Information about the Company
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 5 million products in just six years.
The inspiration behind M.O.I Cosmetics came from Ho Ngoc Ha's observation of Vietnamese women struggling with existing beauty products that didn't meet their unique needs. This drove her and her co-founder to create a local makeup brand specifically designed for Vietnamese and Southeast Asian women. M.O.I Cosmetics positioned itself as a go-to brand, offering high-quality, affordable products formulated for the region's tropical climate, with ingredients sourced from Korea.
The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company then secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the COVID-19 pandemic, M.O.I Cosmetics continued its growth trajectory. In 2020, the company introduced the Gao Mask, targeting individuals staying at home during lockdowns. M.O.I Cosmetics maintained a strong year-on-year sales growth rate of 144%.
Currently, M.O.I Cosmetics' products are available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, M.O.I Cosmetics aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
With a vision to become Vietnam's top beauty brand, M.O.I Cosmetics is dedicated to providing high-quality products and creating career opportunities for Vietnamese women. The company’s mission is to empower and inspire Vietnamese women to feel beautiful and confident whereas its vision is to become Vietnam's leading beauty brand, providing professional career opportunities for millions of Vietnamese.
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 5 million products in just six years.
The inspiration behind M.O.I Cosmetics came from Ho Ngoc Ha's observation of Vietnamese women struggling with existing beauty products that didn't meet their unique needs. This drove her and her co-founder to create a local makeup brand specifically designed for Vietnamese and Southeast Asian women. M.O.I Cosmetics positioned itself as a go-to brand, offering high-quality, affordable products formulated for the region's tropical climate, with ingredients sourced from Korea.
The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company then secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the COVID-19 pandemic, M.O.I Cosmetics continued its growth trajectory. In 2020, the company introduced the Gao Mask, targeting individuals staying at home during lockdowns. M.O.I Cosmetics maintained a strong year-on-year sales growth rate of 144%.
Currently, M.O.I Cosmetics' products are available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, M.O.I Cosmetics aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
With a vision to become Vietnam's top beauty brand, M.O.I Cosmetics is dedicated to providing high-quality products and creating career opportunities for Vietnamese women. The company’s mission is to empower and inspire Vietnamese women to feel beautiful and confident whereas its vision is to become Vietnam's leading beauty brand, providing professional career opportunities for millions of Vietnamese.
Corporate Culture & Company Activities
M.O.I Cosmetics is focused on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company; thus creating an environment that fosters growth, innovation, and a deep sense of achievement. These values impact directly on employee satisfaction, customer trust, and the overall success of the organization.
In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the community. The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. The company actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization.
By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
Achievements and Impact
From 2018 to 2023, M.O.I Cosmetics saw remarkable growth. In 2018, the company generated VND 30 billion in revenue and sold over 300,000 products, expanding its distributor network to three major cities. By 2019, revenue surged nearly 300% to VND 84 billion, with the distributor network growing to over 1,000 nationwide.
In 2020, the company continued its upward trajectory, reaching VND 120 billion in revenue, with its brand featured in top beauty stores like Beauty Box, Sociolla, Fbeauty, and Guardian. Despite the challenges of the pandemic, 2021 saw revenue of VND 69 billion, with 500,000 products sold.
The following year, 2022, marked a significant milestone with VND 95.8 billion in revenue and 800,000 products sold, driven by an impressive 279% growth in the company’s official e-commerce stores. By 2023, M.O.I Cosmetics achieved VND 155 billion in revenue and sold 1.2 million products, solidifying its presence in the market.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’s roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, they have expanded to offer makeup products at various levels. This includes skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mom and baby, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.
M.O.I Cosmetics is focused on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company; thus creating an environment that fosters growth, innovation, and a deep sense of achievement. These values impact directly on employee satisfaction, customer trust, and the overall success of the organization.
In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the community. The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. The company actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization.
By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
Achievements and Impact
From 2018 to 2023, M.O.I Cosmetics saw remarkable growth. In 2018, the company generated VND 30 billion in revenue and sold over 300,000 products, expanding its distributor network to three major cities. By 2019, revenue surged nearly 300% to VND 84 billion, with the distributor network growing to over 1,000 nationwide.
