GOLDEN INSURANCE BROKERS CO., LTD. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

WILLIAM TSAI
GENERAL MANAGER


GOLDEN INSURANCE BROKERS CO., LTD.
www.goldennet.com.tw


Information about Entrepreneur
Golden Insurance Brokers Ltd., a Taiwanese insurance industry pioneer founded in 1993, has grown from a small team of less than 20 people to a network of 25 offices. More than 5,000 employees and business partners nationwide contribute to the company’s high revenue.

William Tsai has been with Golden Insurance Brokers for 16 years. He has participated in promoting internal digital transformation, improved management of professional consulting teams, and strengthened office governance. As his remarkable performance was highly praised and recognized, he was eventually named the CEO in 2018. Under William Tsai’s leadership, the company’s revenue increased and the company transformed into an industry leader.

To further his study of business management, TSAI earned an EMBA from Taiwan University. He leveraged his strong background in finance to lead the company towards becoming a market leader, hoping to lay a professional foundation in the finance industry.

Other Interesting Facts about Entrepreneur
Tsai, a second generation of entrepreneurs and a father of four, cherishes spending time with his children and reading them bedtime stories. He enjoys biking, running, and racing triathlons. Every year he sets his personal goals to challenge himself. When it comes to his work style, he is pragmatic, down-to-earth and possesses a great work ethic. He also ensures he spends time and resources on meaningful matters that make a positive impact.

Company Achievements & Role as Entrepreneur
Being aware of the wave of financial technology and ESG, Tsai has put forth a digital transformation plan and developed the Golden I-Generation Intelligence Platform, an intelligent mobile platform for business support.

The company’s sales force also uses highly effective assisted intelligence tools to improve their service effectiveness and speed up administrative processing. In the past, filing paper claims would take more than 20 days, but now filing at an e-filing portal only takes eight days. This not only decreases administrative costs but also increases customer satisfaction.

In May 2021, Taiwan imposed Level 3 restrictions during the pandemic. Golden Insurance Brokers immediately switched to virtual morning meetings, allowing thousands of employees to safely participate in training. Due to Tsai’s excellent promotion of digital transformation, the company’s revenue and number of employees have grown steadily.

Vision, Mission, & Future Plans
Golden Insurance Brokers continuously makes an effort to set a good example for the insurance industry by following their vision of helping people safeguard their loved ones, obtaining remarkable achievements, and becoming the most reliable insurance company.

The company aims to be the guardian angel customers and partners can lean on and will continue to operate with this goal in mind. Under Tsai’s leadership, Golden Insurance Brokers has produced three core development approaches: (1) Provide top-notch training resources, (2) Create a leading digital platform, and (3) Lay a solid foundation for sustainable development. The company also remains committed to their corporate social responsibility and philanthropic mission, while supporting their employees, partners, and customers to achieve their ideal lifestyle.

MASTER ENTREPRENEUR CATEGORY

WILLIAM TSAI
GENERAL MANAGER

Information about Entrepreneur
Golden Insurance Brokers Ltd., a Taiwanese insurance industry pioneer founded in 1993, has grown from a small team of less than 20 people to a network of 25 offices. More than 5,000 employees and business partners nationwide contribute to the company’s high revenue.

William Tsai has been with Golden Insurance Brokers for 16 years. He has participated in promoting internal digital transformation, improved management of professional consulting teams, and strengthened office governance. As his remarkable performance was highly praised and recognized, he was eventually named the CEO in 2018. Under William Tsai’s leadership, the company’s revenue increased and the company transformed into an industry leader.

To further his study of business management, TSAI earned an EMBA from Taiwan University. He leveraged his strong background in finance to lead the company towards becoming a market leader, hoping to lay a professional foundation in the finance industry.

Other Interesting Facts about Entrepreneur
Tsai, a second generation of entrepreneurs and a father of four, cherishes spending time with his children and reading them bedtime stories. He enjoys biking, running, and racing triathlons. Every year he sets his personal goals to challenge himself. When it comes to his work style, he is pragmatic, down-to-earth and possesses a great work ethic. He also ensures he spends time and resources on meaningful matters that make a positive impact.

GOLDEN INSURANCE BROKERS CO., LTD.
www.goldennet.com.tw


Company Achievements & Role as Entrepreneur
Being aware of the wave of financial technology and ESG, Tsai has put forth a digital transformation plan and developed the Golden I-Generation Intelligence Platform, an intelligent mobile platform for business support.

The company’s sales force also uses highly effective assisted intelligence tools to improve their service effectiveness and speed up administrative processing. In the past, filing paper claims would take more than 20 days, but now filing at an e-filing portal only takes eight days. This not only decreases administrative costs but also increases customer satisfaction.

In May 2021, Taiwan imposed Level 3 restrictions during the pandemic. Golden Insurance Brokers immediately switched to virtual morning meetings, allowing thousands of employees to safely participate in training. Due to Tsai’s excellent promotion of digital transformation, the company’s revenue and number of employees have grown steadily.

Vision, Mission, & Future Plans
Golden Insurance Brokers continuously makes an effort to set a good example for the insurance industry by following their vision of helping people safeguard their loved ones, obtaining remarkable achievements, and becoming the most reliable insurance company.

The company aims to be the guardian angel customers and partners can lean on and will continue to operate with this goal in mind. Under Tsai’s leadership, Golden Insurance Brokers has produced three core development approaches: (1) Provide top-notch training resources, (2) Create a leading digital platform, and (3) Lay a solid foundation for sustainable development. The company also remains committed to their corporate social responsibility and philanthropic mission, while supporting their employees, partners, and customers to achieve their ideal lifestyle.