INSPIRATIONAL BRAND CATEGORY
Mondelez International (Thailand) Co., Ltd.
Information about the Company & Brand
Mondelez International is one of the largest snack companies in the world with net revenues of approximately USD28.7 billion and operates in over 150 countries. Its purpose is to empower people to snack right. Halls is one of Mondelez Global Brands and is a heritage and iconic brand in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet consumers’ needs.
Brand Elements
Halls is the leading Candy brand in Thailand. Its signature Mentholyptus provides a long-lasting cooling sensation, opens up the airways, and leaves people positively re-charged, re-centered, clear, and ready to take life on. Halls helps the world breathe better. It caters to consumers from the age of 15 to 50+, with its large-sized candy being there with consumers for more than 56 years, while its mini-sized (Halls XS) candy was launched to match the lifestyle of the younger generation and working adults. Halls consistently innovates to meet consumer needs and continues to create excitement in the market. One example of this is its recent collaboration, Halls XS Red Bull, an innovation that quickly became the talk of the town.
Mondelez International is one of the largest snack companies in the world with net revenues of approximately USD28.7 billion and operates in over 150 countries. Its purpose is to empower people to snack right. Halls is one of Mondelez Global Brands and is a heritage and iconic brand in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet consumers’ needs.
Brand Elements
Halls is the leading Candy brand in Thailand. Its signature Mentholyptus provides a long-lasting cooling sensation, opens up the airways, and leaves people positively re-charged, re-centered, clear, and ready to take life on. Halls helps the world breathe better. It caters to consumers from the age of 15 to 50+, with its large-sized candy being there with consumers for more than 56 years, while its mini-sized (Halls XS) candy was launched to match the lifestyle of the younger generation and working adults. Halls consistently innovates to meet consumer needs and continues to create excitement in the market. One example of this is its recent collaboration, Halls XS Red Bull, an innovation that quickly became the talk of the town.
Halls, Breathe for it
Inspiring Identity
Halls continues to encourage its consumers to take a Halls candy, enjoy the deep cooling sensation, take a pause with a refreshing deep breath, and then take on the next challenge ahead. This helps consumers feel refreshed, recharged, and ready to take on anything.
During the pandemic, Thailand’s economy was heavily affected by the loss of tourism. As a brand that has been with the Thai people through its ups and downs, Halls wanted to support Thailand and the Tourism sector. The brand set out on a journey, in partnership with the Tourism Authority of Thailand, to encourage Thai people to explore their country. Through this activation campaign, Halls had supported local businesses in different travel destinations in Thailand, by sharing their shop information on its microsite. Consumers who came on the microsite were able to see the different beautiful destinations in Thailand and shops/ activities nearby that they could visit. The campaign was a huge success, and Halls was happy to give back by showing that “Thailand has so much to breathe for”. In addition to the tourism sector, Halls also provided Covid-19 relief by donating Halls candy to front-line medical staff and people in need in various communities throughout Thailand. Halls is also moving towards sustainable packaging. Black plastic in Thailand is still a challenge to recycle so this year Halls changed the color of Halls XS plastic packaging from black to grey. This move makes the whole pack recycle-ready.
Achievements & Impact
Halls is the number 1 brand in the Candy Category with the highest market share according to Nielsen Answers and continues to lead the industry with innovation and activation. As a global brand, Halls also has strong R&D support ensuring that it continues to meet evolving consumers’ preferences. Halls has also been continuously awarded the No.1 Brand Award in the Candy category for the past 7 years based on consumer research asking which brand in the category do they feel acts like a leader. Halls continues to lead the candy category in innovation, activation, and sustainability setting the standard for the category, and is the key brand partner across major retailers.
Future Direction
Halls will continue to innovate more in the well-being space coupled with sustainable packaging. Thailand being one of the biggest markets for Halls, the brand continues to listen to consumers and excite them with partnerships and new products. The brand is also committed to delivering the best quality product, as it has been for the last 56 years. Other than candy, Mondelez International is also present in other categories like Biscuits & Chocolate, with Global brands like Oreo & Cadbury Dairy Milk. The company has a mission to lead the future of snacking by offering the right products, at the right moment, and made the right way.
Halls continues to encourage its consumers to take a Halls candy, enjoy the deep cooling sensation, take a pause with a refreshing deep breath, and then take on the next challenge ahead. This helps consumers feel refreshed, recharged, and ready to take on anything.
