CIC International Incorporated | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

INSPIRATIONAL BRAND CATEGORY

CIC International Incorporated

Information about the Company and Brand
Since 1997, CIC Group has been delivering the highest quality academic programs, providing a solid foundation for generations of students to achieve high levels of educational attainment and personal development. CIC Group now consists of 70 CIC Where Leaders Are Born centers nationwide, Abedeen Academy and LEON Class. With the 25 Years of Excellence in the early childhood education field, it is no surprise that CIC Where Leaders Are Born has grown to become a world-class and leading preschool in Malaysia. Abedeen Academy, the sister company of CIC Where Leaders Are Born, has become a high-performance International and Private School that develops young leaders with a global mindset who embrace Islamic values and are capable of delivering sustainable benefits for the country in the future.

Brand Elements
CIC has 10 franchisees, over 400 employees, and has nurtured more than 100,000 children in its 25-year history. As the most trusted and reliable brand for Muslim families, CIC Where Leaders Are Born continues its clear vision and mission to develop young leaders with a dynamic learning culture, high thinking orientation, and leadership exposure activities. Positive testimonials from parents throughout the years have been CIC’s main benchmark for continuous improvements. Established in 2017, Abedeen Academy has been home to 388 students of more than 20 nationalities of students and staff, making it among the highest multinational schools in Malaysia and the most diversified school. Abedeen Academy has also been recognized as a diverse and inspiring Cambridgecertified center by The University of Cambridge through Cambridge Assessment International Education (CAIE).

Inspiring Identity
The CEO of CIC Group of Companies has selected 5 impactful principles that make CIC Groups stay relevant in the education industry. These principles are simplified into a unique acronym, called TILAR. Trustworthiness is an important component of education. Since 1997, CIC Group believes that it has gained the trust, respect, and loyalty of customers and business associates through top-quality services and utmost honesty in its business culture.

With various latest teaching approaches and technological advancements, CIC Group always strives for constant innovation and to be receptive to new ideas creation. It opens opportunities for driving innovation, accomplishing business goals, and remaining competitive.

In the past 25 years, CIC Group has become a model of success to its followers. The Group always strives to become a leader in the industry for many years to come. The outstanding program offered by CIC Group has benefited more than 100,000 families, and 99% of the students have extra advantages compared to their peers. CIC has become a part of its customers’ self-image and personalities. It reflects who they are and who they want to be. The tagline of “Where Leaders Are Born” suggested that the customers who are associated with CIC are advanced and leaders of their community.
Achievements and Impact
After a remarkable success with CIC Where Leaders Are Born, CIC Group took a step forward with Abedeen Academy. It has been home to more than 400 students and 26 nationalities of students and staff, making it among the highest multinational schools in Malaysia. Although it is only in the first 5 years of establishment, Abedeen Academy has also been recognized as a diverse and inspiring Cambridge-certified centre, by The University of Cambridge through Cambridge Assessment International Education (CAIE). Furthermore, it is the second international school in Malaysia to offer the Ontario (Canada) Secondary School curriculum (Canadian Pre-University Programme), ranked among the world’s best in school education.

After the opening of Abedeen Academy and International CIC centre, CIC International Ampang Jaya with its contemporary and international syllabus, CIC Group believes it is ready to pursue the aim to become the leading international education hub for students of all ages and developing future leaders and break through the international market.

Future Direction
Known as Children Islamic Centre, CIC Group rebrands its acronyms to be more general and in tune with the current progression. Childhood Is Crucial and Cheerful Innovative Classroom are chosen as the main campaigns in conjunction with CIC’s 25 Years of Excellence. Childhood Is Crucial Childhood is the golden period of life for a child to be moulded as an ideal individual. It is a perfect opportunity to create a sturdy foundation of learning for children because they can absorb the information around them like a sponge.

Cheerful Innovative Classroom In CIC is an innovative classroom that plays a major role in its teaching approach. The students are taught to actively seek and solve problems in the classroom, in their learning, and in the world. The creative classroom fosters innovation by encouraging students to think outside the box. Not only to solve everyday problems, but it also develops and prepares the responses needed by students to deal with future challenges.

