Goodyear (Thailand) Public Company Limited | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Goodyear (Thailand) Public Company Limited

Information about the Company & Brand
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Goodyear produces a wide range of tires for consumers all over the world. Across its brands, the company offers all the benefits today’s drivers are looking for, from innovative technology and performance handling to all-weather reliability and affordable quality.

Brand Elements
For more than 120 years, Goodyear has developed the technology that keeps people moving so they have the confidence to go faster, farther, and more places, making all of life's connections easier every day.

It is that same spirit that put Goodyear on roads around every corner of the earth, in the record books, and even on the moon. However, Goodyear is not stopping anytime soon. From today's vehicles to the driverless fleets of the future, the company is not just putting cars on tires, it is fueling the science of motion.
Inspiring Identity
Goodyear always focuses on what it must do to deliver for its customers today and reflect the priorities the company will focus on as it moves forward in a world of new mobility.

At the core of innovation, excellence is about Goodyear discovering technologies, products, and services that enhance the consumer or customer experience. Goodyear does that by anticipating the future mobility and sustainability needs out there and meeting them by making either mobility easier, less expensive, and more accessible, or allowing the company to service consumers in a more sustainable manner over time.

Sales and marketing excellence needs to change just as the marketplace is changing. It is all about getting consumers through the doors of its customers’ businesses. Think about the new mobility landscape. Sales and marketing excellence is the first to recognize that change and translate it to the rest of Goodyear’s business.

As the company’s customers change, sales and marketing excellence will change. In its day-to-day work, operational excellence means that the company is continuously seeking ways to build the safest operations for its associates, ensure the highest quality and consistency in its products and services, and efficiently deliver the right tire to the right place at the right time, at the right cost. Operational excellence is one of the key elements of winning at the intersection to deliver for its customers.

Achievements & Impact
Goodyear acquired the Cooper Tire & Rubber Company for USD2.5 billion, the largest acquisition in company history. The transaction expanded Goodyear’s market leadership in the U.S., nearly doubled the company’s presence in China, and strengthens its position in the global tire industry. The agreement was announced on February 22 2022 and completed on June 7 the same year.

Other achievements of the company include developing the industry-first non-pneumatic (airless) tire (NPT) and wheel assembly for the Jacksonville (FL) Transportation Authority to support autonomous vehicle transportation in the city and launching Goodyear SightLine, the first tire intelligence solution for cargo van fleets.

Recovering from the Covid-19 pandemic, Goodyear has posted its highest first-quarter segment operating income (USD226 million) since 2018.

Future Direction
Goodyear's ‘Enabling Mobility’ strategy roadmap involves focusing on responsible operations to ensure the safety of its associates, the quality of its products, and the integrity of its supply chain; putting customers at the center of everything the company does and collaborating with them to improve its products; responsibly balancing environmental, social and financial demands without compromising the ability of future generations to meet their needs; advancing the performance of its products and leading its industry in future mobility solutions; becoming a diverse and inclusive culture.

INSPIRATIONAL BRAND CATEGORY

Goodyear (Thailand) Public Company Limited

Information about the Company & Brand
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.

Goodyear produces a wide range of tires for consumers all over the world. Across its brands, the company offers all the benefits today’s drivers are looking for, from innovative technology and performance handling to all-weather reliability and affordable quality.

Brand Elements
For more than 120 years, Goodyear has developed the technology that keeps people moving so they have the confidence to go faster, farther, and more places, making all of life's connections easier every day.

It is that same spirit that put Goodyear on roads around every corner of the earth, in the record books, and even on the moon. However, Goodyear is not stopping anytime soon. From today's vehicles to the driverless fleets of the future, the company is not just putting cars on tires, it is fueling the science of motion.
Inspiring Identity
Goodyear always focuses on what it must do to deliver for its customers today and reflect the priorities the company will focus on as it moves forward in a world of new mobility.

At the core of innovation, excellence is about Goodyear discovering technologies, products, and services that enhance the consumer or customer experience. Goodyear does that by anticipating the future mobility and sustainability needs out there and meeting them by making either mobility easier, less expensive, and more accessible, or allowing the company to service consumers in a more sustainable manner over time.

Sales and marketing excellence needs to change just as the marketplace is changing. It is all about getting consumers through the doors of its customers’ businesses. Think about the new mobility landscape. Sales and marketing excellence is the first to recognize that change and translate it to the rest of Goodyear’s business.

As the company’s customers change, sales and marketing excellence will change. In its day-to-day work, operational excellence means that the company is continuously seeking ways to build the safest operations for its associates, ensure the highest quality and consistency in its products and services, and efficiently deliver the right tire to the right place at the right time, at the right cost. Operational excellence is one of the key elements of winning at the intersection to deliver for its customers.

Achievements & Impact
Goodyear acquired the Cooper Tire & Rubber Company for USD2.5 billion, the largest acquisition in company history. The transaction expanded Goodyear’s market leadership in the U.S., nearly doubled the company’s presence in China, and strengthens its position in the global tire industry. The agreement was announced on February 22 2022 and completed on June 7 the same year.

Other achievements of the company include developing the industry-first non-pneumatic (airless) tire (NPT) and wheel assembly for the Jacksonville (FL) Transportation Authority to support autonomous vehicle transportation in the city and launching Goodyear SightLine, the first tire intelligence solution for cargo van fleets.

Recovering from the Covid-19 pandemic, Goodyear has posted its highest first-quarter segment operating income (USD226 million) since 2018.

Future Direction
Goodyear's ‘Enabling Mobility’ strategy roadmap involves focusing on responsible operations to ensure the safety of its associates, the quality of its products, and the integrity of its supply chain; putting customers at the center of everything the company does and collaborating with them to improve its products; responsibly balancing environmental, social and financial demands without compromising the ability of future generations to meet their needs; advancing the performance of its products and leading its industry in future mobility solutions; becoming a diverse and inclusive culture.