Information about the Company and Brand
Established in 1885, Keretapi Tanah Melayu Berhad (KTMB) is the leading railway operator in Malaysia. KTMB presides over an extensive 1,655 km rail network that offers logistic solutions as well as passenger train services along with the railway network in Peninsular Malaysia. KTMB also provides logistics services across borders within the ASEAN region.
Electric Train Service (ETS) is an express intercity rail service operated by KTMB. It is the fastest metre gauge train service in Malaysia with speeds of up to 140 km/h that operates along the electrified double-track stretch of the West Coast Line between Gemas and Padang Besar on the Malaysia-Thai border.
KTM Kargo provides integrated logistics solutions to domestic and cross-border markets with an average of 30 cargo trains daily moving north-south and east of Peninsular Malaysia and carrying over 6 million tonnes of various containerized and bulk cargo per year.
Brand Elements
ETS serves intercity passengers with affordable premium services. It offers a fast safe mode of transportation, and a hassle-free travel experience offering passengers an abundance of activities and sightseeing opportunities. Cutting down significantly on travel time, passengers can opt for the fully electric train from KL to its routes as a faster and greener way of travelling.
As the sole provider of rail cargo service, KTMB has supported many industrial companies to optimize their operational performance and logistics needs. Through the service, a total of 100 TEUS/50 wagons of cargo can be moved per trip, with an annual average of 6 million tonnes of containerized and bulk freight.
Charter Train provides customizable itinerary options for numerous Malaysian locations as well as cross-border travel to neighboring countries such as Singapore and Thailand. The customized trains can be based on the size of a group or tailored to the group’s specific demands.
Established in 1885, Keretapi Tanah Melayu Berhad (KTMB) is the leading railway operator in Malaysia. KTMB presides over an extensive 1,655 km rail network that offers logistic solutions as well as passenger train services along with the railway network in Peninsular Malaysia. KTMB also provides logistics services across borders within the ASEAN region.
Electric Train Service (ETS) is an express intercity rail service operated by KTMB. It is the fastest metre gauge train service in Malaysia with speeds of up to 140 km/h that operates along the electrified double-track stretch of the West Coast Line between Gemas and Padang Besar on the Malaysia-Thai border.
KTM Kargo provides integrated logistics solutions to domestic and cross-border markets with an average of 30 cargo trains daily moving north-south and east of Peninsular Malaysia and carrying over 6 million tonnes of various containerized and bulk cargo per year.
Brand Elements
ETS serves intercity passengers with affordable premium services. It offers a fast safe mode of transportation, and a hassle-free travel experience offering passengers an abundance of activities and sightseeing opportunities. Cutting down significantly on travel time, passengers can opt for the fully electric train from KL to its routes as a faster and greener way of travelling.
As the sole provider of rail cargo service, KTMB has supported many industrial companies to optimize their operational performance and logistics needs. Through the service, a total of 100 TEUS/50 wagons of cargo can be moved per trip, with an annual average of 6 million tonnes of containerized and bulk freight.
Charter Train provides customizable itinerary options for numerous Malaysian locations as well as cross-border travel to neighboring countries such as Singapore and Thailand. The customized trains can be based on the size of a group or tailored to the group’s specific demands.
“KTMB’s customers have a high level of trust in its services with a proven customer satisfaction rating of greater than 80%.”
Inspiring Identity
KTMB aspires to provide both passenger and freight transportation that is safe, dependable, and efficient.
For ETS, it is a start of modernization from conventional intercity rail to the commencement of electrified intercity services in the form of ETS where it offers different rail experiences to passengers at different rates. However, maintaining and expanding its high-quality services to passengers to guarantee that passengers pay a fair price for the services has always been a challenge for KTMB.
KTM Kargo provides end-to-end logistical solutions through integrated transportation along a railway corridor that connects to seaports, dry ports, and the railway networks of neighbouring nations. Though its bulk freight movement both domestic and international offering is cost-effective, it competes with road transportation in terms of time and travel journey.
