Information about the Company and Brand
The river has always been the basis of OGAWA’s philosophy. After all, OGAWA literally means ‘stream’ in Japanese. lt is from this that OGAWA derives its corporate ideals; the concept of starting from a source – the river – which expands out, reaches further, touches more and finally emerges at the end, a mighty ocean.
From its humble beginnings in 1996 till today, the mission of OGAWA has always remained the same – to bring wellness to the world. OGAWA has a wide distribution network of more than 1,000 retail outlets and counters in more than 20 countries across the globe. OGAWA is now a global innovator of wellness, a worldwide force, that will not stop inventing and innovating wellness technologies and products to improve the lifestyle of people all over the world for both today as well as tomorrow.
Brand Elements
Since its establishment, OGAWA has placed a high value on research and development and has continued to invest heavily in it for many years. In the 26 years of research and development, with its manufacturing technology, OGAWA is definitely the leading brand in this industry. OGAWA is the only international brand in the Asian market with full industrial chain capabilities, integrating research and development, manufacturing, brand marketing, and after-sales service.
OGAWA leads in innovation and is a market leader. OGAWA believes that innovation is always the key point to outperforming the competition. In order to become a true market leader, OGAWA continuously innovates its products to improve its competitive advantage. Therefore, OGAWA has established a product design and development department to further innovate and develop its products. OGAWA puts all its efforts into innovation and brand development so that consumers recognize its brand and believe that OGAWA’s products are value for money so that it will not be caught in the market price war.
The river has always been the basis of OGAWA’s philosophy. After all, OGAWA literally means ‘stream’ in Japanese. lt is from this that OGAWA derives its corporate ideals; the concept of starting from a source – the river – which expands out, reaches further, touches more and finally emerges at the end, a mighty ocean.
From its humble beginnings in 1996 till today, the mission of OGAWA has always remained the same – to bring wellness to the world. OGAWA has a wide distribution network of more than 1,000 retail outlets and counters in more than 20 countries across the globe. OGAWA is now a global innovator of wellness, a worldwide force, that will not stop inventing and innovating wellness technologies and products to improve the lifestyle of people all over the world for both today as well as tomorrow.
Brand Elements
Since its establishment, OGAWA has placed a high value on research and development and has continued to invest heavily in it for many years. In the 26 years of research and development, with its manufacturing technology, OGAWA is definitely the leading brand in this industry. OGAWA is the only international brand in the Asian market with full industrial chain capabilities, integrating research and development, manufacturing, brand marketing, and after-sales service.
OGAWA leads in innovation and is a market leader. OGAWA believes that innovation is always the key point to outperforming the competition. In order to become a true market leader, OGAWA continuously innovates its products to improve its competitive advantage. Therefore, OGAWA has established a product design and development department to further innovate and develop its products. OGAWA puts all its efforts into innovation and brand development so that consumers recognize its brand and believe that OGAWA’s products are value for money so that it will not be caught in the market price war.
“89% of the consumers choose OGAWA as their brand of choice and 77% of consumers consider OGAWA as a reliable brand.”
Inspiring Identity
Throughout its 26 years, OGAWA has certainly faced numerous challenges and reforms. From the beginning, OGAWA started with 1 store, 3 employees and only 5 products. It had no brand recognition then and wanted to open a store in a well-known shopping mall but was rejected. There were also product quality issues that caused OGAWA to incur huge losses. Even after gaining some recognition, OGAWA continued to face various issues such as plagiarism of products, talent training, development of its team and remote management with incomplete system settings.
The recent challenge is the digital revolution triggered by the Covid-19 pandemic. The Movement Control Order (MCO) have changed consumer behavior. With a traditional brick and mortar set up physical store, certain existing brand structures and store models are no longer suitable for the current consumer needs. OGAWA must then develop a clear competitive strategy, make extensive use of social media to get closer to its customer base, plan new products, comprehensive reorganization and omni-channelization, as well as make breakthroughs and innovations in the transformation of ideas and concepts.
Achievements and Impact
Artificial intelligence (AI) is the popular cutting-edge technology of this moment. OGAWA also follows the trend of the times, with innovative massage technology research and development, it has created an AI massage robot – MASTER DRIVE AI 2.0 – for people who pursue a good quality of life. OGAWA AI Massage Robot is developing breakthroughs in technology by bringing AI to life. It now understands the type of massages required but most of all, it also understands the user’s needs better. It has been widely recognized.
