Information about the Company & Brand
Muang Thai Life Assurance PCL (MTL) has been operating its innovation-oriented life insurance with honesty and fairness in helping establish security for the Thai people for 71 years. Now, the company has been driven under the slogan of “MTL Trusted Lifetime Partner”, and MTL has to develop its foundation to serve customers better in all their journeys.
The company’s strength is being the brand of happiness and smiles to transform the attitude of customers towards the life insurance business. The company has pioneered happiness activities for customers all year round and reiterated its leadership in customer relations and services with forward-thinking people.
Brand Elements
MTL has a strong brand of communication using happiness and smiles through extraordinary insurance products and services which create the best customer experience.
The MTL brand has efficiently communicated to many people through “Muang Thai Smile Club”, the first customer loyalty program (CRM) among insurance in Thailand. It highlighted its customer service value, and it currently has more than 1,000,000 members.
The brand’s “MTL Click Application” is designed to facilitate and customize after-sales services and currently has over 700,000 downloads. Meanwhile, the “MTL Mini Click” is an after-sales service through the Line application which has over 45.4 million subscribers.
In recent years, the MTL brand has been brightened, modernized, and internationalized under the slogan “Happiness Means Everything”, with the concentration on sustainable delivery of happiness to customers, partners, and related parties. The new rounded shape and colorful logo convey the sense of freshness and friendliness to build a closer relationship with the customers and reiterate its intention to be an organization of new generations.
Muang Thai Life Assurance PCL (MTL) has been operating its innovation-oriented life insurance with honesty and fairness in helping establish security for the Thai people for 71 years. Now, the company has been driven under the slogan of “MTL Trusted Lifetime Partner”, and MTL has to develop its foundation to serve customers better in all their journeys.
The company’s strength is being the brand of happiness and smiles to transform the attitude of customers towards the life insurance business. The company has pioneered happiness activities for customers all year round and reiterated its leadership in customer relations and services with forward-thinking people.
Brand Elements
MTL has a strong brand of communication using happiness and smiles through extraordinary insurance products and services which create the best customer experience.
The MTL brand has efficiently communicated to many people through “Muang Thai Smile Club”, the first customer loyalty program (CRM) among insurance in Thailand. It highlighted its customer service value, and it currently has more than 1,000,000 members.
The brand’s “MTL Click Application” is designed to facilitate and customize after-sales services and currently has over 700,000 downloads. Meanwhile, the “MTL Mini Click” is an after-sales service through the Line application which has over 45.4 million subscribers.
In recent years, the MTL brand has been brightened, modernized, and internationalized under the slogan “Happiness Means Everything”, with the concentration on sustainable delivery of happiness to customers, partners, and related parties. The new rounded shape and colorful logo convey the sense of freshness and friendliness to build a closer relationship with the customers and reiterate its intention to be an organization of new generations.
To be the customers’ trusted lifetime partner through innovative life, health and investment solutions by putting customers at the heart of everything we do
Inspiring Identity
MTL believed that delivering happiness to customers, partners and related parties is building a sustainable life business. MTL brand has been brightened under the slogan “Happiness Means Everything”. To place an emphasis on its identity, MTL launched “Celebration” which symbolizes “protection” that will always be provided to the customers everywhere.
In addition, MTL has created innovative ideas that keep up with the fast-changing environment and customer behavior for driving the business with the aim to create a seamless customer experience. Therefore, MTL established the “Fuchsia Innovation Center” to cultivate an innovative culture that increases engagement with customers and is more relevant to the brand.
Recently, MTL has officially launched “Elite Health Plus”, which is a superior lump-sum health insurance. It is developed from “Elite Health” to solve the pain points of customers such as medical inflation and Thailand’s aging society. Moreover, MTL’s products’ advertising media has democratized health including untapped markets by using 5 ambassadors for each segment. MTL aims to be “the most trusted health partner” that has a strong brand in the health insurance market.
Meanwhile, MTL has continuously invested in talent development to equip the workforce with future-ready skills, such as Agile workshops, Design Thinking, and Hackathon. It has transformed the way of work by empowering the employees to initiate the brand identity, brand value, and marketing messages.
