Apart from Education, during her reign, she successfully obtained 4 million HK dollars from government funding to assist HK watch industries on marketing and promotion which contribute largely for the presence of HK local brands, spreading quickly into the huge China market.

Being Chairman of the Federation of HK Watch Trades & Industries Limited in 2016 and being Honorary Advisor since 2017. During her reign, she made great contribution to educating youngsters and paving path for their career pursuits, include opening up “Partnership program between schools and corporation”, “Watch & Clock Training program with vocational training center” and etc, providing a number of chances for youngster to try and learn knowledge in the watch industry, meanwhile cultivating a broader base of watch experts/technicians to be the strong and potential labor force in the industry. Appointed by government, being the Vice President of “Qualification Framework Watch Committee” since 2016. A number of watch professionals joined and got the recognized qualification from the Organization.

Being the Vice Chairman of the BEAM International Foundation, she takes care of fund-raising activities for those harelipped kids in China. Arranging volunteer medication service like surgery to cure harelipped. Early this year, the organization raised close to HKD5 million to support the medication fee for the kids which is heartwarming.

Brief background:

• 2002-2004 : Being the General Manager previously for Advance Watch Group.
• 2004-2010 : Being Managing Director in MZ Berger Inc., headquartered in USA. Managed over 300 staff and portfolio of business over US$150 million.
  • - She started setting up company’s manufacturing plant in 2006, and built its production capacity to HKD150 million in 2008.
  • - Established a new OEM team to widen the income of company, the team obtained over USD3 million dollars sales amount since the 2nd year.
• 2010 – now : Start up her own company, Acestar Concept Limited in 2010, as the President.

The Company aims at working closely with difference licensed brands to promote their products and elevate their brand image all over the world especially in Asia, including China region. The Company is renowned for maximizing the exposure of each brand and is sales volume. Through Acestar, DNA of each brand is properly defined, and its uniqueness is significantly highlighted. Acestar is very active in exploring potential licensing opportunities and partnering and making their great effort to provide high quality services to their partners. Their reliable and timely action not only assist their partner in developing new markets but also enlarging its own company’s footprint worldwide.

• 2010: Obtained the mobile & accessories license for Tonino Lamborghini in Asia,
• 2011: Became the exclusive watch distributor for Tonino Lamborghini in Asia;
• 2012: Co-operated with the biggest group in China – Wahaha Group, as a “Consulting partner”, assisting Wahaha new portfolio of department store business in lining up new retail and brand partners and being the strategic advisor on the marketing and infrastructure of upcoming new mall development of up to 100 in China.
• 2014: Obtained global license for Van Gogh watches and 2015 also for Van Gogh jewelries, accessories, small leather goods products.
• 2015: Obtained Versus Versace in watches and jewelry distribution right in China in 2015.
• 2015: Obtained the license from German BMW group and became the global licensee of MINI watches.
• 2018: Obtained the watch distributorship in Asia, for the Italian brand Bruno Magli.

Esther also received the following accolades, CEO – Supreme CEO Awards, 2016, East Week – HK Service Awards 2013, East Week – HK Service Awards 2012, PABE – Prime Awards for Brand Excellence 2012, Capital – Best of the Best 2011, 2012, Worldwide Commercial Daily – Asia Pacific Excellent entrepreneur 2011.