PM-International Malaysia | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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CORPORATE EXCELLENCE CATEGORY

PM-International Malaysia

Information about the Company
PM means Premium, PM-International is a direct sales company in the areas of health, fitness, and beauty. The company’s international headquarters is based in Luxembourg, with regional Headquarters in Europe, Asia, and America. The PM-International Group is well positioned worldwide, with over 45 subsidiaries and distribution partners in over 40 different countries. PM carries the brand FitLine® - innovative products for health, fitness, and beauty. FitLine® products are fully imported from Germany. To date, more than 920 million individual products have been sold worldwide, with a global turnover of USD 3 Billion.

Established in 2003, PM-International Malaysia is one of over 3000 direct sales companies in Malaysia – and has made its mark in the nutrition and food supplement scene for more than 21 years with a loyal customer base of 45,000 Malaysians. Not only that, it is also the only direct sales company “Made in Germany” that was able to take root in the country. Over the years, the transformation that FitLine® products have brought to countless families and customers has been phenomenal. That motivates PM-International Malaysia to continue to overcome business challenges and distribute the best nutritional products to all Malaysians.

PM-International Malaysia’s vision is to be the nationwide market leader of premium, cutting-edge products for health, fitness, and beauty - from inside and out, reaching 1 million Malaysians by 2035. To this end, the company offers a simple and fair business plan to build one’s own business with PM-International and become an independent entrepreneur.

Corporate Culture & Company Activities
Despite the astounding growth rate and its current size, PM-International Malaysia has remained a family business. CEO Paul Yung has not only stayed on top of the strategic focus since the beginning but he is also involved in decisions affecting the day-to-day life of thousands of distributors all around Malaysia. The company is invested in its Team Partners' success and wants to see them grow with the company long term.

This year is PM-International Malaysia’s 21st anniversary. Over the last 21 years, the company has consistently been providing its Team Partners and Malaysians access to health and wellness resources and tools for healthy living. Besides these initiatives to promote holistic wellness, there were also efforts to engage in charitable projects.

PM-International Malaysia is a corporate partner of the Selangor Cheshire Home, the National Cancer Society of Malaysia (NCSM), and the Children's Wish Society of Malaysia. The company’s mission is focused on help and immediate assistance as well as emergency donations in times of need. In 2023, PM-International Malaysia’s social investment and support initiatives made a significant impact, with a total contribution of more than RM1.6 million.

PM-International Malaysia's charitable initiatives including a RM100,000 donation to the University Malaya Medical Center's Tabung Covid-19 in 2020, raising RM37,000 for the Children’s Wish Society Malaysia through the Bald & Bold campaign in 2021, contributing RM500,000 to the NCSM Children’s Home Of Hope in 2021, and providing consecutive RM500,000 donations to the Selangor Cheshire Home for the years 2022-2023 and 2023-2024.

Achievements & Impact
In 2016, Mr. Paul Yung Ken Hoe acquired the PM-International franchise in Malaysia and was appointed as its CEO. The company broke even just the following year and have been thriving ever since. It even reached 1,000 distributors and 5,000 customers by 2019.

Besides that, beginning in 2020, Digital Transformation PM-International Malaysia conducted 500 Zoom trainings attended by more than 250,000 participants and acquired a new 35,000-square-foot facility in 2022. The next year, PM-International Malaysia even celebrated the 20th anniversary Congress in MITEC with 2,000 attendees while also celebrating its 4,000 distributors and 45,000 customers with RM78 million in revenue.

This year also brings PM-International Malaysia great success, having opened its Ipoh Distributor Service Center, expanded the company’s Headquarters to 13,000 square feet, and increased revenue by 40% in the first quarter Y.O.Y.

Future Direction
PM-International Malaysia has increasingly focused on digital transformation. The company wants to reach younger generations and bring them on board. Within the next 3 years, the company plans to expand to a new office and open 5 more distributor service centers.

The combined and focused effort of online and offline presences aimed at reaching 1 million Malaysians with FitLine® innovative product concepts that stand out from the rest of the market.

