Rurutiki Sdn Bhd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

FAST ENTERPRISE CATEGORY

Rurutiki Sdn Bhd

Information about the Company
Rurutiki has a long-standing history of excellence. With over 80 years of business experience in trading FMCG products, its parent company is based in Kulai, Johor. Equipped with this industry knowledge, Rurutiki sets out to be the industry leader with its core strength in E-commerce fulfillment for major FMCG brands. Now, with more than six years under its belt in the e-fulfillment and warehousing business, Rurutiki is the enabler that provides intelligent supply chain integration and management system for ambitious and growing companies who are looking for the best of local knowledge among industry stakeholders to benefit from E-commerce sales management and automation. Growing companies planning for their digitalization goals can count on Rurutiki to help them navigate through a stringent, streamlined and transparent process from fulfillment and e-distribution to gaining access to a fully IT-integrated warehouse. Its vision is to be the go-to brand for E-commerce consultation not only in Malaysia but in SEA as well, while its mission is to assist brands and companies to move their business online and accelerate their E-commerce progression.

Innovative Corporate Culture & Growth Initiatives
Rurutiki is known for its innovative solutions, resilience and fastpaced culture, driven by the desire to overcome the FMCG industry challenges as well as E-commerce challenges. With exponential growth in the E-commerce space, Rurutiki strategy is to leverage on IT and digital solutions to automate many of its E-commerce operations to support and simplify the process, such as navigating multi-platform and sales channel management via e-marketplace integration. During the height of the Covid-19 pandemic, Rurutiki was prepared, and thus, able to adapt to the explosion of the E-commerce channel quickly. Not only was it able to sustain the business, but it was able to register multiple-fold growth and dispatching the goods out on time. Over the years, Rurutiki has worked together with brand partners to build their E-commerce segment with an average of 300% growth year-on-year for the past 5 years, and it is still growing strong. With these experiences and industry know-how, Rurutiki will expand and continue to acquire more brands and companies as its clients, targeting SMEs and large multinational companies to provide the best-in-class E-commerce solutions, building strong relationships and working closely to achieve the common goals. In this, Rurutiki aims to provide innovative solutions, driven by human ingenuity and technology navigation to support biggest and boldest agenda. The company will move beyond the tried and tested to create a humanized digital experience for its customers from strategy to execution.
Achievements and Impact
Rurutiki started out in a small rented warehouse of about 12,000 sq. ft. in Kulai in 2016. Today, it has its own warehouse of more than 84,000 sq. ft. in Puncak Alam, Selangor. Over the years, the number of employees has also grown from a small team of 4 to its current team of over 70 employees. This exponential growth has created many job opportunities and also provided an avenue for the employees to develop their talents and gain exposure in the E-commerce industry, creating the next generation of future leaders. Rurutiki is also aware of the environmental impact of E-commerce, and it is in the midst of transitioning to more sustainable packaging materials, reducing the usage of single use wrappers to packaging materials sourced from recycled materials and even lighter. This will reduce the use of single use plastic by over 50% and reduce carbon footprints due to cumulatively lighter weight of packaging materials used to deliver customers’ orders.

Future Direction
Rurutiki aims to continue with its digital transformation agenda and continuously develop the big data and E-commerce automation. To achieve this, Rurutiki will develop strong partnerships with key industry experts to develop new and innovative E-commerce solutions which will be beneficial to brands and companies as the E-commerce channel continues to grow and mature. Investing in human capital is a key area in the roadmap to future success, therefore Rurutiki will continuously identify key talents and provide the right training and development programs to create a stream of strong team of future leaders to lead the company into the next frontier.

FAST ENTERPRISE CATEGORY

Rurutiki Sdn Bhd

Information about the Company
Rurutiki has a long-standing history of excellence. With over 80 years of business experience in trading FMCG products, its parent company is based in Kulai, Johor. Equipped with this industry knowledge, Rurutiki sets out to be the industry leader with its core strength in E-commerce fulfillment for major FMCG brands. Now, with more than six years under its belt in the e-fulfillment and warehousing business, Rurutiki is the enabler that provides intelligent supply chain integration and management system for ambitious and growing companies who are looking for the best of local knowledge among industry stakeholders to benefit from E-commerce sales management and automation. Growing companies planning for their digitalization goals can count on Rurutiki to help them navigate through a stringent, streamlined and transparent process from fulfillment and e-distribution to gaining access to a fully IT-integrated warehouse. Its vision is to be the go-to brand for E-commerce consultation not only in Malaysia but in SEA as well, while its mission is to assist brands and companies to move their business online and accelerate their E-commerce progression.

Innovative Corporate Culture & Growth Initiatives
Rurutiki is known for its innovative solutions, resilience and fastpaced culture, driven by the desire to overcome the FMCG industry challenges as well as E-commerce challenges. With exponential growth in the E-commerce space, Rurutiki strategy is to leverage on IT and digital solutions to automate many of its E-commerce operations to support and simplify the process, such as navigating multi-platform and sales channel management via e-marketplace integration. During the height of the Covid-19 pandemic, Rurutiki was prepared, and thus, able to adapt to the explosion of the E-commerce channel quickly. Not only was it able to sustain the business, but it was able to register multiple-fold growth and dispatching the goods out on time. Over the years, Rurutiki has worked together with brand partners to build their E-commerce segment with an average of 300% growth year-on-year for the past 5 years, and it is still growing strong. With these experiences and industry know-how, Rurutiki will expand and continue to acquire more brands and companies as its clients, targeting SMEs and large multinational companies to provide the best-in-class E-commerce solutions, building strong relationships and working closely to achieve the common goals. In this, Rurutiki aims to provide innovative solutions, driven by human ingenuity and technology navigation to support biggest and boldest agenda. The company will move beyond the tried and tested to create a humanized digital experience for its customers from strategy to execution.
Achievements and Impact
Rurutiki started out in a small rented warehouse of about 12,000 sq. ft. in Kulai in 2016. Today, it has its own warehouse of more than 84,000 sq. ft. in Puncak Alam, Selangor. Over the years, the number of employees has also grown from a small team of 4 to its current team of over 70 employees. This exponential growth has created many job opportunities and also provided an avenue for the employees to develop their talents and gain exposure in the E-commerce industry, creating the next generation of future leaders. Rurutiki is also aware of the environmental impact of E-commerce, and it is in the midst of transitioning to more sustainable packaging materials, reducing the usage of single use wrappers to packaging materials sourced from recycled materials and even lighter. This will reduce the use of single use plastic by over 50% and reduce carbon footprints due to cumulatively lighter weight of packaging materials used to deliver customers’ orders.

Future Direction
Rurutiki aims to continue with its digital transformation agenda and continuously develop the big data and E-commerce automation. To achieve this, Rurutiki will develop strong partnerships with key industry experts to develop new and innovative E-commerce solutions which will be beneficial to brands and companies as the E-commerce channel continues to grow and mature. Investing in human capital is a key area in the roadmap to future success, therefore Rurutiki will continuously identify key talents and provide the right training and development programs to create a stream of strong team of future leaders to lead the company into the next frontier.