aspiration for sustainable solutions.

Fostering the next level of success, PTT has collaborated with world-leading companies to gain a competitive advantage as well as to acquire knowledge and technology that could equip Thai people to build skills in future-oriented industries and break through the middle-income trap, while also allowing Thai consumers to gain access to cost-competitive and sustainable solutions. With such accomplishments, PTT has emphasized its reputational brand progress by becoming the number 1 nation brand in the energy sector and being the most admirable brand with the most entry-level job applications from new graduates.

Future Direction
Regarding the energy transition period, PTT has set its brand to seek new business opportunities that will support the company's future investment, in which Future Energy and Beyond will become PTT’s core business. The branding efforts are to heighten the understanding of PTT's identity through its new vision and how it aspires to accomplish its mission. PTT, for instance, has aimed to spur greater competition in the electric value chain by advancing EV Ecosystem both products and services – allowing Thais to experience what EVs performance has to offer. PTT strategically provides market demand and forecasting product-market-fit as factors to foster business success and incentivize to drive economic well-being in Thailand.

INSPIRATIONAL BRAND CATEGORY

PTT Public Company Limited

Information about the Company & Brand
In 1978, PTT Public Company Limited (PTT) was established with the mission of expediting national energy security for Thailand. PTT has gone far beyond energy-based company with its new vision of “Powering life with future energy and beyond”, aiming to promote Thailand’s steady progress by generating continuous business growth with excellent performance, simultaneously enhancing society and community well-being to promote sustainability with good governance and partnerships by focusing on future energy businesses and creating growth to well suit today’s businesses beyond the energy sector. Thus, PTT USP is to drive an economic ecosystem that could make an impact on society at large.

Brand Elements
As a leading brand in Thailand, PTT is committed to being an organization that generates economic growth, enhancing Thailand’s competitiveness to develop the society and people’s well-being. PTT has operated its businesses under two core elements, including great performance and good heart to create a better experience and build brand trust among stakeholders in various aspects. Firstly, PTT has developed its new product and services to serve business extension and be able to collaborate with world-leading companies. Secondly, PTT has developed a CSR campaign, ‘Virtual Run’, giving Thai vulnerability students scholarships after the pandemic. As part of the Thai economic catalytic recovery, PTT has increased job vacancies through the ‘PTT Group Restart Thailand’ campaign whilst allowing those final applicants to observe their skill set from the PTT Group Giving a Smile project. Regarding the difficult time, PTT has encouraged Thais to overcome obstacles and engaged to aid medical personnel and to supply more than 300 ICU ventilators, high-Flow Nasal Oxygen devices, and set up Covid-19 Screening Unit along with Field Hospitals known as ‘PTT Group Giving Breath’.
Inspiring Identity
For more than four decades, PTT has been determined not only to create energy security for Thailand but also to take part in continually driving Thai society to pursue sustainable growth for all. PTT aims to achieve the Sustainability Development Goals (SDGs) alongside the growth of the Group. The important mission of driving PTT towards its challenging goals alongside staff from all sectors amid changing circumstances also addressed striking a healthy balance in responding to all stakeholders. Regarding the organization's reputational survey, PTT has proven to be the number one brand that always contributes to Thai society whenever needed through business supporting the quality of life, CSR projects, and inspirational communication campaigns. PTT is eager to prove and prepare itself by forming a New Business and Infrastructure Group for its new s-curve strategy to steer the operation of business units and subsidiaries in accordance with PTT Group’s transition from legacy brand to new business acumen brand transition – representing as a spearhead in powering Thailand’s transformation. Thus, reflecting in PTT's internal culture that is strongly profound by raising the caliber of human resources and imprinting them with the organization's SPIRIT core value, SPI-great performance, and RIT- good heart to drive accomplish its long-term goal towards the vision.

Achievements & Impact
At present, PTT remains determined to strengthen the organization further with its strong will to build brand equity as a top-of-mind and trusted organization both in Thai society and the global community. PTT itself has proven to accomplish Thailand’s leading multi-national company by being on the Fortune 100 list, ranked 81st based on its market capitalization. The company has also been incorporated in the Dow Jones Sustainability World Index (DJSI World) based on the evaluation of its sustainability performance for the past decade to fulfill PTT's vision which supports the government’s policy for a green, emission-free future and its aspiration for sustainable solutions.

Fostering the next level of success, PTT has collaborated with world-leading companies to gain a competitive advantage as well as to acquire knowledge and technology that could equip Thai people to build skills in future-oriented industries and break through the middle-income trap, while also allowing Thai consumers to gain access to cost-competitive and sustainable solutions. With such accomplishments, PTT has emphasized its reputational brand progress by becoming the number 1 nation brand in the energy sector and being the most admirable brand with the most entry-level job applications from new graduates.

Future Direction
Regarding the energy transition period, PTT has set its brand to seek new business opportunities that will support the company's future investment, in which Future Energy and Beyond will become PTT’s core business. The branding efforts are to heighten the understanding of PTT's identity through its new vision and how it aspires to accomplish its mission. PTT, for instance, has aimed to spur greater competition in the electric value chain by advancing EV Ecosystem both products and services – allowing Thais to experience what EVs performance has to offer. PTT strategically provides market demand and forecasting product-market-fit as factors to foster business success and incentivize to drive economic well-being in Thailand.