MASTER ENTREPRENEUR CATEGORY
WILSON CHENG KOK POH
MANAGING DIRECTOR
Information about the Entrepreneur
As the saying goes, “Success comes only with hard work and labor.” This is a true portrayal of Wilson’s twenty years in the clothing industry.
Wilson Cheng Kok Poh is the CEO of Pasaraya MM Sdn Bhd. He has been engaged in the apparel industry for more than 20 years. From setting up street stalls in night markets to now opening 50 stores, he has accumulated rich industry experience. The company started from nothing, charged into battle in the market, made great achievements, and became the most popular familyowned clothing enterprise in Malaysia and one of the leaders in the clothing industry.
Other Interesting Facts about Entrepreneur
Pasaraya MM Sdn Bhd was established in 2012 by Wilson Cheng. The company is engaged in the wholesale, distribution, retail and distribution of all types of clothing and apparel, including clothing of all ages, genders and ethnicities, in Department stores in various states and even large shopping malls.
Under Wilson’s leadership, Pasaraya MM Sdn Bhd first opened its flagship store in Banting in its early days, and operated on a smaller scale in Klang, selling a limited range of speciality clothing and apparel. Due to the excellent business policy and product positioning, the company has achieved leap-forward excellence and growth, which gave the company the idea of continuing to expand its business scale and storefronts. In 2015, the company invested heavily to expand its business scale and began to target the Malay market, opening a number of branches in Kelantan, and focusing on selling Malay clothing.
Relying on the excellent management and an energetic team, the company has continuously and actively expanded its business from 2015 to 2022 and has made brilliant achievements. From a small number of small stores, it has gradually grown into more than 50 branches today, with operations in six states in Malaysia, such as Selangor, Negeri Sembilan, Malacca, Johor, Terengganu and Kelantan. The store covers a total area of more than 10,000 square feet and has an annual turnover of more than RM10 million, making it a well-known family clothing brand in Malaysia.
As the saying goes, “Success comes only with hard work and labor.” This is a true portrayal of Wilson’s twenty years in the clothing industry.
Wilson Cheng Kok Poh is the CEO of Pasaraya MM Sdn Bhd. He has been engaged in the apparel industry for more than 20 years. From setting up street stalls in night markets to now opening 50 stores, he has accumulated rich industry experience. The company started from nothing, charged into battle in the market, made great achievements, and became the most popular familyowned clothing enterprise in Malaysia and one of the leaders in the clothing industry.
Other Interesting Facts about Entrepreneur
Pasaraya MM Sdn Bhd was established in 2012 by Wilson Cheng. The company is engaged in the wholesale, distribution, retail and distribution of all types of clothing and apparel, including clothing of all ages, genders and ethnicities, in Department stores in various states and even large shopping malls.
Under Wilson’s leadership, Pasaraya MM Sdn Bhd first opened its flagship store in Banting in its early days, and operated on a smaller scale in Klang, selling a limited range of speciality clothing and apparel. Due to the excellent business policy and product positioning, the company has achieved leap-forward excellence and growth, which gave the company the idea of continuing to expand its business scale and storefronts. In 2015, the company invested heavily to expand its business scale and began to target the Malay market, opening a number of branches in Kelantan, and focusing on selling Malay clothing.
Relying on the excellent management and an energetic team, the company has continuously and actively expanded its business from 2015 to 2022 and has made brilliant achievements. From a small number of small stores, it has gradually grown into more than 50 branches today, with operations in six states in Malaysia, such as Selangor, Negeri Sembilan, Malacca, Johor, Terengganu and Kelantan. The store covers a total area of more than 10,000 square feet and has an annual turnover of more than RM10 million, making it a well-known family clothing brand in Malaysia.
"Success comes only with hard work and labor."
Company Achievements and Role as Entrepreneur
Wilson has been involved in the clothing industry since he was 18 years old. Since then, he has been selling clothing in street stalls in night markets, and he has accumulated rich industry experience in the process. Whether it is sales, formulating marketing strategies, or even clothing design and material selection, he is very familiar with it.
In addition, his enthusiasm and vigor for the clothing industry have also been rendered into the company’s internal culture, making the entire team full of vitality. Under Wilson’s leadership, the company has established a clear marketing strategy and achieved outstanding results, with its sales increasing day by day, and achieving impressive results of tens of millions of ringgits in FY2021.
Wilson is not only humble but also highly diligent and hands-on in everything. Because of this, his outstanding ability was seen by the company’s board members who appointed him as the chairman of the board, responsible for the company’s procurement and sales, including overseas inspections. The company’s products maintain a leading position in the market in terms of materials and design.