In addition, OGAWA and Universiti Malaya have joined hands to establish a research center, in the hope to use this research project to gain a deeper understanding of how massage can improve humanhealth and thus further improve the development of OGAWA’s products. At the same time, it can also educate the general public about the health benefits that the OGAWA massage chair can bring to them. OGAWA recently held a press conference to release the fruitful results of this research to the public. The results of the study showed that its massage chair Master Drive AI 2.0 helped improve blood circulation by up to 81.32% as well as sleep quality and sleep efficiency by up to 88.73%.
The purpose of the cooperation with Universiti Malaya is to demonstrate through authoritative university research that OGAWA’s massage chairs are effective in bringing many health benefits and improving people’s health as well. At the same time, it also consolidates OGAWA as a leading health technology brand.
Based on a recent study, 89% of the consumers choose OGAWA as their brand of choice and 77% of consumers consider OGAWA as a reliable brand.
Future Direction
In a market where healthcare costs are rising and healthcare needs are growing, healthcare management is more important than ever, the health and fitness market has strong growth potential.
In the future, OGAWA will persist in cultivating the health industry, integrating intelligent technology into healthy living, and improving its competitive advantage in both domestic and foreign markets. Additionally, it will aim to further improve the health service platform and continue to build a family health management system with massage chairs as the core and to further expand OGAWA’s product lines
Throughout its 26 years, OGAWA has certainly faced numerous challenges and reforms. From the beginning, OGAWA started with 1 store, 3 employees and only 5 products. It had no brand recognition then and wanted to open a store in a well-known shopping mall but was rejected. There were also product quality issues that caused OGAWA to incur huge losses. Even after gaining some recognition, OGAWA continued to face various issues such as plagiarism of products, talent training, development of its team and remote management with incomplete system settings.
The recent challenge is the digital revolution triggered by the Covid-19 pandemic. The Movement Control Order (MCO) have changed consumer behavior. With a traditional brick and mortar set up physical store, certain existing brand structures and store models are no longer suitable for the current consumer needs. OGAWA must then develop a clear competitive strategy, make extensive use of social media to get closer to its customer base, plan new products, comprehensive reorganization and omni-channelization, as well as make breakthroughs and innovations in the transformation of ideas and concepts.
Achievements and Impact
Artificial intelligence (AI) is the popular cutting-edge technology of this moment. OGAWA also follows the trend of the times, with innovative massage technology research and development, it has created an AI massage robot – MASTER DRIVE AI 2.0 – for people who pursue a good quality of life. OGAWA AI Massage Robot is developing breakthroughs in technology by bringing AI to life. It now understands the type of massages required but most of all, it also understands the user’s needs better. It has been widely recognized.
In addition, OGAWA and Universiti Malaya have joined hands to establish a research center, in the hope to use this research project to gain a deeper understanding of how massage can improve humanhealth and thus further improve the development of OGAWA’s products. At the same time, it can also educate the general public about the health benefits that the OGAWA massage chair can bring to them. OGAWA recently held a press conference to release the fruitful results of this research to the public. The results of the study showed that its massage chair Master Drive AI 2.0 helped improve blood circulation by up to 81.32% as well as sleep quality and sleep efficiency by up to 88.73%.
The purpose of the cooperation with Universiti Malaya is to demonstrate through authoritative university research that OGAWA’s massage chairs are effective in bringing many health benefits and improving people’s health as well. At the same time, it also consolidates OGAWA as a leading health technology brand.
Based on a recent study, 89% of the consumers choose OGAWA as their brand of choice and 77% of consumers consider OGAWA as a reliable brand.
Future Direction
In a market where healthcare costs are rising and healthcare needs are growing, healthcare management is more important than ever, the health and fitness market has strong growth potential.
