Malaysian Rubber Council | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

Malaysian Rubber Council

Information about the Company and Brand
Formerly known as the Malaysian Rubber Export Promotion Council (MREPC), the Malaysian Rubber Council (MRC) was established on 14 April 2000 and incorporated under the Companies Act 1965 under the Ministry of Plantation Industries and Commodities (MPIC). MRC undertakes the market promotion of quality Malaysian rubber and rubber products in world markets.

MRC’s vision is to make Malaysia a leading exporter of quality and sustainably produced rubber products. Its mission is to facilitate and promote the export of quality and sustainably produced rubber products, identify market opportunities, and enhance market access. The company’s core values include the following: Integrity – Being honourable and following ethical principles; Creativity – Developing new ideas and applying innovative approaches; Adaptability – Being flexible and changing in response to new circumstances; Aggressiveness – Vigorously pursuing goals; Creativity – Developing new ideas and applying innovative approaches; Co-operation – Being cooperative and working well with others; Initiative – Seizing opportunity and taking responsibility without hesitation.

Brand Elements
Malaysia’s exports of rubber products recorded an exceptional growth of 50.6% in 2021 which grew from the RM40.96 billion it recorded in 2020 to RM61.68 billion. This was contributed by a surge in global demand for personal protective equipment (PPE) including rubber medical gloves.

Malaysian rubber products are exported to more than 190 countries. The U.S.A. and EU (EU-27) remained the largest markets for Malaysian rubber products, accounting for a combined 58% share of total exports of rubber products in 2021. Malaysia remains the world’s leading supplier of medical gloves (examination and surgical gloves), supplying more than 50% of the global demand in 2021. Malaysia is also one of the world’s leading suppliers of condoms and latex thread (in value terms). The global demand for rubber products over the last ten years was attributed to the growing demand for medical gloves, rubber automotive components, engineering applications, consumer products and the emergence of rubberwood for biomass purposes.

Inspiring Identity
MRC’s rebranding and transformation in 2020 gave MRC new mandates to spur the growth of the rubber industry.

The mandates include MRC to better link the downstream rubber sector with midstream and upstream industries.

As an industry, MRC looks at design and development, diversification strategies and global positioning as a whole. With this in mind, MRC will attract new investments, particularly in the growing automotive and tyre sectors. MRC will remain steadfast, and to the best of its ability, the company intends to establish a stronger foothold in the global value chain and continue contributing positively to Malaysia’s GDP.
Achievements and Impact
MRC aspires to continue being at the forefront in overseeing the industry’s transformation and pave the path for the rubber industry’s continued success.

MRC’s corporate rebranding encompasses a new set of goals and strategies focused on human capital development, adoption of advanced technology, investment promotion and the push towards sustainability goals. This essentially reflects the expansion of the Council’s role in extending capacity building of the downstream rubber industry and connecting with both midstream and upstream players in an effort to integrate structures and attract fresh investments into the Malaysian rubber industry.

As new economic and market dynamics take effect, MRC will continue facilitating the industry to create better value for Malaysia’s rubber industry, ensuring it remains resilient, agile, competitive, and sustainable.

Future Direction
In ensuring a sustainable growth plan for the rubber industry, MRC has drafted plans to future-proof the industry. On market promotion, MRC initiated 23 new programs and activities, ranging from niche marketing missions and trade exhibitions to pandemic-related stimulus packages, guidance for product certifications and brand registrations in international markets.

In supporting the strategic commercial and investment initiatives envisaged by MPIC, MRC has set up a Commercialisation and Investment Unit that is focusing on providing expert advice and drafting specialized initiatives to promote commercialization and investment activities in the Malaysian rubber sector.

MRC has also established Sustainability Division which is tasked in planning and implementing the operational strategy that focusses on the Economic, Environmental, Social and Governance (EESG) principles and cultivating best practices to ensure MRC will continue being a responsible government agency that upholds the highest standards of governance and ethics, promotes sustainable business practices as well as building and maintaining solid relationships with its stakeholders.