CORPORATE EXCELLENCE CATEGORY

PM-International Malaysia

Information about the Company
PM means Premium, PM-International is a direct sales company in the areas of health, fitness, and beauty. The company’s international headquarters is based in Luxembourg, with regional Headquarters in Europe, Asia, and America. The PM-International Group is well positioned worldwide, with over 45 subsidiaries and distribution partners in over 40 different countries. PM carries the brand FitLine® - innovative products for health, fitness, and beauty. FitLine® products are fully imported from Germany. To date, more than 920 million individual products have been sold worldwide, with a global turnover of USD 3 Billion.

Established in 2003, PM-International Malaysia is one of over 3000 direct sales companies in Malaysia – and has made its mark in the nutrition and food supplement scene for more than 21 years with a loyal customer base of 45,000 Malaysians. Not only that, it is also the only direct sales company “Made in Germany” that was able to take root in the country. Over the years, the transformation that FitLine® products have brought to countless families and customers has been phenomenal. That motivates PM-International Malaysia to continue to overcome business challenges and distribute the best nutritional products to all Malaysians.

PM-International Malaysia’s vision is to be the nationwide market leader of premium, cutting-edge products for health, fitness, and beauty - from inside and out, reaching 1 million Malaysians by 2035. To this end, the company offers a simple and fair business plan to build one’s own business with PM-International and become an independent entrepreneur.

Corporate Culture & Company Activities
Despite the astounding growth rate and its current size, PM-International Malaysia has remained a family business. CEO Paul Yung has not only stayed on top of the strategic focus since the beginning but he is also involved in decisions affecting the day-to-day life of thousands of distributors all around Malaysia. The company is invested in its Team Partners' success and wants to see them grow with the company long term.

This year is PM-International Malaysia’s 21st anniversary. Over the last 21 years, the company has consistently been providing its Team Partners and Malaysians access to health and wellness resources and tools for healthy living. Besides these initiatives to promote holistic wellness, there were also efforts to engage in charitable projects.

PM-International Malaysia is a corporate partner of the Selangor Cheshire Home, the National Cancer Society of Malaysia (NCSM), and the Children's Wish Society of Malaysia. The company’s mission is focused on help and immediate assistance as well as emergency donations in times of need. In 2023, PM-International Malaysia’s social investment and support initiatives made a significant impact, with a total contribution of more than RM1.6 million.

PM-International Malaysia's charitable initiatives including a RM100,000 donation to the University Malaya Medical Center's Tabung Covid-19 in 2020, raising RM37,000 for the Children’s Wish Society Malaysia through the Bald & Bold campaign in 2021, contributing RM500,000 to the NCSM Children’s Home Of Hope in 2021, and providing consecutive RM500,000 donations to the Selangor Cheshire Home for the years 2022-2023 and 2023-2024.
Achievements & Impact
In 2016, Mr. Paul Yung Ken Hoe acquired the PM-International franchise in Malaysia and was appointed as its CEO. The company broke even just the following year and have been thriving ever since. It even reached 1,000 distributors and 5,000 customers by 2019.

Besides that, beginning in 2020, Digital Transformation PM-International Malaysia conducted 500 Zoom trainings attended by more than 250,000 participants and acquired a new 35,000-square-foot facility in 2022. The next year, PM-International Malaysia even celebrated the 20th anniversary Congress in MITEC with 2,000 attendees while also celebrating its 4,000 distributors and 45,000 customers with RM78 million in revenue.

This year also brings PM-International Malaysia great success, having opened its Ipoh Distributor Service Center, expanded the company’s Headquarters to 13,000 square feet, and increased revenue by 40% in the first quarter Y.O.Y.

Future Direction
PM-International Malaysia has increasingly focused on digital transformation. The company wants to reach younger generations and bring them on board. Within the next 3 years, the company plans to expand to a new office and open 5 more distributor service centers.

The combined and focused effort of online and offline presences aimed at reaching 1 million Malaysians with FitLine® innovative product concepts that stand out from the rest of the market.