BAOVIET LIFE CORPORATION | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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INSPIRATIONAL BRAND CATEGORY

BAOVIET LIFE CORPORATION

Information about the Company & Brand
In June 1996, a new era began for Vietnamese people with the introduction of life insurance. Baoviet Life was the first company to offer these products, paving the way for Vietnam's life insurance industry.

Baoviet Life, a company under the Ministry of Finance, has been committed to serving Vietnamese people since its inception. The company aims to provide the best life insurance benefits while educating the public about the importance of life insurance.

Brand Elements
When the life insurance industry was still quite young with abundant market potential and a young population, Vietnam was a country that drew great attraction to its life insurance business globally.

By the end of 2023, there were 19 life insurance businesses operating in Vietnam; of which, 18 businesses were foreign and joint venture enterprises. Baoviet Life takes pride as being the only Vietnamese enterprise in the life insurance industry.

Despite fierce competition in all aspects, Baoviet Life consistently pursues a sustainable development strategy; it never develops the corporation by rushing, and always puts customers at the center of all activities.

As a result, this strategy has assisted Baoviet Life in maintaining its top position in the market for many years in terms of the number of contracts, new exploitation revenue, and total revenue. Baoviet Life is also an enterprise that creates the most jobs and pays the highest corporate income tax in the industry.

Inspiring Identity
In 2023, Vietnam's life insurance market faced many challenges due to the impact of the global economic recession after COVID-19, and a media crisis in April 2023 which stemmed from some misconduct in Bancasurance. Thanks to its solid foundation, honest staff, and dedicated customer service, Baoviet Life managed to maintain stable operations and maintained its top position with total revenue of up to VND 44,813 billion, growing by 7.3% in 2023.

The company continues to lead in total revenue market share and holds the top place in terms of revenue in the Vietnamese insurance market.

Achievements & Impact
In addition to maximizing customer benefits in insurance products, service quality is always given top priority by Baoviet Life. With a wide network of operations across 63 provinces and cities, Baoviet Life’s customers receive dedicated service and advice, quick settlement of benefits, simple and convenient procedures and many other services.

Every year, Baoviet Life carries out many social and educational programs with the desire to join hands in building a peaceful and prosperous Vietnam. The company always strives to spread a healthy lifestyle, positive thinking, and raise awareness of health protection to the community.

Future Direction
With outstanding achievements in all aspects, Baoviet Life is honored to have received the First-Class Labor Medal from the Prime Minister and many prestigious awards at home and abroad.

Over 28 years of growth (from 1996 to 2024), Baoviet Life has consistently been a pioneering force in the industry. The company is dedicated to prioritizing customer needs and contributing to the well-being of the nation and its diverse people. With a consistent sustainable development strategy and a mission of "Protecting Vietnamese families - Protecting Vietnamese values", Baoviet Life continues to attract customers with its superior service quality, products, brand reputation, and humanitarian activities for the community, customers, and employees.

INSPIRATIONAL BRAND CATEGORY

BAOVIET LIFE CORPORATION

Information about the Company & Brand
In June 1996, a new era began for Vietnamese people with the introduction of life insurance. Baoviet Life was the first company to offer these products, paving the way for Vietnam's life insurance industry.

Baoviet Life, a company under the Ministry of Finance, has been committed to serving Vietnamese people since its inception. The company aims to provide the best life insurance benefits while educating the public about the importance of life insurance.

Brand Elements
When the life insurance industry was still quite young with abundant market potential and a young population, Vietnam was a country that drew great attraction to its life insurance business globally.

By the end of 2023, there were 19 life insurance businesses operating in Vietnam; of which, 18 businesses were foreign and joint venture enterprises. Baoviet Life takes pride as being the only Vietnamese enterprise in the life insurance industry.

Despite fierce competition in all aspects, Baoviet Life consistently pursues a sustainable development strategy; it never develops the corporation by rushing, and always puts customers at the center of all activities.

As a result, this strategy has assisted Baoviet Life in maintaining its top position in the market for many years in terms of the number of contracts, new exploitation revenue, and total revenue. Baoviet Life is also an enterprise that creates the most jobs and pays the highest corporate income tax in the industry.
Inspiring Identity
In 2023, Vietnam's life insurance market faced many challenges due to the impact of the global economic recession after COVID-19, and a media crisis in April 2023 which stemmed from some misconduct in Bancasurance. Thanks to its solid foundation, honest staff, and dedicated customer service, Baoviet Life managed to maintain stable operations and maintained its top position with total revenue of up to VND 44,813 billion, growing by 7.3% in 2023.

The company continues to lead in total revenue market share and holds the top place in terms of revenue in the Vietnamese insurance market.

Achievements & Impact
In addition to maximizing customer benefits in insurance products, service quality is always given top priority by Baoviet Life. With a wide network of operations across 63 provinces and cities, Baoviet Life’s customers receive dedicated service and advice, quick settlement of benefits, simple and convenient procedures and many other services.

Every year, Baoviet Life carries out many social and educational programs with the desire to join hands in building a peaceful and prosperous Vietnam. The company always strives to spread a healthy lifestyle, positive thinking, and raise awareness of health protection to the community.

Future Direction
With outstanding achievements in all aspects, Baoviet Life is honored to have received the First-Class Labor Medal from the Prime Minister and many prestigious awards at home and abroad.

Over 28 years of growth (from 1996 to 2024), Baoviet Life has consistently been a pioneering force in the industry. The company is dedicated to prioritizing customer needs and contributing to the well-being of the nation and its diverse people. With a consistent sustainable development strategy and a mission of "Protecting Vietnamese families - Protecting Vietnamese values", Baoviet Life continues to attract customers with its superior service quality, products, brand reputation, and humanitarian activities for the community, customers, and employees.