During the pandemic, Thailand’s economy was heavily affected by the loss of tourism. As a brand that has been with the Thai people through its ups and downs, Halls wanted to support Thailand and the Tourism sector. The brand set out on a journey, in partnership with the Tourism Authority of Thailand, to encourage Thai people to explore their country. Through this activation campaign, Halls had supported local businesses in different travel destinations in Thailand, by sharing their shop information on its microsite. Consumers who came on the microsite were able to see the different beautiful destinations in Thailand and shops/ activities nearby that they could visit. The campaign was a huge success, and Halls was happy to give back by showing that “Thailand has so much to breathe for”. In addition to the tourism sector, Halls also provided Covid-19 relief by donating Halls candy to front-line medical staff and people in need in various communities throughout Thailand. Halls is also moving towards sustainable packaging. Black plastic in Thailand is still a challenge to recycle so this year Halls changed the color of Halls XS plastic packaging from black to grey. This move makes the whole pack recycle-ready.
Achievements & Impact
Halls is the number 1 brand in the Candy Category with the highest market share according to Nielsen Answers and continues to lead the industry with innovation and activation. As a global brand, Halls also has strong R&D support ensuring that it continues to meet evolving consumers’ preferences. Halls has also been continuously awarded the No.1 Brand Award in the Candy category for the past 7 years based on consumer research asking which brand in the category do they feel acts like a leader. Halls continues to lead the candy category in innovation, activation, and sustainability setting the standard for the category, and is the key brand partner across major retailers.
Future Direction
Halls will continue to innovate more in the well-being space coupled with sustainable packaging. Thailand being one of the biggest markets for Halls, the brand continues to listen to consumers and excite them with partnerships and new products. The brand is also committed to delivering the best quality product, as it has been for the last 56 years. Other than candy, Mondelez International is also present in other categories like Biscuits & Chocolate, with Global brands like Oreo & Cadbury Dairy Milk. The company has a mission to lead the future of snacking by offering the right products, at the right moment, and made the right way.
INSPIRATIONAL BRAND CATEGORY
Mondelez International (Thailand) Co., Ltd.
Information about the Company & Brand
Mondelez International is one of the largest snack companies in the world with net revenues of approximately USD28.7 billion and operates in over 150 countries. Its purpose is to empower people to snack right. Halls is one of Mondelez Global Brands and is a heritage and iconic brand in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet consumers’ needs.
Brand Elements
Halls is the leading Candy brand in Thailand. Its signature Mentholyptus provides a long-lasting cooling sensation, opens up the airways, and leaves people positively re-charged, re-centered, clear, and ready to take life on. Halls helps the world breathe better. It caters to consumers from the age of 15 to 50+, with its large-sized candy being there with consumers for more than 56 years, while its mini-sized (Halls XS) candy was launched to match the lifestyle of the younger generation and working adults. Halls consistently innovates to meet consumer needs and continues to create excitement in the market. One example of this is its recent collaboration, Halls XS Red Bull, an innovation that quickly became the talk of the town.
Mondelez International is one of the largest snack companies in the world with net revenues of approximately USD28.7 billion and operates in over 150 countries. Its purpose is to empower people to snack right. Halls is one of Mondelez Global Brands and is a heritage and iconic brand in Thailand, where it has been refreshing Thai people for more than 56 years. Halls is the No.1 candy brand in Thailand and is available in multiple flavors and pack sizes to meet consumers’ needs.
Brand Elements
Halls is the leading Candy brand in Thailand. Its signature Mentholyptus provides a long-lasting cooling sensation, opens up the airways, and leaves people positively re-charged, re-centered, clear, and ready to take life on. Halls helps the world breathe better. It caters to consumers from the age of 15 to 50+, with its large-sized candy being there with consumers for more than 56 years, while its mini-sized (Halls XS) candy was launched to match the lifestyle of the younger generation and working adults. Halls consistently innovates to meet consumer needs and continues to create excitement in the market. One example of this is its recent collaboration, Halls XS Red Bull, an innovation that quickly became the talk of the town.
Halls, Breathe for it
Inspiring Identity
Halls continues to encourage its consumers to take a Halls candy, enjoy the deep cooling sensation, take a pause with a refreshing deep breath, and then take on the next challenge ahead. This helps consumers feel refreshed, recharged, and ready to take on anything.
