WonderKlean by CUCKOO International (MAL) Sdn Bhd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

WonderKlean by CUCKOO International (MAL) Sdn Bhd

Information about the Company and Brand
At the height of the Covid-19 pandemic, CUCKOO International decided to activate disinfection to protect its service personnel. The idea grew into an unprecedented service offering for its loyal customers, leading to the birth of WonderKlean, a professional home care specialist.

Launched in May 2020, WonderKlean provides comprehensive home care and cleaning services, including indoor disinfection as well as cleaning services for washing machine, kitchen appliances, air conditioner, and mattress. Its range of professional home care services is backed by its CUCKOO+ Service Team with over 2,000 trained service specialists stationed nationwide.

Brand Elements
The WonderKlean brand is made up of 3 words – ‘Wonder’, ‘Knowledge’ and ‘Clean’, which means using knowledge or industry know-hows to provide a wide range of professional home care services. Focused on creating cleaner, healthier, and safer living spaces, WonderKlean’s professional home care services are developed based on three guiding principles – professional, effective and safe – each home care service must be delivered professionally by its trained service specialists following a stringent set of standard operating procedures (SOPs); each home care service has been carefully developed and tested for its effectiveness; and each home care service must be conducted safely and ensure the living spaces are clean, safe, and protected from invisible threats, such as germs, bacteria, viruses, and pollutants.

WonderKlean’s range of professional home care services can be conveniently purchased from the WonderKlean official website. Once a service appointment has been made, the service will be delivered by its professionally trained CUCKOO+ Service Team.
Inspiring Identity
The launch of WonderKlean and its services was done at an opportune time as the world navigates through a pandemic with heightened demand for cleaning services to protect living spaces from invisible threats such as germs, bacteria, viruses, and pollutants. Each service has been carefully developed and targeted based on varying needs. WonderKlean strives to deliver the best possible service with its highly acclaimed CUCKOO+ Service Team that has received over 96% satisfaction rate from customers. Each service specialist has been professionally trained to follow a comprehensive procedure with strict SOPs to conduct each service thoroughly. The over 2,000-member strong service team is also stationed nationwide, allowing WonderKlean to deliver its services wherever needed.

As the brand grows, WonderKlean realizes the need to ensure that its services are accessible by ensuring its affordability. Hence, WonderKlean has introduced two innovative payment plans, allowing consumers to either subscribe to its disinfection service with the WonderKlean GOOODPlan or subscribe to multiple or different home care and cleaning services with varying frequency with the WonderKlean Flexi GOOODPlan. The affordable payment and subscription plans have helped WonderKlean grow exponentially within a short period of time and also inspired industry players to also offer similar plans.

Achievements and Impact
Launched in the middle of the pandemic, WonderKlean’s inspiring story continues with the launch of five different home care and cleaning services within a year, from its indoor disinfection service to washing machine cleaning service, kitchen appliances cleaning service, mattress cleaning service, and air conditioner cleaning service.

Apart from launching a variety of exceptional services to safeguard Malaysians’ living spaces, WonderKlean has also introduced two innovative payment plans, which allows consumers to gain access to its range of services affordably, namely the WonderKlean GOOODPlan, a disinfection subscription plan; and WonderKlean Flexi GOOODPlan, a home care and cleaning service subscription plan which allows consumers to choose the type of service and its frequency.

The success of the pandemic brand is reflected with RM2.3 million revenue generated in 2020 (8 months of operation) and RM5.3 million revenue recorded in 2021, a 130% jump year-on-year in revenue growth.

Future Direction
As WonderKlean continues to grow, the brand will continue to focus on enhancing existing services and customer experiences as well as to introduce new home care and cleaning services to further drive its revenue growth.

Driven by its passion to elevate one’s quality of living, WonderKlean will continue its mission to safeguard every Malaysian’s living spaces from invisible threats, ensuring that all living spaces are cleaner, safer and healthier.

Overall and in line with CUCKOO International’s vision to be the No. 1 Healthy Home Creator, WonderKlean strives to create cleaner and healthier homes for all.

