ASTEEL Sdn Bhd | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards

CORPORATE EXCELLENCE CATEGORY

ASTEEL Sdn Bhd

Information about the Company
ASTEEL Group is an integrated colour line in East Malaysia. Established in the year 1996, the home-grown Sarawak company is a subsidiary company under YKGI HOLDINGS BERHAD, a public listed company on the Main Board of Bursa Malaysia, with a presence in Sarawak, Sabah, Peninsular Malaysia and overseas.

Led by a dedicated and experienced senior leadership team, ASTEEL has earned a reputation for producing and supplying high quality coated steel coils and sheets, and roll-formed roofing products at competitive prices, in line with its vision to be the leading building materials solution provider in Borneo.

Staying true to its tagline, “Affordable Shelter for Everyone”, the Group is committed to providing economical to premium grade products, catering to the needs of its customers across all segments of the community. The key to ASTEEL’s resounding success is ASTEEL’s Master Plan which includes four important pillars; People; Products; Process; and Culture.

Corporate Culture & Company Activities
ASTEEL has fulfilled its corporate responsibility through CSR and team building activities. ASTEEL’s past CSR initiatives include distributing food aid to flood victims in Kuching, Sarawak and donating 50 boxes of mandarin oranges to local NGO Habitat for Indigenous and Urban Program (HIDUP) during the Lunar New Year. In 2022, ASTEEL continued its 20-year tradition of visiting the Salvation Army, bringing them gifts on the children’s wish list. As for team building, ASTEEL kicked off its first teambuilding exercise under the Corporate Team Supercharge Programme at Sumarin Eco Park and Resort. The program aims to empower employees to discover their leadership skills, break down mental walls and blocks and work together as Warga ASTEEL.

ASTEEL believes in providing gainful employment to a skilled local workforce, who in return will support the company’s competitive advantage and business sustainability. Today, ASTEEL is the employer of choice for over 400 dedicated employees. In 2020, ASTEEL had a workforce size of 361 employees which has grown to 400 employees. Its workforce size increases by 10% yearly and by the next five years, an increase in its workforce size is estimated to be between 650-700 employees.

As part of ASTEEL’s DNA and lifelong learning culture, the Group takes pride in its succession planning and career path development. ASTEEL will continue to invest in its learning and development as it contributes to its personal and professional advancement.
Achievements & Impact
ASTEEL’s continuous positive trajectory can only be achieved and sustained when its safety processes remain a priority. In the past, ASTEEL adhered to the ISO 9001:2000 by CI International Certificate Sdn Bhd. Currently, it is certified with ISO 9001:2015. By being certified, ASTEEL can identify the gaps, rectify them, and improve its safety and quality processes, and customer experiences.

As for regulatory compliance and guidelines, ASTEEL works closely with Jabatan Keselamatan dan Kesihatan Pekerja (JKKP), Jabatan Tenaga Kerja (JTK), Department of Environment (DOE), Kementerian Perdagangan Dalam Negeri Dan Hal Ehwal Pengguna (KPDNHEP), Jabatan Kastam DiRaja Malaysia (JKDM), Ministry of International Trade and Industry (MITI); and Dewan Bandaraya Kuching Utara (DBKU).

ASTEEL also works closely with the Scientific and Industrial Research Institute of Malaysia (SIRIM) and the Construction Industry Development Board (CIDB) to ensure that its products are of high quality and safe for its customers. Additionally, ASTEEL’s risk management processes enable them to safeguard their shareholders’ investments and assets.

ASTEEL has a designated health and safety division that meets frequently to discuss ways to improve safety. The Group adheres to safety and workplace standards. ASTEEL implements regulations to ensure workplace safety that is in line with the Department of Occupational Safety and Health’s requirements. ASTEEL offers a wide range of products ranging from economical to premium grade. The Group continues to refine processes, innovate methods, upgrade equipment, and fine-tune operations; all with the goal of providing the very best for its customers.

ASTEEL has already started its efforts in R&D with leading partners such as UNIMAS to come up with innovative products that are both environmental and economically friendly which they hope to introduce to the market by next year. In addition, as part of efforts to get closer to their customers, they are geared up to open more branches in the Borneo region. These branches will be offering rollforming services and supplying roofing materials to cater to the local customers.

Future Direction
In the future, ASTEEL plans to upskill its workforce to achieve world-class effectiveness and efficiency with Industry 4.0; enhance sustainable production methods; reduce carbon footprint by 30% in line with the Net Zero Carbon agenda, and establish more impactful industry partnerships to build sustainable cities and/ or housing.

As part of its efforts to move towards automation and a more gender-balanced workforce, ASTEEL aims to create more job opportunities and employ more female operators.