In 2020, the company continued its upward trajectory, reaching VND 120 billion in revenue, with its brand featured in top beauty stores like Beauty Box, Sociolla, Fbeauty, and Guardian. Despite the challenges of the pandemic, 2021 saw revenue of VND 69 billion, with 500,000 products sold.
The following year, 2022, marked a significant milestone with VND 95.8 billion in revenue and 800,000 products sold, driven by an impressive 279% growth in the company’s official e-commerce stores. By 2023, M.O.I Cosmetics achieved VND 155 billion in revenue and sold 1.2 million products, solidifying its presence in the market.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’s roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, they have expanded to offer makeup products at various levels. This includes skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mom and baby, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.
CORPORATE EXCELLENCE CATEGORY
M.O.I COSMETICS COMPANY LIMITED
Information about the Company
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 5 million products in just six years.
The inspiration behind M.O.I Cosmetics came from Ho Ngoc Ha's observation of Vietnamese women struggling with existing beauty products that didn't meet their unique needs. This drove her and her co-founder to create a local makeup brand specifically designed for Vietnamese and Southeast Asian women. M.O.I Cosmetics positioned itself as a go-to brand, offering high-quality, affordable products formulated for the region's tropical climate, with ingredients sourced from Korea.
The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company then secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the COVID-19 pandemic, M.O.I Cosmetics continued its growth trajectory. In 2020, the company introduced the Gao Mask, targeting individuals staying at home during lockdowns. M.O.I Cosmetics maintained a strong year-on-year sales growth rate of 144%.
Currently, M.O.I Cosmetics' products are available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, M.O.I Cosmetics aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
With a vision to become Vietnam's top beauty brand, M.O.I Cosmetics is dedicated to providing high-quality products and creating career opportunities for Vietnamese women. The company’s mission is to empower and inspire Vietnamese women to feel beautiful and confident whereas its vision is to become Vietnam's leading beauty brand, providing professional career opportunities for millions of Vietnamese.
Founded in 2018 by CEO Lam Thanh Kim and Vietnamese singer and beauty icon Ho Ngoc Ha, M.O.I Cosmetics has quickly become a powerhouse in the beauty industry. With a strong focus on targeting Generation Y and Z consumers, the brand has gained immense popularity in Vietnam, selling over 5 million products in just six years.
The inspiration behind M.O.I Cosmetics came from Ho Ngoc Ha's observation of Vietnamese women struggling with existing beauty products that didn't meet their unique needs. This drove her and her co-founder to create a local makeup brand specifically designed for Vietnamese and Southeast Asian women. M.O.I Cosmetics positioned itself as a go-to brand, offering high-quality, affordable products formulated for the region's tropical climate, with ingredients sourced from Korea.
The success of M.O.I Cosmetics began with the sell-out launch of Ho Ngoc Ha's Secret Lipstick in 2018, followed by the rapid popularity of subsequent trending beauty products. The company then secured a strategic partnership with CMG.ASIA in 2019, leading to a remarkable 200% revenue increase that year.
Despite the challenges of the COVID-19 pandemic, M.O.I Cosmetics continued its growth trajectory. In 2020, the company introduced the Gao Mask, targeting individuals staying at home during lockdowns. M.O.I Cosmetics maintained a strong year-on-year sales growth rate of 144%.
Currently, M.O.I Cosmetics' products are available at 100+ retail stores and through thousands of online distributors across Vietnam and beyond. Celebrating its fifth anniversary in May 2023, M.O.I Cosmetics aims to achieve a yearly growth rate of 150%, solidifying its position as the leading local beauty brand in Vietnam and Southeast Asia.
With a vision to become Vietnam's top beauty brand, M.O.I Cosmetics is dedicated to providing high-quality products and creating career opportunities for Vietnamese women. The company’s mission is to empower and inspire Vietnamese women to feel beautiful and confident whereas its vision is to become Vietnam's leading beauty brand, providing professional career opportunities for millions of Vietnamese.
Corporate Culture & Company Activities
M.O.I Cosmetics is focused on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company; thus creating an environment that fosters growth, innovation, and a deep sense of achievement. These values impact directly on employee satisfaction, customer trust, and the overall success of the organization.
