BAUSEN INC. | APEA - Asia Pacific Enterprise Awards Asia Pacific Enterprise Awards
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MASTER ENTREPRENEUR CATEGORY

KAI-LUN HUANG
CHAIRMAN & CEO


BAUSEN INC.
www.bausen.com


Information about Entrepreneur
Born in 1984, Kai-Lun Huang is the Chairman and CEO of Bausen Inc. He is a forward-thinking leader who has significantly grown his company’s presence in the U.S. flooring market. Raised in a family that valued open communication and holistic development, Kai-Lun Huang developed strong self-management skills and a commitment to excellence from an early age.

After earning his MBA from National Taiwan University, Kai-Lun Huang honed his business acumen through an internship at IBM Global Business Services division. This experience allowed him to apply innovative management and decision-making strategies, further preparing him for the challenges of leading a growing company. Prior to this, Kai-Lun Huang laid a strong foundation during his time at National Tsing Hua University, where he demonstrated resilience and teamwork through leadership roles in various student organizations. These combined experiences have been instrumental in his success in guiding Bausen Inc. to become the largest Taiwanese-owned flooring brand in the U.S. His leadership style, influenced by both his family values and professional experiences, emphasizes innovation, collaboration, and continuous learning, ensuring that Bausen Inc. continues to thrive in a competitive industry.

Other Interesting Facts about Entrepreneur
Kai-Lun Huang is driven by a deep-seated belief in perseverance and continuous self-improvement. His hobbies include mountaineering, where he has successfully climbed over fifty peaks in Taiwan, reflecting his love for challenges and adventure. During his university years, he led various student organizations and was recognized as an Outstanding College Youth Leader. Kai-Lun Huang’s leadership philosophy centers on open communication and encouraging employee participation, fostering a diverse and inclusive work environment. His life motto, "Turning challenges into milestones, one step at a time," is a testament to his approach to both business and life.

Company Achievements & Role as Entrepreneur
Under the leadership of Kai-Lun Huang, Bausen Inc. has established itself as the leading Taiwanese-owned flooring brand in the U.S. Founded in 2011 as BAUSEN HARDWOOD, INC. in California, the company underwent a strategic reorganization in 2016 to form Bausen Inc., with its headquarters in Taiwan. This reorganization allowed the company to redefine its position as a comprehensive building materials supplier and significantly expand its operations across the U.S. market.

Bausen Inc. distinguishes itself through an innovative business model that bypasses traditional multi-layered distribution channels, resulting in competitive pricing and enhanced customer service. This approach enables the company to quickly adapt to market demands. Bausen’s product offerings include engineered hardwood flooring, laminate flooring, SPC stone-plastic flooring, cabinets, quartz countertops, islands, and interior decorative moldings, catering to various construction material needs for interior decoration. With over 5,100 clients across the U.S., including retailers as well as local professional contractors and designers, Bausen has established a strong market presence.

Over the years, Bausen Inc. has continued its expansion, and by 2023, it had established six distribution and showroom centers in key markets such as California, Texas, and Florida. These centers enhance the company’s logistical capabilities, ensuring the efficient delivery of a wide range of building materials. This strategic expansion, coupled with innovative business practices, drove the company to achieve record revenues of NT$21.86 billion in 2023, with a gross profit margin surpassing 40%.

Under Kai-Lun Huang’s leadership, the company has grown to employ over 100 staff members, who are integral to its operations both domestically and internationally. Kai-Lun Huang’s leadership has been recognized with several prestigious awards, including recognition in the selection of Model Taiwan and Overseas Entrepreneurs and the Super MVP Manager Award. His visionary approach and commitment to excellence have been pivotal in Bausen Inc.'s ongoing success and growth in the competitive U.S. market.

Vision, Mission, & Future Plans
Kai-Lun Huang envisions Bausen Inc. expanding its presence in key international markets, including the United States, Australia, Canada, and Southeast Asia. His mission is to strengthen the company’s market share by increasing the number of distribution and showroom centers and deepening partnerships with retailers, professional contractors, and designers.

Bausen Inc. operates with a commitment to three core values: delivering an exceptional customer experience, ensuring superior product quality, and fostering a collaborative ecosystem with partners. The company remains focused on meeting customer needs by offering high-quality, aesthetically pleasing products at competitive prices. Bausen also emphasizes building long-term, mutually beneficial relationships with its suppliers and clients, promoting shared success.

Looking forward, Kai-Lun Huang aims to maintain Bausen’s steady growth by adhering to these core values while continuing to explore new market opportunities. He believes that the key to sustainable success lies in adaptability and a strong customer focus. Kai-Lun Huang’s advice to aspiring entrepreneurs is to stay resilient and prioritize delivering value to customers, as this approach will help navigate the challenges of a competitive market.

