Information about the Company
CUCKOO International (MAL) Sdn. Bhd. (CUCKOO International) is the leading Healthy Home Creator, providing Malaysians with holistic Healthy Home solutions. The company consistently go Beyond Standards to offer innovative products and services to improve the quality of living of Malaysians.
CUCKOO International’s journey started in October 2014 with the introduction of CUCKOO, the renowned home appliance brand from South Korea, in Malaysia. Since then, the company has rapidly expanded the CUCKOO brand to be the Southeast Asia Hub for its counterparts in Singapore, Brunei, and Indonesia.
Apart from that, the company has also transformed and positioned itself to be a Healthy Home Creator with its spectrum of core brands and offerings across four Healthy Home pillars, each focusing on different aspects of what makes a home healthier – the Healthy Appliances pillar with the CUCKOO brand offering a vibrant range of home appliances; the Healthy Living pillar with the CUCKOO Co-Creations brands offering first-class home living products cocreated with local partners or businesses; the Healthy Lifestyle pillar with the WonderLab Group offering beauty and wellness products; and, the Healthy Home Care pillar with the WonderKlean brand offering a range of professional home care and cleaning services.
Corporate Culture & Company Activities
CUCKOO International’s growth over the years has been driven by two simple yet powerful words – Beyond Standards. The Beyond Standards philosophy is deeply ingrained in the company’s values and systems, pushing the company to challenge existing boundaries and status quo. With this, the company has been introducing innovative, cutting-edge Healthy Home products, services, and solutions – each better than the previous, with a passion to be better than yesterday for its customers and fans.
Apart from its Beyond Standards philosophy, the company in recent years has also highlighted the #SAMASAMA concept with its latest theme of #SAMASAMAHealthierTM, reflecting the company’s passion as a Healthy Home Creator to empower more people to live healthier and happier together. This #SAMASAMA concept trickles down to the company’s workplace culture which highlights the importance of togetherness and people empowering one another to thrive and grow together. As a people-centered company, ‘family’ is an integral concept and belief for CUCKOO International. Every single employee is a family unit of the CUCKOO Family, #SAMASAMA supporting one another along the way. From the smallest initiative such as a buddy system to help new employees to integrate better into the family, to the biggest initiative, a concert and annual dinner organized for the family, each initiative has been thoughtfully implemented to drive a humanistic work culture, building a team that stays together as a family.
Some other key #SAMASAMA initiatives executed internally include #SAMASAMA listen, where emphasis is placed on ensuring the voices of employees are heard by the top management through a ‘Employee Satisfaction Survey’ and a frequent company-wide townhall, also known as ‘Hello CUCKOO’; #SAMASAMA grow where the company focuses on talent development with an average of 280 trainings conducted a year; and #SAMASAMA celebrate where employees are often celebrated through various festive celebrations, bonding meals, and reward programs.
The company inner workings are also driven by the company’s three Cs of no complain, no condemn, and no compare where every complain is heard and dealt with seriousness; condemnation is addressed; and comparisons will not be condoned. All working under CUCKOO International will be treated as equal and ensured that they work in the best environment. The company’s Beyond Standards philosophy, #SAMASAMAHealthier passion, #SAMASAMA work culture, and three Cs operational excellence have all played a key role in driving the company’s successes.
CUCKOO International (MAL) Sdn. Bhd. (CUCKOO International) is the leading Healthy Home Creator, providing Malaysians with holistic Healthy Home solutions. The company consistently go Beyond Standards to offer innovative products and services to improve the quality of living of Malaysians.
CUCKOO International’s journey started in October 2014 with the introduction of CUCKOO, the renowned home appliance brand from South Korea, in Malaysia. Since then, the company has rapidly expanded the CUCKOO brand to be the Southeast Asia Hub for its counterparts in Singapore, Brunei, and Indonesia.
Apart from that, the company has also transformed and positioned itself to be a Healthy Home Creator with its spectrum of core brands and offerings across four Healthy Home pillars, each focusing on different aspects of what makes a home healthier – the Healthy Appliances pillar with the CUCKOO brand offering a vibrant range of home appliances; the Healthy Living pillar with the CUCKOO Co-Creations brands offering first-class home living products cocreated with local partners or businesses; the Healthy Lifestyle pillar with the WonderLab Group offering beauty and wellness products; and, the Healthy Home Care pillar with the WonderKlean brand offering a range of professional home care and cleaning services.
