With more than 35 years of experience in the beauty and slimming industry, Amy Quek has been passionate about the beauty industry since young and has not turned back since. She kicked started her career in Marie France Bodyline Singapore in 1989 as a Consultant and was promoted within a short span of 2 years as General Manager of both Singapore and Malaysia.

Amy also played a pivotal role in the expansion of Marie France Bodyline in Hong Kong, Indonesia and Brunei in the early 90s.

In 2001, she was promoted to become the Regional Operations Director and soon climbed the corporate ladder and was given the responsibility as Chief Operation Officer (COO) in 2005. In June 2012, she was the first female to helm Marie France Bodyline as Chief Executive Officer (CEO)

A usual day for Amy would encompass managing all aspects of the business including sales, product development, human resources, project management, training and marketing to determine the Brand’s strategic direction. A specialist in leadership; she has over 2 decades of experience in organisational development, facilitation and advancing human performance. Her approach is about redefining your limits and removing the barriers that stand in the way of operational success. She inspires with her view point on achievement drive, motivation and people engagement.

As a true advocate of applying innovative technology to drive beauty results; the brands managed by her have an established track record of being the first to bring in the latest in beauty technology within the category. The most recent in the case of Svenson Hair Centre was the in-depth hair analysis which is the first in the region for precise hair loss diagnosis. This technology can generate quantifiable results across 11 statistical segments such as average number of hairs per follicle, follicle count and hair thickness. These specific details help to pinpoint the current condition of your hair and scalp with scientific evidence.

Training also plays a key role in her business approach, her commitment towards this was clearly demonstrated as Svenson Hair Centre was awarded with the Singapore Service Class (S-Class) for Business Excellence by Spring Singapore. This award recognizes companies who have achieved business excellence for service under a set of internationally aligned standards. Through constant training sessions and stringent processes, Svenson Hair Centre was able to prove its commitment to quality service of an international standard thereby attaining this award.

In addition to the above, she also ensures that her team of staff’s expertise are certified to provide a form of validation to the customers. A clear example will be in the case that part of our team of Trichologists had been certified with being Official International Affiliates of the Institute of Trichologists (IOT). Founded in 1902, IOT is the foremost professional association for Trichologists in the world. As the largest provider for trichology training in Europe, the institute has built a high standard in the Trichology industry worldwide for training and professional practices.

In July 2017, she was the founder of our new brand, BMF Bella Marie France, from the unification of two iconic brands – Marie France Bodyline and Bella Skin Care. Her philosophy on the new brand stems from a true understanding of today’s cosmopolitan women who aspire to achieve a holistic work-life balance and enjoy a wholesome diet for themselves and their families. Thus, the new business was developed specifically to cater to the needs of our time-hungry customers, who place utmost importance in enjoying curated and precise treatments. Positioned as a Beauty Gym with whole lot of goodness, this state of-the-art centre promises a plethora of cutting-edge face and body treatments that gives you the freedom to pursue a curated and precise rejuvenation regime rooted in science. Every step is digitised for advanced diagnostic, consultation and treatment processes. It’s a place where you can be rest assured of the quality and professionalism as you realise your best beauty potential and walk out rejuvenated with confidence.

A go-getter and resilient by nature, this mother of three has invested substantial funds, talent and time to ensure the brand retains its leadership position in the marketplace. A firm believer that anything is possible, the key driver for her success was due largely to her fearless ambition, tenacity and resourcefulness. Despite her impressive success in her professional life, she counts her 3 children as her greatest achievements, blessed with 2 sons and a daughter aged 28, 17 & 24 respectively.