INSPIRATIONAL BRAND CATEGORY

WonderKlean by CUCKOO International (MAL) Sdn Bhd

Information about the Company and Brand
At the height of the Covid-19 pandemic, CUCKOO International decided to activate disinfection to protect its service personnel. The idea grew into an unprecedented service offering for its loyal customers, leading to the birth of WonderKlean, a professional home care specialist.

Launched in May 2020, WonderKlean provides comprehensive home care and cleaning services, including indoor disinfection as well as cleaning services for washing machine, kitchen appliances, air conditioner, and mattress. Its range of professional home care services is backed by its CUCKOO+ Service Team with over 2,000 trained service specialists stationed nationwide.

Brand Elements
The WonderKlean brand is made up of 3 words – ‘Wonder’, ‘Knowledge’ and ‘Clean’, which means using knowledge or industry know-hows to provide a wide range of professional home care services. Focused on creating cleaner, healthier, and safer living spaces, WonderKlean’s professional home care services are developed based on three guiding principles – professional, effective and safe – each home care service must be delivered professionally by its trained service specialists following a stringent set of standard operating procedures (SOPs); each home care service has been carefully developed and tested for its effectiveness; and each home care service must be conducted safely and ensure the living spaces are clean, safe, and protected from invisible threats, such as germs, bacteria, viruses, and pollutants.

WonderKlean’s range of professional home care services can be conveniently purchased from the WonderKlean official website. Once a service appointment has been made, the service will be delivered by its professionally trained CUCKOO+ Service Team.
Inspiring Identity
The launch of WonderKlean and its services was done at an opportune time as the world navigates through a pandemic with heightened demand for cleaning services to protect living spaces from invisible threats such as germs, bacteria, viruses, and pollutants. Each service has been carefully developed and targeted based on varying needs. WonderKlean strives to deliver the best possible service with its highly acclaimed CUCKOO+ Service Team that has received over 96% satisfaction rate from customers. Each service specialist has been professionally trained to follow a comprehensive procedure with strict SOPs to conduct each service thoroughly. The over 2,000-member strong service team is also stationed nationwide, allowing WonderKlean to deliver its services wherever needed.

As the brand grows, WonderKlean realizes the need to ensure that its services are accessible by ensuring its affordability. Hence, WonderKlean has introduced two innovative payment plans, allowing consumers to either subscribe to its disinfection service with the WonderKlean GOOODPlan or subscribe to multiple or different home care and cleaning services with varying frequency with the WonderKlean Flexi GOOODPlan. The affordable payment and subscription plans have helped WonderKlean grow exponentially within a short period of time and also inspired industry players to also offer similar plans.

Achievements and Impact
Launched in the middle of the pandemic, WonderKlean’s inspiring story continues with the launch of five different home care and cleaning services within a year, from its indoor disinfection service to washing machine cleaning service, kitchen appliances cleaning service, mattress cleaning service, and air conditioner cleaning service.

Apart from launching a variety of exceptional services to safeguard Malaysians’ living spaces, WonderKlean has also introduced two innovative payment plans, which allows consumers to gain access to its range of services affordably, namely the WonderKlean GOOODPlan, a disinfection subscription plan; and WonderKlean Flexi GOOODPlan, a home care and cleaning service subscription plan which allows consumers to choose the type of service and its frequency.

The success of the pandemic brand is reflected with RM2.3 million revenue generated in 2020 (8 months of operation) and RM5.3 million revenue recorded in 2021, a 130% jump year-on-year in revenue growth.

Future Direction
As WonderKlean continues to grow, the brand will continue to focus on enhancing existing services and customer experiences as well as to introduce new home care and cleaning services to further drive its revenue growth.

Driven by its passion to elevate one’s quality of living, WonderKlean will continue its mission to safeguard every Malaysian’s living spaces from invisible threats, ensuring that all living spaces are cleaner, safer and healthier.

Overall and in line with CUCKOO International’s vision to be the No. 1 Healthy Home Creator, WonderKlean strives to create cleaner and healthier homes for all.