MASTER ENTREPRENEUR CATEGORY
SHU-CHEN CHEN
GENERAL MANAGER
Information about Entrepreneur
Founded in Japan 51 years ago, Nefful International has since become well-known for its unique fiber technology and high-quality products. Taiwan was chosen as its first overseas business location in 1989. Later on, the business model was changed to direct selling and has been in operation using that model for over 35 years.
In 1994, Shu-Chen Chen was recruited by Kamijo Toshiya, the general manager of Nefful Taiwan at the time. She started as an accountant in the finance department, handling basic financial tasks. Due to her diligent work over 2 years, she was promoted to a managerial position in the finance department in 1996, becoming the youngest member to hold such a position.
In 2000, under the leadership of Kamijo Toshiya, who had returned to Japan and assumed the position of president, Nefful Taiwan began sending representatives to set up overseas business locations. When the first multinational corporation was established in America, Shu-Chen Chen was responsible for the financial setup and employee training. Despite various challenges, her team successfully set up the first overseas footprint in the states, expanding the company’s territory, system, and structure to a multinational scale, while providing valuable experience for future overseas expansions. After returning to Taiwan, she was promoted to Manager in 2003, then General Manager of Nefful Taiwan in 2008.
Other Interesting Facts about Entrepreneur
Shu-Chen Chen often encourages her colleagues to constantly strive for improvement. Pursuing excellence as the ultimate goal is the principle she takes while being a leader in the company. She is motivated to drive her colleagues and independent distributors to work together, while improving themselves and the company.
Her goal is built upon the public’s trust in the industry. In order to gain the public’s acceptance of direct selling, Shu-Chen Chen indicates that the cooperation with industry peers and the participation in reputable industry associations and guilds are inevitable while aiming to correct public perceptions of direct selling.
Founded in Japan 51 years ago, Nefful International has since become well-known for its unique fiber technology and high-quality products. Taiwan was chosen as its first overseas business location in 1989. Later on, the business model was changed to direct selling and has been in operation using that model for over 35 years.
In 1994, Shu-Chen Chen was recruited by Kamijo Toshiya, the general manager of Nefful Taiwan at the time. She started as an accountant in the finance department, handling basic financial tasks. Due to her diligent work over 2 years, she was promoted to a managerial position in the finance department in 1996, becoming the youngest member to hold such a position.
In 2000, under the leadership of Kamijo Toshiya, who had returned to Japan and assumed the position of president, Nefful Taiwan began sending representatives to set up overseas business locations. When the first multinational corporation was established in America, Shu-Chen Chen was responsible for the financial setup and employee training. Despite various challenges, her team successfully set up the first overseas footprint in the states, expanding the company’s territory, system, and structure to a multinational scale, while providing valuable experience for future overseas expansions. After returning to Taiwan, she was promoted to Manager in 2003, then General Manager of Nefful Taiwan in 2008.
Other Interesting Facts about Entrepreneur
Shu-Chen Chen often encourages her colleagues to constantly strive for improvement. Pursuing excellence as the ultimate goal is the principle she takes while being a leader in the company. She is motivated to drive her colleagues and independent distributors to work together, while improving themselves and the company.
Her goal is built upon the public’s trust in the industry. In order to gain the public’s acceptance of direct selling, Shu-Chen Chen indicates that the cooperation with industry peers and the participation in reputable industry associations and guilds are inevitable while aiming to correct public perceptions of direct selling.
Shu-Chen Chen’s leadership and efforts has helped Nefful International win multiple corporate and product recognition awards, obtain quality certifications, improve sales performance, and engage in social welfare activities.
Company Achievements & Role as Entrepreneur
Leveraging her experience during the US expansion, Shu-Chen Chen dedicated herself to assist in the establishment of other overseas business locations like Hong Kong, Malaysia, and Singapore, while initiating numerous reforms in Taiwan at the same time.
Since becoming the General Manager of Nefful International, Shu-Chen Chen has proactively demonstrated new approaches to addressing customer complaints and quickly resolving issues. She has also proposed various optimization measures and reforms aimed to improve the institutional management, product, and service standards.
To verify the results of these reforms, she suggested that the company should be evaluated based on awards, certifications, and media recognition. For example, the company received the SGS QualiCert service quality certification in 2019, which was a rare seen achievement in the industry.
