Information about Entrepreneur
Andy Su's IT career began at Acer in 1984, where he quickly established himself as a proactive and results-oriented professional. He later went on to lead Darfon Electronics Corp. (Darfon) as President.
With expertise in factory management, sales and marketing, and business management, combined with a deep understanding of industry trends and competitive advantages, he successfully led Darfon through challenging times. Under his leadership, the company continuously evolved and grew into a world-leading specialist in eco-friendly technologies that delivers innovative IT peripherals, passive components, and green energy solutions.
His ability to enhance operational resilience and efficiency through cross-business integration strategies eventually led him to become promoted to Chairman and CEO of the company in 2015.
In recent years, he has incorporated green and low-carbon concepts into business decisions to drive transformation, strengthen competitive advantages, and create win-win situations, forging major industry alliances. He continues to lead Darfon and like-minded business partners toward a path of industry innovation and value transformation.
Other Interesting Facts about Entrepreneur
A passionate athlete since childhood, Andy has excelled in badminton, basketball, and was even a member of the Taichung handball team. He has shaped the company culture through sports activities, leading employees on annual cycling challenges across Taiwan's high mountains or trail paths to experience the country's natural beauty. In 2013, he entered the bicycle industry and fulfilled his long-held dream of creating his own brand.
Andy Su's IT career began at Acer in 1984, where he quickly established himself as a proactive and results-oriented professional. He later went on to lead Darfon Electronics Corp. (Darfon) as President.
With expertise in factory management, sales and marketing, and business management, combined with a deep understanding of industry trends and competitive advantages, he successfully led Darfon through challenging times. Under his leadership, the company continuously evolved and grew into a world-leading specialist in eco-friendly technologies that delivers innovative IT peripherals, passive components, and green energy solutions.
His ability to enhance operational resilience and efficiency through cross-business integration strategies eventually led him to become promoted to Chairman and CEO of the company in 2015.
In recent years, he has incorporated green and low-carbon concepts into business decisions to drive transformation, strengthen competitive advantages, and create win-win situations, forging major industry alliances. He continues to lead Darfon and like-minded business partners toward a path of industry innovation and value transformation.
Other Interesting Facts about Entrepreneur
A passionate athlete since childhood, Andy has excelled in badminton, basketball, and was even a member of the Taichung handball team. He has shaped the company culture through sports activities, leading employees on annual cycling challenges across Taiwan's high mountains or trail paths to experience the country's natural beauty. In 2013, he entered the bicycle industry and fulfilled his long-held dream of creating his own brand.
Company Achievements & Role as Entrepreneur
Andy believes that "life is like riding a bicycle. To keep your balance, you must keep moving." Facing a rapidly changing market environment, he embraces change and creates new opportunities. He led Darfon from its beginnings in computer keyboards through the industry's rise and fall and onto a breakthrough transformation into the e-bike sector.
Andy is convinced that accurately predicting industry trends and putting effort and dedication into business will lead to success. In recent years, he has actively focused on green energy businesses centered around smart electric bicycles, launching his own brand "BESV" to capture the global e-bike market.
In 2023, Darfon achieved its best revenue performance in 16 years, successfully completing the first phase of its transformation goals and moving towards the second phase: "high technology, high value, and high growth," demonstrating significant and resilient value transformation.
In the face of current challenges in energy and climate change, Andy committed to developing green products that positively contribute to sustainable development. Beyond driving energy-saving and carbon-reduction investments in keyboard manufacturing, he actively expands green energy businesses. Through external business development and internal management enhancement, he promotes further growth in economic, environmental, and social aspects for the entire group.
Vision, Mission, & Future Plans
Andy places great emphasis on shaping and conveying corporate culture. As the company has expanded and its workforce has grown, he continuously articulates Darfon's business philosophy and values in simple and clear words, fostering a unique business mindset distinct from traditional manufacturing approaches.
His belief in mutual benefits has helped him cultivate a diverse and inclusive workplace and established a happiness culture rooted in work-life balance. In addition to offering Employee Stock Ownership Trust (ESOT) benefits to share the company's success with all employees, he has actively transformed and expanded Darfon's business operations in recent years. With a global perspective, he promotes talent development, providing greater challenges and opportunities to encourage employees to realize their potential and grow alongside the company.
