Malaysian Rubber Council | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

Malaysian Rubber Council

Information about the Company
Formerly known as the Malaysian Rubber Export Promotion Council (MREPC), the Malaysian Rubber Council (MRC) was established on 14 April 2000 and incorporated under the Companies Act 1965 under the Ministry of Plantation Industries and Commodities (MPIC). MRC undertakes the market promotion of quality Malaysian rubber and rubber products in world markets. MRC’s vision is to make Malaysia a leading exporter of quality and sustainably produced rubber products. Its mission is to facilitate and promote the export of quality and sustainably produced rubber products, identify market opportunities, and enhance market access.

The company’s core values include the following: Integrity – Being honourable and following ethical principles; Creativity – Developing new ideas and applying innovative approaches; Adaptability – Being flexible and changing in response to new circumstances; Aggressiveness – Vigorously pursuing goals; Creativity – Developing new ideas and applying innovative approaches; Cooperation – Being cooperative and working well with others; Initiative – Seizing opportunity and taking responsibility without hesitation.

Corporate Culture & Company Activities
The company workplace practices and organizational culture is explained briefly using the culture code of #theGETAHway. Firstly, Grit is being resilient and adaptable to overcome challenges posed by global markets through own initiatives. Secondly, Excellence is being creative and consistent in delivering outstanding quality service to our stakeholders. Thirdly, Trust involves vigorously building mutually benefiting relationships through teamwork and cooperation. Fourthly, Assertiveness includes being firm and confident in paving the way to aggressively promote the export of Malaysian rubber products. Lastly, Harmony involves maintaining the balance of openness, integrity and commitment to the company’s core values, vision and mission.
Achievements & Impact
MRC is headquartered in Kuala Lumpur, Malaysia and operates six overseas offices located in major export markets for Malaysian rubber products. The offices are located in the U.S.A., China, India, Europe and the Middle East. These overseas offices are critical in marketing and promoting Malaysian rubber products in their respective regions. In addition, having a local presence in the countries where the company operates contributes to better communication between interested parties seeking quality rubber product manufacturers.

In September 2020, MRC underwent rebranding and transformation with new mandates to spur the growth of the rubber industry. MRC’s corporate rebranding encompasses a new set of goals and strategies focused on human capital development, adoption of advanced technology, investment promotion and the push towards sustainability goals.

Following the rebranding exercise, Malaysia’s exports of rubber products increased by 50.6% from RM40.96 billion in 2020 to RM61.68 billion in 2021. This essentially reflects the expansion of the Council’s role in extending capacity building of the downstream rubber industry and connecting with both midstream and upstream players in an effort to integrate structures and attract fresh investments into the Malaysian rubber industry.

Future Direction
As an industry, MRC is looking at design and development, diversification strategies and global positioning. With this in mind, MRC will attract new investments, particularly in the growing automotive and tyre sectors. The company will remain steadfast, and to the best of its ability, MRC intends to establish a stronger foothold in the global value chain and continue contributing positively to Malaysia’s GDP.

In ensuring a sustainable growth plan for the rubber industry, MRC has drafted plans to future-proof the industry. In supporting the strategic commercial and investment initiatives envisaged by MPIC, MRC has set up a Commercialisation and Investment Unit that is focusing on providing expert advice and drafting specialized initiatives to promote commercialisation and investment activities in the Malaysian rubber sector.

MRC has also established a Sustainability division which is tasked with planning and implementing the operational strategy that focuses on the economic, environmental, social and governance (EESG) principles and cultivating best sustainability practices to ensure MRC will continue being a responsible government agency that upholds the highest standards of governance and ethics, promotes sustainable business and practices as well as building and maintaining solid relationships with its stakeholders.

CORPORATE EXCELLENCE CATEGORY

Malaysian Rubber Council

Information about the Company
Formerly known as the Malaysian Rubber Export Promotion Council (MREPC), the Malaysian Rubber Council (MRC) was established on 14 April 2000 and incorporated under the Companies Act 1965 under the Ministry of Plantation Industries and Commodities (MPIC). MRC undertakes the market promotion of quality Malaysian rubber and rubber products in world markets. MRC’s vision is to make Malaysia a leading exporter of quality and sustainably produced rubber products. Its mission is to facilitate and promote the export of quality and sustainably produced rubber products, identify market opportunities, and enhance market access.

The company’s core values include the following: Integrity – Being honourable and following ethical principles; Creativity – Developing new ideas and applying innovative approaches; Adaptability – Being flexible and changing in response to new circumstances; Aggressiveness – Vigorously pursuing goals; Creativity – Developing new ideas and applying innovative approaches; Cooperation – Being cooperative and working well with others; Initiative – Seizing opportunity and taking responsibility without hesitation.

Corporate Culture & Company Activities
The company workplace practices and organizational culture is explained briefly using the culture code of #theGETAHway. Firstly, Grit is being resilient and adaptable to overcome challenges posed by global markets through own initiatives. Secondly, Excellence is being creative and consistent in delivering outstanding quality service to our stakeholders. Thirdly, Trust involves vigorously building mutually benefiting relationships through teamwork and cooperation. Fourthly, Assertiveness includes being firm and confident in paving the way to aggressively promote the export of Malaysian rubber products. Lastly, Harmony involves maintaining the balance of openness, integrity and commitment to the company’s core values, vision and mission.
Achievements & Impact
MRC is headquartered in Kuala Lumpur, Malaysia and operates six overseas offices located in major export markets for Malaysian rubber products. The offices are located in the U.S.A., China, India, Europe and the Middle East. These overseas offices are critical in marketing and promoting Malaysian rubber products in their respective regions. In addition, having a local presence in the countries where the company operates contributes to better communication between interested parties seeking quality rubber product manufacturers.

In September 2020, MRC underwent rebranding and transformation with new mandates to spur the growth of the rubber industry. MRC’s corporate rebranding encompasses a new set of goals and strategies focused on human capital development, adoption of advanced technology, investment promotion and the push towards sustainability goals.

Following the rebranding exercise, Malaysia’s exports of rubber products increased by 50.6% from RM40.96 billion in 2020 to RM61.68 billion in 2021. This essentially reflects the expansion of the Council’s role in extending capacity building of the downstream rubber industry and connecting with both midstream and upstream players in an effort to integrate structures and attract fresh investments into the Malaysian rubber industry.

Future Direction
As an industry, MRC is looking at design and development, diversification strategies and global positioning. With this in mind, MRC will attract new investments, particularly in the growing automotive and tyre sectors. The company will remain steadfast, and to the best of its ability, MRC intends to establish a stronger foothold in the global value chain and continue contributing positively to Malaysia’s GDP.

In ensuring a sustainable growth plan for the rubber industry, MRC has drafted plans to future-proof the industry. In supporting the strategic commercial and investment initiatives envisaged by MPIC, MRC has set up a Commercialisation and Investment Unit that is focusing on providing expert advice and drafting specialized initiatives to promote commercialisation and investment activities in the Malaysian rubber sector.

MRC has also established a Sustainability division which is tasked with planning and implementing the operational strategy that focuses on the economic, environmental, social and governance (EESG) principles and cultivating best sustainability practices to ensure MRC will continue being a responsible government agency that upholds the highest standards of governance and ethics, promotes sustainable business and practices as well as building and maintaining solid relationships with its stakeholders.