Shu-Chen Chen’s leadership and efforts has helped Nefful International win multiple corporate and product recognition awards, obtain quality certifications, improve sales performance, and engage in social welfare activities. This has not only led to a staggering accumulation of achievements and certifications but has also enhanced the brand’s value and image, along with increasing its annual growth in profits each year.
Shu-Chen Chen has also participated in the Taiwan R.O.C Direct Selling Association, serving as the convener of the Membership Committee and the Public Affairs Committee. Her Membership Committee role consisted of vetting companies applying for the membership, including reviewing the application and conducting on-site visits to evaluate their systems and conditions, while offering improvement suggestions to select legitimate peers to join the association.
When helping the Public Affairs Committee, she was responsible for the association’s public image, such as promoting its Code of Ethics and organizing various public welfare activities to fulfill corporate social responsibilities and establish a high-quality brand image.
Vision, Mission, & Future Plans
Shu-Chen Chen has served as an executive director of the Taiwan Association of Multilevel Marketing for many years. As there are senior authorities, scholars and experts in the association, she has had the opportunity to interact with relevant individuals, exchange opinions, or seek solutions to problems while helping her provide positive support for industry development.
With the advancement and development of the direct selling industry, Shu-Chen Chen has served as both an evaluation committee member and current board member of Multi-Level Marketing Protection Foundation, an organization dedicated to the development of the direct selling industry.
The foundation aims to mediate civil disputes between registered Multi-Level Marketing businesses and direct sellers and protect the rights and interests of direct sellers. All these efforts are aimed to achieve the company’s commitment to continuously pursue excellence, promoting healthy industry development, and earning public admiration and recognition for Nefful International’s legitimate operations and contributions. Shu-Chen Chen is determined to persistently strive toward this goal.
Leveraging her experience during the US expansion, Shu-Chen Chen dedicated herself to assist in the establishment of other overseas business locations like Hong Kong, Malaysia, and Singapore, while initiating numerous reforms in Taiwan at the same time.
Since becoming the General Manager of Nefful International, Shu-Chen Chen has proactively demonstrated new approaches to addressing customer complaints and quickly resolving issues. She has also proposed various optimization measures and reforms aimed to improve the institutional management, product, and service standards.
To verify the results of these reforms, she suggested that the company should be evaluated based on awards, certifications, and media recognition. For example, the company received the SGS QualiCert service quality certification in 2019, which was a rare seen achievement in the industry.
Shu-Chen Chen’s leadership and efforts has helped Nefful International win multiple corporate and product recognition awards, obtain quality certifications, improve sales performance, and engage in social welfare activities. This has not only led to a staggering accumulation of achievements and certifications but has also enhanced the brand’s value and image, along with increasing its annual growth in profits each year.
Shu-Chen Chen has also participated in the Taiwan R.O.C Direct Selling Association, serving as the convener of the Membership Committee and the Public Affairs Committee. Her Membership Committee role consisted of vetting companies applying for the membership, including reviewing the application and conducting on-site visits to evaluate their systems and conditions, while offering improvement suggestions to select legitimate peers to join the association.
When helping the Public Affairs Committee, she was responsible for the association’s public image, such as promoting its Code of Ethics and organizing various public welfare activities to fulfill corporate social responsibilities and establish a high-quality brand image.
Vision, Mission, & Future Plans
Shu-Chen Chen has served as an executive director of the Taiwan Association of Multilevel Marketing for many years. As there are senior authorities, scholars and experts in the association, she has had the opportunity to interact with relevant individuals, exchange opinions, or seek solutions to problems while helping her provide positive support for industry development.
With the advancement and development of the direct selling industry, Shu-Chen Chen has served as both an evaluation committee member and current board member of Multi-Level Marketing Protection Foundation, an organization dedicated to the development of the direct selling industry.
The foundation aims to mediate civil disputes between registered Multi-Level Marketing businesses and direct sellers and protect the rights and interests of direct sellers. All these efforts are aimed to achieve the company’s commitment to continuously pursue excellence, promoting healthy industry development, and earning public admiration and recognition for Nefful International’s legitimate operations and contributions. Shu-Chen Chen is determined to persistently strive toward this goal.