Looking ahead, Andy will continue to demonstrate entrepreneurship by closely aligning the company’s vision with sustainable development principles and integrating these into daily operations. His goal is to create value while also considering social and environmental impacts, enhancing the competitiveness of the entire value chain, improving stakeholder well-being, and pursuing sustainable business growth.
Andy believes that "life is like riding a bicycle. To keep your balance, you must keep moving." Facing a rapidly changing market environment, he embraces change and creates new opportunities. He led Darfon from its beginnings in computer keyboards through the industry's rise and fall and onto a breakthrough transformation into the e-bike sector.
Andy is convinced that accurately predicting industry trends and putting effort and dedication into business will lead to success. In recent years, he has actively focused on green energy businesses centered around smart electric bicycles, launching his own brand "BESV" to capture the global e-bike market.
In 2023, Darfon achieved its best revenue performance in 16 years, successfully completing the first phase of its transformation goals and moving towards the second phase: "high technology, high value, and high growth," demonstrating significant and resilient value transformation.
In the face of current challenges in energy and climate change, Andy committed to developing green products that positively contribute to sustainable development. Beyond driving energy-saving and carbon-reduction investments in keyboard manufacturing, he actively expands green energy businesses. Through external business development and internal management enhancement, he promotes further growth in economic, environmental, and social aspects for the entire group.
Vision, Mission, & Future Plans
Andy places great emphasis on shaping and conveying corporate culture. As the company has expanded and its workforce has grown, he continuously articulates Darfon's business philosophy and values in simple and clear words, fostering a unique business mindset distinct from traditional manufacturing approaches.
His belief in mutual benefits has helped him cultivate a diverse and inclusive workplace and established a happiness culture rooted in work-life balance. In addition to offering Employee Stock Ownership Trust (ESOT) benefits to share the company's success with all employees, he has actively transformed and expanded Darfon's business operations in recent years. With a global perspective, he promotes talent development, providing greater challenges and opportunities to encourage employees to realize their potential and grow alongside the company.
Looking ahead, Andy will continue to demonstrate entrepreneurship by closely aligning the company’s vision with sustainable development principles and integrating these into daily operations. His goal is to create value while also considering social and environmental impacts, enhancing the competitiveness of the entire value chain, improving stakeholder well-being, and pursuing sustainable business growth.
MASTER ENTREPRENEUR CATEGORY
ANDY SU
CHAIRMAN & CEO
Information about Entrepreneur
Andy Su's IT career began at Acer in 1984, where he quickly established himself as a proactive and results-oriented professional. He later went on to lead Darfon Electronics Corp. (Darfon) as President.
With expertise in factory management, sales and marketing, and business management, combined with a deep understanding of industry trends and competitive advantages, he successfully led Darfon through challenging times. Under his leadership, the company continuously evolved and grew into a world-leading specialist in eco-friendly technologies that delivers innovative IT peripherals, passive components, and green energy solutions.
His ability to enhance operational resilience and efficiency through cross-business integration strategies eventually led him to become promoted to Chairman and CEO of the company in 2015.
In recent years, he has incorporated green and low-carbon concepts into business decisions to drive transformation, strengthen competitive advantages, and create win-win situations, forging major industry alliances. He continues to lead Darfon and like-minded business partners toward a path of industry innovation and value transformation.
Other Interesting Facts about Entrepreneur
A passionate athlete since childhood, Andy has excelled in badminton, basketball, and was even a member of the Taichung handball team. He has shaped the company culture through sports activities, leading employees on annual cycling challenges across Taiwan's high mountains or trail paths to experience the country's natural beauty. In 2013, he entered the bicycle industry and fulfilled his long-held dream of creating his own brand.
Andy Su's IT career began at Acer in 1984, where he quickly established himself as a proactive and results-oriented professional. He later went on to lead Darfon Electronics Corp. (Darfon) as President.
With expertise in factory management, sales and marketing, and business management, combined with a deep understanding of industry trends and competitive advantages, he successfully led Darfon through challenging times. Under his leadership, the company continuously evolved and grew into a world-leading specialist in eco-friendly technologies that delivers innovative IT peripherals, passive components, and green energy solutions.
His ability to enhance operational resilience and efficiency through cross-business integration strategies eventually led him to become promoted to Chairman and CEO of the company in 2015.
In recent years, he has incorporated green and low-carbon concepts into business decisions to drive transformation, strengthen competitive advantages, and create win-win situations, forging major industry alliances. He continues to lead Darfon and like-minded business partners toward a path of industry innovation and value transformation.
