Generali Life Insurance Malaysia Berhad | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
parallax background

CORPORATE EXCELLENCE CATEGORY

Generali Life Insurance Malaysia Berhad

Information about the Company
The Generali Group is one of the largest global insurance providers with more than 190 years of heritage. The Group is present in over 50 countries worldwide, with a total premium income of EUR82.5 billion in 2023, and almost 82,000 employees serving 70 million customers.

In 2022, Generali acquired 100% ownership of the MPI Generali joint venture and purchased a controlling majority in AXA Affin Life and General Insurance in Malaysia. On a related note, in 2023, the Generali Group unfolded a new growth chapter by integrating the Life and General Insurance businesses and launched a single unifying brand “Generali" across its Life and General insurance companies.

With an expanded scale, breadth, and expertise to better serve customers, Generali strives to further its ambition of being a trusted Lifetime Partner and be a progressive insurer that safeguards the needs of future generations of Malaysians. Generali Life Insurance Malaysia Berhad (Generali Life Insurance) is dedicated to helping individuals manage risk and achieve their financial goals. It provides customers with protection through life and savings insurance plans, investment-linked plans, medical insurance, and group-term life insurance.

Corporate Culture & Company Activities
With an ambition to be a Lifetime Partner to its customers, Generali Life Insurance is committed to helping people shape a safer and more sustainable future by caring for their lives and dreams. To achieve this vision, the People of Generali embrace Lifetime Partner behaviors which cover Ownership, Simplification, Human Touch, and Innovation, guiding them in their daily tasks. The company believes that these behaviors set them apart and are their way of making a difference. This is a promised commitment to both the community and its individual customers and it is how the company measures its success.

On the corporate responsibility front, as a responsible citizen, Generali Life Insurance actively engages in giving back to the community, recognizing its duty to contribute positively to society. In 2023, the company participated in The Human Safety Net's (THSN) Global Fundraising Challenge initiated by Generali Group. In Malaysia, THSN contributed RM273,751 to support 256 families with young children (0-6 years), ranking second globally in the challenge.

Achievements & Impact
In 2023, Generali Life Insurance recorded significant growth in the Agency and Bancassurance channels. The Agency channel grew by 12% contributed by positive momentum, strengthened agency distribution leadership, active distribution engagement, and targeted product campaigns; whereas the Banca channel registered 22% growth, supported by strengthened bank partnerships and a strong bank advisory channel.

In the Customer Satisfaction Survey 2022, conducted with BNM and industry associations (LIAM, PIAM, MTA), Generali Life Insurance Malaysia was recognized for its exceptional performance. With a Customer Satisfaction Index (CSI) of 87, which surpassed the industry average of 85, the company ranked among the top five insurers.

On April 1, 2024, the company successfully implemented a New Core-Life System, enhancing efficiency and speed-to-market capabilities. This facilitates quicker product deployment and improves both distributor and customer experiences.

Besides that, as part of Generali's commitment to diversity, equity, and inclusion (DEI), the company has launched the La Femmina club, an initiative that aims to help women build connections, foster collaborations, and pursue their entrepreneurial aspirations within the life insurance industry.

On another note, Generali Life Insurance believes sustainability is necessary, not just a nice-to-have. Generali Life Insurance identifies four roles that it has a responsibility to carry out sustainably, these are as an Investor, Insurer, Employer, and Corporate Citizen.

As a Responsible Investor, Generali Life Insurance aims to integrate ESG criteria into its operations, reduce GHG emissions of its investment portfolio, and increase new and green sustainable investments. As a Responsible Insurer, the company offers insurance solutions with ESG components and reduces GHG emissions from its underwriting portfolio. As a Responsible Employer, Generali Life Insurance works to promote diversity, equity, and inclusion in its work environment, upskill its employees, nurture talent in all its forms, and implement more flexible and sustainable ways of working while measuring, reducing, and reporting the carbon footprint resulting from its direct operations. Finally, as a Responsible Corporate Citizen, the company strives to unlock the potential of people living in vulnerable circumstances through the global initiatives of The Human Safety Net Foundation.

Future Direction
The core focus of Generali Life Insurance is the happiness of its customers. Customer needs and expectations are changing rapidly as they are shaped by their interactions across all sectors and services. At Generali Life Insurance, the company focuses on 3 customer priorities:

Effortless and Caring Interactions - Effortless in terms of speed, accessibility, and clarity; Caring in terms of human support, especially for more complex or sensitive issues.

Personalized Value Propositions - The leverage of customer value & insights to drive personalized pricing, flexible coverage, and tailored communication enabled by modular solutions. Generali Life Insurance can propose personalized packages that clearly communicate what is covered and which services and benefits customers get.

Phygital Advice - The proactive deepening of relationships with its existing clients. Generali Life Insurance will continue to equip agents with Digital Advisory Tools to support them in the Needs Assessment Process. Additionally, Advisory Training for agents will improve customer assistance and generate new opportunities and strengthen Post-Sales Relationships by exploring new and evolving needs, and offering ongoing advice across customers’ preferred channels.

The company’s strategy of a Lifetime Partner commitment to customers has led to the ongoing success of Generali Life Insurance and will guide the company's future endeavors to even greater achievements.