Vision, Mission & Future Plans
When it comes to competitive advantage, Wilson said that what sets the company apart from other clothing stores is its professionalism and ability to give customers the best prices and best quality clothing.
At the same time, the secret of Wilson’s business success is that the company is very clear about its market positioning, aiming at the expansion of second-tier cities, and most of the customers it serves to belong to the Malay group and the middle and lower class customers, providing a variety of affordable clothing. Wilson is full of inspiration and strategic thinking, helping companies to gain wide recognition in the industry, and with a rigorous attitude to product quality, helping Pasaraya to become a high-quality clothing brand recognized by the public.
He plans to expand the storefront to 60 stores this year and will continue to expand next year while realizing the vision of an IPO.
Wilson has been involved in the clothing industry since he was 18 years old. Since then, he has been selling clothing in street stalls in night markets, and he has accumulated rich industry experience in the process. Whether it is sales, formulating marketing strategies, or even clothing design and material selection, he is very familiar with it.
In addition, his enthusiasm and vigor for the clothing industry have also been rendered into the company’s internal culture, making the entire team full of vitality. Under Wilson’s leadership, the company has established a clear marketing strategy and achieved outstanding results, with its sales increasing day by day, and achieving impressive results of tens of millions of ringgits in FY2021.
Wilson is not only humble but also highly diligent and hands-on in everything. Because of this, his outstanding ability was seen by the company’s board members who appointed him as the chairman of the board, responsible for the company’s procurement and sales, including overseas inspections. The company’s products maintain a leading position in the market in terms of materials and design.
Vision, Mission & Future Plans
When it comes to competitive advantage, Wilson said that what sets the company apart from other clothing stores is its professionalism and ability to give customers the best prices and best quality clothing.
At the same time, the secret of Wilson’s business success is that the company is very clear about its market positioning, aiming at the expansion of second-tier cities, and most of the customers it serves to belong to the Malay group and the middle and lower class customers, providing a variety of affordable clothing. Wilson is full of inspiration and strategic thinking, helping companies to gain wide recognition in the industry, and with a rigorous attitude to product quality, helping Pasaraya to become a high-quality clothing brand recognized by the public.
He plans to expand the storefront to 60 stores this year and will continue to expand next year while realizing the vision of an IPO.
MASTER ENTREPRENEUR CATEGORY
WILSON CHENG KOK POH
MANAGING DIRECTOR
Information about the Entrepreneur
As the saying goes, “Success comes only with hard work and labor.” This is a true portrayal of Wilson’s twenty years in the clothing industry.
Wilson Cheng Kok Poh is the CEO of Pasaraya MM Sdn Bhd. He has been engaged in the apparel industry for more than 20 years. From setting up street stalls in night markets to now opening 50 stores, he has accumulated rich industry experience. The company started from nothing, charged into battle in the market, made great achievements, and became the most popular familyowned clothing enterprise in Malaysia and one of the leaders in the clothing industry.
Other Interesting Facts about Entrepreneur
Pasaraya MM Sdn Bhd was established in 2012 by Wilson Cheng. The company is engaged in the wholesale, distribution, retail and distribution of all types of clothing and apparel, including clothing of all ages, genders and ethnicities, in Department stores in various states and even large shopping malls.
Under Wilson’s leadership, Pasaraya MM Sdn Bhd first opened its flagship store in Banting in its early days, and operated on a smaller scale in Klang, selling a limited range of speciality clothing and apparel. Due to the excellent business policy and product positioning, the company has achieved leap-forward excellence and growth, which gave the company the idea of continuing to expand its business scale and storefronts. In 2015, the company invested heavily to expand its business scale and began to target the Malay market, opening a number of branches in Kelantan, and focusing on selling Malay clothing.
Relying on the excellent management and an energetic team, the company has continuously and actively expanded its business from 2015 to 2022 and has made brilliant achievements. From a small number of small stores, it has gradually grown into more than 50 branches today, with operations in six states in Malaysia, such as Selangor, Negeri Sembilan, Malacca, Johor, Terengganu and Kelantan. The store covers a total area of more than 10,000 square feet and has an annual turnover of more than RM10 million, making it a well-known family clothing brand in Malaysia.
As the saying goes, “Success comes only with hard work and labor.” This is a true portrayal of Wilson’s twenty years in the clothing industry.
Wilson Cheng Kok Poh is the CEO of Pasaraya MM Sdn Bhd. He has been engaged in the apparel industry for more than 20 years. From setting up street stalls in night markets to now opening 50 stores, he has accumulated rich industry experience. The company started from nothing, charged into battle in the market, made great achievements, and became the most popular familyowned clothing enterprise in Malaysia and one of the leaders in the clothing industry.
