Cuckoo International (Mal) Sdn. Bhd. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

ENTREPRENEUR OF THE YEAR CATEGORY

Hoe Kian Choon
FOUNDER & CEO


Cuckoo International (Mal) Sdn. Bhd.
www.cuckoo.com.my


Information about the Entrepreneur
Believe it and you’ll see it. Living by this entrepreneurial spirit, Hoe Kian Choon (KC Hoe) has been challenging the status quo while firmly believing in his vision to make a social change and impact. From passion to success, KC Hoe has successfully provided revolutionary solutions to positively impact the communities around him.

Upon graduating from Universiti Putra Malaysia, KC Hoe joined an Internet Portal company to gain knowledge and experience before establishing his own multichannel internet portal company in 2002. With his daring approaches, his company grew and penetrated the Chinese market within 5 years. It was not long before he was recruited to lead and grow a home appliance MNC, marking the start of his journey in the industry.

His journey at MNC ignited a passion in him – to raise the standards and quality of living further. Driven by this passion, he left his job and a comfortable life to embark on a mission to provide Healthy Home solutions to Malaysians through the establishment of CUCKOO International in 2014.

Other Interesting Facts about the Entrepreneur
To ensure easier access to a higher quality and standard of living, KC Hoe has adopted, refined and promoted the ‘Rent-Subscription Business Model’ through CUCKOO International. Under the business model, consumers could affordably own a quality Healthy Home offering from as low as RM60 or could flexibly choose how much and how long to pay. The model has helped the company to grow to empower over 4.7 million household users in Malaysia to live healthier and happier. The model has also ensured recurring revenue and continuous cash flow which has helped the company weathered and excelled amidst the Covid-19 pandemic, recording seven consecutive years of steady revenue growth.

KC Hoe has written and unveiled the secrets of the innovative and strategic business model he has refined over the years. The book references CUCKOO International as a case study to inspire business owners and small-to-medium entrepreneurs who wish to transform their business through sustained, recurring revenue.
Company Achievements and Role of the Entrepreneur
KC Hoe has focused on building a humanistic culture within the company. Every person working with CUCKOO International is a member of the CUCKOO Family, each supporting one another.

From the smallest initiative such as a buddy system, to some of the biggest initiatives where a concert is organized, each initiative has been thoughtfully implemented to drive a humanistic work environment with the purpose of building a team that stays together as a family. To further promote trust and empower employees, a two-way and transparent communication is also practiced. These has led to a low employee turnover rate over the years.

As a leader, KC Hoe has promised to be a ‘Rice Bowl Protector’ and taken on the responsibility to protect the livelihoods of the 14,000 members of the CUCKOO family. Over the years, he has managed to provide job opportunities to many and empowered lives, including the recruitment of the differently-abled. During the pandemic, he has also ensured that there is no job cuts and pay cuts, protecting the livelihoods of those working under him. Apart from that, the 3C’s (No Complain, No Condemnation, No Comparison) are also the main drivers of the company’s inner workings. Under the company, every complain is heard and dealt with seriousness; condemnation is addressed; and comparisons will not be condoned. All working under him and CUCKOO International will be treated as equal and ensured that they work in the best environment.

Under his leadership, the company has grown exponentially to record seven consecutive years of steady revenue growth with RM1.13 billion revenue recorded in 2021, a pandemic year. The company’s growth can be attributed to the Rent-Subscription Business Model, which he has refined over the years to provide affordable Healthy Home offerings that are of quality to all.

Moreover, KC Hoe has also embarked on strategic partnerships with local businesses to develop affordable and first-class Healthy Home products for Malaysians during the pandemic. This strategic move has helped its partners or local businesses to grow and has also helped more Malaysians gain access to more Healthy Home offerings.

Vision, Mission, & Future Plans
To provide Malaysians a holistic healthy home offering, KC Hoe has transformed CUCKOO International from a home appliance company to a Healthy Home Creator.

As a Healthy Home Creator, the company is supported by four key pillars, the Healthy Appliances pillar with the CUCKOO brand offering a vibrant range of home appliances; the Healthy Living pillar with CUCKOO Co-Creations Brands offering first-class home living products co-created with local partners; the Healthy Lifestyle pillar with the WonderLab Group offering beauty and wellness products; and, the Healthy Home Care pillar with the WonderKlean brand offering a range of professional home care and cleaning services.

As KC Hoe’s journey as an entrepreneur continues, he will continue to place people at the core of everything – touching lives and making an impact in people through people-focused solutions.