Achievements & Impact
In the past few years, MTL has fully achieved all dimensions it has put customers in the heart, such as D-Health and Elite Health, MTL Click, and Digital Face to Face, which greatly kept up the company’s high NPS scores.
Moreover, MTL has efficiently managed both topline (in 2021, MTL has Health & CI of 31% and unit-linked products of 1,116% in NBP YoY growth) and bottom line (MTL has strong financial stability with total assets of over THB600 billion, CAR of 360% that is above 120% in minimum standard level). Meanwhile, MTL has many business partners and affiliates through AI service technology, hospitals, healthcare service, banking, real estate, e-commerce, energy, universities, and telecom which access every aspect of customer needs through the MTL brand.
The great success of the brand has led MTL to earn recognition for its excellence with prestigious domestic and international awards.
Future Direction
MTL has aimed to become the Regional Life Insurance Brand. MTL has already expanded into CLMV countries, and MTL is also seeking new opportunities in other Asian countries. Meanwhile, MTL will collaborate with ecosystem orchestrators to enhance the brand by putting the customers at heart.
Moreover, MTL promotes ESG under “MTL Trusted Lifetime Partner”. MTL has a “Sustainable Development Framework and Policy” roadmap which the brand respects to improve the quality of people’s lives, reduce impacts from climate change, and create sustainable returns by operating under good governance to meet the needs of all customer groups including uninsured, uninsurable group, and uninterested group.
MTL believed that delivering happiness to customers, partners and related parties is building a sustainable life business. MTL brand has been brightened under the slogan “Happiness Means Everything”. To place an emphasis on its identity, MTL launched “Celebration” which symbolizes “protection” that will always be provided to the customers everywhere.
In addition, MTL has created innovative ideas that keep up with the fast-changing environment and customer behavior for driving the business with the aim to create a seamless customer experience. Therefore, MTL established the “Fuchsia Innovation Center” to cultivate an innovative culture that increases engagement with customers and is more relevant to the brand.
Recently, MTL has officially launched “Elite Health Plus”, which is a superior lump-sum health insurance. It is developed from “Elite Health” to solve the pain points of customers such as medical inflation and Thailand’s aging society. Moreover, MTL’s products’ advertising media has democratized health including untapped markets by using 5 ambassadors for each segment. MTL aims to be “the most trusted health partner” that has a strong brand in the health insurance market.
Meanwhile, MTL has continuously invested in talent development to equip the workforce with future-ready skills, such as Agile workshops, Design Thinking, and Hackathon. It has transformed the way of work by empowering the employees to initiate the brand identity, brand value, and marketing messages.
Achievements & Impact
In the past few years, MTL has fully achieved all dimensions it has put customers in the heart, such as D-Health and Elite Health, MTL Click, and Digital Face to Face, which greatly kept up the company’s high NPS scores.
Moreover, MTL has efficiently managed both topline (in 2021, MTL has Health & CI of 31% and unit-linked products of 1,116% in NBP YoY growth) and bottom line (MTL has strong financial stability with total assets of over THB600 billion, CAR of 360% that is above 120% in minimum standard level). Meanwhile, MTL has many business partners and affiliates through AI service technology, hospitals, healthcare service, banking, real estate, e-commerce, energy, universities, and telecom which access every aspect of customer needs through the MTL brand.
The great success of the brand has led MTL to earn recognition for its excellence with prestigious domestic and international awards.
Future Direction
MTL has aimed to become the Regional Life Insurance Brand. MTL has already expanded into CLMV countries, and MTL is also seeking new opportunities in other Asian countries. Meanwhile, MTL will collaborate with ecosystem orchestrators to enhance the brand by putting the customers at heart.
Moreover, MTL promotes ESG under “MTL Trusted Lifetime Partner”. MTL has a “Sustainable Development Framework and Policy” roadmap which the brand respects to improve the quality of people’s lives, reduce impacts from climate change, and create sustainable returns by operating under good governance to meet the needs of all customer groups including uninsured, uninsurable group, and uninterested group.