CORPORATE EXCELLENCE CATEGORY

ASTEEL Sdn Bhd

Information about the Company
ASTEEL Group is an integrated colour line in East Malaysia. Established in the year 1996, the home-grown Sarawak company is a subsidiary company under YKGI HOLDINGS BERHAD, a public listed company on the Main Board of Bursa Malaysia, with a presence in Sarawak, Sabah, Peninsular Malaysia and overseas.

Led by a dedicated and experienced senior leadership team, ASTEEL has earned a reputation for producing and supplying high quality coated steel coils and sheets, and roll-formed roofing products at competitive prices, in line with its vision to be the leading building materials solution provider in Borneo.

Staying true to its tagline, “Affordable Shelter for Everyone”, the Group is committed to providing economical to premium grade products, catering to the needs of its customers across all segments of the community. The key to ASTEEL’s resounding success is ASTEEL’s Master Plan which includes four important pillars; People; Products; Process; and Culture.

Corporate Culture & Company Activities
ASTEEL has fulfilled its corporate responsibility through CSR and team building activities. ASTEEL’s past CSR initiatives include distributing food aid to flood victims in Kuching, Sarawak and donating 50 boxes of mandarin oranges to local NGO Habitat for Indigenous and Urban Program (HIDUP) during the Lunar New Year. In 2022, ASTEEL continued its 20-year tradition of visiting the Salvation Army, bringing them gifts on the children’s wish list. As for team building, ASTEEL kicked off its first teambuilding exercise under the Corporate Team Supercharge Programme at Sumarin Eco Park and Resort. The program aims to empower employees to discover their leadership skills, break down mental walls and blocks and work together as Warga ASTEEL.

ASTEEL believes in providing gainful employment to a skilled local workforce, who in return will support the company’s competitive advantage and business sustainability. Today, ASTEEL is the employer of choice for over 400 dedicated employees. In 2020, ASTEEL had a workforce size of 361 employees which has grown to 400 employees. Its workforce size increases by 10% yearly and by the next five years, an increase in its workforce size is estimated to be between 650-700 employees.

As part of ASTEEL’s DNA and lifelong learning culture, the Group takes pride in its succession planning and career path development. ASTEEL will continue to invest in its learning and development as it contributes to its personal and professional advancement.
Achievements & Impact
ASTEEL’s continuous positive trajectory can only be achieved and sustained when its safety processes remain a priority. In the past, ASTEEL adhered to the ISO 9001:2000 by CI International Certificate Sdn Bhd. Currently, it is certified with ISO 9001:2015. By being certified, ASTEEL can identify the gaps, rectify them, and improve its safety and quality processes, and customer experiences.

As for regulatory compliance and guidelines, ASTEEL works closely with Jabatan Keselamatan dan Kesihatan Pekerja (JKKP), Jabatan Tenaga Kerja (JTK), Department of Environment (DOE), Kementerian Perdagangan Dalam Negeri Dan Hal Ehwal Pengguna (KPDNHEP), Jabatan Kastam DiRaja Malaysia (JKDM), Ministry of International Trade and Industry (MITI); and Dewan Bandaraya Kuching Utara (DBKU).

ASTEEL also works closely with the Scientific and Industrial Research Institute of Malaysia (SIRIM) and the Construction Industry Development Board (CIDB) to ensure that its products are of high quality and safe for its customers. Additionally, ASTEEL’s risk management processes enable them to safeguard their shareholders’ investments and assets.

ASTEEL has a designated health and safety division that meets frequently to discuss ways to improve safety. The Group adheres to safety and workplace standards. ASTEEL implements regulations to ensure workplace safety that is in line with the Department of Occupational Safety and Health’s requirements. ASTEEL offers a wide range of products ranging from economical to premium grade. The Group continues to refine processes, innovate methods, upgrade equipment, and fine-tune operations; all with the goal of providing the very best for its customers.

ASTEEL has already started its efforts in R&D with leading partners such as UNIMAS to come up with innovative products that are both environmental and economically friendly which they hope to introduce to the market by next year. In addition, as part of efforts to get closer to their customers, they are geared up to open more branches in the Borneo region. These branches will be offering rollforming services and supplying roofing materials to cater to the local customers.

Future Direction
In the future, ASTEEL plans to upskill its workforce to achieve world-class effectiveness and efficiency with Industry 4.0; enhance sustainable production methods; reduce carbon footprint by 30% in line with the Net Zero Carbon agenda, and establish more impactful industry partnerships to build sustainable cities and/ or housing.

As part of its efforts to move towards automation and a more gender-balanced workforce, ASTEEL aims to create more job opportunities and employ more female operators.