In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the community. The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. The company actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization.
By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
Achievements and Impact
From 2018 to 2023, M.O.I Cosmetics saw remarkable growth. In 2018, the company generated VND 30 billion in revenue and sold over 300,000 products, expanding its distributor network to three major cities. By 2019, revenue surged nearly 300% to VND 84 billion, with the distributor network growing to over 1,000 nationwide.
In 2020, the company continued its upward trajectory, reaching VND 120 billion in revenue, with its brand featured in top beauty stores like Beauty Box, Sociolla, Fbeauty, and Guardian. Despite the challenges of the pandemic, 2021 saw revenue of VND 69 billion, with 500,000 products sold.
The following year, 2022, marked a significant milestone with VND 95.8 billion in revenue and 800,000 products sold, driven by an impressive 279% growth in the company’s official e-commerce stores. By 2023, M.O.I Cosmetics achieved VND 155 billion in revenue and sold 1.2 million products, solidifying its presence in the market.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’s roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, they have expanded to offer makeup products at various levels. This includes skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mom and baby, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.
M.O.I Cosmetics is focused on its core values of Efficiency, Trustworthiness, Responsiveness, Pride, Continuous Learning, and Community to shape the daily operations, decision-making processes, and interactions within the company; thus creating an environment that fosters growth, innovation, and a deep sense of achievement. These values impact directly on employee satisfaction, customer trust, and the overall success of the organization.
In addition to its core values, M.O.I Cosmetics is deeply committed to empowering Vietnamese women and creating a positive impact within the community. The company recognizes the unique challenges faced by women in society and endeavors to uplift and support them through various initiatives. The company actively promotes women's empowerment by providing career opportunities, professional development, and leadership roles within the organization.
By designing and developing beauty products specifically tailored to the needs of Vietnamese women, M.O.I Cosmetics helps enhance their confidence and self-esteem. Through the use of high-quality, affordable, and locally sourced products, M.O.I Cosmetics enables women to express their unique beauty while embracing their cultural identity.
Through its unwavering commitment to women's empowerment, M.O.I Cosmetics strives to break down barriers, challenge societal norms, and inspire Vietnamese women to dream big and achieve their goals. By fostering a culture of support, inclusivity, and opportunity, M.O.I Cosmetics encourages women to pursue their passions, overcome obstacles, and contribute to a more equitable and prosperous society.
Achievements and Impact
From 2018 to 2023, M.O.I Cosmetics saw remarkable growth. In 2018, the company generated VND 30 billion in revenue and sold over 300,000 products, expanding its distributor network to three major cities. By 2019, revenue surged nearly 300% to VND 84 billion, with the distributor network growing to over 1,000 nationwide.
In 2020, the company continued its upward trajectory, reaching VND 120 billion in revenue, with its brand featured in top beauty stores like Beauty Box, Sociolla, Fbeauty, and Guardian. Despite the challenges of the pandemic, 2021 saw revenue of VND 69 billion, with 500,000 products sold.
The following year, 2022, marked a significant milestone with VND 95.8 billion in revenue and 800,000 products sold, driven by an impressive 279% growth in the company’s official e-commerce stores. By 2023, M.O.I Cosmetics achieved VND 155 billion in revenue and sold 1.2 million products, solidifying its presence in the market.
Future Direction
M.O.I Cosmetics has set a growth target of 150% per year. To achieve this goal, the company plans to expand its consumer segment and product portfolio.
M.O.I Cosmetics’s roadmap involves developing products that cater to customers throughout their life cycle. Starting with lipsticks, they have expanded to offer makeup products at various levels. This includes skincare, hair care, and specialized products such as anti-aging and assistance for the elderly. Additionally, M.O.I Cosmetics has a dedicated category for mom and baby, aiming to be present at every stage of life, from birth to old age.
This strategic approach allows M.O.I Cosmetics to address the diverse needs of customers and fuel its growth in the beauty industry. By continuously innovating and developing new products, M.O.I Cosmetics is well-positioned to achieve its ambitious growth target while providing comprehensive beauty solutions for customers at every phase of life.