Medicap Sdn Bhd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

Medicap Sdn Bhd

Information about the Company and Brand
Medicap was established in 2017 with the task of synergizing its medical experts and visionaries into a single entity. These brought forth a combination of thousands of hours of experience and expertise together. Medicap began with a plan to marry invasive and non-invasive medicine through the common grounds of medical science and now has achieved that agenda through the opening of our 3 in 1 integrated healthcare hubs throughout Malaysia. The company board of medical advisors range from general practitioners and specialists that have been in practice for more than 35 years in their respective portfolios. It is Medicap’s belief that it must be part of the evolution of the medical landscape both locally and globally as it has intimate insight into its direction. From a medical device designed and manufactured by its founders, to practice and protocols derived over a period of more than 35 years to finally bring it together as a brand, work relentlessly to bring true healing to the community at large.

Brand Elements
Medicap is developed from the understanding that there is a growing need for quality and premium healthcare services through well-structured and easily practicable measures; and there exists a substantial opportunity to cater for these needs, adopting innovative concepts, and generating huge revenue.

The brand model is to leverage the healthcare landscape, and the innovative nature of Medicap to turn the table to its favour and rake in significant revenue.

Inspiring Identity
Medicap is not exempted from the risks every healthcare business is exposed to. With the emergence of the company, the possible risks are wide acceptability as a viable substitute for conventional medical practices, capital injection to launch and stabilize business growth and the need for a positively strong marketing program.

Different branding strategies will be put in place to ascertain that the risks to the business are controlled or minimized. These branding strategies include all stakeholders in the ecosystem working together at strategic, tactical, branding and operational levels; investing sufficient funds into the business to meet all required business operation and branding requirements; functioning as a shared service center that provides a single platform for delivering an integrated suite of functionalities, assets, and support to researchers, leading to compliance-by-design; adopting effective marketing strategies to promote its business and general services; minimizing overhead costs, which increases the bottom-line profit; building strategic and symbiotic partnerships with necessary companies. This ecosystem will enable the real integration of all actors in the healthcare system and increase the value of our patients and society both clinically and economically.

The company’s long-term objectives are to promote and enhance healthcare business in every ramification through premium quality and well-structured medical services; to become a medical center tagged with excellence and quality; establish a minimum 95% customer satisfaction rate to establish long-term relationships with clients and create word-of-mouth marketing; and to achieve a consistently increasing marginal profit
Achievements and Impact
A critical success factor that is pertinent to the growth of the Medicap business is the number of clients it can attract with its quality services and branding exercise. This would easily be achieved through ascertaining the trend in adaptation; looking for innovative and creative methods towards improving the services; updating industry knowledge; adopting a flawless communication channel to all clients; management team’s experience and skills; compliance with all relevant regulations of the States Regulatory Boards; executing sales and marketing plan which will build client awareness, client discovery and client loyalty; refinement and improvement through continuous measuring, monitoring, and evaluation of marketing metrics, loyalty program and Sales KPIs; and continual customer service improvement through learning from its clients’ feedback.

Future Direction
In the future, Medicap plans to establish 10 Medical Integrated 3 in 1 Hubs that provides a wellness component, primary healthcare, and dialysis services. Medicap also plans to establish 5 Medical Integrated 5 in 1 Hubs that provides a wellness component, primary healthcare, dialysis services, dental care services, and aesthetic care services.

Moreover, Medicap aims to establish a distribution channel that includes rapid test kit distributorship, vaccine distributorship, medical device distributorship, non-chemical medication distributorship, skincare product manufacture and distribution, and heath food grade supplements manufacture and distribution.

Additionally, Medicap plans to acquire primary healthcare clinics and has already acquired a clinic in Bangsar. It also seeks to establish a wellness resort and medical complex in the future.

INSPIRATIONAL BRAND CATEGORY

Medicap Sdn Bhd

Information about the Company and Brand
Medicap was established in 2017 with the task of synergizing its medical experts and visionaries into a single entity. These brought forth a combination of thousands of hours of experience and expertise together. Medicap began with a plan to marry invasive and non-invasive medicine through the common grounds of medical science and now has achieved that agenda through the opening of our 3 in 1 integrated healthcare hubs throughout Malaysia. The company board of medical advisors range from general practitioners and specialists that have been in practice for more than 35 years in their respective portfolios. It is Medicap’s belief that it must be part of the evolution of the medical landscape both locally and globally as it has intimate insight into its direction. From a medical device designed and manufactured by its founders, to practice and protocols derived over a period of more than 35 years to finally bring it together as a brand, work relentlessly to bring true healing to the community at large.

Brand Elements
Medicap is developed from the understanding that there is a growing need for quality and premium healthcare services through well-structured and easily practicable measures; and there exists a substantial opportunity to cater for these needs, adopting innovative concepts, and generating huge revenue.

The brand model is to leverage the healthcare landscape, and the innovative nature of Medicap to turn the table to its favour and rake in significant revenue.

Inspiring Identity
Medicap is not exempted from the risks every healthcare business is exposed to. With the emergence of the company, the possible risks are wide acceptability as a viable substitute for conventional medical practices, capital injection to launch and stabilize business growth and the need for a positively strong marketing program.

Different branding strategies will be put in place to ascertain that the risks to the business are controlled or minimized. These branding strategies include all stakeholders in the ecosystem working together at strategic, tactical, branding and operational levels; investing sufficient funds into the business to meet all required business operation and branding requirements; functioning as a shared service center that provides a single platform for delivering an integrated suite of functionalities, assets, and support to researchers, leading to compliance-by-design; adopting effective marketing strategies to promote its business and general services; minimizing overhead costs, which increases the bottom-line profit; building strategic and symbiotic partnerships with necessary companies. This ecosystem will enable the real integration of all actors in the healthcare system and increase the value of our patients and society both clinically and economically.

The company’s long-term objectives are to promote and enhance healthcare business in every ramification through premium quality and well-structured medical services; to become a medical center tagged with excellence and quality; establish a minimum 95% customer satisfaction rate to establish long-term relationships with clients and create word-of-mouth marketing; and to achieve a consistently increasing marginal profit
Achievements and Impact
A critical success factor that is pertinent to the growth of the Medicap business is the number of clients it can attract with its quality services and branding exercise. This would easily be achieved through ascertaining the trend in adaptation; looking for innovative and creative methods towards improving the services; updating industry knowledge; adopting a flawless communication channel to all clients; management team’s experience and skills; compliance with all relevant regulations of the States Regulatory Boards; executing sales and marketing plan which will build client awareness, client discovery and client loyalty; refinement and improvement through continuous measuring, monitoring, and evaluation of marketing metrics, loyalty program and Sales KPIs; and continual customer service improvement through learning from its clients’ feedback.

Future Direction
In the future, Medicap plans to establish 10 Medical Integrated 3 in 1 Hubs that provides a wellness component, primary healthcare, and dialysis services. Medicap also plans to establish 5 Medical Integrated 5 in 1 Hubs that provides a wellness component, primary healthcare, dialysis services, dental care services, and aesthetic care services.

Moreover, Medicap aims to establish a distribution channel that includes rapid test kit distributorship, vaccine distributorship, medical device distributorship, non-chemical medication distributorship, skincare product manufacture and distribution, and heath food grade supplements manufacture and distribution.

Additionally, Medicap plans to acquire primary healthcare clinics and has already acquired a clinic in Bangsar. It also seeks to establish a wellness resort and medical complex in the future.