INSPIRATIONAL BRAND CATEGORY
Muang Thai Life Assurance Public Company Limited
Information about the Company & Brand
Muang Thai Life Assurance PCL (MTL) has been operating its innovation-oriented life insurance with honesty and fairness in helping establish security for the Thai people for 71 years. Now, the company has been driven under the slogan of “MTL Trusted Lifetime Partner”, and MTL has to develop its foundation to serve customers better in all their journeys.
The company’s strength is being the brand of happiness and smiles to transform the attitude of customers towards the life insurance business. The company has pioneered happiness activities for customers all year round and reiterated its leadership in customer relations and services with forward-thinking people.
Brand Elements
MTL has a strong brand of communication using happiness and smiles through extraordinary insurance products and services which create the best customer experience.
The MTL brand has efficiently communicated to many people through “Muang Thai Smile Club”, the first customer loyalty program (CRM) among insurance in Thailand. It highlighted its customer service value, and it currently has more than 1,000,000 members.
The brand’s “MTL Click Application” is designed to facilitate and customize after-sales services and currently has over 700,000 downloads. Meanwhile, the “MTL Mini Click” is an after-sales service through the Line application which has over 45.4 million subscribers.
In recent years, the MTL brand has been brightened, modernized, and internationalized under the slogan “Happiness Means Everything”, with the concentration on sustainable delivery of happiness to customers, partners, and related parties. The new rounded shape and colorful logo convey the sense of freshness and friendliness to build a closer relationship with the customers and reiterate its intention to be an organization of new generations.
Muang Thai Life Assurance PCL (MTL) has been operating its innovation-oriented life insurance with honesty and fairness in helping establish security for the Thai people for 71 years. Now, the company has been driven under the slogan of “MTL Trusted Lifetime Partner”, and MTL has to develop its foundation to serve customers better in all their journeys.
The company’s strength is being the brand of happiness and smiles to transform the attitude of customers towards the life insurance business. The company has pioneered happiness activities for customers all year round and reiterated its leadership in customer relations and services with forward-thinking people.
Brand Elements
MTL has a strong brand of communication using happiness and smiles through extraordinary insurance products and services which create the best customer experience.
The MTL brand has efficiently communicated to many people through “Muang Thai Smile Club”, the first customer loyalty program (CRM) among insurance in Thailand. It highlighted its customer service value, and it currently has more than 1,000,000 members.
The brand’s “MTL Click Application” is designed to facilitate and customize after-sales services and currently has over 700,000 downloads. Meanwhile, the “MTL Mini Click” is an after-sales service through the Line application which has over 45.4 million subscribers.
In recent years, the MTL brand has been brightened, modernized, and internationalized under the slogan “Happiness Means Everything”, with the concentration on sustainable delivery of happiness to customers, partners, and related parties. The new rounded shape and colorful logo convey the sense of freshness and friendliness to build a closer relationship with the customers and reiterate its intention to be an organization of new generations.
To be the customers’ trusted lifetime partner through innovative life, health and investment solutions by putting customers at the heart of everything we do
Inspiring Identity
MTL believed that delivering happiness to customers, partners and related parties is building a sustainable life business. MTL brand has been brightened under the slogan “Happiness Means Everything”. To place an emphasis on its identity, MTL launched “Celebration” which symbolizes “protection” that will always be provided to the customers everywhere.
In addition, MTL has created innovative ideas that keep up with the fast-changing environment and customer behavior for driving the business with the aim to create a seamless customer experience. Therefore, MTL established the “Fuchsia Innovation Center” to cultivate an innovative culture that increases engagement with customers and is more relevant to the brand.
Recently, MTL has officially launched “Elite Health Plus”, which is a superior lump-sum health insurance. It is developed from “Elite Health” to solve the pain points of customers such as medical inflation and Thailand’s aging society. Moreover, MTL’s products’ advertising media has democratized health including untapped markets by using 5 ambassadors for each segment. MTL aims to be “the most trusted health partner” that has a strong brand in the health insurance market.
Meanwhile, MTL has continuously invested in talent development to equip the workforce with future-ready skills, such as Agile workshops, Design Thinking, and Hackathon. It has transformed the way of work by empowering the employees to initiate the brand identity, brand value, and marketing messages.