Other Interesting Facts about Entrepreneur
Pasaraya MM Sdn Bhd was established in 2012 by Wilson Cheng. The company is engaged in the wholesale, distribution, retail and distribution of all types of clothing and apparel, including clothing of all ages, genders and ethnicities, in Department stores in various states and even large shopping malls.
Under Wilson’s leadership, Pasaraya MM Sdn Bhd first opened its flagship store in Banting in its early days, and operated on a smaller scale in Klang, selling a limited range of speciality clothing and apparel. Due to the excellent business policy and product positioning, the company has achieved leap-forward excellence and growth, which gave the company the idea of continuing to expand its business scale and storefronts. In 2015, the company invested heavily to expand its business scale and began to target the Malay market, opening a number of branches in Kelantan, and focusing on selling Malay clothing.
Relying on the excellent management and an energetic team, the company has continuously and actively expanded its business from 2015 to 2022 and has made brilliant achievements. From a small number of small stores, it has gradually grown into more than 50 branches today, with operations in six states in Malaysia, such as Selangor, Negeri Sembilan, Malacca, Johor, Terengganu and Kelantan. The store covers a total area of more than 10,000 square feet and has an annual turnover of more than RM10 million, making it a well-known family clothing brand in Malaysia.
"Success comes only with hard work and labor."
Company Achievements and Role as Entrepreneur
Wilson has been involved in the clothing industry since he was 18 years old. Since then, he has been selling clothing in street stalls in night markets, and he has accumulated rich industry experience in the process. Whether it is sales, formulating marketing strategies, or even clothing design and material selection, he is very familiar with it.
In addition, his enthusiasm and vigor for the clothing industry have also been rendered into the company’s internal culture, making the entire team full of vitality. Under Wilson’s leadership, the company has established a clear marketing strategy and achieved outstanding results, with its sales increasing day by day, and achieving impressive results of tens of millions of ringgits in FY2021.
Wilson is not only humble but also highly diligent and hands-on in everything. Because of this, his outstanding ability was seen by the company’s board members who appointed him as the chairman of the board, responsible for the company’s procurement and sales, including overseas inspections. The company’s products maintain a leading position in the market in terms of materials and design.
Vision, Mission & Future Plans
When it comes to competitive advantage, Wilson said that what sets the company apart from other clothing stores is its professionalism and ability to give customers the best prices and best quality clothing.
At the same time, the secret of Wilson’s business success is that the company is very clear about its market positioning, aiming at the expansion of second-tier cities, and most of the customers it serves to belong to the Malay group and the middle and lower class customers, providing a variety of affordable clothing. Wilson is full of inspiration and strategic thinking, helping companies to gain wide recognition in the industry, and with a rigorous attitude to product quality, helping Pasaraya to become a high-quality clothing brand recognized by the public.
He plans to expand the storefront to 60 stores this year and will continue to expand next year while realizing the vision of an IPO.
Wilson has been involved in the clothing industry since he was 18 years old. Since then, he has been selling clothing in street stalls in night markets, and he has accumulated rich industry experience in the process. Whether it is sales, formulating marketing strategies, or even clothing design and material selection, he is very familiar with it.
In addition, his enthusiasm and vigor for the clothing industry have also been rendered into the company’s internal culture, making the entire team full of vitality. Under Wilson’s leadership, the company has established a clear marketing strategy and achieved outstanding results, with its sales increasing day by day, and achieving impressive results of tens of millions of ringgits in FY2021.
Wilson is not only humble but also highly diligent and hands-on in everything. Because of this, his outstanding ability was seen by the company’s board members who appointed him as the chairman of the board, responsible for the company’s procurement and sales, including overseas inspections. The company’s products maintain a leading position in the market in terms of materials and design.
Vision, Mission & Future Plans
When it comes to competitive advantage, Wilson said that what sets the company apart from other clothing stores is its professionalism and ability to give customers the best prices and best quality clothing.
At the same time, the secret of Wilson’s business success is that the company is very clear about its market positioning, aiming at the expansion of second-tier cities, and most of the customers it serves to belong to the Malay group and the middle and lower class customers, providing a variety of affordable clothing. Wilson is full of inspiration and strategic thinking, helping companies to gain wide recognition in the industry, and with a rigorous attitude to product quality, helping Pasaraya to become a high-quality clothing brand recognized by the public.
He plans to expand the storefront to 60 stores this year and will continue to expand next year while realizing the vision of an IPO.