Corporate Culture & Company Activities
CUCKOO International’s growth over the years has been driven by two simple yet powerful words – Beyond Standards. The Beyond Standards philosophy is deeply ingrained in the company’s values and systems, pushing the company to challenge existing boundaries and status quo. With this, the company has been introducing innovative, cutting-edge Healthy Home products, services, and solutions – each better than the previous, with a passion to be better than yesterday for its customers and fans.
Apart from its Beyond Standards philosophy, the company in recent years has also highlighted the #SAMASAMA concept with its latest theme of #SAMASAMAHealthierTM, reflecting the company’s passion as a Healthy Home Creator to empower more people to live healthier and happier together. This #SAMASAMA concept trickles down to the company’s workplace culture which highlights the importance of togetherness and people empowering one another to thrive and grow together. As a people-centered company, ‘family’ is an integral concept and belief for CUCKOO International. Every single employee is a family unit of the CUCKOO Family, #SAMASAMA supporting one another along the way. From the smallest initiative such as a buddy system to help new employees to integrate better into the family, to the biggest initiative, a concert and annual dinner organized for the family, each initiative has been thoughtfully implemented to drive a humanistic work culture, building a team that stays together as a family.
Some other key #SAMASAMA initiatives executed internally include #SAMASAMA listen, where emphasis is placed on ensuring the voices of employees are heard by the top management through a ‘Employee Satisfaction Survey’ and a frequent company-wide townhall, also known as ‘Hello CUCKOO’; #SAMASAMA grow where the company focuses on talent development with an average of 280 trainings conducted a year; and #SAMASAMA celebrate where employees are often celebrated through various festive celebrations, bonding meals, and reward programs.
The company inner workings are also driven by the company’s three Cs of no complain, no condemn, and no compare where every complain is heard and dealt with seriousness; condemnation is addressed; and comparisons will not be condoned. All working under CUCKOO International will be treated as equal and ensured that they work in the best environment. The company’s Beyond Standards philosophy, #SAMASAMAHealthier passion, #SAMASAMA work culture, and three Cs operational excellence have all played a key role in driving the company’s successes.
“To date, the company has grown to serve more than 1.4 million customers or the equivalent to 4.7 million household users in Malaysia to live healthier and happier (as of April 2022).”
Achievements & Impact
CUCKOO International has recorded exceptional growth since its inception, recording seven consecutive years of steady revenue growth with RM1.13 billion revenue recorded in 2021. Despite being in a pandemic, the company highlights a 44% profit after tax growth, an astounding result driven by its Rent-Subscription Business Model. This business model has also allowed the company to serve more people and raise their standard of living. To date, the company has grown to serve more than 1.4 million customers or the equivalent to 4.7 million household users in Malaysia to live healthier and happier (as of April 2022).
The company’s growth has positioned itself as a leading Healthy Home Creator with Beyond Standards and holistic Healthy Home solutions.
Future Direction
The growth of the company continues as the journey to raise the living standards of everyone continues. More will be done to drive the company’s growth, including introducing more Beyond Standards products and services as well as curating exceptional experiences for its customers and fans.
Moving forward, the company will focus on 4 key growth strategies – innovating across business pillars to provide more holistic Healthy Home solutions to all; strengthening connections with customers; investing in the right partners to grow its revenue streams and support local businesses; and constant talent development to grow the company.
CUCKOO International has recorded exceptional growth since its inception, recording seven consecutive years of steady revenue growth with RM1.13 billion revenue recorded in 2021. Despite being in a pandemic, the company highlights a 44% profit after tax growth, an astounding result driven by its Rent-Subscription Business Model. This business model has also allowed the company to serve more people and raise their standard of living. To date, the company has grown to serve more than 1.4 million customers or the equivalent to 4.7 million household users in Malaysia to live healthier and happier (as of April 2022).
The company’s growth has positioned itself as a leading Healthy Home Creator with Beyond Standards and holistic Healthy Home solutions.
Future Direction
The growth of the company continues as the journey to raise the living standards of everyone continues. More will be done to drive the company’s growth, including introducing more Beyond Standards products and services as well as curating exceptional experiences for its customers and fans.
Moving forward, the company will focus on 4 key growth strategies – innovating across business pillars to provide more holistic Healthy Home solutions to all; strengthening connections with customers; investing in the right partners to grow its revenue streams and support local businesses; and constant talent development to grow the company.