Charter Train is a customized charter train based on the size of the group or the demands of the group. With various itinerary choices for travellers, they may sit back, relax, and ride in comfort while watching the Malaysian countryside goes by.
Achievements and Impact
KTMB’s customers have a high level of trust in its services that are customer-friendly which enable an effortless travel experience with a proven customer satisfaction rating of greater than 84%. ETS has become a competitive service in Malaysian public transportation with number of passengers jumped 1,805% since it was first introduced in 2010. The ETS has earned numerous awards and recognitions earned for such as the Best Transport in the Perak Tourism Award (2015), and World’s First Halal-Certified Railway Service (2016).
Charter Train has launched its first Express Koc Basikal (XKB) that allows cycling enthusiasts to bring along their bicycles into the specially prepared coach. This has given them a new and unique experience besides fulfilling the demand from passengers who want to relive the experience of diesel locomotive services.
Future Direction
KTMB intends to continue the ETS service until 2024 when the current Gemas-JB EDTP is completed. These upgrading works will enable diesel-powered trains to be replaced with faster electrical equivalents and it is the final piece of the existing KTMB network to be upgraded towards continuous connection running from the southern tip of the peninsula all the way to Padang Besar on the Thailand border.
Besides, there has been an aggressive increase in participation of the domestic logistic industry and KTM Kargo has been supporting rail development projects to link ASEAN with China across borders in the SKRL project that will provide more environmentally friendly, efficient and economical mode for both passenger and freight transport.
Moreover, KTMB has curated a digitalization roadmap that would drive the organization to collectively deliver on the objectives of being the market leader in railway transport. KTMB also plans to continuously increase its quality of services provided by examining consumers’ feedback whilst emphasizing the importance of brand growth to all employees.
KTMB aspires to provide both passenger and freight transportation that is safe, dependable, and efficient.
For ETS, it is a start of modernization from conventional intercity rail to the commencement of electrified intercity services in the form of ETS where it offers different rail experiences to passengers at different rates. However, maintaining and expanding its high-quality services to passengers to guarantee that passengers pay a fair price for the services has always been a challenge for KTMB.
KTM Kargo provides end-to-end logistical solutions through integrated transportation along a railway corridor that connects to seaports, dry ports, and the railway networks of neighbouring nations. Though its bulk freight movement both domestic and international offering is cost-effective, it competes with road transportation in terms of time and travel journey.
Charter Train is a customized charter train based on the size of the group or the demands of the group. With various itinerary choices for travellers, they may sit back, relax, and ride in comfort while watching the Malaysian countryside goes by.
Achievements and Impact
KTMB’s customers have a high level of trust in its services that are customer-friendly which enable an effortless travel experience with a proven customer satisfaction rating of greater than 84%. ETS has become a competitive service in Malaysian public transportation with number of passengers jumped 1,805% since it was first introduced in 2010. The ETS has earned numerous awards and recognitions earned for such as the Best Transport in the Perak Tourism Award (2015), and World’s First Halal-Certified Railway Service (2016).
Charter Train has launched its first Express Koc Basikal (XKB) that allows cycling enthusiasts to bring along their bicycles into the specially prepared coach. This has given them a new and unique experience besides fulfilling the demand from passengers who want to relive the experience of diesel locomotive services.
Future Direction
KTMB intends to continue the ETS service until 2024 when the current Gemas-JB EDTP is completed. These upgrading works will enable diesel-powered trains to be replaced with faster electrical equivalents and it is the final piece of the existing KTMB network to be upgraded towards continuous connection running from the southern tip of the peninsula all the way to Padang Besar on the Thailand border.
Besides, there has been an aggressive increase in participation of the domestic logistic industry and KTM Kargo has been supporting rail development projects to link ASEAN with China across borders in the SKRL project that will provide more environmentally friendly, efficient and economical mode for both passenger and freight transport.
Moreover, KTMB has curated a digitalization roadmap that would drive the organization to collectively deliver on the objectives of being the market leader in railway transport. KTMB also plans to continuously increase its quality of services provided by examining consumers’ feedback whilst emphasizing the importance of brand growth to all employees.