Other Interesting Facts about Entrepreneur
A passionate athlete since childhood, Andy has excelled in badminton, basketball, and was even a member of the Taichung handball team. He has shaped the company culture through sports activities, leading employees on annual cycling challenges across Taiwan's high mountains or trail paths to experience the country's natural beauty. In 2013, he entered the bicycle industry and fulfilled his long-held dream of creating his own brand.
Company Achievements & Role as Entrepreneur
Andy believes that "life is like riding a bicycle. To keep your balance, you must keep moving." Facing a rapidly changing market environment, he embraces change and creates new opportunities. He led Darfon from its beginnings in computer keyboards through the industry's rise and fall and onto a breakthrough transformation into the e-bike sector.
Andy is convinced that accurately predicting industry trends and putting effort and dedication into business will lead to success. In recent years, he has actively focused on green energy businesses centered around smart electric bicycles, launching his own brand "BESV" to capture the global e-bike market.
In 2023, Darfon achieved its best revenue performance in 16 years, successfully completing the first phase of its transformation goals and moving towards the second phase: "high technology, high value, and high growth," demonstrating significant and resilient value transformation.
In the face of current challenges in energy and climate change, Andy committed to developing green products that positively contribute to sustainable development. Beyond driving energy-saving and carbon-reduction investments in keyboard manufacturing, he actively expands green energy businesses. Through external business development and internal management enhancement, he promotes further growth in economic, environmental, and social aspects for the entire group.
Vision, Mission, & Future Plans
Andy places great emphasis on shaping and conveying corporate culture. As the company has expanded and its workforce has grown, he continuously articulates Darfon's business philosophy and values in simple and clear words, fostering a unique business mindset distinct from traditional manufacturing approaches.
His belief in mutual benefits has helped him cultivate a diverse and inclusive workplace and established a happiness culture rooted in work-life balance. In addition to offering Employee Stock Ownership Trust (ESOT) benefits to share the company's success with all employees, he has actively transformed and expanded Darfon's business operations in recent years. With a global perspective, he promotes talent development, providing greater challenges and opportunities to encourage employees to realize their potential and grow alongside the company.
Looking ahead, Andy will continue to demonstrate entrepreneurship by closely aligning the company’s vision with sustainable development principles and integrating these into daily operations. His goal is to create value while also considering social and environmental impacts, enhancing the competitiveness of the entire value chain, improving stakeholder well-being, and pursuing sustainable business growth.
Andy believes that "life is like riding a bicycle. To keep your balance, you must keep moving." Facing a rapidly changing market environment, he embraces change and creates new opportunities. He led Darfon from its beginnings in computer keyboards through the industry's rise and fall and onto a breakthrough transformation into the e-bike sector.
Andy is convinced that accurately predicting industry trends and putting effort and dedication into business will lead to success. In recent years, he has actively focused on green energy businesses centered around smart electric bicycles, launching his own brand "BESV" to capture the global e-bike market.
In 2023, Darfon achieved its best revenue performance in 16 years, successfully completing the first phase of its transformation goals and moving towards the second phase: "high technology, high value, and high growth," demonstrating significant and resilient value transformation.
In the face of current challenges in energy and climate change, Andy committed to developing green products that positively contribute to sustainable development. Beyond driving energy-saving and carbon-reduction investments in keyboard manufacturing, he actively expands green energy businesses. Through external business development and internal management enhancement, he promotes further growth in economic, environmental, and social aspects for the entire group.
Vision, Mission, & Future Plans
Andy places great emphasis on shaping and conveying corporate culture. As the company has expanded and its workforce has grown, he continuously articulates Darfon's business philosophy and values in simple and clear words, fostering a unique business mindset distinct from traditional manufacturing approaches.
His belief in mutual benefits has helped him cultivate a diverse and inclusive workplace and established a happiness culture rooted in work-life balance. In addition to offering Employee Stock Ownership Trust (ESOT) benefits to share the company's success with all employees, he has actively transformed and expanded Darfon's business operations in recent years. With a global perspective, he promotes talent development, providing greater challenges and opportunities to encourage employees to realize their potential and grow alongside the company.
Looking ahead, Andy will continue to demonstrate entrepreneurship by closely aligning the company’s vision with sustainable development principles and integrating these into daily operations. His goal is to create value while also considering social and environmental impacts, enhancing the competitiveness of the entire value chain, improving stakeholder well-being, and pursuing sustainable business growth.