MASTER ENTREPRENEUR CATEGORY

KAI-LUN HUANG
CHAIRMAN & CEO

Information about Entrepreneur
Born in 1984, Kai-Lun Huang is the Chairman and CEO of Bausen Inc. He is a forward-thinking leader who has significantly grown his company’s presence in the U.S. flooring market. Raised in a family that valued open communication and holistic development, Kai-Lun Huang developed strong self-management skills and a commitment to excellence from an early age.

After earning his MBA from National Taiwan University, Kai-Lun Huang honed his business acumen through an internship at IBM Global Business Services division. This experience allowed him to apply innovative management and decision-making strategies, further preparing him for the challenges of leading a growing company. Prior to this, Kai-Lun Huang laid a strong foundation during his time at National Tsing Hua University, where he demonstrated resilience and teamwork through leadership roles in various student organizations. These combined experiences have been instrumental in his success in guiding Bausen Inc. to become the largest Taiwanese-owned flooring brand in the U.S. His leadership style, influenced by both his family values and professional experiences, emphasizes innovation, collaboration, and continuous learning, ensuring that Bausen Inc. continues to thrive in a competitive industry.

Other Interesting Facts about Entrepreneur
Kai-Lun Huang is driven by a deep-seated belief in perseverance and continuous self-improvement. His hobbies include mountaineering, where he has successfully climbed over fifty peaks in Taiwan, reflecting his love for challenges and adventure. During his university years, he led various student organizations and was recognized as an Outstanding College Youth Leader. Kai-Lun Huang’s leadership philosophy centers on open communication and encouraging employee participation, fostering a diverse and inclusive work environment. His life motto, "Turning challenges into milestones, one step at a time," is a testament to his approach to both business and life.

BAUSEN INC.
www.bausen.com


Company Achievements & Role as Entrepreneur
Under the leadership of Kai-Lun Huang, Bausen Inc. has established itself as the leading Taiwanese-owned flooring brand in the U.S. Founded in 2011 as BAUSEN HARDWOOD, INC. in California, the company underwent a strategic reorganization in 2016 to form Bausen Inc., with its headquarters in Taiwan. This reorganization allowed the company to redefine its position as a comprehensive building materials supplier and significantly expand its operations across the U.S. market.

Bausen Inc. distinguishes itself through an innovative business model that bypasses traditional multi-layered distribution channels, resulting in competitive pricing and enhanced customer service. This approach enables the company to quickly adapt to market demands. Bausen’s product offerings include engineered hardwood flooring, laminate flooring, SPC stone-plastic flooring, cabinets, quartz countertops, islands, and interior decorative moldings, catering to various construction material needs for interior decoration. With over 5,100 clients across the U.S., including retailers as well as local professional contractors and designers, Bausen has established a strong market presence.

Over the years, Bausen Inc. has continued its expansion, and by 2023, it had established six distribution and showroom centers in key markets such as California, Texas, and Florida. These centers enhance the company’s logistical capabilities, ensuring the efficient delivery of a wide range of building materials. This strategic expansion, coupled with innovative business practices, drove the company to achieve record revenues of NT$21.86 billion in 2023, with a gross profit margin surpassing 40%.

Under Kai-Lun Huang’s leadership, the company has grown to employ over 100 staff members, who are integral to its operations both domestically and internationally. Kai-Lun Huang’s leadership has been recognized with several prestigious awards, including recognition in the selection of Model Taiwan and Overseas Entrepreneurs and the Super MVP Manager Award. His visionary approach and commitment to excellence have been pivotal in Bausen Inc.'s ongoing success and growth in the competitive U.S. market.

Vision, Mission, & Future Plans
Kai-Lun Huang envisions Bausen Inc. expanding its presence in key international markets, including the United States, Australia, Canada, and Southeast Asia. His mission is to strengthen the company’s market share by increasing the number of distribution and showroom centers and deepening partnerships with retailers, professional contractors, and designers.

Bausen Inc. operates with a commitment to three core values: delivering an exceptional customer experience, ensuring superior product quality, and fostering a collaborative ecosystem with partners. The company remains focused on meeting customer needs by offering high-quality, aesthetically pleasing products at competitive prices. Bausen also emphasizes building long-term, mutually beneficial relationships with its suppliers and clients, promoting shared success.

Looking forward, Kai-Lun Huang aims to maintain Bausen’s steady growth by adhering to these core values while continuing to explore new market opportunities. He believes that the key to sustainable success lies in adaptability and a strong customer focus. Kai-Lun Huang’s advice to aspiring entrepreneurs is to stay resilient and prioritize delivering value to customers, as this approach will help navigate the challenges of a competitive market.