INSPIRATIONAL BRAND CATEGORY
Keretapi Tanah Melayu Berhad
Information about the Company and Brand
Established in 1885, Keretapi Tanah Melayu Berhad (KTMB) is the leading railway operator in Malaysia. KTMB presides over an extensive 1,655 km rail network that offers logistic solutions as well as passenger train services along with the railway network in Peninsular Malaysia. KTMB also provides logistics services across borders within the ASEAN region.
Electric Train Service (ETS) is an express intercity rail service operated by KTMB. It is the fastest metre gauge train service in Malaysia with speeds of up to 140 km/h that operates along the electrified double-track stretch of the West Coast Line between Gemas and Padang Besar on the Malaysia-Thai border.
KTM Kargo provides integrated logistics solutions to domestic and cross-border markets with an average of 30 cargo trains daily moving north-south and east of Peninsular Malaysia and carrying over 6 million tonnes of various containerized and bulk cargo per year.
Brand Elements
ETS serves intercity passengers with affordable premium services. It offers a fast safe mode of transportation, and a hassle-free travel experience offering passengers an abundance of activities and sightseeing opportunities. Cutting down significantly on travel time, passengers can opt for the fully electric train from KL to its routes as a faster and greener way of travelling.
As the sole provider of rail cargo service, KTMB has supported many industrial companies to optimize their operational performance and logistics needs. Through the service, a total of 100 TEUS/50 wagons of cargo can be moved per trip, with an annual average of 6 million tonnes of containerized and bulk freight.
Charter Train provides customizable itinerary options for numerous Malaysian locations as well as cross-border travel to neighboring countries such as Singapore and Thailand. The customized trains can be based on the size of a group or tailored to the group’s specific demands.
Established in 1885, Keretapi Tanah Melayu Berhad (KTMB) is the leading railway operator in Malaysia. KTMB presides over an extensive 1,655 km rail network that offers logistic solutions as well as passenger train services along with the railway network in Peninsular Malaysia. KTMB also provides logistics services across borders within the ASEAN region.
Electric Train Service (ETS) is an express intercity rail service operated by KTMB. It is the fastest metre gauge train service in Malaysia with speeds of up to 140 km/h that operates along the electrified double-track stretch of the West Coast Line between Gemas and Padang Besar on the Malaysia-Thai border.
KTM Kargo provides integrated logistics solutions to domestic and cross-border markets with an average of 30 cargo trains daily moving north-south and east of Peninsular Malaysia and carrying over 6 million tonnes of various containerized and bulk cargo per year.
Brand Elements
ETS serves intercity passengers with affordable premium services. It offers a fast safe mode of transportation, and a hassle-free travel experience offering passengers an abundance of activities and sightseeing opportunities. Cutting down significantly on travel time, passengers can opt for the fully electric train from KL to its routes as a faster and greener way of travelling.
As the sole provider of rail cargo service, KTMB has supported many industrial companies to optimize their operational performance and logistics needs. Through the service, a total of 100 TEUS/50 wagons of cargo can be moved per trip, with an annual average of 6 million tonnes of containerized and bulk freight.
Charter Train provides customizable itinerary options for numerous Malaysian locations as well as cross-border travel to neighboring countries such as Singapore and Thailand. The customized trains can be based on the size of a group or tailored to the group’s specific demands.
“KTMB’s customers have a high level of trust in its services with a proven customer satisfaction rating of greater than 80%.”
Inspiring Identity
KTMB aspires to provide both passenger and freight transportation that is safe, dependable, and efficient.
For ETS, it is a start of modernization from conventional intercity rail to the commencement of electrified intercity services in the form of ETS where it offers different rail experiences to passengers at different rates. However, maintaining and expanding its high-quality services to passengers to guarantee that passengers pay a fair price for the services has always been a challenge for KTMB.
KTM Kargo provides end-to-end logistical solutions through integrated transportation along a railway corridor that connects to seaports, dry ports, and the railway networks of neighbouring nations. Though its bulk freight movement both domestic and international offering is cost-effective, it competes with road transportation in terms of time and travel journey.