ENTREPRENEUR OF THE YEAR CATEGORY

Hoe Kian Choon
FOUNDER & CEO

Information about the Entrepreneur
Believe it and you’ll see it. Living by this entrepreneurial spirit, Hoe Kian Choon (KC Hoe) has been challenging the status quo while firmly believing in his vision to make a social change and impact. From passion to success, KC Hoe has successfully provided revolutionary solutions to positively impact the communities around him.

Upon graduating from Universiti Putra Malaysia, KC Hoe joined an Internet Portal company to gain knowledge and experience before establishing his own multichannel internet portal company in 2002. With his daring approaches, his company grew and penetrated the Chinese market within 5 years. It was not long before he was recruited to lead and grow a home appliance MNC, marking the start of his journey in the industry.

His journey at MNC ignited a passion in him – to raise the standards and quality of living further. Driven by this passion, he left his job and a comfortable life to embark on a mission to provide Healthy Home solutions to Malaysians through the establishment of CUCKOO International in 2014.

Other Interesting Facts about the Entrepreneur
To ensure easier access to a higher quality and standard of living, KC Hoe has adopted, refined and promoted the ‘Rent-Subscription Business Model’ through CUCKOO International. Under the business model, consumers could affordably own a quality Healthy Home offering from as low as RM60 or could flexibly choose how much and how long to pay. The model has helped the company to grow to empower over 4.7 million household users in Malaysia to live healthier and happier. The model has also ensured recurring revenue and continuous cash flow which has helped the company weathered and excelled amidst the Covid-19 pandemic, recording seven consecutive years of steady revenue growth.

KC Hoe has written and unveiled the secrets of the innovative and strategic business model he has refined over the years. The book references CUCKOO International as a case study to inspire business owners and small-to-medium entrepreneurs who wish to transform their business through sustained, recurring revenue.

Cuckoo International (Mal) Sdn. Bhd.
www.cuckoo.com.my


Company Achievements and Role of the Entrepreneur
KC Hoe has focused on building a humanistic culture within the company. Every person working with CUCKOO International is a member of the CUCKOO Family, each supporting one another.

From the smallest initiative such as a buddy system, to some of the biggest initiatives where a concert is organized, each initiative has been thoughtfully implemented to drive a humanistic work environment with the purpose of building a team that stays together as a family. To further promote trust and empower employees, a two-way and transparent communication is also practiced. These has led to a low employee turnover rate over the years.

As a leader, KC Hoe has promised to be a ‘Rice Bowl Protector’ and taken on the responsibility to protect the livelihoods of the 14,000 members of the CUCKOO family. Over the years, he has managed to provide job opportunities to many and empowered lives, including the recruitment of the differently-abled. During the pandemic, he has also ensured that there is no job cuts and pay cuts, protecting the livelihoods of those working under him. Apart from that, the 3C’s (No Complain, No Condemnation, No Comparison) are also the main drivers of the company’s inner workings. Under the company, every complain is heard and dealt with seriousness; condemnation is addressed; and comparisons will not be condoned. All working under him and CUCKOO International will be treated as equal and ensured that they work in the best environment.

Under his leadership, the company has grown exponentially to record seven consecutive years of steady revenue growth with RM1.13 billion revenue recorded in 2021, a pandemic year. The company’s growth can be attributed to the Rent-Subscription Business Model, which he has refined over the years to provide affordable Healthy Home offerings that are of quality to all.

Moreover, KC Hoe has also embarked on strategic partnerships with local businesses to develop affordable and first-class Healthy Home products for Malaysians during the pandemic. This strategic move has helped its partners or local businesses to grow and has also helped more Malaysians gain access to more Healthy Home offerings.

Vision, Mission, & Future Plans
To provide Malaysians a holistic healthy home offering, KC Hoe has transformed CUCKOO International from a home appliance company to a Healthy Home Creator.

As a Healthy Home Creator, the company is supported by four key pillars, the Healthy Appliances pillar with the CUCKOO brand offering a vibrant range of home appliances; the Healthy Living pillar with CUCKOO Co-Creations Brands offering first-class home living products co-created with local partners; the Healthy Lifestyle pillar with the WonderLab Group offering beauty and wellness products; and, the Healthy Home Care pillar with the WonderKlean brand offering a range of professional home care and cleaning services.

As KC Hoe’s journey as an entrepreneur continues, he will continue to place people at the core of everything – touching lives and making an impact in people through people-focused solutions.