INSPIRATIONAL BRAND CATEGORY

Malaysian Rubber Council

Information about the Company and Brand
Formerly known as the Malaysian Rubber Export Promotion Council (MREPC), the Malaysian Rubber Council (MRC) was established on 14 April 2000 and incorporated under the Companies Act 1965 under the Ministry of Plantation Industries and Commodities (MPIC). MRC undertakes the market promotion of quality Malaysian rubber and rubber products in world markets.

MRC’s vision is to make Malaysia a leading exporter of quality and sustainably produced rubber products. Its mission is to facilitate and promote the export of quality and sustainably produced rubber products, identify market opportunities, and enhance market access. The company’s core values include the following: Integrity – Being honourable and following ethical principles; Creativity – Developing new ideas and applying innovative approaches; Adaptability – Being flexible and changing in response to new circumstances; Aggressiveness – Vigorously pursuing goals; Creativity – Developing new ideas and applying innovative approaches; Co-operation – Being cooperative and working well with others; Initiative – Seizing opportunity and taking responsibility without hesitation.

Brand Elements
Malaysia’s exports of rubber products recorded an exceptional growth of 50.6% in 2021 which grew from the RM40.96 billion it recorded in 2020 to RM61.68 billion. This was contributed by a surge in global demand for personal protective equipment (PPE) including rubber medical gloves.

Malaysian rubber products are exported to more than 190 countries. The U.S.A. and EU (EU-27) remained the largest markets for Malaysian rubber products, accounting for a combined 58% share of total exports of rubber products in 2021. Malaysia remains the world’s leading supplier of medical gloves (examination and surgical gloves), supplying more than 50% of the global demand in 2021. Malaysia is also one of the world’s leading suppliers of condoms and latex thread (in value terms). The global demand for rubber products over the last ten years was attributed to the growing demand for medical gloves, rubber automotive components, engineering applications, consumer products and the emergence of rubberwood for biomass purposes.
Inspiring Identity
MRC’s rebranding and transformation in 2020 gave MRC new mandates to spur the growth of the rubber industry.

The mandates include MRC to better link the downstream rubber sector with midstream and upstream industries.

As an industry, MRC looks at design and development, diversification strategies and global positioning as a whole. With this in mind, MRC will attract new investments, particularly in the growing automotive and tyre sectors. MRC will remain steadfast, and to the best of its ability, the company intends to establish a stronger foothold in the global value chain and continue contributing positively to Malaysia’s GDP.

Achievements and Impact
MRC aspires to continue being at the forefront in overseeing the industry’s transformation and pave the path for the rubber industry’s continued success.

MRC’s corporate rebranding encompasses a new set of goals and strategies focused on human capital development, adoption of advanced technology, investment promotion and the push towards sustainability goals. This essentially reflects the expansion of the Council’s role in extending capacity building of the downstream rubber industry and connecting with both midstream and upstream players in an effort to integrate structures and attract fresh investments into the Malaysian rubber industry.

As new economic and market dynamics take effect, MRC will continue facilitating the industry to create better value for Malaysia’s rubber industry, ensuring it remains resilient, agile, competitive, and sustainable.

Future Direction
In ensuring a sustainable growth plan for the rubber industry, MRC has drafted plans to future-proof the industry. On market promotion, MRC initiated 23 new programs and activities, ranging from niche marketing missions and trade exhibitions to pandemic-related stimulus packages, guidance for product certifications and brand registrations in international markets.

In supporting the strategic commercial and investment initiatives envisaged by MPIC, MRC has set up a Commercialisation and Investment Unit that is focusing on providing expert advice and drafting specialized initiatives to promote commercialization and investment activities in the Malaysian rubber sector.

MRC has also established Sustainability Division which is tasked in planning and implementing the operational strategy that focusses on the Economic, Environmental, Social and Governance (EESG) principles and cultivating best practices to ensure MRC will continue being a responsible government agency that upholds the highest standards of governance and ethics, promotes sustainable business practices as well as building and maintaining solid relationships with its stakeholders.