Charter Train is a customized charter train based on the size of the group or the demands of the group. With various itinerary choices for travellers, they may sit back, relax, and ride in comfort while watching the Malaysian countryside goes by.
Achievements and Impact
KTMB’s customers have a high level of trust in its services that are customer-friendly which enable an effortless travel experience with a proven customer satisfaction rating of greater than 84%. ETS has become a competitive service in Malaysian public transportation with number of passengers jumped 1,805% since it was first introduced in 2010. The ETS has earned numerous awards and recognitions earned for such as the Best Transport in the Perak Tourism Award (2015), and World’s First Halal-Certified Railway Service (2016).
Charter Train has launched its first Express Koc Basikal (XKB) that allows cycling enthusiasts to bring along their bicycles into the specially prepared coach. This has given them a new and unique experience besides fulfilling the demand from passengers who want to relive the experience of diesel locomotive services.
Future Direction
KTMB intends to continue the ETS service until 2024 when the current Gemas-JB EDTP is completed. These upgrading works will enable diesel-powered trains to be replaced with faster electrical equivalents and it is the final piece of the existing KTMB network to be upgraded towards continuous connection running from the southern tip of the peninsula all the way to Padang Besar on the Thailand border.
Besides, there has been an aggressive increase in participation of the domestic logistic industry and KTM Kargo has been supporting rail development projects to link ASEAN with China across borders in the SKRL project that will provide more environmentally friendly, efficient and economical mode for both passenger and freight transport.
Moreover, KTMB has curated a digitalization roadmap that would drive the organization to collectively deliver on the objectives of being the market leader in railway transport. KTMB also plans to continuously increase its quality of services provided by examining consumers’ feedback whilst emphasizing the importance of brand growth to all employees.
KTMB aspires to provide both passenger and freight transportation that is safe, dependable, and efficient.
For ETS, it is a start of modernization from conventional intercity rail to the commencement of electrified intercity services in the form of ETS where it offers different rail experiences to passengers at different rates. However, maintaining and expanding its high-quality services to passengers to guarantee that passengers pay a fair price for the services has always been a challenge for KTMB.
KTM Kargo provides end-to-end logistical solutions through integrated transportation along a railway corridor that connects to seaports, dry ports, and the railway networks of neighbouring nations. Though its bulk freight movement both domestic and international offering is cost-effective, it competes with road transportation in terms of time and travel journey.
Charter Train is a customized charter train based on the size of the group or the demands of the group. With various itinerary choices for travellers, they may sit back, relax, and ride in comfort while watching the Malaysian countryside goes by.
Achievements and Impact
KTMB’s customers have a high level of trust in its services that are customer-friendly which enable an effortless travel experience with a proven customer satisfaction rating of greater than 84%. ETS has become a competitive service in Malaysian public transportation with number of passengers jumped 1,805% since it was first introduced in 2010. The ETS has earned numerous awards and recognitions earned for such as the Best Transport in the Perak Tourism Award (2015), and World’s First Halal-Certified Railway Service (2016).
Charter Train has launched its first Express Koc Basikal (XKB) that allows cycling enthusiasts to bring along their bicycles into the specially prepared coach. This has given them a new and unique experience besides fulfilling the demand from passengers who want to relive the experience of diesel locomotive services.
Future Direction
KTMB intends to continue the ETS service until 2024 when the current Gemas-JB EDTP is completed. These upgrading works will enable diesel-powered trains to be replaced with faster electrical equivalents and it is the final piece of the existing KTMB network to be upgraded towards continuous connection running from the southern tip of the peninsula all the way to Padang Besar on the Thailand border.
Besides, there has been an aggressive increase in participation of the domestic logistic industry and KTM Kargo has been supporting rail development projects to link ASEAN with China across borders in the SKRL project that will provide more environmentally friendly, efficient and economical mode for both passenger and freight transport.
Moreover, KTMB has curated a digitalization roadmap that would drive the organization to collectively deliver on the objectives of being the market leader in railway transport. KTMB also plans to continuously increase its quality of services provided by examining consumers’ feedback whilst emphasizing the importance of brand growth to all employees.