MASTER ENTREPRENEUR CATEGORY
SHU-CHEN CHEN
GENERAL MANAGER
Information about Entrepreneur
Founded in Japan 51 years ago, Nefful International has since become well-known for its unique fiber technology and high-quality products. Taiwan was chosen as its first overseas business location in 1989. Later on, the business model was changed to direct selling and has been in operation using that model for over 35 years.
In 1994, Shu-Chen Chen was recruited by Kamijo Toshiya, the general manager of Nefful Taiwan at the time. She started as an accountant in the finance department, handling basic financial tasks. Due to her diligent work over 2 years, she was promoted to a managerial position in the finance department in 1996, becoming the youngest member to hold such a position.
In 2000, under the leadership of Kamijo Toshiya, who had returned to Japan and assumed the position of president, Nefful Taiwan began sending representatives to set up overseas business locations. When the first multinational corporation was established in America, Shu-Chen Chen was responsible for the financial setup and employee training. Despite various challenges, her team successfully set up the first overseas footprint in the states, expanding the company’s territory, system, and structure to a multinational scale, while providing valuable experience for future overseas expansions. After returning to Taiwan, she was promoted to Manager in 2003, then General Manager of Nefful Taiwan in 2008.
Other Interesting Facts about Entrepreneur
Shu-Chen Chen often encourages her colleagues to constantly strive for improvement. Pursuing excellence as the ultimate goal is the principle she takes while being a leader in the company. She is motivated to drive her colleagues and independent distributors to work together, while improving themselves and the company.
Her goal is built upon the public’s trust in the industry. In order to gain the public’s acceptance of direct selling, Shu-Chen Chen indicates that the cooperation with industry peers and the participation in reputable industry associations and guilds are inevitable while aiming to correct public perceptions of direct selling.
Founded in Japan 51 years ago, Nefful International has since become well-known for its unique fiber technology and high-quality products. Taiwan was chosen as its first overseas business location in 1989. Later on, the business model was changed to direct selling and has been in operation using that model for over 35 years.
In 1994, Shu-Chen Chen was recruited by Kamijo Toshiya, the general manager of Nefful Taiwan at the time. She started as an accountant in the finance department, handling basic financial tasks. Due to her diligent work over 2 years, she was promoted to a managerial position in the finance department in 1996, becoming the youngest member to hold such a position.
In 2000, under the leadership of Kamijo Toshiya, who had returned to Japan and assumed the position of president, Nefful Taiwan began sending representatives to set up overseas business locations. When the first multinational corporation was established in America, Shu-Chen Chen was responsible for the financial setup and employee training. Despite various challenges, her team successfully set up the first overseas footprint in the states, expanding the company’s territory, system, and structure to a multinational scale, while providing valuable experience for future overseas expansions. After returning to Taiwan, she was promoted to Manager in 2003, then General Manager of Nefful Taiwan in 2008.
Other Interesting Facts about Entrepreneur
Shu-Chen Chen often encourages her colleagues to constantly strive for improvement. Pursuing excellence as the ultimate goal is the principle she takes while being a leader in the company. She is motivated to drive her colleagues and independent distributors to work together, while improving themselves and the company.
Her goal is built upon the public’s trust in the industry. In order to gain the public’s acceptance of direct selling, Shu-Chen Chen indicates that the cooperation with industry peers and the participation in reputable industry associations and guilds are inevitable while aiming to correct public perceptions of direct selling.
Shu-Chen Chen’s leadership and efforts has helped Nefful International win multiple corporate and product recognition awards, obtain quality certifications, improve sales performance, and engage in social welfare activities.
Company Achievements & Role as Entrepreneur
Leveraging her experience during the US expansion, Shu-Chen Chen dedicated herself to assist in the establishment of other overseas business locations like Hong Kong, Malaysia, and Singapore, while initiating numerous reforms in Taiwan at the same time.
Since becoming the General Manager of Nefful International, Shu-Chen Chen has proactively demonstrated new approaches to addressing customer complaints and quickly resolving issues. She has also proposed various optimization measures and reforms aimed to improve the institutional management, product, and service standards.
To verify the results of these reforms, she suggested that the company should be evaluated based on awards, certifications, and media recognition. For example, the company received the SGS QualiCert service quality certification in 2019, which was a rare seen achievement in the industry.