In the future, OGAWA will persist in cultivating the health industry, integrating intelligent technology into healthy living, and improving its competitive advantage in both domestic and foreign markets. Additionally, it will aim to further improve the health service platform and continue to build a family health management system with massage chairs as the core and to further expand OGAWA’s product lines
INSPIRATIONAL BRAND CATEGORY
OGAWA World Berhad
Information about the Company and Brand
The river has always been the basis of OGAWA’s philosophy. After all, OGAWA literally means ‘stream’ in Japanese. lt is from this that OGAWA derives its corporate ideals; the concept of starting from a source – the river – which expands out, reaches further, touches more and finally emerges at the end, a mighty ocean.
From its humble beginnings in 1996 till today, the mission of OGAWA has always remained the same – to bring wellness to the world. OGAWA has a wide distribution network of more than 1,000 retail outlets and counters in more than 20 countries across the globe. OGAWA is now a global innovator of wellness, a worldwide force, that will not stop inventing and innovating wellness technologies and products to improve the lifestyle of people all over the world for both today as well as tomorrow.
Brand Elements
Since its establishment, OGAWA has placed a high value on research and development and has continued to invest heavily in it for many years. In the 26 years of research and development, with its manufacturing technology, OGAWA is definitely the leading brand in this industry. OGAWA is the only international brand in the Asian market with full industrial chain capabilities, integrating research and development, manufacturing, brand marketing, and after-sales service.
OGAWA leads in innovation and is a market leader. OGAWA believes that innovation is always the key point to outperforming the competition. In order to become a true market leader, OGAWA continuously innovates its products to improve its competitive advantage. Therefore, OGAWA has established a product design and development department to further innovate and develop its products. OGAWA puts all its efforts into innovation and brand development so that consumers recognize its brand and believe that OGAWA’s products are value for money so that it will not be caught in the market price war.
The river has always been the basis of OGAWA’s philosophy. After all, OGAWA literally means ‘stream’ in Japanese. lt is from this that OGAWA derives its corporate ideals; the concept of starting from a source – the river – which expands out, reaches further, touches more and finally emerges at the end, a mighty ocean.
From its humble beginnings in 1996 till today, the mission of OGAWA has always remained the same – to bring wellness to the world. OGAWA has a wide distribution network of more than 1,000 retail outlets and counters in more than 20 countries across the globe. OGAWA is now a global innovator of wellness, a worldwide force, that will not stop inventing and innovating wellness technologies and products to improve the lifestyle of people all over the world for both today as well as tomorrow.
Brand Elements
Since its establishment, OGAWA has placed a high value on research and development and has continued to invest heavily in it for many years. In the 26 years of research and development, with its manufacturing technology, OGAWA is definitely the leading brand in this industry. OGAWA is the only international brand in the Asian market with full industrial chain capabilities, integrating research and development, manufacturing, brand marketing, and after-sales service.
OGAWA leads in innovation and is a market leader. OGAWA believes that innovation is always the key point to outperforming the competition. In order to become a true market leader, OGAWA continuously innovates its products to improve its competitive advantage. Therefore, OGAWA has established a product design and development department to further innovate and develop its products. OGAWA puts all its efforts into innovation and brand development so that consumers recognize its brand and believe that OGAWA’s products are value for money so that it will not be caught in the market price war.
“89% of the consumers choose OGAWA as their brand of choice and 77% of consumers consider OGAWA as a reliable brand.”
Inspiring Identity
Throughout its 26 years, OGAWA has certainly faced numerous challenges and reforms. From the beginning, OGAWA started with 1 store, 3 employees and only 5 products. It had no brand recognition then and wanted to open a store in a well-known shopping mall but was rejected. There were also product quality issues that caused OGAWA to incur huge losses. Even after gaining some recognition, OGAWA continued to face various issues such as plagiarism of products, talent training, development of its team and remote management with incomplete system settings.
The recent challenge is the digital revolution triggered by the Covid-19 pandemic. The Movement Control Order (MCO) have changed consumer behavior. With a traditional brick and mortar set up physical store, certain existing brand structures and store models are no longer suitable for the current consumer needs. OGAWA must then develop a clear competitive strategy, make extensive use of social media to get closer to its customer base, plan new products, comprehensive reorganization and omni-channelization, as well as make breakthroughs and innovations in the transformation of ideas and concepts.