Achievements & Impact
In the past few years, MTL has fully achieved all dimensions it has put customers in the heart, such as D-Health and Elite Health, MTL Click, and Digital Face to Face, which greatly kept up the company’s high NPS scores.
Moreover, MTL has efficiently managed both topline (in 2021, MTL has Health & CI of 31% and unit-linked products of 1,116% in NBP YoY growth) and bottom line (MTL has strong financial stability with total assets of over THB600 billion, CAR of 360% that is above 120% in minimum standard level). Meanwhile, MTL has many business partners and affiliates through AI service technology, hospitals, healthcare service, banking, real estate, e-commerce, energy, universities, and telecom which access every aspect of customer needs through the MTL brand.
The great success of the brand has led MTL to earn recognition for its excellence with prestigious domestic and international awards.
Future Direction
MTL has aimed to become the Regional Life Insurance Brand. MTL has already expanded into CLMV countries, and MTL is also seeking new opportunities in other Asian countries. Meanwhile, MTL will collaborate with ecosystem orchestrators to enhance the brand by putting the customers at heart.
Moreover, MTL promotes ESG under “MTL Trusted Lifetime Partner”. MTL has a “Sustainable Development Framework and Policy” roadmap which the brand respects to improve the quality of people’s lives, reduce impacts from climate change, and create sustainable returns by operating under good governance to meet the needs of all customer groups including uninsured, uninsurable group, and uninterested group.
MTL believed that delivering happiness to customers, partners and related parties is building a sustainable life business. MTL brand has been brightened under the slogan “Happiness Means Everything”. To place an emphasis on its identity, MTL launched “Celebration” which symbolizes “protection” that will always be provided to the customers everywhere.
In addition, MTL has created innovative ideas that keep up with the fast-changing environment and customer behavior for driving the business with the aim to create a seamless customer experience. Therefore, MTL established the “Fuchsia Innovation Center” to cultivate an innovative culture that increases engagement with customers and is more relevant to the brand.
Recently, MTL has officially launched “Elite Health Plus”, which is a superior lump-sum health insurance. It is developed from “Elite Health” to solve the pain points of customers such as medical inflation and Thailand’s aging society. Moreover, MTL’s products’ advertising media has democratized health including untapped markets by using 5 ambassadors for each segment. MTL aims to be “the most trusted health partner” that has a strong brand in the health insurance market.
Meanwhile, MTL has continuously invested in talent development to equip the workforce with future-ready skills, such as Agile workshops, Design Thinking, and Hackathon. It has transformed the way of work by empowering the employees to initiate the brand identity, brand value, and marketing messages.
Achievements & Impact
In the past few years, MTL has fully achieved all dimensions it has put customers in the heart, such as D-Health and Elite Health, MTL Click, and Digital Face to Face, which greatly kept up the company’s high NPS scores.
Moreover, MTL has efficiently managed both topline (in 2021, MTL has Health & CI of 31% and unit-linked products of 1,116% in NBP YoY growth) and bottom line (MTL has strong financial stability with total assets of over THB600 billion, CAR of 360% that is above 120% in minimum standard level). Meanwhile, MTL has many business partners and affiliates through AI service technology, hospitals, healthcare service, banking, real estate, e-commerce, energy, universities, and telecom which access every aspect of customer needs through the MTL brand.
The great success of the brand has led MTL to earn recognition for its excellence with prestigious domestic and international awards.
Future Direction
MTL has aimed to become the Regional Life Insurance Brand. MTL has already expanded into CLMV countries, and MTL is also seeking new opportunities in other Asian countries. Meanwhile, MTL will collaborate with ecosystem orchestrators to enhance the brand by putting the customers at heart.
Moreover, MTL promotes ESG under “MTL Trusted Lifetime Partner”. MTL has a “Sustainable Development Framework and Policy” roadmap which the brand respects to improve the quality of people’s lives, reduce impacts from climate change, and create sustainable returns by operating under good governance to meet the needs of all customer groups including uninsured, uninsurable group, and uninterested group.