HUSHAN AUTOPARTS INC. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

CHEN, YING-CHIG
CEO


HUSHAN AUTOPARTS INC.
www.huhandle.com


Information about Entrepreneur
In the face of rapidly evolving consumer demands and mounting pressures on global enterprises, Taiwan's traditional manufacturing sector confronts heightened challenges, including intense competition and the imperative of second-generation succession. Chen Ying-Chih (YC Chen), Chairman of Hushan Autoparts Inc., has emerged as a leading figure in this transformation.

As a new-generation successor, he has adeptly navigated the company through a digital revolution, significantly breaking through traditional manufacturing practices and setting a successful precedent for second-generation leadership and innovation.

Other Interesting Facts about Entrepreneur
Despite holding a Master’s Degree from Harvard and being on the cusp of a Ph.D., YC made the bold decision to return to Taiwan and lead the family business his father had established.

Initially expected to pursue a career as an architect or in education, YC chose instead to redefine Hushan with his vision: “To be only one, Not just number one.” This philosophy has driven Hushan to target the global market for millions of vehicles each year.

Through his vision, Hushan has expanded its international presence and emerged as a leading brand, offering unparalleled value.

Company Achievements & Role as Entrepreneur
YC‘s leadership has been pivotal in transforming Hushan from a traditional manufacturer into a global powerhouse in the aftermarket car door handle market. Through rapid product development, stringent quality standards, and relentless innovation, he has overcome numerous obstacles, positioning Hushan as the largest supplier in this market and a dominant force in North America.

When YC took over, Hushan‘s revenue was a modest NTD 20 million. Through strategic reforms and efficient operations, he elevated the company’s revenue to NTD 1.17 billion by 2023—a nearly 60-fold increase. As of May 2024, the company’s cumulative revenue reached NTD 474 million. Hushan‘s successful listing on the Emerging Stock Market in March, with plans for a full public offering by year-end, reflects its growing market strength. The stock price, currently trading around NTD 100, is poised for growth as the company implements strategic initiatives and improves margin.

Chen Ying-Chih has astutely capitalized on State Farm’s decision to use aftermarket parts for compensation, a move that has reshaped the automotive parts market. This strategy not only garnered governmental and consumer recognition but also helped insurance companies lower claim payouts and premiums. YC‘s swift entry into the aftermarket parts market has unlocked significant opportunities for Hushan, reinforcing its position as an industry leader.

Vision, Mission, & Future Plans
In recent years, YC has strategically expanded Hushan‘s footprint into the aftermarket market for automotive cameras and ultrasonic radar. Over the past two years, Hushan has exclusively secured CAPA certification, positioning itself to capitalize on the growing demand for parts in their maintenance cycle.

YC has also introduced automotive camera products and is actively pursuing additional CAPA certifications to bolster market competitiveness. Moving forward, Hushan plans to collaborate with the CAPA Association to establish new ADAS parts certification standards.

Hushan's success is intricately linked to its rapid product development and extensive product range. Under YC's leadership, the company launches 1,000 new products annually, continuously broadening its portfolio of car door handle models and steadily outpacing competitors. YC emphasizes the use of high-quality materials and invests heavily in developing innovative wireless sensing car door handles. These products, which have received patents in the United States and Japan, not only enhance product value but also reinforce Hushan‘s market leadership.

These strategic initiatives underscore Hushan‘s prominence in the aftermarket market and reflect YC’s unwavering commitment to innovation and quality. They lay a robust foundation for the company’s continued growth and success in the future.

MASTER ENTREPRENEUR CATEGORY

CHEN, YING-CHIG
CEO

Information about Entrepreneur
In the face of rapidly evolving consumer demands and mounting pressures on global enterprises, Taiwan's traditional manufacturing sector confronts heightened challenges, including intense competition and the imperative of second-generation succession. Chen Ying-Chih (YC Chen), Chairman of Hushan Autoparts Inc., has emerged as a leading figure in this transformation.

As a new-generation successor, he has adeptly navigated the company through a digital revolution, significantly breaking through traditional manufacturing practices and setting a successful precedent for second-generation leadership and innovation.

Other Interesting Facts about Entrepreneur
Despite holding a Master’s Degree from Harvard and being on the cusp of a Ph.D., YC made the bold decision to return to Taiwan and lead the family business his father had established.

Initially expected to pursue a career as an architect or in education, YC chose instead to redefine Hushan with his vision: “To be only one, Not just number one.” This philosophy has driven Hushan to target the global market for millions of vehicles each year.

Through his vision, Hushan has expanded its international presence and emerged as a leading brand, offering unparalleled value.

Company Achievements & Role as Entrepreneur
YC‘s leadership has been pivotal in transforming Hushan from a traditional manufacturer into a global powerhouse in the aftermarket car door handle market. Through rapid product development, stringent quality standards, and relentless innovation, he has overcome numerous obstacles, positioning Hushan as the largest supplier in this market and a dominant force in North America.

When YC took over, Hushan‘s revenue was a modest NTD 20 million. Through strategic reforms and efficient operations, he elevated the company’s revenue to NTD 1.17 billion by 2023—a nearly 60-fold increase. As of May 2024, the company’s cumulative revenue reached NTD 474 million. Hushan‘s successful listing on the Emerging Stock Market in March, with plans for a full public offering by year-end, reflects its growing market strength. The stock price, currently trading around NTD 100, is poised for growth as the company implements strategic initiatives and improves margin.

Chen Ying-Chih has astutely capitalized on State Farm’s decision to use aftermarket parts for compensation, a move that has reshaped the automotive parts market. This strategy not only garnered governmental and consumer recognition but also helped insurance companies lower claim payouts and premiums. YC‘s swift entry into the aftermarket parts market has unlocked significant opportunities for Hushan, reinforcing its position as an industry leader.

HUSHAN AUTOPARTS INC.
www.huhandle.com


Vision, Mission, & Future Plans
In recent years, YC has strategically expanded Hushan‘s footprint into the aftermarket market for automotive cameras and ultrasonic radar. Over the past two years, Hushan has exclusively secured CAPA certification, positioning itself to capitalize on the growing demand for parts in their maintenance cycle.

YC has also introduced automotive camera products and is actively pursuing additional CAPA certifications to bolster market competitiveness. Moving forward, Hushan plans to collaborate with the CAPA Association to establish new ADAS parts certification standards.

Hushan's success is intricately linked to its rapid product development and extensive product range. Under YC's leadership, the company launches 1,000 new products annually, continuously broadening its portfolio of car door handle models and steadily outpacing competitors. YC emphasizes the use of high-quality materials and invests heavily in developing innovative wireless sensing car door handles. These products, which have received patents in the United States and Japan, not only enhance product value but also reinforce Hushan‘s market leadership.

These strategic initiatives underscore Hushan‘s prominence in the aftermarket market and reflect YC’s unwavering commitment to innovation and quality. They lay a robust foundation for the company’s continued growth and success in the future.