CORPORATE EXCELLENCE CATEGORY
CUCKOO International (MAL) Sdn. Bhd.
Information about the Company
CUCKOO International (MAL) Sdn. Bhd. (CUCKOO International) is the leading Healthy Home Creator, providing Malaysians with holistic Healthy Home solutions. The company consistently go Beyond Standards to offer innovative products and services to improve the quality of living of Malaysians.
CUCKOO International’s journey started in October 2014 with the introduction of CUCKOO, the renowned home appliance brand from South Korea, in Malaysia. Since then, the company has rapidly expanded the CUCKOO brand to be the Southeast Asia Hub for its counterparts in Singapore, Brunei, and Indonesia.
Apart from that, the company has also transformed and positioned itself to be a Healthy Home Creator with its spectrum of core brands and offerings across four Healthy Home pillars, each focusing on different aspects of what makes a home healthier – the Healthy Appliances pillar with the CUCKOO brand offering a vibrant range of home appliances; the Healthy Living pillar with the CUCKOO Co-Creations brands offering first-class home living products cocreated with local partners or businesses; the Healthy Lifestyle pillar with the WonderLab Group offering beauty and wellness products; and, the Healthy Home Care pillar with the WonderKlean brand offering a range of professional home care and cleaning services.
Corporate Culture & Company Activities
CUCKOO International’s growth over the years has been driven by two simple yet powerful words – Beyond Standards. The Beyond Standards philosophy is deeply ingrained in the company’s values and systems, pushing the company to challenge existing boundaries and status quo. With this, the company has been introducing innovative, cutting-edge Healthy Home products, services, and solutions – each better than the previous, with a passion to be better than yesterday for its customers and fans.
Apart from its Beyond Standards philosophy, the company in recent years has also highlighted the #SAMASAMA concept with its latest theme of #SAMASAMAHealthierTM, reflecting the company’s passion as a Healthy Home Creator to empower more people to live healthier and happier together. This #SAMASAMA concept trickles down to the company’s workplace culture which highlights the importance of togetherness and people empowering one another to thrive and grow together. As a people-centered company, ‘family’ is an integral concept and belief for CUCKOO International. Every single employee is a family unit of the CUCKOO Family, #SAMASAMA supporting one another along the way. From the smallest initiative such as a buddy system to help new employees to integrate better into the family, to the biggest initiative, a concert and annual dinner organized for the family, each initiative has been thoughtfully implemented to drive a humanistic work culture, building a team that stays together as a family.
Some other key #SAMASAMA initiatives executed internally include #SAMASAMA listen, where emphasis is placed on ensuring the voices of employees are heard by the top management through a ‘Employee Satisfaction Survey’ and a frequent company-wide townhall, also known as ‘Hello CUCKOO’; #SAMASAMA grow where the company focuses on talent development with an average of 280 trainings conducted a year; and #SAMASAMA celebrate where employees are often celebrated through various festive celebrations, bonding meals, and reward programs.
The company inner workings are also driven by the company’s three Cs of no complain, no condemn, and no compare where every complain is heard and dealt with seriousness; condemnation is addressed; and comparisons will not be condoned. All working under CUCKOO International will be treated as equal and ensured that they work in the best environment. The company’s Beyond Standards philosophy, #SAMASAMAHealthier passion, #SAMASAMA work culture, and three Cs operational excellence have all played a key role in driving the company’s successes.
CUCKOO International (MAL) Sdn. Bhd. (CUCKOO International) is the leading Healthy Home Creator, providing Malaysians with holistic Healthy Home solutions. The company consistently go Beyond Standards to offer innovative products and services to improve the quality of living of Malaysians.
CUCKOO International’s journey started in October 2014 with the introduction of CUCKOO, the renowned home appliance brand from South Korea, in Malaysia. Since then, the company has rapidly expanded the CUCKOO brand to be the Southeast Asia Hub for its counterparts in Singapore, Brunei, and Indonesia.
Apart from that, the company has also transformed and positioned itself to be a Healthy Home Creator with its spectrum of core brands and offerings across four Healthy Home pillars, each focusing on different aspects of what makes a home healthier – the Healthy Appliances pillar with the CUCKOO brand offering a vibrant range of home appliances; the Healthy Living pillar with the CUCKOO Co-Creations brands offering first-class home living products cocreated with local partners or businesses; the Healthy Lifestyle pillar with the WonderLab Group offering beauty and wellness products; and, the Healthy Home Care pillar with the WonderKlean brand offering a range of professional home care and cleaning services.
