Besides, he drives the success of the Group by acquiring properties at strategic locations. He believes in simple and powerful strategy with relentless execution. His choice of land was mainly in matured housing and commercial areas in Penang. Such locations afforded the company with swifter sale and premium price. This proven methodology has given him the continuous momentum in property acquisition and development in spite of the recent property downturn.

His first celebrated development was Skyview Residence, Penang which consists of 42-storey medium-cost condominiums and retail shops. Standing out as the tallest skyscraper in the area, this project has become one of the icons of the city. The project was welcomed by the buyers as it has provided better facilities, sufficient car parks and wider common area. Beside Penang Island, the Group has also extended its presence to Butterworth, Perak and Sabah. The expansion to different market was never easy to the Group. It requires full understanding of the local needs. Generalization will not always work well in all locations. Rather, only by pursuing the strategy of lower cost AND higher quality at the same time that the venture into new market will be successful.

Manned by less than 30 staffs, the projection of Group’s turnover is more than RM 800 million in the coming seven (7) years. Emerging as one of the fastest growing property developer in northern region, the Group sets its goal to be listed in KLSE and to achieve RM 300 million stakeholder value in year 2026.

Dato’ Ooi is known among his peers as a highly driven, dynamic and visionary entrepreneur with a repertoire of revolutionary ideas and plans not only for growing Enlight Group as an organisation but also to improve the lives of people where he lives and work. Individuals who work closely with Dato’ Ooi describe him as an inspiring leader who shows an infectious passion in his work, which in turn motivates his team members to strive for higher excellence. A highly effective leader who provides not only care and guidance, he also fosters a strong sense of team spirit, commitment and active communication. He created the team with the best players to win. The kind of people who know how to create winning strategies, innovate relentlessly, and most important of all, deploy the best, most effective approach to people management. His philosophy in live and career is founded on the belief that companies win and careers flourish when people are constantly learning.

As an entrepreneur, he has never forgotten the principle of hard work, integrity and pursuing what he knew best. He was determined to do better than other industry players by delivering more to the customers. To achieve this, he makes it a point to reflect on both successes and failures. While seizing short-term opportunities is crucial, Dato Ooi has always given priority to growing the business in long term.

Towards the future, Dato’ Ooi envisions Enlight Group to flourish not only as a real estate developer, but as a holistic brand synonymous with sustainability, customer-oriented practices, value-added services and a platform-based real estate service provider. Dato’ Ooi considers making a positive difference in people’s lives the most rewarding aspect of his work.

As trained major programme manager of University of Oxford, Dato’ Ooi brought home the best of the ivory tower. He is poised to contribute to Malaysian property industry by actively promoting relative contracting and the use of collaborative method in solving project complexity.

His business model is nonetheless the understanding, creating and maintaining of synergies between business activities. The basic idea of “the whole is more than the sum of its parts” has influence his life throughout.