During the pandemic, Thailand’s economy was heavily affected by the loss of tourism. As a brand that has been with the Thai people through its ups and downs, Halls wanted to support Thailand and the Tourism sector. The brand set out on a journey, in partnership with the Tourism Authority of Thailand, to encourage Thai people to explore their country. Through this activation campaign, Halls had supported local businesses in different travel destinations in Thailand, by sharing their shop information on its microsite. Consumers who came on the microsite were able to see the different beautiful destinations in Thailand and shops/ activities nearby that they could visit. The campaign was a huge success, and Halls was happy to give back by showing that “Thailand has so much to breathe for”. In addition to the tourism sector, Halls also provided Covid-19 relief by donating Halls candy to front-line medical staff and people in need in various communities throughout Thailand. Halls is also moving towards sustainable packaging. Black plastic in Thailand is still a challenge to recycle so this year Halls changed the color of Halls XS plastic packaging from black to grey. This move makes the whole pack recycle-ready.
Achievements & Impact
Halls is the number 1 brand in the Candy Category with the highest market share according to Nielsen Answers and continues to lead the industry with innovation and activation. As a global brand, Halls also has strong R&D support ensuring that it continues to meet evolving consumers’ preferences. Halls has also been continuously awarded the No.1 Brand Award in the Candy category for the past 7 years based on consumer research asking which brand in the category do they feel acts like a leader. Halls continues to lead the candy category in innovation, activation, and sustainability setting the standard for the category, and is the key brand partner across major retailers.
Future Direction
Halls will continue to innovate more in the well-being space coupled with sustainable packaging. Thailand being one of the biggest markets for Halls, the brand continues to listen to consumers and excite them with partnerships and new products. The brand is also committed to delivering the best quality product, as it has been for the last 56 years. Other than candy, Mondelez International is also present in other categories like Biscuits & Chocolate, with Global brands like Oreo & Cadbury Dairy Milk. The company has a mission to lead the future of snacking by offering the right products, at the right moment, and made the right way.
Halls continues to encourage its consumers to take a Halls candy, enjoy the deep cooling sensation, take a pause with a refreshing deep breath, and then take on the next challenge ahead. This helps consumers feel refreshed, recharged, and ready to take on anything.
During the pandemic, Thailand’s economy was heavily affected by the loss of tourism. As a brand that has been with the Thai people through its ups and downs, Halls wanted to support Thailand and the Tourism sector. The brand set out on a journey, in partnership with the Tourism Authority of Thailand, to encourage Thai people to explore their country. Through this activation campaign, Halls had supported local businesses in different travel destinations in Thailand, by sharing their shop information on its microsite. Consumers who came on the microsite were able to see the different beautiful destinations in Thailand and shops/ activities nearby that they could visit. The campaign was a huge success, and Halls was happy to give back by showing that “Thailand has so much to breathe for”. In addition to the tourism sector, Halls also provided Covid-19 relief by donating Halls candy to front-line medical staff and people in need in various communities throughout Thailand. Halls is also moving towards sustainable packaging. Black plastic in Thailand is still a challenge to recycle so this year Halls changed the color of Halls XS plastic packaging from black to grey. This move makes the whole pack recycle-ready.
Achievements & Impact
Halls is the number 1 brand in the Candy Category with the highest market share according to Nielsen Answers and continues to lead the industry with innovation and activation. As a global brand, Halls also has strong R&D support ensuring that it continues to meet evolving consumers’ preferences. Halls has also been continuously awarded the No.1 Brand Award in the Candy category for the past 7 years based on consumer research asking which brand in the category do they feel acts like a leader. Halls continues to lead the candy category in innovation, activation, and sustainability setting the standard for the category, and is the key brand partner across major retailers.
Future Direction
Halls will continue to innovate more in the well-being space coupled with sustainable packaging. Thailand being one of the biggest markets for Halls, the brand continues to listen to consumers and excite them with partnerships and new products. The brand is also committed to delivering the best quality product, as it has been for the last 56 years. Other than candy, Mondelez International is also present in other categories like Biscuits & Chocolate, with Global brands like Oreo & Cadbury Dairy Milk. The company has a mission to lead the future of snacking by offering the right products, at the right moment, and made the right way.