Corporate Culture & Company Activities
CUCKOO International’s growth over the years has been driven by two simple yet powerful words – Beyond Standards. The Beyond Standards philosophy is deeply ingrained in the company’s values and systems, pushing the company to challenge existing boundaries and status quo. With this, the company has been introducing innovative, cutting-edge Healthy Home products, services, and solutions – each better than the previous, with a passion to be better than yesterday for its customers and fans.
Apart from its Beyond Standards philosophy, the company in recent years has also highlighted the #SAMASAMA concept with its latest theme of #SAMASAMAHealthierTM, reflecting the company’s passion as a Healthy Home Creator to empower more people to live healthier and happier together. This #SAMASAMA concept trickles down to the company’s workplace culture which highlights the importance of togetherness and people empowering one another to thrive and grow together. As a people-centered company, ‘family’ is an integral concept and belief for CUCKOO International. Every single employee is a family unit of the CUCKOO Family, #SAMASAMA supporting one another along the way. From the smallest initiative such as a buddy system to help new employees to integrate better into the family, to the biggest initiative, a concert and annual dinner organized for the family, each initiative has been thoughtfully implemented to drive a humanistic work culture, building a team that stays together as a family.
Some other key #SAMASAMA initiatives executed internally include #SAMASAMA listen, where emphasis is placed on ensuring the voices of employees are heard by the top management through a ‘Employee Satisfaction Survey’ and a frequent company-wide townhall, also known as ‘Hello CUCKOO’; #SAMASAMA grow where the company focuses on talent development with an average of 280 trainings conducted a year; and #SAMASAMA celebrate where employees are often celebrated through various festive celebrations, bonding meals, and reward programs.
The company inner workings are also driven by the company’s three Cs of no complain, no condemn, and no compare where every complain is heard and dealt with seriousness; condemnation is addressed; and comparisons will not be condoned. All working under CUCKOO International will be treated as equal and ensured that they work in the best environment. The company’s Beyond Standards philosophy, #SAMASAMAHealthier passion, #SAMASAMA work culture, and three Cs operational excellence have all played a key role in driving the company’s successes.
“To date, the company has grown to serve more than 1.4 million customers or the equivalent to 4.7 million household users in Malaysia to live healthier and happier (as of April 2022).”
Achievements & Impact
CUCKOO International has recorded exceptional growth since its inception, recording seven consecutive years of steady revenue growth with RM1.13 billion revenue recorded in 2021. Despite being in a pandemic, the company highlights a 44% profit after tax growth, an astounding result driven by its Rent-Subscription Business Model. This business model has also allowed the company to serve more people and raise their standard of living. To date, the company has grown to serve more than 1.4 million customers or the equivalent to 4.7 million household users in Malaysia to live healthier and happier (as of April 2022).
The company’s growth has positioned itself as a leading Healthy Home Creator with Beyond Standards and holistic Healthy Home solutions.
Future Direction
The growth of the company continues as the journey to raise the living standards of everyone continues. More will be done to drive the company’s growth, including introducing more Beyond Standards products and services as well as curating exceptional experiences for its customers and fans.
Moving forward, the company will focus on 4 key growth strategies – innovating across business pillars to provide more holistic Healthy Home solutions to all; strengthening connections with customers; investing in the right partners to grow its revenue streams and support local businesses; and constant talent development to grow the company.
CUCKOO International has recorded exceptional growth since its inception, recording seven consecutive years of steady revenue growth with RM1.13 billion revenue recorded in 2021. Despite being in a pandemic, the company highlights a 44% profit after tax growth, an astounding result driven by its Rent-Subscription Business Model. This business model has also allowed the company to serve more people and raise their standard of living. To date, the company has grown to serve more than 1.4 million customers or the equivalent to 4.7 million household users in Malaysia to live healthier and happier (as of April 2022).
The company’s growth has positioned itself as a leading Healthy Home Creator with Beyond Standards and holistic Healthy Home solutions.
Future Direction
The growth of the company continues as the journey to raise the living standards of everyone continues. More will be done to drive the company’s growth, including introducing more Beyond Standards products and services as well as curating exceptional experiences for its customers and fans.
Moving forward, the company will focus on 4 key growth strategies – innovating across business pillars to provide more holistic Healthy Home solutions to all; strengthening connections with customers; investing in the right partners to grow its revenue streams and support local businesses; and constant talent development to grow the company.