Shu-Chen Chen’s leadership and efforts has helped Nefful International win multiple corporate and product recognition awards, obtain quality certifications, improve sales performance, and engage in social welfare activities. This has not only led to a staggering accumulation of achievements and certifications but has also enhanced the brand’s value and image, along with increasing its annual growth in profits each year.
Shu-Chen Chen has also participated in the Taiwan R.O.C Direct Selling Association, serving as the convener of the Membership Committee and the Public Affairs Committee. Her Membership Committee role consisted of vetting companies applying for the membership, including reviewing the application and conducting on-site visits to evaluate their systems and conditions, while offering improvement suggestions to select legitimate peers to join the association.
When helping the Public Affairs Committee, she was responsible for the association’s public image, such as promoting its Code of Ethics and organizing various public welfare activities to fulfill corporate social responsibilities and establish a high-quality brand image.
Vision, Mission, & Future Plans
Shu-Chen Chen has served as an executive director of the Taiwan Association of Multilevel Marketing for many years. As there are senior authorities, scholars and experts in the association, she has had the opportunity to interact with relevant individuals, exchange opinions, or seek solutions to problems while helping her provide positive support for industry development.
With the advancement and development of the direct selling industry, Shu-Chen Chen has served as both an evaluation committee member and current board member of Multi-Level Marketing Protection Foundation, an organization dedicated to the development of the direct selling industry.
The foundation aims to mediate civil disputes between registered Multi-Level Marketing businesses and direct sellers and protect the rights and interests of direct sellers. All these efforts are aimed to achieve the company’s commitment to continuously pursue excellence, promoting healthy industry development, and earning public admiration and recognition for Nefful International’s legitimate operations and contributions. Shu-Chen Chen is determined to persistently strive toward this goal.
Leveraging her experience during the US expansion, Shu-Chen Chen dedicated herself to assist in the establishment of other overseas business locations like Hong Kong, Malaysia, and Singapore, while initiating numerous reforms in Taiwan at the same time.
Since becoming the General Manager of Nefful International, Shu-Chen Chen has proactively demonstrated new approaches to addressing customer complaints and quickly resolving issues. She has also proposed various optimization measures and reforms aimed to improve the institutional management, product, and service standards.
To verify the results of these reforms, she suggested that the company should be evaluated based on awards, certifications, and media recognition. For example, the company received the SGS QualiCert service quality certification in 2019, which was a rare seen achievement in the industry.
Shu-Chen Chen’s leadership and efforts has helped Nefful International win multiple corporate and product recognition awards, obtain quality certifications, improve sales performance, and engage in social welfare activities. This has not only led to a staggering accumulation of achievements and certifications but has also enhanced the brand’s value and image, along with increasing its annual growth in profits each year.
Shu-Chen Chen has also participated in the Taiwan R.O.C Direct Selling Association, serving as the convener of the Membership Committee and the Public Affairs Committee. Her Membership Committee role consisted of vetting companies applying for the membership, including reviewing the application and conducting on-site visits to evaluate their systems and conditions, while offering improvement suggestions to select legitimate peers to join the association.
When helping the Public Affairs Committee, she was responsible for the association’s public image, such as promoting its Code of Ethics and organizing various public welfare activities to fulfill corporate social responsibilities and establish a high-quality brand image.
Vision, Mission, & Future Plans
Shu-Chen Chen has served as an executive director of the Taiwan Association of Multilevel Marketing for many years. As there are senior authorities, scholars and experts in the association, she has had the opportunity to interact with relevant individuals, exchange opinions, or seek solutions to problems while helping her provide positive support for industry development.
With the advancement and development of the direct selling industry, Shu-Chen Chen has served as both an evaluation committee member and current board member of Multi-Level Marketing Protection Foundation, an organization dedicated to the development of the direct selling industry.
The foundation aims to mediate civil disputes between registered Multi-Level Marketing businesses and direct sellers and protect the rights and interests of direct sellers. All these efforts are aimed to achieve the company’s commitment to continuously pursue excellence, promoting healthy industry development, and earning public admiration and recognition for Nefful International’s legitimate operations and contributions. Shu-Chen Chen is determined to persistently strive toward this goal.