Achievements and Impact
Artificial intelligence (AI) is the popular cutting-edge technology of this moment. OGAWA also follows the trend of the times, with innovative massage technology research and development, it has created an AI massage robot – MASTER DRIVE AI 2.0 – for people who pursue a good quality of life. OGAWA AI Massage Robot is developing breakthroughs in technology by bringing AI to life. It now understands the type of massages required but most of all, it also understands the user’s needs better. It has been widely recognized.
In addition, OGAWA and Universiti Malaya have joined hands to establish a research center, in the hope to use this research project to gain a deeper understanding of how massage can improve humanhealth and thus further improve the development of OGAWA’s products. At the same time, it can also educate the general public about the health benefits that the OGAWA massage chair can bring to them. OGAWA recently held a press conference to release the fruitful results of this research to the public. The results of the study showed that its massage chair Master Drive AI 2.0 helped improve blood circulation by up to 81.32% as well as sleep quality and sleep efficiency by up to 88.73%.
The purpose of the cooperation with Universiti Malaya is to demonstrate through authoritative university research that OGAWA’s massage chairs are effective in bringing many health benefits and improving people’s health as well. At the same time, it also consolidates OGAWA as a leading health technology brand.
Based on a recent study, 89% of the consumers choose OGAWA as their brand of choice and 77% of consumers consider OGAWA as a reliable brand.
Future Direction
In a market where healthcare costs are rising and healthcare needs are growing, healthcare management is more important than ever, the health and fitness market has strong growth potential.
In the future, OGAWA will persist in cultivating the health industry, integrating intelligent technology into healthy living, and improving its competitive advantage in both domestic and foreign markets. Additionally, it will aim to further improve the health service platform and continue to build a family health management system with massage chairs as the core and to further expand OGAWA’s product lines
Throughout its 26 years, OGAWA has certainly faced numerous challenges and reforms. From the beginning, OGAWA started with 1 store, 3 employees and only 5 products. It had no brand recognition then and wanted to open a store in a well-known shopping mall but was rejected. There were also product quality issues that caused OGAWA to incur huge losses. Even after gaining some recognition, OGAWA continued to face various issues such as plagiarism of products, talent training, development of its team and remote management with incomplete system settings.
The recent challenge is the digital revolution triggered by the Covid-19 pandemic. The Movement Control Order (MCO) have changed consumer behavior. With a traditional brick and mortar set up physical store, certain existing brand structures and store models are no longer suitable for the current consumer needs. OGAWA must then develop a clear competitive strategy, make extensive use of social media to get closer to its customer base, plan new products, comprehensive reorganization and omni-channelization, as well as make breakthroughs and innovations in the transformation of ideas and concepts.
Achievements and Impact
Artificial intelligence (AI) is the popular cutting-edge technology of this moment. OGAWA also follows the trend of the times, with innovative massage technology research and development, it has created an AI massage robot – MASTER DRIVE AI 2.0 – for people who pursue a good quality of life. OGAWA AI Massage Robot is developing breakthroughs in technology by bringing AI to life. It now understands the type of massages required but most of all, it also understands the user’s needs better. It has been widely recognized.
In addition, OGAWA and Universiti Malaya have joined hands to establish a research center, in the hope to use this research project to gain a deeper understanding of how massage can improve humanhealth and thus further improve the development of OGAWA’s products. At the same time, it can also educate the general public about the health benefits that the OGAWA massage chair can bring to them. OGAWA recently held a press conference to release the fruitful results of this research to the public. The results of the study showed that its massage chair Master Drive AI 2.0 helped improve blood circulation by up to 81.32% as well as sleep quality and sleep efficiency by up to 88.73%.
The purpose of the cooperation with Universiti Malaya is to demonstrate through authoritative university research that OGAWA’s massage chairs are effective in bringing many health benefits and improving people’s health as well. At the same time, it also consolidates OGAWA as a leading health technology brand.
Based on a recent study, 89% of the consumers choose OGAWA as their brand of choice and 77% of consumers consider OGAWA as a reliable brand.
Future Direction
In a market where healthcare costs are rising and healthcare needs are growing, healthcare management is more important than ever, the health and fitness market has strong growth potential.
In the future, OGAWA will persist in cultivating the health industry, integrating intelligent technology into healthy living, and improving its competitive advantage in both domestic and foreign markets. Additionally, it will aim to further improve the health service platform and continue to build a family health management system with massage chairs as the core and to further expand OGAWA’s product lines