INSPIRATIONAL BRAND CATEGORY

CIC International Incorporated

Information about the Company and Brand
Since 1997, CIC Group has been delivering the highest quality academic programs, providing a solid foundation for generations of students to achieve high levels of educational attainment and personal development. CIC Group now consists of 70 CIC Where Leaders Are Born centers nationwide, Abedeen Academy and LEON Class. With the 25 Years of Excellence in the early childhood education field, it is no surprise that CIC Where Leaders Are Born has grown to become a world-class and leading preschool in Malaysia. Abedeen Academy, the sister company of CIC Where Leaders Are Born, has become a high-performance International and Private School that develops young leaders with a global mindset who embrace Islamic values and are capable of delivering sustainable benefits for the country in the future.

Brand Elements
CIC has 10 franchisees, over 400 employees, and has nurtured more than 100,000 children in its 25-year history. As the most trusted and reliable brand for Muslim families, CIC Where Leaders Are Born continues its clear vision and mission to develop young leaders with a dynamic learning culture, high thinking orientation, and leadership exposure activities. Positive testimonials from parents throughout the years have been CIC’s main benchmark for continuous improvements. Established in 2017, Abedeen Academy has been home to 388 students of more than 20 nationalities of students and staff, making it among the highest multinational schools in Malaysia and the most diversified school. Abedeen Academy has also been recognized as a diverse and inspiring Cambridgecertified center by The University of Cambridge through Cambridge Assessment International Education (CAIE).

Inspiring Identity
The CEO of CIC Group of Companies has selected 5 impactful principles that make CIC Groups stay relevant in the education industry. These principles are simplified into a unique acronym, called TILAR. Trustworthiness is an important component of education. Since 1997, CIC Group believes that it has gained the trust, respect, and loyalty of customers and business associates through top-quality services and utmost honesty in its business culture.

With various latest teaching approaches and technological advancements, CIC Group always strives for constant innovation and to be receptive to new ideas creation. It opens opportunities for driving innovation, accomplishing business goals, and remaining competitive.

In the past 25 years, CIC Group has become a model of success to its followers. The Group always strives to become a leader in the industry for many years to come. The outstanding program offered by CIC Group has benefited more than 100,000 families, and 99% of the students have extra advantages compared to their peers. CIC has become a part of its customers’ self-image and personalities. It reflects who they are and who they want to be. The tagline of “Where Leaders Are Born” suggested that the customers who are associated with CIC are advanced and leaders of their community.
Achievements and Impact
After a remarkable success with CIC Where Leaders Are Born, CIC Group took a step forward with Abedeen Academy. It has been home to more than 400 students and 26 nationalities of students and staff, making it among the highest multinational schools in Malaysia. Although it is only in the first 5 years of establishment, Abedeen Academy has also been recognized as a diverse and inspiring Cambridge-certified centre, by The University of Cambridge through Cambridge Assessment International Education (CAIE). Furthermore, it is the second international school in Malaysia to offer the Ontario (Canada) Secondary School curriculum (Canadian Pre-University Programme), ranked among the world’s best in school education.

After the opening of Abedeen Academy and International CIC centre, CIC International Ampang Jaya with its contemporary and international syllabus, CIC Group believes it is ready to pursue the aim to become the leading international education hub for students of all ages and developing future leaders and break through the international market.

Future Direction
Known as Children Islamic Centre, CIC Group rebrands its acronyms to be more general and in tune with the current progression. Childhood Is Crucial and Cheerful Innovative Classroom are chosen as the main campaigns in conjunction with CIC’s 25 Years of Excellence. Childhood Is Crucial Childhood is the golden period of life for a child to be moulded as an ideal individual. It is a perfect opportunity to create a sturdy foundation of learning for children because they can absorb the information around them like a sponge.

Cheerful Innovative Classroom In CIC is an innovative classroom that plays a major role in its teaching approach. The students are taught to actively seek and solve problems in the classroom, in their learning, and in the world. The creative classroom fosters innovation by encouraging students to think outside the box. Not only to solve everyday problems, but it also develops and prepares the responses needed by students to deal with future challenges.