SD Associates Sdn Bhd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

MASTER ENTREPRENEUR CATEGORY

DR. IR. BEH KOOI HO
CEO


SD Associates Sdn Bhd
www.sda-my.com


Information about the Entrepreneur
Dr. Ir. Beh Kooi Ho has shown a keen interest in engineering, physics and mathematics since young. He holds a Bachelor in Engineering from National Ocean University. Subsequently, he obtained a Master of Business Administration (MBA) in Construction Management and a PhD in International Business Management. He is also a Registered Professional Engineer with a Practicing Certificate from the Board of Engineers Malaysia.

When he founded SD Associates, he focused on a few clients only and with 70% of revenue generated from the same client. Due to the unforeseen and unexpected circumstances of that company, he slowly diversified his business across many industries, not only domestically but also internationally. This also built his persistence and determination to expand the business overseas even though the risk is higher compared to his home country. On top of it, he practised the “can do” attitude. He trying to secure promising projects regardless of the project value, the project nature etc.

Other Interesting Facts about Entrepreneur
Everything is difficult to get started, especially in a brand-new industry. In this regard, Dr. Ir. Beh Kooi Ho shares his past experience with his fellow entrepreneurs. According to him, compared to the Asian market, especially the Malaysian market, the foreign market pays more attention to project management and engineering consulting services. In order to save on the cost of professional consulting services, customers prefer to find consultants and contractors themselves. Unfortunately, this will cause many problems as they do not have professional expertise and background in related industries.

His company, SD Associates, provides customers with one-stop services varying from engineering, architectural design, quantity surveying, procurement and construction management. This enables strict control over the cost, quality, time and safety for customers, and solves the problems faced by customers with high efficiency by providing innovation and fueling creativity so that the problem can be solved flexibly. Not only that, but the company also conducts quality management and supervision professionally
Company Achievements and Role as Entrepreneur
Under Dr. Ir. Beh Kooi Ho’s leadership, SD Associates took the bold decision to expand globally just under three years after its establishment. It was a calculated risk driven by the company’s vision to become a globally recognized Centre of Excellence for project management and consultancy. This, coupled with good timing and the leadership of forward-thinking individuals, has allowed SD Associates to successfully spread its wings to countries like Tanzania, Uzbekistan and Indonesia.

SDA also established its first overseas office in Dubai, United Arab Emirates amidst the pandemic. This increases the exposure of SDA to the global platform.

It is envisioned in a year that SD Associates is able to provide well-rounded services to clients without engaging with external resources and diversify its industries.

SD Associates aims to have a diversified team that is formed from a group of experts specializing in different skills and expertise such as Power Specialist, Green Energy Specialists and Urban Planners.

Vision, Mission & Future Plans
Under Dr. Ir. Beh Kooi Ho’s guidance, SD Associates’ mission is to provide the best-in-class project management services through its team of highly skilled management consultants that act as partners to its clients, delivering effective performance improvement and lasting capability development.

In the past, Dr. Ir. Beh Kooi Ho always wanted to be a leader and intervene decisions making by taking control and giving people ideas. Privately, he is a down-to-Earth person who will be direct and straightforward in expressing his opinions.

His leadership style is to lead by example. In order to encourage his staff, to enhance themselves continuously, Dr. Ir. Beh Kooi Ho took the lead to take more qualifications and certifications which are believed to contribute to the business growth as he believes that everyone needs a lifelong learning journey.

Accordingly to Dr. Ir. Beh Kooi Ho, success doesn’t have to be in wealth or fame. There is a certain success is defined in terms of personality and moral value. Despite being a reliable person, respect is the moral he always holds on to regardless of inside or outside the workplace.

MASTER ENTREPRENEUR CATEGORY

DR. IR. BEH KOOI HO
CEO

Information about the Entrepreneur
Dr. Ir. Beh Kooi Ho has shown a keen interest in engineering, physics and mathematics since young. He holds a Bachelor in Engineering from National Ocean University. Subsequently, he obtained a Master of Business Administration (MBA) in Construction Management and a PhD in International Business Management. He is also a Registered Professional Engineer with a Practicing Certificate from the Board of Engineers Malaysia.

When he founded SD Associates, he focused on a few clients only and with 70% of revenue generated from the same client. Due to the unforeseen and unexpected circumstances of that company, he slowly diversified his business across many industries, not only domestically but also internationally. This also built his persistence and determination to expand the business overseas even though the risk is higher compared to his home country. On top of it, he practised the “can do” attitude. He trying to secure promising projects regardless of the project value, the project nature etc.

Other Interesting Facts about Entrepreneur
Everything is difficult to get started, especially in a brand-new industry. In this regard, Dr. Ir. Beh Kooi Ho shares his past experience with his fellow entrepreneurs. According to him, compared to the Asian market, especially the Malaysian market, the foreign market pays more attention to project management and engineering consulting services. In order to save on the cost of professional consulting services, customers prefer to find consultants and contractors themselves. Unfortunately, this will cause many problems as they do not have professional expertise and background in related industries.

His company, SD Associates, provides customers with one-stop services varying from engineering, architectural design, quantity surveying, procurement and construction management. This enables strict control over the cost, quality, time and safety for customers, and solves the problems faced by customers with high efficiency by providing innovation and fueling creativity so that the problem can be solved flexibly. Not only that, but the company also conducts quality management and supervision professionally

SD Associates Sdn Bhd
www.sda-my.com


Company Achievements and Role as Entrepreneur
Under Dr. Ir. Beh Kooi Ho’s leadership, SD Associates took the bold decision to expand globally just under three years after its establishment. It was a calculated risk driven by the company’s vision to become a globally recognized Centre of Excellence for project management and consultancy. This, coupled with good timing and the leadership of forward-thinking individuals, has allowed SD Associates to successfully spread its wings to countries like Tanzania, Uzbekistan and Indonesia.

SDA also established its first overseas office in Dubai, United Arab Emirates amidst the pandemic. This increases the exposure of SDA to the global platform.

It is envisioned in a year that SD Associates is able to provide well-rounded services to clients without engaging with external resources and diversify its industries.

SD Associates aims to have a diversified team that is formed from a group of experts specializing in different skills and expertise such as Power Specialist, Green Energy Specialists and Urban Planners.

Vision, Mission & Future Plans
Under Dr. Ir. Beh Kooi Ho’s guidance, SD Associates’ mission is to provide the best-in-class project management services through its team of highly skilled management consultants that act as partners to its clients, delivering effective performance improvement and lasting capability development.

In the past, Dr. Ir. Beh Kooi Ho always wanted to be a leader and intervene decisions making by taking control and giving people ideas. Privately, he is a down-to-Earth person who will be direct and straightforward in expressing his opinions.

His leadership style is to lead by example. In order to encourage his staff, to enhance themselves continuously, Dr. Ir. Beh Kooi Ho took the lead to take more qualifications and certifications which are believed to contribute to the business growth as he believes that everyone needs a lifelong learning journey.

Accordingly to Dr. Ir. Beh Kooi Ho, success doesn’t have to be in wealth or fame. There is a certain success is defined in terms of personality and moral value. Despite being a reliable person, respect is the moral he always holds on to regardless of inside or outside the workplace.