CORPORATE EXCELLENCE CATEGORY

Generali Life Insurance Malaysia Berhad

Information about the Company
The Generali Group is one of the largest global insurance providers with more than 190 years of heritage. The Group is present in over 50 countries worldwide, with a total premium income of EUR82.5 billion in 2023, and almost 82,000 employees serving 70 million customers.

In 2022, Generali acquired 100% ownership of the MPI Generali joint venture and purchased a controlling majority in AXA Affin Life and General Insurance in Malaysia. On a related note, in 2023, the Generali Group unfolded a new growth chapter by integrating the Life and General Insurance businesses and launched a single unifying brand “Generali" across its Life and General insurance companies.

With an expanded scale, breadth, and expertise to better serve customers, Generali strives to further its ambition of being a trusted Lifetime Partner and be a progressive insurer that safeguards the needs of future generations of Malaysians. Generali Life Insurance Malaysia Berhad (Generali Life Insurance) is dedicated to helping individuals manage risk and achieve their financial goals. It provides customers with protection through life and savings insurance plans, investment-linked plans, medical insurance, and group-term life insurance.

Corporate Culture & Company Activities
With an ambition to be a Lifetime Partner to its customers, Generali Life Insurance is committed to helping people shape a safer and more sustainable future by caring for their lives and dreams. To achieve this vision, the People of Generali embrace Lifetime Partner behaviors which cover Ownership, Simplification, Human Touch, and Innovation, guiding them in their daily tasks. The company believes that these behaviors set them apart and are their way of making a difference. This is a promised commitment to both the community and its individual customers and it is how the company measures its success.

On the corporate responsibility front, as a responsible citizen, Generali Life Insurance actively engages in giving back to the community, recognizing its duty to contribute positively to society. In 2023, the company participated in The Human Safety Net's (THSN) Global Fundraising Challenge initiated by Generali Group. In Malaysia, THSN contributed RM273,751 to support 256 families with young children (0-6 years), ranking second globally in the challenge.
Achievements & Impact
In 2023, Generali Life Insurance recorded significant growth in the Agency and Bancassurance channels. The Agency channel grew by 12% contributed by positive momentum, strengthened agency distribution leadership, active distribution engagement, and targeted product campaigns; whereas the Banca channel registered 22% growth, supported by strengthened bank partnerships and a strong bank advisory channel.

In the Customer Satisfaction Survey 2022, conducted with BNM and industry associations (LIAM, PIAM, MTA), Generali Life Insurance Malaysia was recognized for its exceptional performance. With a Customer Satisfaction Index (CSI) of 87, which surpassed the industry average of 85, the company ranked among the top five insurers.

On April 1, 2024, the company successfully implemented a New Core-Life System, enhancing efficiency and speed-to-market capabilities. This facilitates quicker product deployment and improves both distributor and customer experiences.

Besides that, as part of Generali's commitment to diversity, equity, and inclusion (DEI), the company has launched the La Femmina club, an initiative that aims to help women build connections, foster collaborations, and pursue their entrepreneurial aspirations within the life insurance industry.

On another note, Generali Life Insurance believes sustainability is necessary, not just a nice-to-have. Generali Life Insurance identifies four roles that it has a responsibility to carry out sustainably, these are as an Investor, Insurer, Employer, and Corporate Citizen.

As a Responsible Investor, Generali Life Insurance aims to integrate ESG criteria into its operations, reduce GHG emissions of its investment portfolio, and increase new and green sustainable investments. As a Responsible Insurer, the company offers insurance solutions with ESG components and reduces GHG emissions from its underwriting portfolio. As a Responsible Employer, Generali Life Insurance works to promote diversity, equity, and inclusion in its work environment, upskill its employees, nurture talent in all its forms, and implement more flexible and sustainable ways of working while measuring, reducing, and reporting the carbon footprint resulting from its direct operations. Finally, as a Responsible Corporate Citizen, the company strives to unlock the potential of people living in vulnerable circumstances through the global initiatives of The Human Safety Net Foundation.

Future Direction
The core focus of Generali Life Insurance is the happiness of its customers. Customer needs and expectations are changing rapidly as they are shaped by their interactions across all sectors and services. At Generali Life Insurance, the company focuses on 3 customer priorities:

Effortless and Caring Interactions - Effortless in terms of speed, accessibility, and clarity; Caring in terms of human support, especially for more complex or sensitive issues.

Personalized Value Propositions - The leverage of customer value & insights to drive personalized pricing, flexible coverage, and tailored communication enabled by modular solutions. Generali Life Insurance can propose personalized packages that clearly communicate what is covered and which services and benefits customers get.

Phygital Advice - The proactive deepening of relationships with its existing clients. Generali Life Insurance will continue to equip agents with Digital Advisory Tools to support them in the Needs Assessment Process. Additionally, Advisory Training for agents will improve customer assistance and generate new opportunities and strengthen Post-Sales Relationships by exploring new and evolving needs, and offering ongoing advice across customers’ preferred channels.

The company’s strategy of a Lifetime Partner commitment to customers has led to the ongoing success of Generali Life Insurance and will guide the company's future endeavors to even greater achievements.